YF Standards

brand image guidelines
MARCH 2008
N O V E M B E R
2 0 0 7
table of contents
1. 2. 3. 4. 5. 6. 7. 8. 9. Introduction Logo Guidelines Asset Strategy In-line (based on Metrotown, Burnaby) In-line (based on TD Centre, Toronto) 800 sq.ft. sit down (based on Pasadena, California) 1200 sq.ft. sit down (based on Brea, California) Materials Equipment
10. Signage 11. Packaging
1.01
Introduction
logo guidelines
T h i s s e c t i o n i n t ro duces the basic componen ts of the Yogen Frz logo. These include the Yogen F r z w o rd m a r k , t a g l i n e a n d s m i l e y i c o n . T h e s t a n d a rd s s e t out here will help you to apply each of these elements correctly on everything f ro m s i g n a g e a n d p r i n t c o m m u n i c a t i o n s t o p a c k a g i n g . T h e y will help you present the Yogen Frz brand clearly and consistently, so that i t s e n d s a p o w e r f u l m e s s a g e a b o u t q u a l i t y, f re s h n e s s a n d l e a dership.
the master logo

The Yogen Frz Brandmark is composed of the custom blue lettering and pink smiley icon. The tagline its all about can be used when necessary to communicate the personal customization aspect of the brand. Together, these elements form the core of our new visual identity, representing our master logo. Whenever the master logo appears, from the store signage, to the packaging and website, it is a symbol of our values. Therefore it is essential that we use the mark properly and consistently. Above all, we must ensure that the typography and the icon remain in their fixed relationship to each other with proper clear space.
2.1
Logo Guidelines
minimum clear space

To protect the integrity and clarity of the Yogen Frz brandmark, a minimum amount of clear space equivalent to four of the smiley icon dots should surround the brandmark. This space is intended to separate and protect the brandmark from other elements such as pictures, text, slogans or other symbols and applies to all other applications of the brand.
dot
2.2
Logo Guidelines
minimum size
It is important that the Yogen Frz Brandmark is clearly visible and printable when reduced in size. The acceptable minimum size of the master logo is 1/16 high with respect to the letter z in Yogen Frz. The acceptable miniumum size of the Yogen Frz master logo with tagline is 1/8 high.
1/16 1/8
2.3
Logo Guidelines
Yogen Frz horizontal logo on a white substrate

When reproducing the Yogen Frz horizontal logo on a white or light substrate, the PMS logo is preferred and should be used whenever possible throughout all brand communications. The CMYK logo should be used whenever the PMS logo cannot be used due to colour limitations. The 1 colour logo may be used when production techniques limit the use of tone, as in the case of embroidery, engraving, or embossing.
PMS Colour l White Substrate

PMS 2925C PMS 204C
File: YogenFruzLogo_Horiz_PMS_FA.ai
CMYK Colour l White Substrate

CYMK
File: YogenFruzLogo_Horiz_CMYK_FA_ai
Black l White Substrate

LINE BLACK
File: YogenFruzLogo_Horiz_Black_FA.ai
2.4
Logo Guidelines
Yogen Frz horizontal logo with tagline on a white substrate

When reproducing the Yogen Frz horizontal logo with tagline on a white or light substrate, the PMS logo is preferred and should be used whenever possible throughout all brand communications. The CMYK logo should be used whenever the PMS logo cannot be used due to colour limitations. The 1 colour logo may be used when production techniques limit the use of tone, as in the case of embroidery, engraving, or embossing.

