School Of Management Studies Jawaharlal Nehru Technological University Hyderabad

MBA CCC 2008-11 Course Structure

I Year MBACCC 101 Principles of Management MBACCC 102 Accounting for Management MBACCC 103 Managerial Economics MBACCC 104 Business Law and Regulation MBACCC 105 Quantitative Analysis for Business Decisions MBACCC 106 Marketing Management MBACCC 107 Research Methodology MBACCC 108 Production and operations Management II Year MBACCC201 Financial Management MBACCC202 Human Resource Management MBACCC203 Organizational Behavior MBACCC204 Advertising Sales Promotion and Distribution MBACCC205 Logistics and Supply Chain Management MBACCC206 Cost and Management Accounting. MBACCC207 Strategic Management MBACCC 208 MIS & Managerial Computing III Year MBACCC 301 Security Analysis & Portfolio Management MBACCC 302 Management of Industrial Relations MBACCC 303 International financial Management MBACCC 304 Service Marketing MBACCC 305 International Marketing

Marks 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 100 200 2300

MBACCC306 Project Work Total Evaluation Pattern 50% pass mark in every subject Project Evaluation Internal Evaluation by Project Guide External Evaluation by External Guide Viva Voce

100 Marks 50 Marks 50 Marks

Project report should be submitted before End examination of III year other wise hall ticket for IIIYear End Exams will not be issued. If the candidate submits MBA Project Work in HR he will be considered as MBA-HR If the candidate submits MBA Project Work in Finance he will be considered as MBAFinance If the candidate submits MBA Project Work in Marketing he will be considered as MBAMarketing. 1

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD CCC MBA I year MBACCC101 PRINCIPLES OF MANAGEMENT Objective of the course is to give a basic perspective of Management theories and practices. This will form foundation to study other functional areas of management. Unit-I: The Management: Theory, Science or Art? Functions of Managers, Managerial Roles Corporate Social Responsibility of Management. Unit-II: Perspectives on Management: Scientific Management (Fredrick W.Taylor, Frank and Lillian Gilbreth), Human Relations (Elton Mayo, Douglas Mc Gregors Theory X and Theory Y, William Ouchis Theory Z), the Systems Approach, the Contingency Approach, the Mckinsey 7-S Framework Unit-III: Planning: The nature and Purpose of Planning, Objectives, Strategies, Policies, and Planning Premises, Types of Plans, Decision Making. Unit-IV: Organising: Nature of organizing, organization levels and span of management Factors determining span - Organisational design and structure departmentation, line and staff concepts, staffing delegation, decentralization and recentralisation of authority - responsive organizations. Unit-V: Motivation: Managing and the Human Factor, Theories of Motivation. Unit-VI: Leading: Leading Vs Managing Trait approach and Contingency approaches to leadership - Dimensions of Leadership- Robert Blakes Managerial Grid - Leadership Behavior and styles developing leadership skills transformational leaders - Leadership in Crosscultural environment - Evaluating Leaderconflict and negotiation.. Unit-VII: Communication: Importance of Communication, Interpersonal communication Barriers to Effective communication, Communication in Organizations, Using Communication Skills to manage Conflicts. Communicating for understanding and results, creating productive interpersonal relationships, Guidelines to improve written and oral communicationUnit-VIII: Controlling: Basic control process- control as a feedback system Feed Forward Control Requirements for effective control control techniques Overall controls and preventive controls. Text Book Principles to Management: Koontz, Wehrich, Aryasri, TMH, 2008 References: Stoner, Freeman and Gilbert, Management, Pearson Education, 2006. Daft: The New Era of Management, Thompson, 2007. Robbins: Management Pearson Education, 2006. Durbin: Essentials of Management, Cengage, 2007.

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD CCC MBA I year MBACCC102 Accounting for Management The Objective of the course is to provide the basic knowledge of book keeping and accounting and enable the students to understand the financial statements and make analysis financial accounts of a company. Unit-I: Measurement of Profit and Financial Position I: The Accounting process. Documentation, Recording, Classifying, and Summarizing Transactions, Fundamental Accounting concepts and GAAP, Introduction to International FRS. Financial Accounting Vs Cost Accounting Vs Management Accounting Unit-II: Final Accounts: Journal, Ledger accounts - Trial Balance, Capital and Revenue items Trading and Profit and Loss Account and Balance Sheet with simple adjustments. Unit-III: Asset Valuation: Depreciation of Fixed Assets: Depreciation Accounting, Meaning, Significance, and Methods of Depreciation with simple problems. Unit-IV: Introduction to Management Accounting: Financial statement Analysis: Window Dressing, Creative Financial Practices and Issues Related to Quality of Disclosures in Reported Earnings, earnings per share analysis, Ratio analysis Du Pont Chart. Unit-V: Cash Flow and Funds Flow Statements: Flow of Funds, Working Capital, Need for Working Capital, Determining the Existing Capital requirement, Future capital requirements, Possible Sources of Working Capital, Statement of Cash Flow, Preparing a cash Flow Statement. Unit-VI: Introduction to Cost Accounting: Cost centre and cost unit classification of Cost into direct costs and Indirect costs Costing Methods Job costing Cost Sheet and Tender Unit-VII: Marginal costing & Break Even analysis: Application of Marginal Costing in terms of Cost Control, Profit Planning, Closing down a plant, make or buy decisions, cost-volumeprofit relationship, mechanics of B.E. analysis, determination of B.E. point, Application of BEP for various business problems. Unit-VIII: Standard costing and Variance Analysis: Types of Standards, Types of Variances: Cost Variances, material variances, labour variances; Revenue variances: Sales and Profit Variances- Analysis and Interpretation of Variances-simple problems Text Books: Khan & Jain, Cost Accounting, McGraw-Hill, 2008 Ramachandran & Ramkumar: Financial Accounting for Management, McGraw-Hill, 2008 References: Accounting Text and Cases: Robert, David, Kenneth Mcgraw-Hill, 2008. Harrison, Horngren: Financial Accounting,6e Pearson, 2006.3 Guan, Hansen, Mowen: Cost management, Cengage, 2008. Jawaharlal: Accounting for Management,HPH,2008.

