Mark D.

Acevedo
3468 Las Palmas Avenue, Glendale, CA 91208 Phone: 818 370-9123 E-mail: markacevedo@att.net
Executive Profile Successful financial services industry leader with a proven ability to develop and execute effective strategies. Profit-oriented sales management executive adept at driving results in both domestic and international markets. Excellent communicator with a proven ability to manage and motivate sales teams across multiple countries. Effective relationship-builder with the negotiation and leadership skills needed to optimize team productivity. Creative product development professional with an entrepreneurial mind-set to help companies evolve and thrive.

Core Areas of Expertise Executive Business Management Sales & Revenue Generation Cross-Sell & Retention Product Development Emerging Market Development Employee Motivation Business Start-up & Turnaround P&L Management Professional Experience Euronet Worldwide (Money Transfer Division RIA Financial Services, Inc.) Los Angeles, CA www.riafinancial.com Vice President, Director of Sales USA and Emerging Markets 2008 Present

Managed sales processes related to customer acquisition, cross-sell and retention strategies for money transfer locations; offered solutions including bill payment, check cashing, mobile recharge, and prepaid card services. Developed and launched an emerging markets strategy from inception; leveraged historically strong brands to expand revenue opportunities within Central and Eastern Europe, South Asia, Africa, and Southeast Asia markets. Managed a P&L for the US division with over $3 billion in sales and an EBITDA in excess of $30 million; streamlined processes in order to maximize ROI. Supervised and motivated employees in multiple countries including a national sales team, customer service, operations, and a cross-sell-oriented call center; built teamwork across geographies to optimize productivity. Partnered with Marketing and Operations to test and launch a variety of programs designed to support revenue goals; provided guidance re: effective positioning and delivery in order to optimize the customer experience.

Travelex Los Angeles, CA (2001 2008) www.travelex.com SVP & Sales Manager: North American Region/General Manager: Latin American Region Outsourcing Division 2007 2008

Operated a $1 billion business unit with staff in the US and Latin America; delivered strong revenue growth in US market while successfully turning around Latin American region achieving 150% of plan amid significant change. Developed and executed a three-year Americas Strategic Plan considered a company best practice. Achieved 120% of plan for US market, with commitments projected to deliver $800 million in sales and $5 million in EBITDA over a three-year period. Introduced new product line in Latin America region resulting in over $200 million in new sales. 2005 2007

Vice President & General Manager California Region Corporate Foreign Exchange Division

Appointed by companys CEO to build and manage a newly created region with the goal of becoming the leading non-bank provider of foreign exchange payments for companies in California. Created HR plan to recruit, hire and train 20 national account managers to be deployed state-wide; established hub offices in both Los Angeles and San Francisco. Delivered highest ratio of new prospect appointments per account manager in North America; led team to become the #1 region company-wide with over 100 new accounts and $100 million in sales.

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Travelex (Continued) Los Angeles, CA (2001 2008)

www.travelex.com Vice President & Relationship Manager Business Partners Division 2001 2005

Led a sales team responsible for growing foreign exchange and other payment services for the top 50 financial institutions throughout the USA. Generated sales over $750 million exceeding goal by over 200% by securing high-impact accounts including US Bank, Bank of Hawaii and Bank of the West. Developed and launched a successful new onsite retail branch implant program in 20 US Bank branches, generating incremental revenue of over $1 million annually.

Thomas Cook Financial Services Los Angeles, CA www.thomascook.com/money Vice President & Sales Manager Global Services Division 1996 2001

Received CEO Award for Exceptional Contribution for leadership in customer retention/cross-sell. Managed $1.7 billion Bank of America account one of the companys most important global relationships. Supervised financial institution sales teams responsible for generating business within a 24-state region of the Western United States, as well as Mexican, Central American and Caribbean markets. Improved the profitability of Latin America customer base 85% by refocusing sales efforts on a more profitable product mix given the unique preferences and behavior of that market.

Barclays Bank Los Angeles, CA www.barclays.co.uk Assistant Vice President & Account Manager Visa Travelers Cheques Division 1988 1996

Led account representative/sales administration teams targeting top-tier financial services companies within the Western United States; exceeded customer retention revenue goals by more than 125% of target. Exceeded customer acquisition sales goals by acquiring profitable business of both Washington Mutual and Home Savings of America resulting in over $175 million in annual revenue.

Educational Background University Scholastic Achievements

Yale University Web site: www.yale.edu Pace University Web site: www.Pace.edu

Bachelor of Arts Degree: Literature Graduated with honors (cum laude) One year of courses completed toward MBA Focus: international business

Industry Leadership Associations Advisory Board: Infinity Systems International Payment Systems Network Global Trade Network Prepaid Professionals Financial Risk Management Network Worldwide Management Consultants Foreign Exchange & Currency Markets Treasury Technology Network SWIFT Connectivity Network Payment & Fraud Professionals