PMS 2925C PMS 204C
File: YogenFruzLogo_Horiz_Tag_PMS_FA.ai
CMYK Colour l White Substrate

CYMK
File: YogenFruzLogo_Horiz_Tag_CMYK_FA_ai
Black l White Substrate

LINE BLACK
File: YogenFruzLogo_Horiz_Tag_Black_FA.ai
2.5
Logo Guidelines
Yogen Frz horizontal logo on a dark substrate

Reproduction on a dark substrate is not recommended. The Yogen Frz brand is synonymous with white and lightness. Every attempt should be made to position the logo on a white or light substrate. When not possible, use these versions.
PMS Colour l Dark Substrate

PMS WHITE
File: YogenFruzLogo_Horiz_White_FA.ai
PMS Colour l Dark Substrate

PMS WHITE
File: YogenFruzLogo_Horiz_Tag_White_FA.ai
2.6
Logo Guidelines
Yogen Frz stacked logo on a white substrate

When reproducing the Yogen Frz stacked logo on a white or light substrate, the PMS logo is preferred and should be used whenever possible throughout all brand communications. The CMYK logo should be used whenever the PMS logo cannot be used due to colour limitations.

PMS 2925C PMS 204C
File: YogenFruzLogo_Stack_PMS_FA.ai

CYMK
File: YogenFruzLogo_Stack_CMYK_FA.ai
2.7
Logo Guidelines
Yogen Frz stacked logo with tagline on a white substrate

When reproducing the Yogen Frz stacked logo with tagline on a white or light substrate, the PMS logo is preferred and should be used whenever possible throughout all brand communications. The CMYK logo should be used whenever the PMS logo cannot be used due to colour limitations.

PMS 2925C PMS 204C
File: YogenFruzLogo_Stack_Tag_PMS_FA.ai

CYMK
File: YogenFruzLogo_Stack_Tag_CMYK_FA.ai
2.8
Logo Guidelines
Yogen Frz stacked logo in line colour on a white substrate

Use these 1 colour logos when production techniques limit the use of tone, as in the case of embroidery, engraving, or embossing.

LINE BLACK
File: YogenFruzLogo_Stack_Black_FA.ai

LINE BLACK
File: YogenFruzLogo_Stack_Tag_Black_FA.ai
2.9
Logo Guidelines
Yogen Frz stacked logo on a dark substrate

Reproduction on a dark substrate is not recommended. The Yogen Frz brand is synonymous with white and lightness. Every attempt should be made to position the logo on a white or light substrate. When not possible, use these versions.

PMS WHITE
File: YogenFruzLogo_Stack_White_FA.ai

PMS WHITE
File: YogenFruzLogo_Stack_Tag_White_FA.ai
2.10
Logo Guidelines
Yogen Frz smiley icon on a white substrate

When reproducing the Yogen Frz smiley icon on a white or light substrate, the PMS logo is preferred and should be used whenever possible throughout all brand communications. The CMYK logo should be used whenever the PMS logo cannot be used due to colour limitations. The 1 colour logo may be used when production techniques limit the use of tone, as in the case of embroidery, engraving, or embossing.

PMS 204C
File: YogenFruzLogo_U_PMS_FA.ai

CYMK
File: YogenFruzLogo_U_CMYK_FA.ai

LINE BLACK
File: YogenFruzLogo_U_Black_FA.ai
2.11
Logo Guidelines
Yogen Frz smiley icon on a dark substrate

Reproduction on a dark substrate is not recommended. The Yogen Frz brand is synonymous with white and lightness. Every attempt should be made to position the logo on a white or light substrate. When not possible, use this version.

PMS WHITE
File: YogenFruzLogo_U_White_FA.ai
2.12
Logo Guidelines
colour palette
The proprietary colours of the Yogen Frz master logo are blue (PMS 2925) and pink (PMS 204). These colours have been specifically selected as part of our core visual brand identity. Together, they are a powerful symbol of our vision and our core brand values. The colours shown on this page have been produced by a colour copier and are not an exact match to the Pantone targets specified. For accurate colour, please refer to a current edition of the Pantone Colour Formula Guide.
Yogen Frz blue PMS 2925 C90/M10/Y0/K0
Yogen Frz pink PMS 204 C0/M65/Y0/K0
2.13
Logo Guidelines
incorrect use of the Yogen Frz logo