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD MBACCC103-MANAGERIAL ECONOMICS The Objective of this course is to understand the relevance of economics in business management and to provide the student with a background of various environment factors that have major repercussions on business and sharpen their mind to watch and update the changes that occur constantly in the business environment. PART-A: Managerial Economics Unit-I: Introduction: Definition, Nature of the firm, Objective, Economic profit, Total, Average, Marginal, Economic models, Probability distributions. Unit-II: Demand Theory: Individual and Market Demand, Total and Marginal Revenue, Price Elasticity, Income Elasticity, Cross Elasticity, Demand estimation methods. Unit-III: Production and Cost: Theory and Analysis- Production Function, Production with one variable input and two variable inputs, Economies of scale and scope, estimating the production function. The Economic Concepts of cost, Short run, Long run cost Functions, Estimating short run and long run cost functions. Unit-IV: Market structures and Pricing Decisions: Perfect competition Characteristics, Profit maximizing output in short run and long run, Monopoly Characteristics, Profit maximizing output in short run and long run, Monopolistic competition and Oligopoly, Price Discrimination, and Pricing Practices. Text Book: Petersen, Lewis, Jain: Managerial Economics, Pearson, 2008. References: Hirschey: Economics for Managers, Thomson, 2007. Keating, Wilson: Managerial Economics, biztantra, 2007. Samuelson Marks: Managerial Economics, Wiley India, 2008. Mehta. P.L. , Managerial Economics, Sultan Chand & Sons, 2001 PART-B : BUSINESS ENVIRONMENT Unit-I: Industrial Policy: Industrial policy 1991, Liberalization, Privatization and Globalization (LPG), New Economic Policy, Economic Reforms, Impact of LPG on Indian Economy. Unit-II: Monetary policy, Fiscal Policy and Union Budget Highlights Unit-III: Balance of Payments: Balance of Payments Vs Balance of Trade, Factors leading to Disequilibrium in Balance of Payments, Correction Measures Unit-IV: World Trade Organization: Nature and scope - Organisation and structure trading blocks role and functions of WTO in promoting world trade Principles followedAgreements reached in the Uruguay round including TRIPS, TRIMS and GATS. Text book: K.Aswathappa: Essentials of Business Environment,Himalaya Publishing House, 2008 References: Dutt and Sundaram, Indian Economy, S.Chand, 2008. Justin Paul: Business Environment, TMH, 2008. Francis Cherunilam: Business Environment, Himalaya, 2008. Recent Economic Survey Report of Government of India.

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD CCC MBA I year MBACCC104-BUSINESSLAW & REGULATION The objective of the course is to enable students understand the legal frame work of business. Unit-I: Law of Contract-I: Nature of contract, Essential elements of a valid contract, offer and Acceptance, Consideration, Capacity to contract, Free Consent, Legality of Object- Void agreements. Unit-II: Law of Contract-II: Contingent Contracts, Performance of Contract, Discharge of Contract, Remedies for Breach of Contract, Quasi-Contracts. Unit-III: Special Contracts: Indemnity and Guarantee, Bailment And Pledge, Contract of Agency, Sale of Goods, Transfer of property, Performance of Contract, Rights of an Unpaid seller. Unit-IV: The Companies Act: Kinds of Companies, Formation of Company, Shares, Share capital, Borrowing powers, Debentures and charges, winding up. Unit-V: Negotiable Instruments Act: Notes, Bills and Cheques, Parties to a Negotiable Instrument, Negotiation, Dishonour of a Negotiable Instrument, Discharge of a Negotiable Instrument. Unit-VI: The Consumer Protection Act, 1986: Definitions, Central Consumer Protection Council, State Consumer Protection Councils, Consumer Disputes Redressal Agencies, Forum, Commission. Unit-VII: The foreign Exchange Management Act, 1999: Regulation and Management of Foreign exchange, Contravention and Penalties, Directorate of Enforcement. Unit-VIII: Competition Act, 2002: Prohibition of certain Agreements, Abuse of Dominant Position and Regulation of Combinations, Regulation of Combinations, Competition Commission of India, Duties, Powers and Functions of Commission. Text book: S.S.Gulshan, Ravi Akula: Business Law & Regulation, Excel Books, 2008. References: Akhileswar Pathak: Legal Aspects Of Business. TMH,2007. N.D.Kapoor Mercantile Law, Sultan Chand & Sons, 2008. C.L.Bansal, Business and Corporate Laws, Excel Books, 2006. P.K.Goel, Business Law for Managers, Biztantra, Dreamtech Press, 2006.

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD CCC MBA I year MBACCC105 QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS The objective of the course is to provide the basic tools of Operations Research in Solving the management problems through modeling and using mathematical approach. Unit-I: Quantative Approach to Decision Making: Overview of Operations Research, Nature and Significance of OR, Some Definitions, Scientific Method in OR, Models and Modelling in OR, Advantages of Models, Features of OR Solution, Applications and scope of OR. Unit-II: Linear Programming: Application and Model Formulation, Graphical Method, Simplex Method, Duality In Linear Programming, Dual-Simplex method, Sensitivity Analysis. Unit-III: Transportation problem: Introduction, Transportation Method, methods of finding Initial solution, Test for Optimality, Maximization Transportation Problem, Assignment Problem, Solution Methods of Assignment Problem, Traveling Salesman problem. Unit-IV: Decision theory and Decision Tree: Steps in Decision Theory Approach, types of Decision making Environments, Decision making under Uncertainty, Decision making under Risk, Posterior Probabilities and Bayesian Analysis. Unit-V: Theory of Games: Introduction, Two-person Zero-Sum games, Games with Saddle point, Games with out Saddle Point, The Rules of Dominance, Solution methods of Games without Saddle point. Unit-VI: PERT and CPM: Differences between PERT and CPM, Phases of Project Management, Network Components and Precedence Relationships, Critical path analysis, Project Time-cost Trade-off. Unit-VII: Simulation: Definition, Steps of Simulation process, Advantages and Disadvantages of Simulation, Stochastic Simulation and Random Numbers, Simulation of Inventory Problems, Queuing Problems, Investment Problems. Unit-VIII: Queuing Theory: Essential Features of a Queuing System, Probability Distributions in Queuing Systems, Classification of Queuing Models and their Solutions, Single Server and Multi Server Queuing Models. Multi-Phase Service Queuing Model, Special Purpose Queuing Models. Text Book: J.K.Sharma, Operations Research Theory and Applications, MACMILLAN, 2009. Reference Books N.D.Vohra: Quantative techniques in Management, McGraw-Hill, New Delhi, 2009. J.K.Sharma: Quantative Techniques For Managerial Decisions, MACMILLAN, 2008. Anderson, Sweeney, Williams: Quantitative Methods for Business, Cengage, 2008. Ravindran: Operations Research, Wiley India, 2007. Sridhar Bhat: Quantitative Techniques for Business Decisions, HPH, 2008.

