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Inuencers
Tonights Agenda
March 23, 2010
Blog Post Qs
Topic Presentation
BREAK
Wednesday, March 24, 2010 4
Energizing
Energizing the groundswell means tapping into the power of word of mouth by connecting with, and turning on, your most committed customers... (p. 131)
What is Energizing?
Finding enthusiast customers and turning them into word-of-mouth machines Knowing when to nd inuencers by their subtle behaviors...
When they contact support, review something, or engage with an organization in any way.
When you nd one, ask them to do something as simple as write a review on a web sitetheyll probably do it! Like in politics, Energizing the base.
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Figure out if you want to energize the groundswell.
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Check the social technog raphics prole of your customer.
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Ask yourself, what is my customers problem?
Dont start unless you can stick around for the long haul.
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nity mu Com
Managers
What are they???
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Vice president of Social Media Chief social ofcer Community relations manager Community builder
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1. A Community Advocate
Represent the customer #1 Job Duty Listening, monitoring, being active in understanding what customers are saying in both corporate and external communities. They engage customers by responding to requests and needs or just conversations, privately and publicly.
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2. Brand Evangelist
Promote events, products and upgrades to customers by using traditional marketing tactics & conversational discussions. This individual has a higher degree of trust and will offer better products.
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