The consistent application of the Yogen Frz logo is essential to building and maintaining brand recognition. Always follow the guidelines presented in these graphic standards. The logo should never be altered or redrawn in any way. The examples on this page illustrate several unacceptable uses of the Yogen Frz logo. Always use the appropriate reproduction digital art for the logo.
DO NOT condense, expand or distort the Brandmark in any way.
DO NOT use colour combinations that deviate from the outlined logo colours.
DO NOT recreate the Brandmark, or use any artwork that is not approved.
DO NOT use the Brandmark on a background that is distracting and interferes with legibility.
DO NOT alter the scale of any graphic elements of the Brandmark.
DO NOT place third-party elements with the logo.
2.14
Logo Guidelines
corporate typefaces
In order to maintain brand consistency across all printed materials, a set of two typefaces must be used to print Yogen Frz copy. Our primary typeface is Chalet Nineteen Sixty, conveys a fun, fresh spirit and is appropriate for brand personality communications. Our secondary typeface is Helvetica Neue, a confident and contemporary face that is easy to read.
Primary Typeface
Secondary Typeface
Chalet Nineteen Sixty abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&

Chalet Paris Nineteen Sixty Chalet London Nineteen Sixty Chalet NewYork Nineteen Sixty
Helvetica Neue abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&

Helvetica Neue 45 Light Helvetica Neue 46 Light Italic Helvetica Neue 55 Roman Helvetica Neue 56 Italic Helvetica Neue 65 Medium Helvetica Neue 66 Medium Italic Helvetica Neue 75 Bold Helvetica Neue 76 Bold Italic Helvetica Neue 85 Heavy Helvetica Neue 86 Heavy Italic Helvetica Neue 95 Black Helvetica Neue 96 Black Italic
2.15
Logo Guidelines
asset strategy
T h i s s e c t i o n c o v e r s the asset strategy, interior and exterior design tenets, as well as before and a f t e r p h o t o s o f f o u r d i ff e re n t a s s e t t y p e s . T h e a s s e t i s t h e m o s t powerful visual beacon we can provide to the customer. Thoughtful considerat i o n a n d e x e c u t i o n o f t h e s t r a t e g i e s p ro v i d e d w i l l c re a t i v e i m p a c t a n d consistency for Yogen Frz accross all markets.
asset strategy
contemporary
Create a retail environment that has clean lines and well-organized space minimizing QSR cues.
clean + fresh
Maintain an uncluttered presentation of the store to maximize visibility of the fresh toppings. Utilize lighting to further highlight product.
healthy
Position the fresh fruit element of the products at the forefront of the counter where they cannot go unnoticed to emphasize the health benefits.
everyday
Create a comfortable environment where customers can relax and be social and look forward to coming back on a regular basis.
lighter colour palette

Use a soft and light colour palette to support the fresh and healthy positioning of the products.
3.1
Asset Strategy
design tenets
1. Create transparency - the exterior should have an open and unobstructed view into the store to welcome customers and showcase the environment. In the interior of the sit-down environments keep the space open by using clear panels to separate the seating areas. 2. Use white dramatically - the environment should be primarily white to create a bright, fresh feel. Think of white as representing the product with vibrant accents of blue and pink representing the fruit that is added to the product. 3. Highlight freshness allow customer to get a close up view of the fresh fruit toppings and various condiments at the point of purchase to promote health freshness and create appetite appeal. The use of large product photography on the menu panels will promote emotion and anticipation of the experience. 4. Use lighting purposefully use soft lighting over food display for optimum presentation and over seating areas for a feeling of comfort. Create dramatic lighting to highlight brand graphics and emphasize architectural detailing. 5. Isolate the icon use the propriety icon in isolation within the environment to begin to build equity with the consumer. 6. Frame the experience - on the exterior use the white storefront surround as a framing element that directs the attention through to the interior.
3.2
Asset Strategy
interior design tenets
(applicable only in sit-down asset types)
1. Create a path position the order counter so that the site line from the entrance is direct and immediate. Create an unencumbered path of travel for the customer to the point of purchase and then into the seating area. 2. Use a variety of seating types create separate and distinct seating areas catering to a variety of party sizes and experiences. Bar height seats create a social atmosphere, while signature lounge seats provide comfort and a relaxed environment. 3. Create signature seating utilize signature seating elements to create consistency between locations. Maintaining key proprietary elements in the design details.
3.3
Asset Strategy
conceptual kiosk
3.4
Asset Strategy
conceptual in-line
3.5
Asset Strategy
conceptual sit down exterior
3.6
Asset Strategy
conceptual sit down exterior
3.7
Asset Strategy
conceptual sit down environment
3.8
Asset Strategy
conceptual sit down environment
3.9
Asset Strategy
3.10
Asset Strategy
3.11
Asset Strategy
3.12
Asset Strategy
in-line (based on Metrotown, Burnaby)