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD CCC MBA I year MBACCC106 MARKETING MANAGEMENT The objective of the course is to have the basic concepts of Marketing which is one of the important areas of functional management. Unit-I: Understanding marketing management: Developing Marketing strategies and plans. Defining Marketing for the 21st century,

Unit-II: Capturing marketing insights: Gathering information and scanning the Environment, Conducting Marketing Research and Forecasting Demand. Unit-III: Connecting with customers: Creating customer value, Satisfaction and Loyalty, Analyzing consumer markets, analyzing business markets, Identifying market segments and targets. Unit-IV: Building strong brands: Dealing with competition, creating Brand equity, crafting the brand position. Unit-V: Shaping the market offerings: Setting product strategy, Designing and managing services, Developing pricing strategies and programs. Unit-VI: Delivering value: Designing and managing Integrated Marketing Channels, Managing retailing, wholesaling, and Logistics. Unit-VII: Communicating values: Designing and managing Integrated Marketing communications. Managing mass Communications: Advertising, Sales promotions, Events, and Experiences, and Public relations. Managing personal communications: Direct and interactive marketing, Word of mouth, and personal selling. Unit-VIII: Creating successful long-term growth: Introducing new market offerings, Tapping into global markets, Managing a holistic marketing organization for the long run. Text Book: Kotler, Keller, koshy,Jha: Marketing Management, Pearson, 2009. References: Adrian palmer, Introduction to Marketing theory and Practice, Oxford University Press, 2007. V.S.Ramaswamy, S.Namakumari: Marketing Management, Macmillan, 2009. Etzel, Walker, Stanton & pandit: Marketing Concepts and Cases, TMH, 2005. Evans & Berman: Marketing Management, Cengage, 2008. Karunakaran: Marketing Management, HPH,2008.

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD CCC MBA I year MBACCC107 RESEARCH METHODOLOGY Objective of the course is to have a general understanding of statistics as applicable to business and its use in areas of management research. *Statistical table is required for students at the time of examination Unit-I: Introduction: Meaning, Objectives, Motivation, Significance, Types of Research, Research process, Criteria for good research. Unit-II: Research problem: What is Research problem? Selecting the problem, Necessity of Defining problem, Methods for the Collection of Primary and Secondary Data, Selection of Appropriate Method for data collection. Unit-III: Sampling Fundamentals: Need for sampling, Definitions, Sampling Distributions, Central limit theorem, Sampling theory, Standard error, Estimating the population mean, population proportion and determination of sample size. Unit-IV: Research and Sample design: Meaning and need of research design, Features of good design, different research designs, Important concepts and basic principles of research design, steps in Sampling design, Characteristics of a Good Sample design, types of sample designs, Selecting a Random sample from an Infinite Universe, Complex Random sample Designs. Unit-V: Processing and Analysis of Data: Measures of Central Tendency, Dispersion, Asymmetry, relationship, Regression and Correlation analysis, Association Attributes and Yules Co-efficient of Association. Unit-VI: Testing of Hypotheses: Hypothesis-testing procedure, Hypothesis testing of Means, difference between means, proportions for one and two samples and small and large samples. Unit-VII:Chi-square and Analysis of Variance: Chi-square Application steps involved and characteristics, ANOVA one way and two way classifications. Unit-VIII:Interpretation and Report writing: Meaning of interpretation, precautions, significance of Report writing, steps in writing report, layout of research report, types of reports, Oral presentation Diagrammatic and graphic representation for the preparation of research report. Text book: C.R.Kothari, Research Methodology, Methods and Techniques, New Age International, 2008. References: Uma Sekaran: Research Methods For Business, Wiley India, 2007. Cooper & Schindler: Business research methods, 9e, TMH, 2008. S.P.Gupta: Statistical Methods, Sultan Chand and Sons, 2007. Richard I Levin & David S.Rubin: Statistics for Management, 7e, Pearson Education, 2007. Bhandarkar, Wilkinson: Social Research, Himalaya Publishing House, 2009 8

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD CCC MBA I year MBACCC108 PRODUCTION AND OPERATIONS MANAGEMENT The objective of the course is to enable students basics of one of the functional areas of management viz. Operations or Production. Unit-I:Production and Operations Mangement Function: Definition, Classification of Decision areas, Service and Relationship Era, Operations Strategy- Strategic management process, Flexibility, traditional Vs new approaches, SWOT Analysis, Five Forces Model Unit-II:Quality Management: Statistical Process control and control charts, Acceptance Sampling plan, Concept of Average Outgoing Quality Limit, Managing and Cost of Quality. Unit-III: TQM and Six Sigma: Taguchi Philosophy, Robust Design, Ishikawa Diagram, Quality Function Deployments, ISO 9000, Kaizen, Service Quality, Roadmap fro TQM, Points in implementing TQM, Six Sigma. Unit-IV:Maintenance Management: Objectives, Preventive Maintenance, maintenance Policy, Total Productive Maintenance, Characteristics of Spare parts, Conventional Concept, Stocking policy Analysis, Capital, Insurance and Rotable Spares. Unit-V:Work Study: Method Study and Time Study, Components of Method study, Work measurement and Sampling Time Study Standards Pre determined Motion Time Systems (PMTS), Work Sampling. Unit-VI: Productivity: Productivity Measures, Multi Factor Productivity, Efficiency and Effectiveness, Business Process Reengineering, Bench Marking, Measures to increase Productivity. Unit-VII:Supply Chain Management: Supplies on a War Footing, Supply Chain and Keiretsu, Market Place Uncertainties and Channel Relationships, Building a Supply Chain, Orientation and Implementation of Supply Chain Principles within a Company, Single Source versus Multiple Sources. Unit-VIII:Aggregate Planning and Scheduling: Aggregate Planning Strategies and Costs, Assembly Line Balancing, Job-shop Type Production, Shop Loading Methods, Sequencing or Prioritization, Line Of Balance Technique, Issues of Flexibility in Planning and Scheduling. Text Book: S.N.Chary, Production and Operations Management, McGraw-Hill, 3e, 2008. Reference Books: Krajewski, Ritzman, Malhotra: Operations Management, 8e, Pearson, 2008. Evans, Collier: Operations Management, Thomson, 2007. R.Pannerselvam: Production and Operations Management, 2e, PHI, 2006. Buffa : Modern Production Operation Management, Wiley, 2007.

2nd YEAR
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD CCC MBA II year MBA (CCC) 201 Financial Management *The students need Discounting Table and Annuity tables for the examination Unit-I:The Finance Function Objective: Profit or Wealth Maximization and EPS Maximization, An overview of Managerial Finance functions- Time value of money. present value, future value of money and the basic valuation models. Unit-II:Investment decisions: Nature of Capital Budgeting decisions - techniques of capital budgeting: Payback method, Average rate of return and Time-Adjusted methods: IRR and NPV, profitability index, and excess present value index. Advanced problems and cases in capital budgeting. Unit-III:Cost of Capital: Concept and measurement of cost of capital, Debt vs.Equity, cost of equity, preference shares, equity capital and retained earnings, weighted average cost of capital and marginal cost of capital. Importance of cost of capital in capital budgeting decisions. Unit-IV:Capital structure Decisions: Capital structure vs financial structure - Capitalisation, financial leverage, operating leverage and composite leverage. EBIT-EPS Analysis, Indifference Point/Break even analysis of financial leverage, Capital structure theories The Modigliani Miller Theory A critical appraisal. Unit-V:Dividend Decisions: Dividends and value of the firm - Relevance of dividends, the MM hypothesis, Factors determining Dividend Policy-dividends and valuation of the firm-the basic models. Declaration and payment of dividends. Bonus shares. Rights issue, share-splits, Walter Model and Gordon Model. Unit-VI:Working Capital Management, components of working capital, gross vs. net working capital, determinants of working capital needs, the operating cycle approach. Planning of working capital, .Financing of working capital through Bank finance and Trade Credit. Unit-VII:Management of current assets I: Management of cash, Basic strategies for cash management, cash budget, cash management techniques/processes. Marketable securities: characteristics, selection criterion, Marketable security alternatives. Unit-VIII:Management of current assets II: Management of receivables: Objectives, credit policies, credit terms, collection policies. Management of inventory: objectives, techniques of inventory management. The importance of current assets management in working capital planning. References MY Khan and PK Jain: Financial Management--Text and Problems, Tata McGraw- Hill, New
Delhi.2007. Chandra Bose D, Fundamentals of Financial Management, PHI-2006 James C. Van Horne: Financial Management and Policy, Pearson Education, 2006. I. M. Pandey- Financial Management, 9/e Vikas Publishing, 2007

