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Strategic management: P.E.S.T.L.E.

Analysis on Barclay's Premier League The Premier League: A Brief History It is the world s most watched and most lucrative league that attracts the top pla yers from all over the world. All started form disastrous events from the past s tadiums and it was then decided to build a complete overhaul in the way football grounds were run and structured. This led to the introduction of all-seater sta dia in 1992. The project was faced with huge cost and expenses and many involved issues, reco mmendations and growing concern. There are various principles involved and playe d essential role in setting up the Premier League thus, the League became indepe ndent and managing its own commercial endorsements, broadcast, and sponsorship a greement. After almost three months the Premier League was established as a limi ted company and took radical steps of assigning television rights. The marketing strategy of the Premier League was valued by the networks because of the relati vely new concept offered for the fans. On 2001, Barclay card became the new sponsor and generated million of euros for over three years. The increased revenue has ensured the English clubs to compete on a global scale in terms of transfer fees and wages which is an important fac tor for the best overseas players. For over the years, the overseas players incr eased and helped shape and develop the British game as they bring new techniques and impact to the fans. Still, the Premier League is promoting the development and excellence at club in terms of international level.

PESTLE Analysis Barclays Premier League identified the sustainability as a means of recognizing and managing the economic, social, and environmental issues across the Group, an d at the same time, contributing to the wellness of the society. Political Analysis The sustainability of Barclays s agenda has expanded rapidly. It reflects the comp any s increasing focus on the wider nature of business and made the stakeholders g rowing interests in competitive world of business. There is now a great awarenes s about the global challenges such as climate changes, poverty, scarcity of reso urces, and demographic shifting. The responses came from the government and from different businesses, as well as the non-profit organization helped the Barclay s made it possible for the sustainability. Economic Analysis The approach to the sustainability program is useful and encourages the company to be open and transparent to the issues such as the initiatives in further rese arch and development, dialogue with the government and various organizations, an d their priorities. Barclays enable to broaden their focus on corporate responsi bility to prove that they play an essential role in establishing an economic adv antage in the country where they operate. Social Analysis The sustainability strategy focuses in their objective to improve the value of t he business and their stakeholders. They give importance on the customers and cl ients such as maintaining the understanding of their needs and promoting the com pany by measuring satisfaction. It can be only possible by focusing of their glo

bal performance by their assurance to develop an innovative solution and enhanci ng performance. On the other hand, the people working under their organization m ake a great advantage in the performance of the business. In addition, they attr act employees to collect the talent, develop them according to the competent wor ld, and retaining them as much as possible. Technological Analysis The Barclays uses the means of technology for their business especially in the a reas of inclusive banking. Their aim to help the people in fight against poverty is possible through their financial system. The technology makes it possible to empower the system and establish a competitive advantage. Pioneering the new id eas, adding the skills and operational excellence are part of the guiding princi ple of the organization. Legal Analysis Barclays s responsible global concern had reached different aspects and caused imp acts. It was given an emphasis in the further aims of the organization in target ing the progress and maintaining the performance of the organization. It can be only possible if the organization will provide right specification and under the legal terms. The company s business model, integrated investment banking finds it s strength in the market therefore, legal terms should be prioritized.

Environmental Managing environmental aspect is managing the direct and indirect environmental impacts that include the energy, water, wastes, and as well as financial activit ies through recognizing the risk and opportunities associated with the environme nt. Conclusion Barclays already experiencing the air of success and still aiming for more, this is possible through their ongoing view for sustainability. With the help of the traditional strategy, Barclays will set a leadership in standard model for the other firms

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