Escolar Documentos
Profissional Documentos
Cultura Documentos
J&J is staying on top of the market as the leader by different approaches and they are changing the organizational dynamics rapidly synchronised with the changing nature of the market. The most prominent points for their success are :-
1. Business Diversification
The business divisions of the organization is divided into 3 main segments i) ii) Consumer Products Pharmaceutical
iii)
and
They have mostly diversified their business and ventured into different segments by observing the marketing by means of the following a) Understanding potential emerging markets and developing competencies for it. (By ensuring the R&D departments and Scientists are treated as the most privileged resources) b) Venturing into various R&D projects (Internally and also including other research firms)
Sayantan Roy
Page 1
4. Marketing Strategies
a) Developing all sorts of complementary products and keeping a complete product line. (All solution(s) for the problem(s)) b) Keeping the sales team ever ready, energized, highly motivated and training them to be opportunity hunters. This will ensure their next to impossible sales target to be met. (Set by the CEO) c) Acquisitions i) Acquire important R&D firms.
ii) Innovations/Patents. iii) Any other firm/organization which have potential for future growth of J&J. d) The Weldon Way of marketing
Since his birth he has seen hard work and struggle. And he always puts his effort to set the bar higher than before. So he always sets the selling target for his employees very high. He also has a strong ability of internal marketing and keeping the important employees with him.
Sayantan Roy
Page 2
For him being opportunity hunter is more important than anything else. Once he cancelled his journey back to home to grab a deal with a potential client. His efforts were sometimes criticized 1. Setting the sales target too high. 2. Trying to centralize the organization. 3. Hostile takeovers e) Re engineering products (R&D) to stay on top according to its PLC stage.
In a nutshell
J&Js strategies for being the sustainable market leader are, 1) Develop, Innovate and Manufacture highest quality product in large scale meeting all the demands towards any possible solution. 2) Increase revenue generation by aggressive selling efforts and ensuring all round partnership with their customers. 3) Retaining key people and keeping the working environment of the organization under control. 4) Acquiring the potential firms which will ensure innovations and skill and competency development of J&J. 5) Keeping functional integrity through controlled de centralized organizational dynamics.
Sayantan Roy
Page 3