Você está na página 1de 52

COVER

Plymouth meeting mall


Santa Claus is Coming
- Pg 13
INSIDE:
ChamBeR eVentS
mixers, etc. - Pg 4
meet the BoaRd of
goVeRnoRS - Pg 4
memBeRShiP aPPliCation
- Pg 5
RiBBon CuttingS
new Business - Pg 8
winteR eVentS - Pg 8
Community heRo awaRdS
the winners are... - Pg 9
Renewing memBeRS
thank you - Pg 10
new memBeRS
welcome - Pg 11
get inVolVed
grow your Business - Pg 11
muniCiPal
minuteS
local government
news - Pg 6
Real eState
guide - Pg 26
Serving Businesses from Fort Washington to Valley Forge, Conshohocken to Collegeville
along the Route 202, Route 422, and I-76 Corridors
11,000 Combined Circulation with four seasonal issues per year.
C o m p l i m e n t a r y C o p y
P R S R T S T D
U . S . P O S T A G E P A I D
F O N D D U L A C , W I
P E R M I T N O . 3 1 7
E C R W S S
WINTER
2011/2012
Montgomery County
News MagaziNe
The OffiCial News MagaziNe Of The MONTgOMery COuNTy ChaMber Of COMMerCe
Manage Your Business.
Well Power It.
ELECTRICITYseXPERTISEsSUSTAINABLESOLUTIONS
wwwCONSTELLATIONCOMMONTGOMEry
2011. Constellation Energy Group, Inc. The materials provided and any offerings described herein are those of Constellation NewEnergy, Inc., a subsidiary of Constellation Energy Group,
Inc. Brand names and product names are trademarks or service marks of their respective holders. All rights reserved. Errors and omissions excepted.
866.237.POWER (7693)
P
R
O
G
R
A
M
E
N
D
O
R
S
E
D
B
Y

T
H
E

M
O
N
T
G
O
M
E
R
Y

C
O
U
N
T
Y

C
H
A
M
B
E
R

O
F

C
O
M
M
E
R
C
E
!
WINTER 2011 / 12 ISSUE
Publisher
John S. Rafanello, CEO
Local Pages Publishing, LLC
1055 W. Germantown Pike
East Norriton, PA 19403
editor
Kathy Brandon
AssoCiAte editor
Kate Boyle
AdVertisiNG/editoriAl
Concetta Rafanello -
Director of Maketing
crafanello@localpagespublishing.com
GrAPhiCs & lAYout
Local Pages Publishing
Graphics Staff
Kirk Whitpan - Manager
PhotoGrAPhY
Mike Irby Photography
iNForMAtioN
For information about advertising
and circulation please contact
Local Pages Publishing, LLC
Ph: 610.579.3809 x.108
Fax: 610-579-3818
For information about becoming
a member of the Montgomery
County Chamber of Commerce
please call 610-277-9500
info@montgomerycountychamber.org
Subscriptions are free to qualifed
businesses. All articles, photos, artwork
and other materials are copyright
Local Pages Publishing, LLC and
its advertisers.
2011 Local Pages Publishing, LLC
The publisher, editor or Montgomery County
Chamber of Commerce are not responsible for
submitted copy or advertiser claims.
4 ChambereventsMixers, Etc.
4 meettheboardofgovernors
5 membershipappliCation
6 muniCipalminutes
8 ribbonCuttingsNew Business
8 CalendarofeventsWinter 2011/2012
9 Chamber'sCommunityheroawardsThe Winners are...
10 thankyou2011 Renewing Members
11 welComeNew Members
11 getinvolvedGrow Your Business
14 CurrentstateoftheenergymarketConstellation Energy
15 isittimeforanewCommerCialCleaningCompany?
SPOTless Commercial Cleaning
17 CountdowntotheholidayseasonKing of Prussia Mall
18 lawenforCementfooddrivebegins PAL &Salvation Army
21 arnoldsalwaysafunalternativetobusinessasusual
Arnolds Family Fun Center
23 aChievingbalanCe-pathwaystobeautifulhealthyskin
Marelene J. Mash, MD
24 transformyourbreakroomintoaCompanykutChen
One Source Offce Refreshment Service
26 realestateguideSponsored by Omega Commercial Real Estate
28 thingsyouneedtoknowaboutyouroffiCefurniture
EthoSource Offce Furniture
30 justthefaCts!Dave & Busters
31 ChoosingaradiologistislikeChoosingashortstop
Jefferson Outpatient Imaging
32 bringingbalanCetoyourmarketingWhy About Marketing
34 healthlinksHoliday Safety
36 theseCurityadvisors
38 interestedinfeelingyourbest?Appetite for Nutrition
40 Canaletterofintentbebinding?Kaplin / Stewart
41 slanderandtheinternetKaplin / Stewart
42 asmartwaytoCombatrisingenergyCostsM.T. Ruhl
43 beComingtheoptimalsalespersonCaramanico Maguire
Associates, Inc.