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Chakraborty, Bhattacharya, Rao and Sen Financial Management and control. Macmillan India Ltd, 2007 S.N.Maheswari, Financial Management, Vikas Publishers, New Delhi, 2007.

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD CCC MBA II year MBA (CCC)202 Human Resource Management Unit-I:Introduction to HRM, Objectives of HRM, HR activities, Challenges of HRM. HR Planning: Strategic and Human Resource Planning, The HR Planning process, HR Information systems, Assessment of HR requirements, HR Functions and Policies. Unit-II:Job Analysis and Design: Uses of Job analysis, methods of data collection, Job Description and Specifications. Job design, Job redesign, Job Rotation, Job enlargement, Job enrichment. Unit-III:Recruitment and Selection: The Recruitment Process, Methods of recruiting, realistic job preview, developing and using Application Blanks, Challenges of recruiting. The selection process, type of tests, basic features of interviews, types of interviews, interview errors and bias, designing and conducting the effective interview, Co-operative counseling, reference and background verification, medical evaluation, Technical, HR interview, Job offer, Induction and Placement. Unit-IV:Training and Development: Introduction to training, The training process, training methods, Management development individual, group, organizational techniques, evaluation of training and development. Unit-V: Appraising and Managing Performance: The appraisal process, methods, and potential problems in performance evaluations. The appraisal interview, the feedback interview. The role of appraisal in managing performance. Career Planning and Development. Unit-VI: Compensation: Objectives, Influences on compensation, Compensation and motivation, job evaluation system simple ranking, job grading, point systems, and factor comparison system, Human relations effects of Job evaluation, compensation for special groups. Unit-VII: Integration: Quality of work life, Quality circles, Industrial Relations, Industrial Disputes and causes, remedial measures, Collective Bargaining. The management of conflict: Sources of grievances, the grievance procedure, Guidelines for handling grievances. Unit-VIII: Maintenance of HR: a) Benefits and services, security, safety, health and welfare services. b) Separation, Corporate social responsibility, Global HRM. References: Edwin B.Flippo, Personnel Management, McGraw Hill.. Gary Dessler, Human Resource Management, 10/e, PHI, 2007 Scott Snell & George Bohlander, Human Resource Management, Cengage, 2007. John M. Ivancevich, Human Resource Management, 9/e, TMH, 2007. K.Aswathappa, Human Resource and Personnel Management, TMH, 2007. 11

 R.Wayne Mondy & Robert M.Noe, Human Resource Management, Pearson, 2006. Robert L.Mathis and John H.Jackson, Human Resource Management, Thomson, 2007. C.B.Memoria and S.V.Gankar, Personnel Management: Text and Cases, Himalaya Publishers, Bombay, 2007. Biswajeet Pattanayak, Human Resource Management, Prentice Hall India, 3/e,2005. JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD CCC MBA II year MBA (CCC) 203 Organization Behavoiur. The objective of the course is to provide the students with the conceptual framework and the theories underlying Organizational Behaviour. Unit-I: Introduction to OB - Definition, Nature and Scope Environmental and organizational context Impact of IT, globalization, Diversity, Ethics, culture, reward systems and organizational design on Organisational Behaviour. Unit-II:Cognitive Processes-I : Perception and Attribution: Nature and importance of Perception Perceptual selectivity and organization - Social perception Attribution Theories Locus of control Attribution Errors Impression Management. Unit-III: Cognitive Processes-II: Personality and Attitudes - Personality as a continuum Meaning of personality - Johari Window and Transactional Analysis - Nature and Dimension of Attitudes Job satisfaction and organisational commitment: Unit-IV: Cognitive Processes-III: Motivational needs and processes- Work-Motivation Approaches Theories of Motivation- Motivation across cultures - Positive organizational behaviour: Optimism Emotional intelligence Self-Efficacy. Unit-V: Dynamics of OB-I: Communication types - interactive communication in organizations barriers to communication and strategies to improve the follow of communication - Decision Making: Participative decision making techniques creativity and group decision making . Unit-VI: Dynamics of OB II Stress and Conflict: Meaning and types of stress Meaning and types of conflict - Effect of stress and intra-individual conflict - strategies to cope with stress and conflict. Unit-VII: Dynamics of OB III Power and Politics: Meaning and types of power empowerment Groups Vs. Teams Nature of groups dynamics of informal groups dysfunctions of groups and teams teams in modern work place. Unit-VIII: Leading High performance: Job design and Goal setting for High performance- Quality of Work Life- Socio technical Design and High performance work practices - Behavioural performance management: reinforcement and punishment as principles of Learning Process of Behavioural modification - Leadership theories - Styles, Activities and skills of Great leaders. References
Luthans, Fred: Organisational Behaviour 10/e, McGraw-Hill, 2007 McShane: Organizational Behaviour, 3e TMH 2006 Nelson: Organisational Behaviour, 3/e, Thomson, 2006. Newstrom W.John & Davis Keith, Organisational Behaviour-- Human Behaviour at Work,12/e, TMH, New Delhi, 2006. Pierce and Gardner: Management and Organisational Behaviour: An Integrated perspective, Thomson, 2007. Robbins, P.Stephen, Timothy A. Judge, Organisational Behaviour, 12/e, PHI/Pearson , New Delhi, 2007.

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Pareek Udai: Behavioural Process at Work, Oxford &IBH, New Delhi, 2003. Schermerhorn: Organizational Behaviour, 9/e, Wiley 2005 Hitt: Organizational Behaviour, Wiley 2005 Aswathappa: Orgganisational Behaviour,7/e,Himalaya, 2007 Mullins:Management and Organisational Behaviour, Pearson, 2007.