We h a v e p ro v i d e d renderings, floorplans, elevations, a reflected ceiling plan and an electrical pl a n t o a s s i s t y o u i n a p p l y i n g t h e d e s i g n g u i d e l i n e s t o y o u r location.
in-line :: floorplan
(based on Metrotown, Burnaby)
FINISHES
SS1 : white solid surfacing CT1 : 12x24 porcelain tile

NOTES
1. white surround 2. front counter 3. back counter 4. side counter
indicates customer path of travel
4.1
In-line Metrotown, Burnaby
in-line :: elevation A
FINISHES
PL1 : white wood laminate PL3 : metal laminate base CT1 : 12x24 porcelain tile GT1 : 2x12 blue glass tile
NOTES
1. storefront signage illuminated push-through acrylic 2. white surround 3. pink LED 4. illuminated menu panels
4.2
in-line :: elevation B
FINISHES
PL3 : metal laminate base WD1 : wood laminate SS1 : white solid surfacing PT1 : white paint GT1 : 2x12 blue glass tile
NOTES
1. storefront signage illuminated push-through acrylic 2. front counter 3. back counter 4. illuminated menu panels
4.3
in-line :: elevation C
FINISHES
SS1 : white solid surfacing WHT : white altro panel

NOTES
1. storefront signage illuminated push-through acrylic 2. front counter 3. recessed blue LED
4.4
in-line :: elevation D
FINISHES
PL3 : metal laminate base WD1 : wood laminate PT1 : white paint GT1 : 2x12 blue glass tile
NOTES
1. illuminated menu panels 2. side counter
4.5
in-line :: reflected ceiling plan
4.6
in-line :: electrical plan
4.7
in-line (based on TD Centre, Toronto)

in-line :: floorplan
(based on TD Centre, Toronto)
FINISHES
SS1 : white solid surfacing CT1 : 12x24 porcelain tile

NOTES
1. white surround 2. front counter 3. back counter
5.1
In-line TD Centre, Toronto
in-line :: elevation A
FINISHES
PL1 : white wood laminate PL3 : metal laminate base PT1 : white paint CT1 : 12x24 porcelain tile
NOTES
1. storefront signage illuminated push-through acrylic 2. push-through acylic U smiley 3. white surround 4. pink LED 5. illuminated menu panels
5.2
in-line :: elevation B
FINISHES
PL2 : white sparkle laminate PL3 : metal laminate base SS1 : white solid surfacing CT1 : 12x24 porcelain tile GT1 : 2x12 blue glass tile
NOTES
1. tagline 2. front counter 3. back counter 4. illuminated menu panels 5. storefront signage
5.3
in-line :: elevation C
FINISHES
PL2 : white sparkle laminate PL3 : metal laminate base SS1 : white solid surfacing CT1 : 12x24 porcelain tile GT1 : 2x12 blue glass tile WHT : white altro panel
NOTES
1. front counter 2. back counter 3. illuminated menu panels 4. swirl vinyl graphic
5.4
in-line :: elevation D
FINISHES
PL3 : metal laminate base WD1 : wood laminate GT1 : 2x12 blue glass tile
NOTES
1. illuminated menu panels
5.5
in-line :: reflected ceiling plan
5.6
in-line :: electrical plan
5.7
800 sq.ft. sit down (based on Pasadena, California)