44 CelebratinggrandopeningContinental Bank
45 whyCleanwindowsareimportantFish Window Cleaning
46 photosreturnedafter61yearsUpper Merion Today
48 don'tletstressfraCturesstopyouinyourtraCks
Barking Dogs Foot & Ankle Care
50 puthealth&fitnessintoyourdeskjob
Montgomery County Medical Society
QUARTERLY
editorialarticles
13 frontCover
Plymouth Meeting Mall
Santa Claus is Coming
17 baCkCoverstory
King of Prussia Mall
Countdown to the
Holidays
advertising/awards&signs
Local Pages Publishing ............................................................................ 13
Mike Irby Photography .............................................................................. 25
Montgomery County Chamber News Magazine ............................................ 10
Piper Media Productions ........................................................................... 33
Snipper Magazine .................................................................................... 49
Upper Merion Today ................................................................................. 46
Valley Forge Promotions Billboards ............................................................ 47
Why About Marketing ............................................................................... 32
banking/finanCial/insuranCeserviCes
American Heritage .................................................................................... 20
Continental Bank ...................................................................................... 44
National Penn Bank ................................................................................. 13
Penn Liberty Bank .................................................................................... 38
businesssolutions/serviCes
Allendale Answering Service ...................................................................... 44
Caramanico Maguire Associates ................................................................ 43
Curious Kids Preschool ............................................................................. 23
Comcast Spotlight .................................................................................... 45
Elite Cleaning .......................................................................................... 47
EthoSource Offce Furniture ........................................................................ 28
Fish Window Cleaning .............................................................................. 45
GigaBiter Secure Mobile Electronic Destruction ............................................. 25
Kaplin Stewart Attorneys at Law ................................................................. 40
Medallion Transportation ........................................................................... 36
Metro Self Storage .................................................................................... 42
Montgomery County Workforce Development ............................................... 46
SPOTless Commercial Cleaning ................................................................. 15
Storage Deluxe ........................................................................................ 39
The Security Advisors ................................................................................ 36
Catering/foodserviCes
One Source Offce Refreshment Service ....................................................... 24
Peppers Italian Restaurant & Bar ................................................................ 20
Presidential Caterers of Distinction (Inside Back Cover) ................................ 51
ContraCting&tradeserviCes
MT Ruhl Electrical Contracting ................................................................... 42
energysuppliers
Constellation Energy (Inside Front Cover) .................................................... 14
Costal Energy Consultants ......................................................................... 17
entertaining/meetings&events
Arnolds Family Fun Center ........................................................................ 21
Dave & Busters ........................................................................................ 30
Hyatt Place .............................................................................................. 49
Norris Sales Party Rentals ......................................................................... 29
healthCare&fitness
Appetite for Nutrition ................................................................................. 38
Freedom Valley YMCA ............................................................................... 35
Jefferson Outpatient Imaging ..................................................................... 31
Marlene J. Mash, MD & Associates ............................................................ 22
Mercy Suburban Hospital .......................................................................... 48
Montgomery Hospital ............................................................................... 19
Montgomery County Medical Society .......................................................... 50
Upper Merion Dental Associates ................................................................. 50
government
Montgomery County Department of Public Safety ......................................... 37
State Representative Kate Harper 61st District .............................................. 40
offiCe/housing/realestate
Omega Commercial Real Estate ................................................................. 26
retailserviCes
King of Prussia Mall (Back Cover) ............................................................. 16
Plymouth Meeting Mall (Front Cover) ......................................................... 12
Rays Appliances ...................................................................................... 41
PREMIUM
advertisers
FEATURED
advertisers
WINTER 2011/12
3
WINTER 2010/11
CHAMBER EVENTS
Just to Travel
Just to Travel employees congratulate door prize winner Matt
Frangiosa during a Business Card Exchange celebrating Just to Trav-
els recent relocation to 600 West DeKalb Pike in King of Prussia.
The Mutual Fund Store
The staff of the Mutual Fund Store in East Norriton welcomed doz-
ens of Chamber members for breakfast during a Business Card Exchange
on October 21st. The Mutual Fund Store offers advice every Saturday at
10am on 1210 AM-WPHT during The Mutual Fund Show."
Womens Resource Luncheon
Women of the Chamber network and enjoy a delicious lunch at
Peppers Italian Restaurant before a presentation on Effective Com-
munication by Kristin Kane of Kane Partners.
County Commissioner Candidates Forum
Chamber members enjoyed the opportunity to interact with the
candidates for Montgomery County Commissioner at a luncheon at
Plymouth Country Club in October. Chamber President & CEO and
Board of Governors Chairman Joe Campbell pose with candidates
Josh Shapiro, Leslie Richards, Jenny Brown and Bruce Castor.

The Montgomery County
Chamber of Commerce Board of
Governors sets the policy of the
Chamber. The Board includes:
Joe Campbell-Bank of America,
Chairperson; Bob Hart-King of
Prussia Mall, Vice-Chair; Sam Au-
gustine-JP Mascaro & Sons; Bob
Bifolco-Continental Bank; Paula
Bodden-Jay Gress, Inc.; Earl Clair-
mont-Clairmont, Paciello & Com-
pany, P.C.; Jules DeLuzio-Penn
Liberty Bank; Kristin Kane-Kane
Partners, LLC; Lee Koch-The Koch
Law Firm; Greg Philips-Yergey,
Daylor, Alleback, Scheffey, Picardi;
Suzanne Ryan-PECO Energy; Kev-
in Schmidt-Timoney Knox LLP;
Karen Zajick-Norris Sales Com-
pany, Inc.
In September, three Governors
were welcomed to the board. Please
fnd info about the new board mem-
bers: Jules DeLuzio, Kevin Schmidt
and Karen Zajick below. Future
editions of the Chamber Magazine
will feature information about the
other members of the Board.
Jules DeLuzio-Bank of America
Jules DeLuzio is the Vice Presi-
dent of Commercial Lending at
Penn Liberty Bank based in Wayne,
Pennsylvania. Mr. DeLuzio has
over 23 years of experience in the
fnancial services industry with a
focus on commercial and industrial
lending and managing commercial
relationships primarily in Mont-
gomery County. Prior to joining
Penn Liberty Bank in 2004, Mr. De-
Luzio was employed by the former
Progress Bank in Plymouth Meeting
as Assistant Vice President of Com-
munity Banking in Norristown, East
Norriton and Bridgeport.
Jules is a graduate of LaSalle
University, Philadelphia where he
earned his Bachelor of Science De-
gree and the former Bishop Kenrick
High School, Norristown. He is a
lifelong member of Holy Saviour
Parish and is active in the Norris-
town community serving on vari-
ous boards. Jules is a member of
the LAM 1776 Sons of Italy Lodge,
Valley Forge; MSS Lodge, Norris-
town; SSS Lodge, Norristown and
the Hello Columbus Monument
Committee in Norristown.
Mr. DeLuzio resides in Norris-
town, Pennsylvania with his twin
sons Marco and Rocco.
Kevin Schmidt-Timoney Knox
Kevin Schmidt is the lead law-
yer in Timoney Knox's Subrogation
Department, concentrating a high
percentage of his work in the feld
of property subrogation recovery.
