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PINAK. P.

BHATTACHARJEE
Mobile: +91-9423055206 ~ E-Mail: pinakb1@gmail.com, pinak.bhattacharaya@gmail.com

SENIOR MANAGEMENT PROFESSIONAL


P&L Accountability Strategic Planning Account Management Sales & Marketing Sound understanding of the framework of sales and marketing Repeatedly produced sustained business and revenue growth in competitive markets Possess an integrated set of competencies that encompass areas related to Marketing, Business Development and Client Relationship Management

PROFESSIONAL SNAPSHOT
Dynamic career of 7+ years reflecting success in achieving revenue and business growth objectives with wellknown organisations. Presently engaged with TATA Consultancy Services Ltd., as Regional Manager (Emerging Markets) for East & APAC - Marketing/ Business Development. Credited for establishing large volume, high profit accounts with excellent levels of retention and loyalty; nurtured and deepened relations with key corporate decision makers. Strong business and commercial acumen with skills to drive new business through conceptualising strategies, developing new client accounts from scratch, articulating product value proposition and ensuring buy-in at the stakeholder end. Well organised with a track record that demonstrates self-motivation, entrepreneurial ability, and initiative to achieve corporate goals.

MANAGERIAL
Strategy Planning Profit Centre Management Resource Optimisation Key Account Management

FUNCTIONAL
Service Sales Techno-commercial Client Engagement New Product/ Service Launches Strategic Account Management for Enterprise Customers

PROFILE & VALUE


Effective and accountable in high-profile executive roles: Overcome complex business challenges and make high-stakes decisions using experience-backed judgment, strong work ethic and irreproachable integrity. Respected as a proponent of empowerment and accountability. Consistently Delivered Mission-Critical Results: Driven by a visceral hard-wired need to strategize and to innovate. Strong orientations in Operations: Participate in high level operational initiatives, including infrastructure design, process reengineering and reorganization. As an innovative use instincts, insight, judgment, and timing to succeed on tough deal. Respect and Leverage Human Capital: Live the culture and lead by example. An Enterprising leader with a solid record of contributions leading to lowered risk, heightened productivity and enhanced internal controls.

BUSINESS SKILLS
Offered innovative ideas to customers for increasing efficiency & productivity of organization. Have been successful in creating opportunities and expanding businesses for Managed Services.

Strong acumen in offering a diverse range of advisory and managed services, combined with deep industry expertise to solve business challenges from start to finish. Have consistently grown across the hierarchy and successfully delivered at senior level positions. The breadth of this experience covers markets across the globe covering Sri Lanka, Nepal, Bangladesh, Bhutan, Mauritius, Indonesia and Singapore.

EMPLOYEMENT SCAN
TATA Consultancy Services Ltd., Pune in its Sales & Marketing/Business Development Team

Regional Manager (Emerging Markets) for East & APAC Role

Since Nov07

Maintaining strong business relations with all key opinion leaders in the assigned region and ensuring ethical business activities are maintained. Steering business activities pertaining to Product Management, Sales, Marketing and Channel Management. Leading a team comprising more than 50 100 employees (direct reporting). Spearheading business generation activities in across: o Sri Lanka, Nepal, Bangladesh, Bhutan, Mauritius, Indonesia, Singapore, etc. o Assam, North East zone, West Bengal, Bihar, Jharkhand, Orissa and Chattisgarh.

Major Highlights Distinction of driving the sales functions and achieved a record target sales of INR 22,00,000,000 for the Organization during Q2 FY 2008-09. Generated more than INR 150 Crores of New Business Revenue Generated profitability for the organization through core competencies, objective orientation, relentless determination/ efforts, vision alignment, etc. Played a key role in expanding the scope of delivery model by 40% of existing (via introducing additional tools of analysis & output, vendor/channel management, research, etc). Holds merit for leading the organisation to a high profit scenario with considerably identification of business opportunities via Ansoffs. Handled major promotional / brand awareness campaigns about organization & offerings by: o Consistent participation in Industry/ Trade Events. o Forums & Webinars. o Organizing Customer Events.

Identified new opportunities for expanding market reach through: o Liaising Analysts for respective Industry verticals. o Gathering regular briefings and enquiries. o Participating in analyst surveys (garner better market positioning vis--vis competition). o Establishing relationship with TPA (third party advisors).

Instrumental in arranging for review of functional (marketing) effectiveness by third party quality assurance experts and follow-up on a team 360 degrees feedback. Efficiently created a robust knowledge management process and implement the same through a dynamic business model, deliver KRAs while taking care of CSFs on time. Key clients served:

