INTRODUCTION

Welspun Retail Limited is Indias largest specialty retailer in the Home furnishing segment. An integral part of the US $2000 million Welspun Group, customer convenience and satisfaction is the driving force behind all our endeavours. Hence, it has modeled ourselves as a one-stop solution offering a wide range of world-class products in Bed, Bath, Kitchen, Dining and Living furnishing segments, at extremely affordable prices. It has an internationally-acclaimed team of designers who ideate, innovate and create trendsetting superior quality furnishing solutions that lend each Home a designer look.

FLAGSHIP BRANDS Spaces - Home & Beyond A Lifestyle brand that caters to the demands of our high-end customers. Welhome A brand that provides value-products to meet the ever-evolving needs of our customers at large.
Incorporated in January 2006, it is delighting its customers across through more than 200 stores spanning across 120 cities in India. Going forward, it has intend to expand its customer reach by introducing 900 new state-of-the-art stores in over 235 cities and towns across India. It aspires to be a Global player of repute by delighting our customers in India and across the world with premium home furnishing solutions at competitive prices.

About Welhome
WelHome is a leading chain of Home Dcor stores, offering quality products at competitive prices. It is the largest chain of home dcor stores in the country with more than 200 stores across 120 cities in India. At WelHome, consumers can expect international quality merchandise, at value-for-money prices with a lot of knowledge and fun in store while shopping. Products on offer include bed and bath linen, living and dining accessories, furnishings, gift items, and toys for children. With realistic pricing at the core of its conception, WelHome operates through the value-for-money model by offering quality home furnishing solutions at affordable prices for everyone. Offering the largest color palette in India, our product colors are produced after thorough research and understanding of the psychology of the endusers that influences their decision-making ability.

Evolution

Welspun Factory Outlet WelHome, was launched as Welspun Factory Outlet in October 2005 with a prime focus of being a discount store offering products at low prices. After its launch, it realized that there was an unprecedented demand for home products in the domestic market and the perception of lower income groups purchasing from the unorganized sector was fast becoming a myth. The consumer was well aware of his purchasing power and the options available to him.

Welspun HomeMart Welspun Home Mart was the re-launched avatar of Welspun Factory Outlet, offering a wide range of products for the home at discounted rates. However, this model, despite its popularity, lacked a definitive pricing format. Furthermore, the boom in demand from every part of India led us to restructure our model and make it more exclusive for Indians at large. .

WelHome Welspun Home Mart paved way for WelHome the latest and most popular avatar in the evolution. Based on the value-formoney model, WelHome empowers every price-conscious buyer to realize his/her dream of a beautiful home and live it to the fullest.

In sync with the Group vision of being preferred by every home, they, at WelHome, are committed to deliver the best possible home furnishing solutions to our customers at the most realistic prices.

DESIGN STUDIO
WelHome Design Studio is home to a dedicated team of renowned designers who create trendsetting designs par excellence along with International designers based in Welspun Studios across New York, San Francisco, Manchester and Portugal. Besides offering home furnishing solutions, it also offer customized seasonal and corporate gifting solutions tailor-made for your style, budget and taste. Their design studio is reputed to be one of the premier studios offering Indian crafts collections that are in sync with international trends, colour palettes and designs.

Assortment of Flagship on Brands

Welspun

Space - Homes & Beyond

Welhome

Product Assortment based on Category of Merchandize

Category

Bed

Bath

Living & Dining

Product Assortment of Bed

Bed Sheets

Bed Spreads

Pillow Fillers Bed Pillow Covers

Quilts

Comforts/Duvets

BEDSHEET

Step into a world of enriching bed lifestyles with an exquisite range of collections from Welhome. Transform the home into a sanctuary, and transcend ordinary living by bringing style home in the form of a variety of Bed collections. With bright colours, soft fabrics, designer collections and chic styles adorning everything from inviting duvets and comforters, the experience at Welhome will change the way of look at Bed.

Assortment of Bedsheet on the Basis of Collection

Collections

Allure

Boho Chic

Countryard

Heritage

Premium

Assortment on the Basis of Size

Small Size(6*3)

Medium Size(6*4)

Large Size(7*4)

Custom Size

Stock Keeping Unit (SKU)

Stock keeping unit is the numerical identification for a product with the combination of alphabets. For instance, SK-18393 is a SKU for a particular bedsheet kept in a Welhome Store. SKU of a product represents it all physical and technical properties for a given good. It is an unique identification given to a product on the basis of its color, design, size, material,fabric used,pattern and collection etc.

List of live SKUs for Welhome Bedsheets

RB-3802

BROWN-1938

ORANGE-19104

CO-213

PURPLE-19106

RED-19104

FS-107

Assortment on the Basis of Price Range

<Rs.750 - Rs.2000 Allure

Rs.1250 - Rs.2750 Boho Chic

Rs.1500 - Rs.3500 Courtyard

Rs.1200 - Rs.4200 Heritage

Rs.1650 - Rs.4500 Premium

Maximum Retail Price

Welhome goes in for the mark up pricing strategy. The Welhome product carries a maximum retail price on it. Now shops and exclusive showrooms buy directly from the dealer and hence the element of the middleman is not there. A retailer in this category buys the product for 27-33% lesser than the MRP and hence he is able to get the 27% profit margin on sales. It is up to the discretion of the retailer to offer any discount on the MRP as it would affect what he gets in return.

Exclusivity
Welhome has in-house brands as well as the international brands. Apart from Welhome, the Welhome products are available at various Multi brand outlets.