He has extensive experience han-
dling commercial and residential
property losses from early inter-
vention through litigation and trial.
He has handled matters involving
construction defects, industrial and
consumer product failures, structur-
al failures, utility failures, vehicle
fres, explosions, fre spread, and
water damage. Prior to joining the
frm, Kevin was an associate with
White and Williams, LLP in Phila-
delphia. At White and Williams,
he was in the subrogation/property
department, practicing exclusively
in the feld of insurance subrogation
throughout a 21 state territory under
the subrogation/property depart-
ment program.
Kevin obtained his undergradu-
ate degree from Gettysburg Col-
lege, where he was captain of the
varsity football team. Kevin earned
his law degree from Widener Uni-
versity School of Law. During law
school, he was an Assistant Clerk
for the Honorable James J. Fitzger-
ald III of the Philadelphia County
Court of Common Pleas. Following
law school, he served as a law clerk
to the Honorable William R. Car-
penter of the Montgomery County
Court of Common Pleas. Kevin is
admitted to practice in Pennsylvania
Meet the BoARd
of goVERNoRS
and New Jersey. Kevin is also active
in the community. He is an assis-
tant football coach at his alma mater,
LaSalle College High School, and is
an Executive Board Member of the
Philadelphia Stewards Alliance, the
mission of which is to promote and
bring resources to the four special
needs/special education schools op-
erated by the Archdiocese of Phila-
delphia.
Karen Zajik-Norris Sales, Inc.
As the Vice President and Trea-
surer of Norris Sales Company Inc.,
Karen is responsible for running all
facets of the construction rental and
party rental divisions. She provides
strategic leadership for the company
and establishes long-range goals,
strategies, plans and policies. Norris
Sales Company is a family owned
business operating for over 50
years. Karen has a proven execu-
tive management track record with
over 20 years of experience driving
sales growth. Prior to joining Norris
Sales, Karen was Senior Manager
for Acsys Resources, Inc., respon-
sible for 150 client relationships. At
Acsys, she brought in 30 new clients
annually generating $1M of revenue
per year. Previously, she served as
an Audit Associate at Coopers &
Lybrand, where she led teams that
conducted the audits of public com-
panies.
Karen received her BS in Ac-
counting with departmental honors
from Syracuse University. She re-
ceived a four-year full scholarship
for basketball and was twice given
the All Big East Academic 1st team
Award.
4
WINTER 2011/12
Eat. Drink. Play. Party!
NEW CONFERENCE SPACE & BIGGER MIDWAY. Located in the Plymouth Meeting Mall g ca
AnnuAl SubScription rAteS
Dues based on number of employees in the service area (2 part time employees = 1 full time)
Dues may be tax deductible - please consult your tax advisor. New members please add
$
25 one time processing fee
$
2451-5 employees, government agencies, non-proft agencies & educational institutes
$
2956-10 employees
$
37511-30 employees
$
57531-99 employees
$
975 100-999 employees
$
1550 over 1000 employees
$
650economy hotels
$
1050full service hotels
Reservations for Cham-
ber events are generally re-
quired two to three days be-
fore the actual event. They
are required to allow for ad-
equate food service, seating
and scheduling. Payment is
required at the time of regis-
tration and can be refunded
up to The Chambers reser-
vation deadline.
Walk-in attendance can
not always be accommodat-
ed, especially when the ca-
tering is very specifc. You
can always reserve at www.
montgomerycountychamber.
org and members may re-
serve by calling (610) 265-
1776 or (610) 277-9500.
Chamber
RESERVATioN
policy:
Members of the Chamber
are always welcome at The
Chambers headquarters, the
historic King Of Prussia Inn
but many ask why is an ap-
pointment required?
The reason is insur-
ance. The historic 310 year
old building has low head
clearances and some uneven
fooring and for those rea-
sons guests must be escorted
in the building much as you
would in a private museum.
Members are welcome
Monday through Friday, 8:30
to 4:30 and can make ar-
rangements by calling (610)
265-1776.
CHAMBER
HEAdquARTERS:
members always
wElCoME
but need an
appointment
The Chambers predominant form of communication is email. Members
should be receiving The Chambers epost on Thursday afternoon as well as regular
announcements and invitations. If you are not please send your email address to
info@montgomerycountychamber.org and be sure to include your name and business
affliation.
MEMBERS:
do we have your
EMAil AddRESS?
5
WINTER 2011/12
Be ready to give information such as your name, location, and the
details of your emergency. Stay on the phone, speak slowly and clearly.
DIAL 911 for immediate response of POLICE, FIRE or EMS
911
BRINGS
HELP!
Municipal
MINUTES
AMBlER
Ambler Main Street is pleased to announce a list of Holiday Events for 2011:
Merchant Window Displays Begin Tuesday, Nov 30.
Holiday ParadeSaturday, Dec 3 1pm. Rain date is Sunday, Dec 4.
Celebrate with StringsThursday, Dec 8. Ambler Library 4:30pm Ambler Savings Bank 5pm.
Santa by TrainAmbler train station Thursday, Dec 8. Santa arrives at 7pm. Then you can stroll
with Santa to Borough Hall where you can enjoy the tree lighting.
Toys for Tots Donation and Movie Ambler Theater Saturday, Dec 10.
Holiday Sing-along & MovieWednesday, Dec 14 6:30pm. Sing-along with Ambler
Symphony at Ambler Theater; Movie.
Window Display Contest Results Tuesday Dec 20. 7pm Borough Hall.
CoNSHoHoCKEN
On October 31, 2011 The Volunteer Medical Service Corps (VMSC) hosted a groundbreaking cer-
emony at 500 East Hector Street. VMSC is the emergency medical services (EMS) provider to the Con-
shohocken Boroughs since merging with the former Pleasant Valley Ambulance in 1999. VMSCs nearly
seven decades of experience; expertly trained professionals, many with over twenty years of individual
experience; and state of the art equipment have elevated the emergency care received by the residents,
employees and visitors to Conshohocken to the highest levels of excellence in the industry.