800 sq.ft. sit down :: floorplan
(based on Pasadena, California)
FINISHES
NOTES
WD2 : wood veneer SS1 : white solid surfacing CT1 : 12x24 porcelain tile FAB1 : maharam fabric
1. white surround 2. front counter 3. back counter 4. bench 5. garbage/recycling unit
6.1
800 sq.ft. sit down Pasadena, CA
800 sq.ft. sit down :: elevation A
NOTES
1. exterior storefront signage with illuminated push-through acrylic letters 2. U smiley icon blade sign with illuminated push-through acrylic
6.2
800 sq.ft. sit down :: elevation B
FINISHES
PL1 : white wood laminate PL3 : metal laminate base PT1 : white paint PT2 : blue accent paint GT1 : 2x12 blue glass tile WHT : white altro panel
NOTES
1. white surround 2. pink LED 3. swirl vinyl graphic4. pink LED 5. illuminated menu panels
6.3
800 sq.ft. sit down :: elevation C
FINISHES
NOTES
PL1 : white wood laminate PL2 : white sparkle laminate PL3 : metal laminate base WD2 : wood veneer SS1 : white solid surfacing PT1 : white paint PT2 : blue accent paint GT1 : 2x12 blue glass tile WHT : white altro panel
1. white surround 2. pink LED 3. Yogen Fruz artwork
6.4
800 sq.ft. sit down :: elevation D
FINISHES
NOTES
PL2 : white sparkle laminate PL3 : metal laminate base PT1 : white paint WHT : white altro panel
1. attributes/phrase wall 2. lounge style seating 3. custom coffee tables 4. blue LED
6.5
800 sq.ft. sit down :: reflected ceiling plan
6.6
800 sq.ft. sit down :: electrical plan
6.7
1200 sq.ft. sit down (based on Brea, CA)

1200 sq.ft. sit down :: floorplan
(based on Brea, California)
FINISHES
WD2 : wood veneer SS1 : white solid surfacing CT1 : 12x24 porcelain tile FAB1 : maharam fabric
NOTES
1. white surround 2. front counter 3. back counter 4. bench 5. garbage/recycling unit
7.1
1200 sq.ft. sit down Brea, CA
1200 sq.ft. sit down :: elevation A
FINISHES
NOTES
PL1 : white wood laminate PL3 : metal laminate base SS1 : white solid surfacing PT1 : white paint PT2 : blue accent paint GT1 : 2x12 blue glass tile
1. white surround 2. pink LED 3. illuminated menu panels 4. bench 5. bulkhead over bench
7.2
1200 sq.ft. sit down :: elevation B
FINISHES
NOTES
PL3 : metal laminate base WD1 : wood laminate base SS1 : white solid surfacing PT1 : white paint PT2 : blue accent paint WHT : white altro panel
1. white surround 2. swirl vinyl graphics 3. bar center complete with bulkhead 4. attributes/phrases wall 5. plasma screen
7.3
1200 sq.ft. sit down :: elevation C
FINISHES
PL3 : metal laminate base WD1 : wood laminate base PT1 : white paint
NOTES
1. front counter 2. attributes/phrases wall
7.4
1200 sq.ft. sit down :: elevation D
FINISHES
NOTES
PL2 : white sparkle laminate PL3 : metal laminate base WD2 : wood veneer PT1 : white paint
1. bulkhead over bench 2. bench 3. Yogen Fruz artwork
7.5
1200 sq.ft. sit down :: reflected ceiling plan
7.6
1200 sq.ft. sit down :: electrical plan
7.7
materials
T h e q u a l i t y o f o u r finishes are essential to conveying the quality of our products and service at t h e s t o re l e v e l . We h a v e p ro v i d e d v i s u a l s o f t h e f i n i s h e s , c o d e s , s i zes, and manufacturer contact information. Substitutes must match and be of c o m p a r i b l e q u a l i t y. S u b s t i t u t i o n w i l l o n l y b e p e r m i t t e d i f m a t e r i als are unavailable and must be approved by Yogen Fruz prior to use.
finish + material board
SS1
GT1
CT1
PL1
PL3
WD1
8.1
Materials
finish + material specifications
8.2
Materials
equipment
T h i s s e c t i o n c o v e r s the equipment specifications for Yogen Frz.
equipment schedule
9.1
Equipment
equipment
9.2
Equipment
furniture
9.3
Equipment
signage
O u r s i g n a g e i s a p owerful carrier for the Yogen Frz brand. Our logo and product photography m u s t c re a t e i m p a c t a n d a p p e t i t e a p p e a l f ro m a d i s t a n c e a nd at the counter. It is an important promise for the experience to follow. Thou g h t f u l , c o n s i s t a n t e x e c u t i o n o f t h e s i g n a g e c o m p o n e n t s w i l l c reate a strong presence for Yogen Frz across all markets. The following page s d e t a i l t h e s i g n a g e a r t w o r k t h a t i s s u p p l i e d o n t h e p ro v i d e d d v d s .
exterior sign horizontal :: print application