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD CCC MBA II year MBA (CCC) 204 Advertising Sales Promotion and Distribution

The objective of the course is to provide students with detailed knowledge of some of the marketing mixes such as Distribution and Promotion. The prerequisite for the course is Marketing Management offered in I Year.
Unit-I: Advertising: Changing concept, role of advertising in a developing economy, a critical appraisal, types of advertisement consumer, industrial, institutional, retail, trade and professional, advertisement in marketing mix. Unit-II: Organizing for Advertising: Advertising department and advertisement manager, objectives and functions - Role of advertisement agencies functioning of advertisement agencies. Advertising agency skills and service, client agency relationship. Unit-III: Advertisement budgets: Types, determining optimal expenditure, decision models, sales response and decay, communication, state, competitive share. Unit-IV: Ad media: Characteristics, media selection, optimizing and non optimizing approaches, media scheduling, media research- Sources of themes: Adapting presentation to medium campaign, USP, brand image, positioning, purchase proposition and creative interpretation, insertions, contract. Unit-V: Advertisement: Visual layout, art work, production traffic copy, effective use of words, devices to get greater readership interrelation. Unit-VI: Advertisement effectiveness: Pre-testing, post testing, experimental designs. Unit-VII: Sales Promotion: Definition, role, types, consumer sales promotion, dealer display contests, discounts, bonus offers, retail merchandising techniques. Publicity: Public relations campaign, use of press, radio and TV, opinion building, customer service and community service. Unit-VIII: Public Relations, Publicity and corporate advertising. Process of PR, Publicity, power of publicity, control and dissemination of publicity, advantages and disadvantages. References Spiro, Stanton & Rich: Management of Sales Force, TMH, 2007. George E Belch and Michael A Belch, Advertising and Promotion, 6 th Edition, TMH, 2006. Batra : Advertising Management 5/e Pearson Education, 2007. Jobber : Selling and Sales Management 6/e Pearson Education. 13

 Clow : Integrated Advertising, Promotion and Marketing Communications Pearson Education, 2007. Wells : Advertising :Principles and Practice 6/e Pearson Education. SHH Kazmi, Satish Batra, Advertising & Sales Promotion 2nd ed Excel Books 2006.

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD CCC MBA II year MBA (CCC) 205 Logistics and Supply Chain Management The objective of the course is to give the student an overview of Supply Chain management principles and practices Unit-I: Logistics and Competitive strategy Understanding the Supply Chain. Objective and Importance of Supply Chain Process View of Supply Chain. Competitive and Supply Chain Strategies, Achieving Strategic Fit, Expanding Strategic Scope. Unit-II:Supply Chain Drivers and Metrics :Drivers for Supply Chain Performance, Framework for Structuring drivers. Facilities, inventory, transportation, information, sourcing and pricing. Obstacles to Achieving fit. Unit-III: Designing the Supply Chain Network. Role of distribution in the Supply Chain, Factors influencing network design, the role of network in the Supply Chain Frame work for Network design decisions models for facility location and capacity allocation, network design in uncertain environment. Unit-IV: Demand Forecasting in Supply Chain Components of forecast and forecasting methods. Role of IT in forecasting. Aggregate Planning in Supply Chain Planning Supply and Demand in A Supply Chain, Managing Predictable Variability. Unit-V: Logistics and Supply chain relationships: Benchmarking the logistics process and SCM operations Mapping the supply chain processes Supplier and distributor benchmarking setting benchmarking priorities identifying logistics performance indicators Channel structure Economics of distribution channel relationships logistics service alliances. Unit-VI: Planning and Managing inventories in Supply Chain : managing Economies of Scale in Supply Chain, managing Uncertainty in a Supply Chain, Safety Inventory , determining optimal level of product inventory. Unit-VII: Designing and Planning Transportation Networks, Transportation in a Supply Chain, Managing Cross Functional Drivers in a Supply Chain: Sourcing decisions in a Supply Chain, Pricing and Revenue Management in a Supply Chain, Information Technology and Coordination in a Supply chain.. Unit-VIII: Managing global logistics and global supply chains: Logistics in a global economy views of global logistics- global operating levels interlinked global economy The global supply chains -Global supply chain business processes Global strategy Global purchasing Global logistics Channels in Global logistics Global alliances Issues and Challenges in Global supply chain Management case studies. 14

References Sunil Chopra and Peter Meindl: Supply chain Management: Strategy, Planning and

Operation,3/e, Pearson Education, New Delhi 2007. Donald J.Bowersox and David J.Closs, Logistical Management: The Integrated Supply Chain Process, TMH, 2006. Martin Christopher, Logistics and Supply Chain Management, Pitman, London,2003. B.S.Sahay, Supply Chain Management for Global Competitiveness, Macmillan, New Delhi.2003.

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD CCC MBA II year MBA (CCC) 206 Cost and Management Accounting. Unit-I: Introduction to management accounting: Management accounting Vs. Cost accounting vs. financial accounting, role of accounting information in planning and control, cost concepts and managerial use of classification of costs. The management process and accounting. Unit-II:Cost analysis and control: Direct and Indirect expenses, allocation and apportionment of overheads, calculation of machine hour rate. Unit-III:Costing for specific industries: Unit costing, job costing, cost sheet and tender and process costing and their variants, treatment of normal losses and abnormal losses, inter-process profits, costing for by-products and equivalent production. Unit-IV:Marginal Costing: Introduction, Application of Marginal costing in terms of cost control , profit planning, Closing down a plant, dropping a product line, charging general and specific fixed costs, fixation of selling price, make or buy decisions, key or limiting factor, selection of suitable product mix, desired level of profits, diversification of products, closing down or suspending activities, level of activity planning. Unit-V:Break-even-analysis: concept of cost-volume-profit relationship, mechanics of B.E. analysis, Determination of Break even point, Break-even-graph and assumptions of BEP, importance, Margin of safety and angle of incidence. Application of BEP for various business problems. Unit-VI:Budgetary Control: Budget, budgetary control, steps in budgetary control, Flexible budget, different types of budgets: sales budget, cash budget, production budget, master budget, Performance budgets, material Vs. purchase budgets, concept of Zero Based Budgeting. Unit-VII:Standard Costing: Standard Cost and Standard Costing, standard costing vs. budgetary control, standard costing vs. estimated cost, standard costing and marginal costing, analysis of variance, material variance, labour variance and sales variance. Unit-VIII:Inter-firm comparison : Need for inter-firm comparison, types of comparisons, advantages. An introduction to cost audit and management audit. An introduction to activity based costing, References
S.P.Jain and K.L.Narang, Cost and Management Accounting, Kalyani Publishers, New Delhi, 2006. M.Y. Khan, P.K. Jain, Management Accounting: Theory and Problems, TMH , New Delhi, 4/e, 2007. Colin Drury, Management and Cost Accounting, Thomson-2007

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Bhahatosh Banerjee, Cost Accounting Theory and Practice, PHI,-2006 Charles T. Horngren: Cost Accounting A Managerial Emphasis, Prentice Hall of India, New Delhi,2006 James Jiambalvo, Managerial Accounting, John Wiley & Sons, Inc.New Delhi,2007. Atkinson, Banker, Kaplan and Young, Management Accounting, PHI, 2006.