VMSC purchased property located at 500 East Hector Street in April, 2004 as a potential permanent
home in the Borough. VMSC will renovate the 500 East Hector Street property in order to make a state-
of-the-art EMS station which will support the frst rate EMS service that the Boroughs have and that its
residents and businesses deserve. When completed, the station will be a two-story structure that is the
home to the EMS crews servicing the Conshohocken Boroughs. The station will also provide indoor
housing for up to two ALS ambulances.
At the September meeting of the Conshohocken Borough Council, the members voted upon and ap-
proved a lead capital gift request of $100,000 in support of the refnancing and renovations of the station
in Conshohocken. VMSC will fnance the remaining costs through a capital campaign and funds saved
for this project.
All municipalities in the Chambers service area are welcome
to provide information of interest to residents and businesses. We
look forward to providing information about upcoming projects,
plans, events and celebrations in all future issues!
Picture (left to right): Suzanne
Smith, Executive Director VMSC,
Senator Daylin Leach, Patrick
Doyle, Deputy Chief VMSC, John
Mick, Deputy Chief VMSC, David
Zaslow, President VMSC, Thomas
Sullivan, Director of Public Safety,
Montgomery County, Paul Mc-
Connell, Conshohocken Council
President, 3rd Ward, Christopher
B. Flanagan, Chief of Operations
VMSC, Representative Tim Briggs
and Representative Michael Gerber
celebrate the groundbreaking of the
VMSC facility in Conshohocken.
EAST NoRRiToN
RESTRUCTURING OF ACT 32 EARNED IN-
COME TAX COLLECTION
Beginning in January of 2012 all municipalities in Montgomery
County will have the Earned Income Tax collected by Berkheimer.
This will not be a change for our businesses in East Norriton Town-
ship but there are several new requirements that need to be met this
year.
Under Act 32 employers are required to withhold the higher of the
employees resident earned income tax amount (rate of total resident
EIT where they reside) or the employees municipal non-resident
earned income tax amount (rate of non-resident EIT where they are
employed).
All Employers are required to have all employees fle a Certifcate
of Residence form with them. It is the employers responsibility to
get this information from the wage earner and it must include the
six digit political subdivision code (PSD Code) which determines the
municipality and school district to receive your income tax payment.
The Certifcate of Residence form is available at http://www.
newpa.com/webfm send/1862 and additional information on PSD
codes can be found at http://www.newpa.com/get-local-gov-support/
municipal-statistics.
Employers are only required by law to withhold rates refected
on the Offcial Register according to the Pennsylvania Department
of Community and Economic Development (DCED). The EIT/LST/
PIT Register is the offcial source of withholding information for em-
ployers and is maintained through the collection of withholding data
provided on the Municipal Tax Information form. It is available at
http://munstatspa.dced.state.pa.us/Registers.aspx.
IMPORTANT INFORMATION ON SNOW RE-
MOVAL AND PARKING DURING SNOW EVENTS
With the upcoming winter weather in the forecast, East Norriton
Township would like to remind its residents of the enforced parking
regulations during snow events.
Snow plowing on all township roads begins after 2 inches of snow
has fallen. If an accumulation of snow is in the forecast, be on the safe
side, and remove your cars from the street. Anytime snow plows are
dispatched during a snow storm, parking is prohibited on all township
roads except in areas where no off street parking is available. In those
areas where there is no off street parking available, all motor vehicles
shall be parked on the even side of the street on even numbered calen-
dar days, and on the odd side of the street on odd numbered calendar
days. Please note parking in cul-de-sacs during snow storms is also
prohibited. Any vehicles parked on the street during a snow storm
may be towed and fned.
The Townships snow removal procedure calls for snow emer-
gency routes to be salted and cindered frst. This is to ensure that all
developments in the township can be accessed by emergency vehicles
(fre, police, and ambulance). During heavier snow storms, snow
emergency roads will be completely cleared the entire cart way prior
to equipment starting to plow on secondary roads. Location of snow
emergency routes can be found in the 2011-2012 Winter Newsletter
or by calling the Township Building at 610-275-2800.
Should you have a non-medical emergency during a snow storm,
please contact the East Norriton Township Police Department at 610-
272-0748. For medical emergencies, please dial 911.
Property owners are reminded that sidewalks are required to have
at least a 30 inch path cleared within 24 hours after a snow. Residents
are also reminded not to throw snow from your sidewalks and drive-
way onto the roads. Also, please be aware that the Snow Ordinance
has been amended to include: Sidewalks or Township right-of-ways
which means if any owner, agent, occupant of property, or person in
charge of the property allows snow to be pushed, plowed, thrown or
6
WINTER 2011/12
Eat. Drink. Play. Party!
NEW CONFERENCE SPACE & BIGGER MIDWAY. Located in the Plymouth Meeting Mall g ca
lowER
PRoVidENCE
Lower Providence Township has unveiled signs bearing the new name of its business park, Park Pointe
at Lower Providence - tangible evidence that the revitalization of the park is well underway.
In the past year, Lower Providence attracted some 330 new jobs to the township. Recent additions
include Main Line Health and Chickies and Petes. With transportation improvements on track - a full
interchange at Routes 422 and 363 is slated to come in 2012 its hoped that the progress will continue.
During a ceremony October 26, Township Supervisors Marie Altieri and Colleen Eckman unveiled the
Park Pointe at Lower Providence sign at Trooper Road and Monroe Boulevard. Three other signs have
been erected at key entrances to the business park.
The new signage comes as Lower Providence Township continues to execute the master plan adopted
for the business park. Moving forward, the Business Development Committee will work with businesses
to continue to implement the new name and logo, and other improvements identifed in the master plan.

On hand for the unveiling were members of Lower Providence Townships Business Development
Committee, from left, Supervisor Colleen Eckman; Randee Elton, Community Development Director;
Denise Walsh, Community Relations Coordinator; Casey Snyder, Grants and Projects Coordinator;
Joe Dunbar, Township Manager; Supervisor Marie Altieri, and Bill Roth, Park Pointe at Lower
Providence Business Manager.