The exterior sign is the most powerful sign we have. It must present the brand name in a quality way that is a promise of the experience to follow and engage the customer from a distance. The sign must only contain the logo- no other information should appear (ie: phone number, web address, tagline or other brand attribute copy). When positioning the logo on the sign please adhere to the clear space standards described on page 2.2.
File: YogenFruzSign_Horiz_FA.ai
10.1
Signage
exterior sign horizontal :: shop drawing :: front elevation
ALUMINUM SIGN BO X PAINTED POLAR WHITE PEARLESCENT CLEAR COA T APPLIED OVER WHITE SUBSTRA TE
2-6
1-0
1 4-1/2
6 5-5/8 10-0
PUSH THROUG H LETTER C OLOUR OF FAC E: TRANSLUC ENT VINYL (AS BELOW) EDG E: POLISH RAISED: 3/4'' MATERIAL: C LEAR PLEXIG LAS
AVERY 9561- T PROCESS BL UE TRANSL UCENT VINYL 3M 3630-108 PINK TRANSL UCENT VINYL
10.2
Signage
exterior sign horizontal :: shop drawing :: section with details
10.3
Signage
exterior sign square :: print application

The exterior sign is the most powerful sign we have. It must present the brand name in a quality way that is a promise of the experience to follow and engage the customer from a distance. The sign must only contain the logo- no other information should appear (ie: phone number, web address, tagline or other brand attribute copy). When positioning the logo on the sign please adhere to the clear space standards described on page 2.2.
File: YogenFruzSign_Square_FA.ai
10.4
Signage
exterior sign square :: shop drawing :: front elevation

ALUMINUM SIGN BO X W/ PUSH THROUGH LETTER
TUBING, ALUMINUM FACE & BO X PAINTED POLAR WHITE PEARLESCENT CLEAR COA T APPLIED OVER WHITE SUBSTRA (FACE & BO X) TE
FRONT
REAR
1-6 2-0
9-1/2 1-3
3-8
8 1-5
2-1
1-0
9-1/2
2 5-5/8
3-8
PUSH THROUG H LETTER C OLOUR OF FAC E: (AS BELOW) EDG E: POLISH RAISED: 3/4 MATERIAL: C LEAR PLEXIG LAS AVERY 9561- T PROCESS BL UE TRANSL UCENT VINYL 3M 3630-108 PINK TRANSL UCENT VINYL
10.5
Signage
exterior sign square :: shop drawing :: section with details
10.6
Signage
five panel menu board

The five panel menu board is preferred and should be used whenever possible in new construction.
File: YogenFruzMenu_Panel_D_E_FA.ai
File: YogenFruzMenu_Panel_F_G_FA.ai
File: YogenFruzMenu_Panel_H_FA.ai
10.7
Signage
four panel menu board

The four panel menu board should be used when there is not sufficient space for a five panel menu.
File: YogenFruzMenu_Panel_D_E_FA.ai
File: YogenFruzMenu_Panel_I_J_FA.ai
10.8
Signage
three panel menu board

The three panel menu board should be used when there is not sufficient space for a four panel menu.
File: YogenFruzMenu_Panel_A_FA.ai
File: YogenFruzMenu_Panel_B_C_FA.ai
10.9
Signage
phrase sign :: print application