Infrastructure Services: Real Estate - South City Projects/BAPL/ and others: South City Projects Ltd., Bengal Ambuja, Unitech, Emaar Mgf, Bengal Shrachi, etc.) the Smart Homes/Intelligent Building concept of GCP consisting of a package of state-of-art IT to sustain 21st century Infrastructure etc Retail: RPG Spencers merchandise assortment planning, visual merchandising, retail promotion mix, store design & layout, etc. Manufacturing Travel and Transportation. Ports: Paradip Port Trust (Oracle ERP), Dhamra Port Co. Ltd. (TATA Steel + L& T JV) end to end turnkey, Kolkata Port Trust & Haldia Dock Complex (Strategic Technology Partnership)Offering Solutions: Water front ops- Ship Traffic Mgmt, Gate Events Mgmt, Pilotage & Towage ops; Inland Operations- Port Maintenance & Admin, Logistics & Storage Ops, Container Terminal mgmt, Port Operating system (POS) & Standard Operating Procedure (SOP), Gopalpur Ports Ltd., etc. Airports: Airport Authority of India (AAI NSCBI) ICMS & Entry pass/token management system, Bengal Aerotropolis Projects Ltd. Railways: Kolkata Metro railway (GSM R with Nortel). SEZs: IT Parks, Infrastructure tower company Transcend (ERP SAP). Healthcare: Apollo Bramwell Mauritius, RGCI, Fortis, NEIGHRIMS, NEMCARE, Implementation of Tata HMS at GNRC Hospital, Guwahati, Woodlands Medical Centre Limited, Kolkata (25.85 lakhs), North Bengal Clinic Pvt. Ltd., Siliguri (43 lakhs), Tata Main Hospital, Jamshedpur (39 lakhs), B R Singh Hospital, Eastern Railway (44 lakhs), Hindalco Industries, Renukoot (44 lakhs), Spearheading Offer of TCS Hospital Management System for Christian Medical College, Ludhiana, etc. Hospitality: Pan Card Club (CRM), Mayfair Group of hotels, ITC Welcome Group, East India Hotels Ltd. Oberoi Group (ERP) , etc.

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TATA STEELs Packaging Solutions SBU Tata Tinplate Product/ Brand/ Marketing Manager Role

Jun06 - Oct07

Managed printing and lacquering operations at downstream initiative of the company Solution Centre. Created Ansoffs Matrix for products electrolytic; new products (3 tier metal paint container with an innovative sliding design to create retail shelf appeal). Recommended for repositioning products in different industry sectors with a metal packaging solutions.

Major Highlights Actively involved in:

Market research (primary & secondary) via short term projects such as preparation of Can Catalogue for Customers in the Western Market, (Mumbai) Market Assessment Survey of Tinplate Usage (Refined / Edible Oil / Vanaspati Segments) in the Northern Market and recommendations pertaining to same. Creating Packaging Industry Matrix (knowledge bank for the different sectors in the industry. Efforts to gain metal packaging space in the vast lubricant/paint market dominated by plastics. Analyzed adhesive packaging. Intranet: Market Bulletin/newsletter Internet (recommended changes) - Think Nature, Think Tinplate -advertising campaign Brand Awareness Campaign zone wise/customer wise Advertising/ media/print suggested changes in the campaign Co branding efforts with Cadbury India Ltd.

Holds merit for utilising various communication tools:

Distinction for entering to unexplored North-Eastern market by partnering with other players and wooing them to use metal packaging for the products being distributed or sold in the NE region. Significantly established sales at Kanpur, existing products & markets (introduced packaging variants such as 20 ltr edible oil containers in existing markets, analyzing aerosol applications). Instrumental in tracking customers and CCHP (Customer Complaint Handling Procedure). Essayed a key role in the redesigning & streamlining COMD (Customer Order Maintenance Dept.) constituent of the supply chain towards cost cutting structure. Instrumental towards TCILs initiative for the Paint & Coating Industry and a suggestion for Integrated Marketing Campaign with major players (Asian Paints, Berger, etc.) in the market grossly covering the areas of retail/ rural marketing / innovation. Effectively coordinated with suppliers, customers and intermediaries while gaining new prospects/ clients for the company at CII Consumer Mela 2006, New Coatings for Global India 2007, etc.

PRECEEDING ASSIGNMENTS
Jan03-Jun04 Jun02-Dec02 IBM Daksh e Services, Gurgaon Silgate Solutions Pvt. Ltd., Mumbai Team Leader - Technical Support Group Sales Associate

ACADEMIC CREDENTIALS
P.G. Diploma in Business Management (Marketing) from XIMB with CGPA 6.00 / 8.00 in 2006. B.Tech. Chemical Engineering from LIT, Nagpur in 2002.

IT SKILLS

Office Tools DBMS Language SAP SD Consultant : MS Office : Oracle 8i & 9i using SQL : Visual Basic, C

PART TIME ASSIGNMENT

VISITING FACULTY for MBA


2008

Subjects Covered: Retail Management at ICFAI Business School Kolkata

Subjects Covered: Marketing & General Management at SIBM & SIMC, Pune

2009-10.

PROJECTS UNDERTAKEN (Work & Academic)


Project Title : Managing the secondary sales force and distribution system to improve the sale of SERVO brand of lubricants in the retail channel & thereby providing effective recommendations for future strategies. Indian Oil Corporation Ltd. Feasibility study - Automatic transmission in heavy commercial vehicles on Indian roads Hindustan Motors Power Products Division Aligning the applications at CRY and contribution towards streamlining the MIS, payroll, and administration structure of CRYs partner/subsidiary organizations while refocusing CRYs marketing strategies towards furthering brand recognition. CRY Strategic Management report on Repositioning Dabur. Strategic Marketing presentation on Drypers Corporation. Creation of a mock advertisement copy for Walt Disney (Print-Ad, Video, Ppt, etc.) Rural Marketing initiatives at HLL; business ethics report on industry segments, etc. Analyzing the Mumbai Dabbawalla Model & the South West Airline Model for enhancing effectiveness in Services Industry. Application of Total Quality Management in Increasing Operational & Organizational Productivity definition and structure, application to management, reliability and quality, best commonly followed practices of organizations, differences in implementation and different service processes, artificial factory, customer service, quality practices of Indian organizations and impact of quality on stakeholders.

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TRAINING SESSIONS
SAP SD Real Estate Industry Workshops, Consumer Durable Events, etc.

PERSONAL MINUTIAE
Date of Birth Address Languages Known
: : : January 19th, 1979. A 205, Montvert Grande, Pashan Sutarwadi Link Road, Pashan, Pune - 411021. English, German, Hindi and Bengali

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