EAST NoRRiToN (cont.)
shoveled onto a right-of-way or sidewalk they will be subject to a
fne. Throwing snow onto a roadway or township right-of-way is a
violation of township ordinance and punishable with up to a $600.00
fne. Your cooperation is vital to keep snow and debris off the road-
way and allow emergency vehicles to get to the emergency locations.
Also, residents are reminded to check your mail boxes to make
sure it is sound and at least 6 behind the face of the curb. Mailboxes
which hang out past the curb might be damaged during snow plowing
operations. East Norriton Township and the Norriton Fire Depart-
ment also request that all fre hydrants that are located in front of your
home also be cleared of snow.
uPPER MERioN
UPPER MERION NEARING 300 YEAR
ANNIVERSARY
As Upper Merion Township approaches its 300th anniversary, it
can take stock of where it stands.
In these economic times Upper Merion enjoys a triple A rating
from bond rating companies and has come through the last several
years with no layoffs, no tax increases no substantial curtailment of
services. The township provides a full and comprehensive parks
and recreational programs that includes yoga, trips to the Phillies,
Broadway shows, discount theme park and movie tickets, basket-
ball, specialized camps (a fre safety camp was just completed), and
day camps throughout the summer.
A weekly Farmers Market operates on Saturdays from 9 to 1 pm
at the township building with fresh produce, entertainment, crafts,
food and drink, and contests. The township government access tele-
vision station has continued to provide coverage of the government
and life in the township and serves as a major communication tool
to the public. That medium is complemented by weekly e-newslet-
ter, a monthly newsletter for community leaders, a quarterly news-
letter to the general public (also in partnership with a local printer)
and a full service website.
Throughout the township there has been a major initiative to
conserve energy and provide a sustainable environment. The effort
has included such measures as LED lighting, a four-day work week
for many employees, energy effcient boilers, soon to be installed
charging stations for hybrid vehicles, leaving fallow a number of
open spaces, automatic doors, light switches, and a number of other
measures to achieve more of a green environment.
Also the township is installing a new roof in preparation for the
installation of solar panels for township electrical use and the poten-
tial for selling back to electrical utilities.
Through a public private venture the township has leased a
swimming pool facility to a private vendor who has rehabilitated the
infra-structure and the resulting pool has been open for the hottest
days of the summer. In other major improvements the township has
completed the restoration of a crumpled dam, and partnered with
the state to install a synchronized system for traffc lights using fber
optics. These were funded by grants. In a state-local partnership
new ramps are due to be completed this fall off and on the Schuylkill
Expressway at Henderson Road which is expected to relieve traffc
conditions in Gulph Mills.
The 300th anniversary celebration is scheduled to begin in Sep-
tember of 2012 and continue through to fall 2013, the birth date of the
township. The township is prepared for the next 300 years.
The Chamber's YPSN (Young Professionals Suburban Network) Committee is back! The new
committee of young professionals has planned a Business Mixer, scheduled for December 7th at
Spamp's in Conshohocken and is in the process of planning several great events for 2012. Com-
mitee members include (from left to right): Deena Berger of Financial Independence Planning,
Jake Gluckman of March of Dimes, Matt Kelly of Penn Libery Bank, Kevin Homer of the Homer
Group, Kristin Kane of Kane Partners and Matt Frangiosa (not pictured) of Feel the Warmth.
7
WINTER 2011/12
Be ready to give information such as your name, location, and the
details of your emergency. Stay on the phone, speak slowly and clearly.
DIAL 911 for immediate response of POLICE, FIRE or EMS
911
BRINGS
HELP!
King of Prussia Mall
Simon Property Group, Inc.
announced the installation of
four electric vehicle charging
stations at King of Prussia Mall
and celebrated with a Ribbon
Cutting. The devices will allow
drivers to 'pull up and plug in'
while visiting the East Coast's
premier shopping destination.
In the face of rising gas prices
and greater awareness of energy
effciency, consumers are turn-
ing to electric cars, helping the
industry grow at a rapid pace.
Until now, range anxiety was
one of the biggest deterrents in
buying an electric vehicle. Few
places existed for EV owners to
recharge their batteries.
Continental Bank
On October 21st Continental Bank held the offcial Ribbon Cut-
ting and Grand Opening celebrations for the opening of its new
Conshohocken branch located at 528 Fayette St., Conshohocken,
PA. 19428. Continental Bank now has branch locations in Bala
Cynwyd, Blue Bell, Conshohocken, Devon, East Norriton, King of
Prussia, Limerick, Plymouth Meeting, Roxborough and West Nor-
riton, with a limited service location at Shannondell at Valley Forge
retirement community. Continental Bank is focused on bringing
true community banking back to the region.
Jefferson Outpatient Imaging
Jefferson Outpatient Imaging and the Department of Radiology
at Thomas Jefferson University Hospital recently opened an imag-
ing center in East Norriton, PA, for the convenience of patients in
the Montgomery County area. Offcals from East Norriton Town-
ship and Chamber President & CEO Kathy Brandon attended the
Ribbon Cutting and Grand Opening on October 6th. Jefferson Out-
patient Imaging offers state of the art diagnostic imaging services.
The wide scope of comprehensive services available at this loca-
tion include open bore magnetic resonance imaging (MRI), positron
emission/computed tomography (PET/CT), computed tomography
(CT), ultrasound, mammography, DEXA scans, arthrography, and
general x-ray.
Star Career
Academy
Star Career Academy has
added a location in the Val-
ley Forge area in Pennsylva-
nia, off Trooper Rd. and held
an offcial ribbon cutting in
October. This puts Star Ca-
reer Academy at 8 locations
in New Jersey, Pennsylvania
and New York. Norristown
occupies approximately 32,356 square feet of space in a suburban
setting, housing a cosmetology school facility and clinical labora-
tories for surgical technology, dialysis, and medical assistant pro-
grams including simulated operating room, working dialysis ma-
chines and a computer room for the offce component of medical
assisting. Norristown currently has approximately 130 students
with plenty of future opportunities.