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD CCC MBA II year MBA (CCC) 207 Strategic Management Unit-I:Introduction- Concepts in Strategic Management, Strategic Management as a process Developing a strategic vision, Mission, Objectives, Policies Factors that shape a companys strategy Concepts of Core Competence, Crafting a strategy. Unit-II:Environmental Scanning: Industry and Competitive Analysis Methods. Evaluating company resources and competitive capabilities SWOT Analysis Strategy and Competitive advantage. Unit-III:Strategic Analysis and Choice: Tools and techniques- Porter's Five Force Model, BCG Matrix, GE Model,TOWS Matrix, SPACE Matrix , IE Matrix,The Grand Strategy Mmatrix. Market Life Cycle Model - and Organisational Learning, Impact Matrix and the Experience Curve, Generic Strategies. Unit-IV:Strategy Formulation : Strategy Framework For Analysing Competition, Porters Value Chain Analysis, Competitive Advantage of a Firm, Exit and Entry Barriers - Formulation of strategy at corporate, business and functional levels. Types of Strategies : Offensive strategy, Defensive strategy, vertical integration, horizontal strategy; Tailoring strategy to fit specific industry and company situations. Unit-V:Strategy Implementation : Strategy and Structure, Strategy and Leadership, Strategy and culture connection - Operationalising and institutionalizing strategy - Strategies for competing in Globalising markets and internet economy - Organisational Values and Their Impact on Strategy Resource Allocation as a vital part of strategy Planning systems for implementation. Unit-VI:Turnaround Strategy, Management of Acquisitions, Takeovers and Joint Ventures. Strategic Change, strategies for Mergers,

Unit-VII:Diversification Strategy : Why firms diversify, different types of diversification strategies, the concept of core competence, strategies and competitive advantage in diversified companies and its evaluation. Unit-VIII:Strategy Evaluation and control Establishing strategic controls - Measuring performance appropriate measures- Role of the strategist using qualitative and quantitative benchmarking to evaluate performance - strategic information systems problems in measuring performance Guidelines for proper control- Strategic surveillance -strategic audit - Strategy and Corporate Evaluation and feedback in the Indian and international context.

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References Thompson & Strickland: Strategic Management, Concepts and Cases. TMH,12/e, New

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD CCC MBA II year MBA (CCC) 208 MIS & Managerial Computing. Unit-I:Induction to ERP: MIS Evolution-Integrated MIS- Types of Information Systems : Transaction Processing Systems, MIS, Decision Support Systems, Office Automation System, Communication Systems, , Knowledge Work Systems, Artificial Intelligence, Group Decision Support Systems (GDSS), Expert Systems, Executive Information Systems, Strategic Information Systems and Strategy Level Information Systems. Unit-II:IS Models Nolan Stage Hypothesis, IS Strategic Grid, Wards Model, Earls Multiple Methodology, Critical Success Factors, Soft Systems Methodology, Socio-Technical Systems Approach (Mumford), System Develop Life Cycle, Prototype and End User Computing, Application Packages, Outsourcing, Deciding Combination of Methods. Unit-III: Business Process Re-engineering (BPR) BPR Process, Clean Slate Re-engineering, Technology Enabled Re-engineering, Myths regarding BPR, Business Intelligence Systems-Data Mining, Data Warehousing, On-Line Analytical Processing (OLAP), Supply Chain Management, Best Practices in ERP. Unit-IV: IS Security, Control and Audit System Vulnerability and Abuse, business value of security and control, Need for Security, Methods of minimizing risks IS Audit, ensuring system quality. Unit-V: Financial Functions in Excel-Check Boxes-Combo Boxes and Group List Boxes-Sorting in Excel-Time and Date Functions-Paste Special options-Functions in Excel. Unit-VI: Data Management: Pivot Table-Strings-Matrices-Arrays-Stat Functions- Matrix generation and Optimization-Filtering-Importing data from Documents or Internet files. Unit-VII: Consolidating Data: Creating Subtotals-Consolidating data from different sheets- Statistical Tools in Excel: Multiple Regression-Modeling Non-Linearities and Interactions-Analysis of Variance through Excel functions.

Delhi, 2007. Gregory Dess and G.T. Lumpkin, Strategic Management Creating Competitive Advantage, McGraw Hill International, 2006. Lawrence R Jauch, R.Gupta & William F.Glueck: Business Policy and Strategic Management, Frank Bros. Delhi, 2006.. Ranjan Das, Crafting the Strategy: Concepts and Cases in Strategic Management, TMH, New Delhi, 2006. Hitt, Ireland & Hoskisson: Management of Strategy, 7/e, Thomson 2007 Saloner, Shepard & Podolny, Strategic Management, John Wiley, New York, 2006. Allan Afuah, Business Models: A Strategic Management Approach, TMH, 2007

Unit-VIII: More Applications in Excel: Moving Averages for Time Series-Binomial Variables-Monte Carlo Simulation- Calculating an Optimal Bid-Simulating Stock Prices and Asset Allocation ModelingEconomic Order Quantity Inventory Modeling-Determining Customer Value.

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References C Laudon and Jane P.Laudon, et al: Management Information Systems, 9/e, PHI and Pearson Education, 2005. Wayne.L.Winston: MS-Office-Excel 2007-Data Analysis and Business Modeling, PHI, 2007. Alexis Leon, ERP (Demystified), 5/E, Tata McGraw-Hill, 2006. David L Olson, Managerial Issues of Enterprise Resource Planning Systems, McGraw Hill, International Edition-2006. Vaman, ERP in Practice, Tata McGraw-Hill , 2007 Gordon B. Davis & Margrethe H.Olson: Management Information Systems, Tata McGraw-Hill , 2006.