The phrase sign is a visual representation of the voice of the consumer. Many fun phrases are balanced in size and position to deliver a variety of messages in a light way. Scale these graphics as necessary, but do not rewrite the messages or reproportion the relationships of the phrases.
File: YogenFruzSign_Phrases_FA.ai
10.10 Signage
phrase sign :: shop drawing :: front elevation

WALL SIGN
STAINLESS STEEL END CLIP ALL AROUND
1/2 1/2
3 2-7/16
1/2
3 2-7/16
1/2
3 2-7/16
1/2
3 2-7/16
1/2
1 5-1/4
1/2
3-0
1 5-1/4
1/2 13-1/4
STAINLESS STEEL REVEAL SMF 763 OL YMPIC BLUE OPAQUE VINYL AVERY A8410-O L T MAGENT A OPAQUE VINYL .
ALTRO WALL PANEL APPLY ON 1/2 THK MDF COL OUR: WHITE ROCK THK: 2mm CONT ACT: COMP ASS FLOORING L TD. TEL: 905-564-1330
10.11 Signage
phrase sign :: shop drawing :: section
10.12 Signage
its all about sign

Our tagline can be used to communicate the personal/customization attributes of the Yogen Frz brand within your retail environment.
VINYL GRAPHIC
2-8
3-0
BASE PLATE
SMF 763 OL YMPIC BLUE OPAQUE VINYL AVERY A8410-O L T MAGENT A OPAQUE VINYL .
File: YogenFruzSign_AllAboutU_FA.ai
10.13 Signage
clear cups
File: YogenFruzPkg_Clear_CD9_FA.ai
11.2
Packaging

YF Standards

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brand image guidelines

10. Signage 11. Packaging

the master logo

minimum clear space

Yogen Frz horizontal logo on a white substrate

PMS Colour l White Substrate

CMYK Colour l White Substrate

Black l White Substrate

Yogen Frz horizontal logo with tagline on a white substrate

PMS Colour l White Substrate

CMYK Colour l White Substrate

Black l White Substrate

Yogen Frz horizontal logo on a dark substrate

PMS Colour l Dark Substrate

PMS Colour l Dark Substrate

Yogen Frz stacked logo on a white substrate

PMS Colour l White Substrate

PMS Colour l White Substrate

Yogen Frz stacked logo with tagline on a white substrate

PMS Colour l White Substrate

PMS Colour l White Substrate

Yogen Frz stacked logo in line colour on a white substrate

PMS Colour l White Substrate

PMS Colour l White Substrate

Yogen Frz stacked logo on a dark substrate

PMS Colour l White Substrate

PMS Colour l White Substrate

Yogen Frz smiley icon on a white substrate

PMS Colour l White Substrate

PMS Colour l White Substrate

PMS Colour l White Substrate

Yogen Frz smiley icon on a dark substrate

PMS Colour l White Substrate

Yogen Frz blue PMS 2925 C90/M10/Y0/K0

Yogen Frz pink PMS 204 C0/M65/Y0/K0

incorrect use of the Yogen Frz logo

DO NOT condense, expand or distort the Brandmark in any way.

DO NOT alter the scale of any graphic elements of the Brandmark.

DO NOT place third-party elements with the logo.

Chalet Nineteen Sixty abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&

Helvetica Neue abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&

lighter colour palette

interior design tenets

(applicable only in sit-down asset types)

conceptual sit down exterior

conceptual sit down exterior

conceptual sit down environment

conceptual sit down environment

in-line (based on Metrotown, Burnaby)

(based on Metrotown, Burnaby)

SS1 : white solid surfacing CT1 : 12x24 porcelain tile

1. white surround 2. front counter 3. back counter 4. side counter

indicates customer path of travel

In-line Metrotown, Burnaby

(based on Metrotown, Burnaby)

In-line Metrotown, Burnaby

(based on Metrotown, Burnaby)

In-line Metrotown, Burnaby

(based on Metrotown, Burnaby)

SS1 : white solid surfacing WHT : white altro panel

In-line Metrotown, Burnaby

(based on Metrotown, Burnaby)

1. illuminated menu panels 2. side counter