December 7 Young Professionals Suburban Network Mixer
Spamp's, Conshohocken
December 9 Womens Resource Council Holiday Luncheon
Green Valley Country Club
December 14 Business Connections
Separating Myths from Truth:
The Truth About Investing
December 19 Chamber Holiday Open House
TBD
JANUARY Montgomery County Commissioners Luncheon
Sponsored by PECO
FEBRUARY PA State Senators Luncheon
MARCH PA House of Representatives Luncheon
APRIL Celebration of Excellence Awards Banquet
The Chamber Magazines publishing deadline allows for prelimi-
nary schedules only. Check www.montgomerycountychamber.org
or the Chambers weekly ePost newsletter for updates. All Cham-
ber events require advance registration. For more information call
610.277.9500 or 610.265.1776
winter
Calendar of Events
www.montgomerycountychamber.org
(Please check the website for additional information)
Please call the Chamber offce in case of inclement weather.
2011
2012
RiBBoN
Cuttings
New Business
8
WINTER 2011/12
Eat. Drink. Play. Party!
NEW CONFERENCE SPACE & BIGGER MIDWAY. Located in the Plymouth Meeting Mall g ca
Educator of the year: Da-
vid Maola, The Pathway School
David Maola is President
and CEO of The Pathway
School and The Pathway Cor-
poration, a Pennsylvania Ap-
proved Private School for chil-
dren with special needs. After
graduating from law school in
the early 1980s and practicing
for several years, Mr. Maola
transitioned to non- proft man-
agement with the American
Law Institute/American Bar As-
sociation Committee on Profes-
sional Education (ALI-ABA)
where he was Assistant Director
of Education. After developing
continuing education programs
for attorneys across the country
at ALI-ABA for a number of
years, Mr. Maola moved to the
Philadelphia Bar Association
as Director of Education and
eventually Assistant Executive
Director. His experience after
the Bar Association includes
Dean of Academic Affairs and
Student Development at Peirce
College in Philadelphia where
he helped transition the College
from a two year junior college
to a four year baccalaureate
granting institution. Mr. Maola
then became Executive Direc-
tor/CEO of the Council on Tall
Buildings and Urban Habitat
(CTBUH) an international or-
ganization of architects and en-
gineers where he helped to re-
vitalize the organization during
the 9/11 crisis. From CTBUH
County Incident Support Team.
He is a member of the Eastern
Montgomery County Emergen-
cy Management (www.emema.
org) group, an innovative asso-
ciation of 14 regional municipal
emergency managers who are
partners in planning, response
and recovery. The group re-
ceived the PA Governor's Award
for Excellence in Local Gov-
ernment. Mr. Leonard also was
instrumental in planning sev-
eral major Emergency Manage-
ment training symposiums. He
holds a Bachelors degree from
Niagara University, a Masters
degree in Public Administration
from the Pennsylvania State
University and is an alumnus of
the Senior Executive Institute,
University of Virginia, Darden
School of Business. http://
www.upperdublin.net/
Law Enforcement Offcer
of the year: Chief Joseph Law-
rence, Plymouth
Joe Lawrence was born and
raised in Norristown with three
brothers (Chris, Fran and Kevin)
and a sister (Cath). He is the
son of the late Francis and Mary
Lawrence. Joe currently lives in
Bridgeport. He graduated from
Bishop Kenrick High School.
After high school, he joined the
Navy Seabees and was on active
duty for seven years and in the
reserves for an additional six
years. In 1980, Joe was hired as
a police offcer with the Wash-
ington DC Metro Police Depart-
The Montgomery County Chamber of Commerce and partner, JP Mascaro and
Sons, honored Community Heroes and Future Community Leaders at the annual
awards dinner on November 17th at Four Seasons Catering Hall in Norristown. Those
recognized at the event included:
Mr. Maola was recruited to the
Drug Information Association,
an international organization
with offces in the U.S., Swit-
zerland, Japan, India and China
that provides continuing educa-
tion and training for people in
the pharmaceutical industry.
Since coming to The Pathway
School, Mr. Maola has helped
to better position the school to
serve the local community of
students and school districts.
Emergency First Respond-
er of the year: Paul Leonard,
Fort Washington Fire Co.
Paul Leonard has been in-
volved in city and emergency
management for more than 30
years. Currently the Town-
ship Manager for Upper Dub-
lin Township; he is the Gov-
ernors appointed emergency
management coordinator there
and has responded to numer-
ous incidents, including act-
ing as Incident Commander of
three disasters as designated
by national criteria. He has
trained and responded as an ac-
tive frefghter since 1979 and
maintains certifcation in water
rescue and National Pro Board
certifcation as a frefghter. He
has served with four fre depart-
ments including some 8 years
as a fre offcer at the company
operations level.
He is an active responder
with the Fort Washington Fire
Company and the Montgomery
ment where he was assigned to
patrol and a special tactical unit.
He was with Washington for
seven years before moving back
to Norristown.
Joe was hired by Plymouth
Township Police Department in
August of 1987 and assigned to
patrol. From 1990 through 1993,
he was detailed to the Montgom-
ery County Narcotics Enforce-
ment Team working as an Un-
dercover Detective. In 1999, Joe
was promoted to Detective Ser-
geant in charge of Investigation,
Juvenile Unit and the Commu-
nity Policing Unit. He was pro-
moted to Deputy Chief of Police
in 2002. In August of 2008, Joe
was promoted to Chief of Police
in Plymouth Township. In 2010,
he was also given the position
as Public Safety Director for the
Township.
Joe is married to Donna
Rose Richardson of Moore-
stown, New Jersey. Donna is
the Broker/Owner of ReMax
Main St Realty in Moorestown,
NJ. He is the father to three
children, stepfather to Donnas
three children and grandfather
to eight
Non-Proft of the year: Feel
The Warmth, King of Prussia
Feel The Warmth is a
501(c)3 entity which provides
School Supplies, Toys, and
Winter Coats to the less fortu-
nate in Montgomery and other
surrounding Counties. The or-
ganization was launched in No-
vember of 2008 with a website,
a mass email to friends and fam-
ily, and an unparalleled passion
to help others in the community.