3rd YEAR
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD CCC MBA MBA - CCCIII year

MBA (CCC) 301 Security Analysis and Portfolio Management

*students need discounting and statistical table to solve problems Unit-I: Investments: The investment environment, classification and functions of financial markets and financial instruments. Securities trading types of orders, margin trading, clearing and settlement procedures. Unit-II: Portfolio Theory: Concept of Risk, measuring risk and returns, Portfolio risk measurement and analysis, Markowitz Portfolio Theory mean variance approach, business risk and financial risk and treatment in portfolio management. Unit-III: Equilibrium in Capital Market: The Capital Asset Pricing Model, Single-index model, Arbitrage Pricing theory, Market Efficiency- Weak form, semi strong form, Strong form of Efficient market hypothesis. Unit-IV: Analysis and Valuation of Bond: Bond Fundamentals, Bond Pricing Theorems, Convexity, duration, bond immunization, active bond management and passive bond management. Unit-V: Equity Valuation Model: Discounted Cash-flow techniques: Balance sheet valuation, Dividend discount models, Intrinsic value and market price, earnings multiplier approach, P/E ratio, Price/ Book value, Price/sales ratio, Economic value added (EVA). Unit-VI: Security Analysis: Macroeconomic, industry analysis and company analysis. Technical Analysis Unit-VII: Derivatives: Overview of derivative markets, Option markets, option strategies and option valuation, Futures markets, strategies and pricing. Stock index futures, interest rate futures, Swaps contracts. Unit-VIII: Active Portfolio Management: Mutual Funds Growth of mutual funds in India, Structure. Performance evaluation of mutual funds, conventional theory, performance measurement with changing portfolio composition. 18

References
Frank K.Reilly and Keith C.Brown, Investment Analysis Portfolio Management,7/e Thomson Publications, 2006. William F. Sharpe, Gordon J.Alexander and Jeffery V.Bailey, Investments, 6th edition, Prentice Hall, 2006. ZVI Bodie, Alex Kane, Alan J Marcus and Pitabas Mohanty, Investments, 6th edition, Tata Mc graw Hill, 2006. Donald E. Fischer and Ronald J.Jordan, Security Analysis and Portfolio Management, 6/e, Pearson Education, 2007. Prasanna Chandra, Investment Analysis and Portfolio Management, 3/e Tata McGraw-Hill Publishing Co. Ltd. New Delhi, 2006. Charles P. Jones, Investments Analysis and Management, ninth Edition, John Wiley & Sons, 2006 S.Kevin, Security Analysis & Portfolio Management, Prentice Hall,2006.

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD CCC MBA MBA-CCCIII year

MBA (CCC) 302 Management of Industrial Relations.

Unit-I: Industrial Relations : Economy and the Labour Force in India Approaches to Industrial Relations Industrial Relations in Comparative Frame work- Management and Employer organizations Introduction origin and growth. Unit-II: Trade Unions- introduction-Definition and objectives-growth and structure of Trade Unions in India-Trade Unions Act , 1926 and Legal framework-Union recognition-Union ProblemsNon-Union firms Management of Trade Unions in India. Unit-III: Collective Bargaining: Nature and legal framework of collective bargaining Levels of Bargaining and Agreements- Change in the labour-management relations in the post-liberalised India- a review of the response of collective bargaining strategy to the challenges of Globalisation and the restructuring of enterprises in India - Changes in the legal frame work of collective bargaining, negotiated flexibility, productivity bargaining, improved work relations, public sector bargaining and social security.- negotiating techniques and skills drafting of an agreement. Unit-IV: Tripartism and Social Dialogue: Types and levels of tripartism social dialogue and the Reform Process Strengthening tripartite social dialogue Role of government in industrial relations. Unit-V: Labour Legislation-I Factories Act, 1948, Workmens Compensation Act, 1923, ESI Act, 1948 Unit-VI: Labour Legislation II: The Payment of Wages Act, 1936, Minimum Wages Act, 1948, The Payment of Bonus Act, 1965, fringe benefits - Profit sharing and stock options institutional frame work National wage policy Contemporary issues in Wage systemsUnit-VII: Labour Legislation III: Industrial Disputes Act, 1948 -Grievance Handling Employee Grievances Causes of Grievances Conciliation, Arbitration and Adjudication procedural aspects for Settlement of Grievances Standing Orders- Code Discipline. Industrial Disputes: Meaning, nature and scope of industrial disputes - Cases and Consequences of Industrial Disputes Prevention and Settlement of industrial disputes in India-

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Unit-VIII: Contemporary issues in Industrial Relations: Labour Policy and Labour ReformsEmployee Participation - Quality of Work Life- Employment security and management of redundancies Managing good industrial relations. References Venkataratnam, C.S.: Industrial Relations, Oxford University Press, 2006. Arun Monappa: Industrial Relations, TMH , New Delhi,2003 Venkataratnam,C.S.: Negotiated Change Collective Bargaining, Liberalisation and Restructuring in India, Response Books, New Delhi, 2003. Sinha: Industrial Relations, Trade Unions and Labour Legislation, Pearson 2007. P.K.Padhi: Labour and Industrial Laws,PHI, 2007.

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD CCC MBA MBA-CCCIII year

MBA (CCC) 303 International Financial management

Unit-I: International Financial Management: An overview, Importance, nature and scope, Theories of International business, International Business Methods, Recent changes and challenges in IFM. Unit-II: International Flow of Funds: Balance of Payments (BoP), Fundamentals of BoP, Accounting components of BOP, Factors affecting International Trade flows, Agencies that facilitate International flows. Indian BoP Trends. Unit-III: International Monetary System: Evolution, Gold Standard, Bretton Woods system, the flexible exchange rate regime, evaluation of floating rates, the current exchange rate arrangements, the Economic and Monetary Union (EMU). Unit-IV: Foreign Exchange Market: Function and Structure of the Forex markets, major participants, types of transactions and settlements dates, Foreign exchange quotations, process of arbitrage, speculation in the forward market. Unit-V: Currency Futures and Options Markets, Overview of the other markets Euro currency market, Euro credit market, Euro bond market, International Stock market. Unit-VI: Exchange Rates: Measuring exchange rate movements, Factors influencing exchange rates. Government influence on exchange rates exchange rate systems. Managing Foreign exchange Risk. International arbitrage and interest rate parity. Relationship between inflation, interest rates and exchange rates Purchasing Power Parity International Fisher Effect Fisher Effect. Unit-VII: Long term Asset liability Management: Foreign Direct Investment, International Capital Budgeting, International Capital structure and cost of capital. International Portfolio Management. International Financing: Equity, Bond financing, parallel loans. Unit-VIII: Shortterm AssetLiability Management: International Cash management, accounts receivable management, inventory management. Payment methods of international trade, trade

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finance methods, Export Import bank of India, recent amendments in EXIM policy, regulations and guidelines. References
Alan C.Shapiro, Multinational Financial Management, 7/e, John Wiley, 2006. Jeff Madura, International Corporate Management, 8th edition, Thomson Publications, 2007. S.Eun Choel and Risnick Bruce, International Financial Management, 3/e Tata McGraw

Hill, 2006 P.K Jain, Josette Peyrard and Surendra S. Yadav, International Financial Management, Macmillan Publishers, 2006. P.G.Apte, International Financial Management, 4/eTata McGraw-Hill, New Delhi, 2007. Madhu Vij, International Financial Management, second edition, Excel Books, 2005. Maurice D.Levi, International Finance, 3rd edition, Tata Mc Graw-Hill, New Delhi, 2006 David K. Eiteman, Arthur I.Stonehill and Michael H.Moffeth, Multinational Business th Finance, 10 edition, Pearson Education 2006. Michael Melvin, International Money and Finance 7/e Pearson Education,2005. Ephrain Clark, International Finance, Thomson Publications 2/e, 2007

