DOM CIMEI

CREATIVE DIRECTOR ___________________________________________________________________________________________

Lancaster, NY 14086 Cell: 937-367-9310 domcimei@gmail.com domcimei.com/portfolio linkedin.com/in/domcimei twitter.com/DomCimei

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I BUILD VALUE AND DELIVER BEST EVER RESULTS FOR PREMIER BRANDS.
Developed and spearheaded multi-channel advertising and marketing communications campaigns that produced extraordinary, measurable results for Sun Microsystems, GMAC, Reynolds and Reynolds, MetLife, Reebok, Teradata, SunTrust, CSX, Cintas, Time Warner, McGraw-Hill, Hilton, AAA, First Choice Power, Citibank and Kia Motors. EXECUTIVE SUMMARY
Track record of leading entire creative process from input through post-launch results. Develops branding strategies, positioning and concepts. Drives brand content through multiple channels including print, broadcast, direct mail and digital. Creates online-offline campaign synergies. Recruits, manages and coaches cross-functional creative teams including copywriters, art directors and digital specialists. Identifies talent, mentors and creates individual success models. Manages budgets, develops needs assessments and assigns resources to achieve the greatest efficiencies. Drives new business growth and deepens client relationships. Key member of agency leadership. Collaborative, disciplined leader. Prolific copywriter/strategist. Dynamic presenter. Creative catalyst.

PROFESSIONAL EXPERIENCE Martino Flynn Creative Director, Direct Marketing Pittsford, NY 2011

Led creative development, communications/branding strategy and execution on all agency direct marketing accounts, including MetLife Bank. Responsible for client contact related to all creative projects. Developed concepts and wrote copy for traditional and digital media.

Contract Work Lancaster, NY Creative Director, Brand Strategist & Copywriter

20092010

Communications, advertising, direct marketing and branding assignments online and offline for corporate clients, design studios and marketing firms. Clients: Connors & Vilardo, Brown & Kelly, SuiteSpots Office Parks, National Fuel Resources, Goulah Design Group and The Marketing Grid. Created brand strategy and wrote website content for one of the regions oldest and largest general practice law firms. Redefined the brand and positioned the firm as offering a unique practice, combining a legacy of excellence with a contemporary perspective.

The SKM Group EVP, Chief Creative Officer

Depew, NY

20062008

Drove advertising/branding/direct marketing projects from concept to execution, while providing oversight to cross-functional teams. Efficiently and cost-effectively managed creative process and workflow. Member of agency leadership team. Clients included First Choice Power, SunTrust, PNM Resources, Time Warner Cable, InterBay Funding, Dell, Tops Supermarkets, Studio Arena Theatre and AAA. Shaped strategic direction. Partnered with other members of leadership team to define and develop SKMs brand. Introduced Brand Experience Statement concept that was instrumental to new business strategy. Acquired major retail account. Partnered with stakeholders to acquire business. Developed repositioning strategy and campaign. Neighborhood place to save concept positioned client for dramatic growth. Wrote and produced series of long and short form videos for firms largest client. Hired production company, managed budget, production and post-production process.

The SKM Group EVP, Creative Director

Williamsville, NY

19932002

Recruited, managed and mentored cross-functional teams. Created highly effective brand strategies, marketing communications and creative concepts for clients such as GMAC Insurance, Citibank, Hilton, PNC Bank, KeySpan Energy, HSBC, University at Buffalo, SunTrust, HartMarx Corporation, Barnett Bank, Junior Achievement and Jim Murphy Pontiac/GMAC. Raised brand awareness from 0% to 47%. Achieved 7% conversion rate within four weeks. Directed multi-channel launch campaign for major auto insurance industry brand. Aggressively pitched SKMs offerings to win business and launch brand from ground zero. Won Gold National ADDY Award. Outdoor campaign for Junior Achievement of NY.

B/R/C Marketing EVP, Executive Creative Director

Dayton, OH

20022006

Developed brand strategies and provided creative and tactical direction for various advertising and direct marketing initiatives including direct mail, print advertising, websites, landing pages, email campaigns, banners, interactive and videos. Motivated teams to ensure delivery of best in the breed ad and direct marketing services. Key member of agency leadership team. Clients included Sun Microsystems, NCR, Teradata, Kia Motors, McGraw-Hill, Cintas and Reynolds and Reynolds. Catalyzed launch of sophisticated IT solution. Achieved 9.29% response ($10+ million in orders within 90 days). Managed integrated, multi-channel campaign for billion-dollar networking solutions company. Program utilized high impact 3D mail, sweepstakes, flat mail and online initiatives to drive senior executive prospects to landing page and eventual signups. Best-ever response rate: 14.6%. Created and managed blockbuster cross-channel campaign for premier systems company. Targeted developers nationwide. Brand-building campaign ranked by Starch Study in top seven of most remembered ads and 32 points ahead of competition. Drove success of rebranding efforts via trade print campaigns.

ADDITIONAL EXPERIENCE Rapp Collins Worldwide SVP, Creative Director Boston, MA

Achieved 79% response for major financial services B2B lead generation campaign. Member of executive committee. Clients included Reebok, New England Telephone, BlueCross BlueShield of Massachusetts, Lotus, Christian Science Publishing Society, Bank of Boston, Fleet Bank, Fidelity Investments, Harvard Pilgrim Health Care and the Massachusetts Society for the Prevention of Cruelty to Children.

Tucker Wayne & Company (22squared) VP, Creative Director & Senior Copywriter

Atlanta, GA

Directed multi-channel campaign facilitating brands comeback and driving 30% increase in sales, 15% in awareness. Instrumental in launching direct marketing division. Clients: American Cyanamid, BellSouth, CSX Corporation, Goodmark Foods, NAPA Auto Parts and Trust Company Bank.

EDUCATION
Bachelor of Arts in English, Cum Laude, Brooklyn College, City University of New York

AWARDS, HONORS, AND ACTIVITIES

Awards and Honors: ADDY Awards (Regional, National), American Advertising Federation; ECHO Awards, Direct Marketing Association; CAPLES Awards, John Caples International Awards; ACE Awards, Business Marketing Association; NEDMA Awards, New England Direct Marketing Association; SOUTHSTAR Awards, Direct Marketing Association Atlanta Chapter; Best of NAMA Awards, National AgriMarketing Association; TELLY Awards; Summit International Awards; Service Award, Art Directors/Communicators of Buffalo. Activities: National Judge, ADDY Awards, ECHO Awards; Speaker, Direct Marketing Association & Various Business Conferences; Former President, Art Directors/Communicators of Buffalo.