Entering its 4th year, Feel
The Warmth has expanded to 3
employees, 2,000 sq/ft of stor-
age, over 50 volunteers, and a
donation volume that will top-
ple 8,000. Although the orga-
nization has experienced rapid
growth, these volumes pale in
comparison to those in need of
assistance. As Feel The Warmth
moves forward, donations will
increase and the items provides
will expand. The organizations
goal is to be a provider of an ar-
ray of items, realizing that there
is much work to be done prior to
reaching this point.
Feel the Warmth realizes
that everyone has a busy life.
The organization wants to make
donating as convenient as pos-
sible. A representative from the
organization is always willing to
pick up at your doorstep or of-
fce. This personal connection,
especially during the frst two
seasons, created a trust between
the organization and the donors.
Feel the Warmth wants donors to
know that children in their com-
munity will be the recipients of
the items that they are donating.
Giveaway events are orga-
nized when it comes to disburs-
ing the donations. Most of these
events are held at a neighborhood
church or school. Flyers are sent
out to families in the neighbor-
hood making them aware of the
event. Other ways of disbursing
donations are working directly
with schools, day care centers,
and organizations that tend to
low income families.
Future Community
Leaders
Congratulations to the
outstanding students iden-
tifed by their schools as
Future Community Lead-
ers! Students from Central
Montgomery County Voca-
tional Technical High School,
Gwynedd Mercy Academy,
Methacton High School, Nor-
ristown Area High School,
Plymouth Whitemarsh High
School Upper Dublin High
School, Upper Merion Area
High School and Wissa-
hickon High School were
nominated by school admin-
istrators for their outstanding
leadership and community
service. Whether enrolled in
AP courses, Vice President of
the Key Club, Editor-in-Chief
of the school newspaper or
volunteering at a nursing
home, there is no doubt that
these students are making our
community a better place!
Chamber's CoMMuNiTY
HERo
AwARdS
and the winners are...
9
WINTER 2011/12
Be ready to give information such as your name, location, and the
details of your emergency. Stay on the phone, speak slowly and clearly.
DIAL 911 for immediate response of POLICE, FIRE or EMS
911
BRINGS
HELP!
THANK You
we Thank our 2011
Renewing Members
ADT Security Services
Albert Einstein Healthcare
Network
All Secure, Inc.
Audubon Land Development
Corp.
The Bacchi Funeral Home and
Crematory, LTD
Balgo Company
BeneTrends, Inc.
Bill Goldsmith Productions
Boulden Energy Systems, Inc.
Bradley-Burns/Bradley
Temporaries
Bridgeport Park Associates LP
C & R Partnership
Emil J. Ciavarelli Family
Funeral Homes, Inc.
Clairmont, Paciello & Co., P.C.
Colonial School District
Crocodile Catering
Dolce Hotels and Resorts/
Valley Forge
EADEH Enterprises
Edwards-Freeman Nut Co.
Facenda-Witaker Lanes
Fellowship House of
Conshohocken
Financial Independence
Planning, LLC
Five Star Home Foods
Flocco Discount Shoes &
Clothes
Four Seasons Banquet Hall, Inc.
Freedom Systems, Software
Innovators
Gambone Development Co.
Habitat for Humanity of
Montgomery County
High, Swartz LLP
Hope Community Church
Impact Thrift Stores
Industrial Risk Control, Inc.
Barry Isett and Associates, Inc.
Jacobson & Co.
Jefferson Outpatient Imaging
Keller Williams Real Estate
King of Prussia Sports Medicine
The King of Prussia Inn 1909
Chambers Headquarters
The Historic King of Prussia Inn 2010
Montgomery County
CHAMBER OF COMMERCE MAGAZINE
A Pennsylvania Real Estate Investment Trust Property
visit us online at: shopplymouthmeetingmall.com
COVER STORY
PLYMOUTH MEETING MALL
A Place to Meet - Pg 4
INSIDE:
COMCAST OFFERS
Triple Play - Pg 6
MUSEUM BELONGED
IN VALLEY FORGE
Commentary - Pg 8-9
8 BACK PAIN MISTAKES
Spinalis - Pg 10
CHAMBERS
AMBASSADOR CLUB
Commentary - Pg 11
FALL EVENTS
Greater Philadelphia
Expo Center - Pg 14
LITIGATION REFORM
in Pennsylvania - Pg 15
A FINE GOLD WATCH
Commentary - Pg 16-17
HEALTHCARE REFORM
Aetna - Pg 21
BRIDAL SHOW
Radisson - Pg 32
NEW MEMBERS
Welcome - Pg 40
M
on
tgom
ery C
ou
n
ty
CHAMBER OF COMMERCE MAGAZINE
Serving Businesses from Fort Washington to Valley Forge, Conshohocken to Collegeville
along the Route 202, Route 422, and I-76 Corridors
11,000 Combined Circulation with four seasonal issues per year.
Complimentary Copy
PRSRT STD
U.S.POSTAGE PAID
FOND DU LAC, WI
PERMIT NO. 317
ECRWSS
FALL
2009
The Of cial Business News Magazine
of the Montgomery County
Chamber of Commerce
Winter
Spring
Summer
4
Seasonal Issues
Each Year
To Serve You Better!
FEATURES:
Reaching nearly 10,000
businesses from Fort
Washington to Valley
Forge and Conshohocken
to Collegeville.
Bolder and Bigger publication
than any previous effort.
Contemporary Graphics in
full color; it will be a strong
contender to bring your
advertising message to the
leading business people
throughout our region.
News and events featuring
our members, businesses
and visions building our region.
Story-line feature and editorial
pertaining to our coverage area.
DISTRIBUTION:
By U.S.P.S , Quarterly distribution
of 10,000 to 1400 + Montgomery
County Chamber of Commerce
Members and nearly 8400 copies
to leading business people in our
region.
Fall
610.551.0539
1055 W. Germantown Pk. East Norriton, PA 19403 www.localpagespublishing.com
Why Advertise Here?
Improve your companys name recognition
Generate activity & interest during slow times
Expand your business with new prospects
Win back former customers.
CALL TODAY
To Place Your Ad in our NEXT Issue
D
is
c
o
u
n
ts
A
p
p
ly
Fo
r A
ll
C
h
a
m
b
e
r
M
e
m
b
e
rs
Laurel House
Lenhardt Rodgers Architects
Locker Room Storage, Inc.