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD CCC MBA MBA-CCCIII year

MBA (CCC) 304 Service Marketing

The objective of the course is to provide a deeper insight into the marketing management of companies offering services as product. The pre-requisite for this course is Marketing Management offered in II semester Unit-I: Understanding services marketing: Introduction, services in the modern economy, Classification of services, marketing services Vs. Physical services, services as a system. Unit-II: Customer Relationship Marketing: Relationship Marketing, the nature of service consumption, understanding customer needs and expectations, Strategic responses to the intangibility of service performances. Unit-III: Services market segmentations: The process of market segmentation, selecting the appropriate customer portfolio, creating and maintaining valued relations, customer loyalty. Unit-IV: Creating value in a competitive market: Positioning a service in the market, value addition to the service product, planning and branding service products, new service development. Unit-V: Pricing strategies for services: Service pricing, establishing monetary pricing objectives, foundations of pricing objectives, pricing and demand, putting service pricing strategies into practice. Unit-VI: Service promotion: The role of marketing communication. Implication for communication strategies, setting communication objectives, marketing communication mix. Unit-VII: Planning and managing service delivery: Creating delivery systems in price, cyberspace and time. The physical evidence of the service space. The role of intermediaries, enhancing value by improving quality and productivity.

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Unit-VIII: Marketing plans for services: The marketing planning process, strategic context, situation review marketing strategy formulation, resource allocations and monitory marketing planning and services. References Valarie A.Zeithaml & Mary Jo-Bitner: Services MarketingIntegrating Customer Focus Across the Firm, 3/e, TMH, 2007. Thomas J.Delong & Asish Nanda: Managing Professional ServiesText and Cases, McGraw-Hill International, 2006. Christopher Lovelock: Services Marketing People, Technology, Strategy, Fourth Edition, Pearson Education, 2006. Mark Davis, Managing Services People and Technology, McGraw-Hill International, 2006 Adrian Payne, The Essence of Services Marketing, Prentice-Hall of India Pvt. Ltd., 2007. Roland T. Rust and P.K. Kannan, e-Service New Directions in Theory and Practice, Prentice-Hall of India Pvt. Ltd., 2006. James A Fitzsimmons, Services ManagementOperations, Strategy and Information Technology, 3/e, McGraw-Hilll International, 2006. Rajendra Nargundkar, Services Marketing 2nd Ed Mc Graw Hill companies 2007 Hoffman , Services Marketing 3/e Thomson 2007 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD CCC MBA MBA-CCCIII year

MBA (CCC) 305 International Marketing

Unit-I: International Marketing Scope and Significance of International Marketing, the strategic importance of international marketing , Differences between international and domestic marketing . Need for international trade, trends in foreign trade. Unit-II: International market environment: International environment, International Social & culture Environment, the political legal environment and regulatory environment of international marketing. Technological Environment ,Business Customs in International Market. Unit-III: Canalising and targeting international market opportunities: regional market Characteristics, Marketing in transitional economies and third world countries, international market segmentation and targeting . Unit-IV: International Market Entry Strategies: Indirect Exporting, Domestic Purchasing, Direct Exporting , Foreign Manufacturing Strategies Without Direct Investment, Foreign Manufacturing Strategies With Direct Investment. Entry Strategies of Indian Firms. Unit-V: International product management: International product positioning, Product saturation Levels in global Market, International product life cycle, Geographic ExpansionStrategic Alternatives. New products in Intentional Marketing, Product and culture, brands in International Market. Unit-VI: International Marketing Channels: channels Distribution Structures, Distribution Patterns, Factors effecting Choice of Channels, the Challenges in Managing An international Distribution Strategy Selecting Foreign Country Market intermediaries. The management of physical distribution of goods.

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Unit-VII: Pricing and Promotion for international Markets: Environmental influences on Pricing Decisions , Grey Market goods, Transfer pricing, Global Pricing Policy Alternatives. Global Advertising and brandy, selecting an advertising agency. Personal selling, Sales Promotion, Public Relations and Publicity, Sponsorship Promotion. Unit-VIII: Export Marketing: Introduction to Export Marketing, Export Policy Decisions of a firm, EXIM policy of India. Export costing and pricing, Export procedures and export documentation. Export assistance and incentives in India. References Philip R. Cateora, John L. Graham, International Marketing 11/e, Tata McGraw-Hill Co. Ltd., 2006. Sak Onkvisit, John J. Shaw, International Marketing Analysis and Strategy, 3/e, Prentice-Hall of India Pvt. Ltd., 2007. Isobel Doole and Robin Lowe, International Marketing Strategy, 2/e, Thomson Learning, 2006. Subhash C. Jain, International Marketing, 6/e, South-Western, 2006. Vern Terpstra, Ravi Sarathy, International Marketing, 8/e, Harcourt Asia Pvt. Ltd., 2007. Keegan: Global marketing Management 7/e Pearson Education, Delhi, 2006. Roger Bennett & Jim Blythe. International Marketing Strategy Planning Market Entry & Implementation, 3rd ed Kogan Page Ltd. 2005. JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD CCC MBA MBA-CCCIII year

MBA (CCC) 306 Project Work.

Students are required to work the entire fourth semester on the project even as they undergo the assigned course work of this semester. The students can choose specific problem of Industry or Industry based project work. Alternatively it can be secondary source based or Field based project work. Before they commence the project work it is suggested that they write a synopsis indicating the objectives, Methodology, Framework for analysis, Action plan with milestones in order to have clarity for their subsequent work. The project should have an internal faculty as guide. References Business Essentials: Research Project, Viva, 2009 Paul Oliver:Writing Your Thesis, Sage, 2009 M.K.Rampal & S.L.Gupta: Project Report Writing, Paragon International,2009 Michael Jay Polonsky: David S Waller: Designing and Managing a Research Project, Sage, 2009 Surendra Kumar: An Aid to Project Work, Paragon International, 2009.

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School of Management Studies Jawaharlal Nehru Technological University Hyderabad Proposed MBA (CCC) Academic calendar 1st Year
Sessions 1st Session 2nd Session End Examinations Sessions 1st Session 2nd Session End Examinations Sessions 1st Session From 24-04-2009 4-10-2009 28-12-2009 TO 03-0502009 13-10-2009 16-01-2010 TO 29-04-2010 10-10-2010 10-01-2011 Remarks Completed Completed Yet to be completed Remarks Scheduled in 2010. Scheduled in 2010 Scheduled in 2010-11. Remarks Only one phase of class work is conducted because number of subjects offered in 3rd year is only 5 (Five). 24

2nd Year
From 20-04-2010 01-10-2010 27-12-2010 From 20-04-2011

3rd Year
TO 29-04-2011

End Examinations

01-06-2011

14-06-2011

Scheduled in 2011.

D I R E C T O R I/c SMS- JNUTH

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