Main Line Today Magazine
March of Dimes
Medical Capital Group
Methacton School District
Montgomery County
Foundation, Inc.
The Mutual Fund Store
PharmaSight Research
Plymouth Meeting Friends
School
Plymouth Meeting Mall
Anthony P. Pugliese, Inc./
Pugliese Electric
Richard H. Sterling O.D. &
Associates
John Ritzenthaler Company
Ross Kardon Irrevocable Trust
Sign A Rama
Steven Robbins & Associates,
Inc.
Sunrise Promotions, Inc.
Superior Water Company
The TSAS Group, Inc.
Lawrence F. Tornetta, Ltd.
United Terex, Inc.
Valley Forge Martial Arts
Verizon Pennsylvania
The Westover Companies
Bryan Wiegert
10
WINTER 2011/12
Eat. Drink. Play. Party!
NEW CONFERENCE SPACE & BIGGER MIDWAY. Located in the Plymouth Meeting Mall g ca
ACN
24 Tracy Avenue
Spring City, PA 19475
610-716-4366
Contact: John P. Mann
Category: Telecommunications
& Energy
ACN
1648 Potter Drive
Pottstown, PA 19464
610-220-7151
Contact: W. John McCartin
Category: Telecommunications
& Energy
Automatic Data Processing
(ADP)
1125 Virginia Drive
Fort Washington, PA 19034
610-389-2361
Contact: Kevin OHara
Category: Payroll Services
Car-Tel Communications
200 West Ridge Pike
Conshohocken, PA 19428
856-731-7600 x 224
Contact: Kelly Lehman
Category: Telecommunications
Carla Rodgers, MD
2 Bala Plaza
Suite 300
Bala Cynwyd, PA
610-660-7739
Contact: Carla Rodgers, MD
Category: Legal & Consulting
Services
Citizens Bank
1777 Sentry Park West
Blue Bell, PA 19422
215-641-6005
Contact: Kevin Algeo
Category: Banks & Banking
Associations
Clauser Tree Care &
Landscaping
1121 Horsham ARoad
2nd Floor
Ambler PA 19002
215-542-8291
Contact: Steven M. Clauser
Category: Tree Removal, Tree
Care & Landscaping
Coastal Energy Consultants
546 Hamilton St.
Ste. 313
Allentown, PA 18101
800-405-9983
Contact: Sam Puleo
Category: Energy & Environ-
mental Consulting Services
Community Chiropractic
Center
1717 Swede Road
Suite 106
Blue Bell, PA 19422
484-688-0664
Contact: Kristin Legnola
Category: Chiropractors
New Members
we welcome our New
Chamber Members
Cornerstone Records
Management
150 S. Warner Road
Ste 401
King of Prussia, PA 19406
866-265-7755 x 306
Contact: Tom Dickson
Category: Business & Manage-
ment Consultants/Storage
Fibro Course USA Inc.
989 Old Eagle School Road
Suite 810
Wayne, PA 19087
610-293-3200 x 12
Contact: Vandana Bindra
Category: Distributors &
Wholesalers
First Home Care
4641 Roosevelt Blvd.
Philadelphia, PA 19124
215-305-4854
Contact: Staci Fattore, MSW,
LSW
Category: Foster Care Agency
IBS Communications, Inc.
1408 E. Mermaid Lane
Wyndmoor, PA 19038
215-947-3768 x4002
Contact: Tracy Wood
Category: Technology Consul-
tants & System Integrator
John DeSantis Real Estate Inc.
2921 Walton Road
Plymouth Meeting, P 19462
484-213-7762
Contact: John DeSantis
Category: Real Estate
Les Petits Cherubs
3300 Henry Avenue
Building 3, Suite 100
Philadelphia, PA 19129
610-650-8157
Contact: Amelia ODonnell
Category: Child Care, Early
Education & Care
Liberty Mutual Group
-Gregory Kobilka
412 W. Swedesford Rd
Berwyn, PA 19312
610-405-6630
Contact: Gregory Kobilka
Category: Property & Casualty
Insurance
Medallion Transportation
1116 Pheasant Lane
Collegeville, PA 19426
610-409-2704
Contact: Thurston Reinhart
Category: Limousine Services
Medifast
140 Allendale Road
King of Prussia, PA 19406
610-265-3794
Contact: Amy Achey
Category: Weight Control
Services
The Mike Sroka Team
1207 Fayette St.
Conshohocken, PA 19428
484-531-5844
Contact: Michael Kroka
Category: Real Estate
Mrs. Fields Cookies
160 North Gulph Road
King of Prussia, PA 19406
610-265-9034
Contact: Terry and Jennifer
Sharkey
Category: Bakeries, Retail Store
Norristown Area Education
Foundation
401 N. Whitehall Rd
Norristown, PA 19403
484-690-3662
Contact: Jessica H. Schneider
Category: Non-Profts
Radice Restaurant
722 W. DeKalb Pike
Blue Bell, PA 19422
610-272-5700
Contact: Donna Ewanciw
Category: Restaurant, Caterers
Spotless Commercial Cleaning,
LLC
346 Elm Avenue
North Wales, PA 19454
267-474-7084
Contact: Rick Giandonato
Category: Cleaning Services
Star Career Academy
2501 Monroe Blvd.
Norristown, PA 19403
610-783-7827
Contact: Timothy James
Category: Schools, Colleges &
Education
Twisted Kitchen
808 Bethlehem Pike
Colmar, PA 18915
215-822-7415
Contact: Susan Silver
Category: Restaurants,
Caterers
U.S. Security Care, Inc.
725 Skippack Pike
Suite 200
Blue Bell, PA 19422
21-542-7789
Contact: Thomas Westcott
Category: Security Guard
Services
gET iNVolVEd! grow Your Business
Plan to be a part of Mont-
gomery County Chambers
committees or councils. There
are openings on all committees.
Give us a call at: 610-265-1776
or send an e-mail to: info@
montgomerycountychamber.org
and well fnd the committee that
is best for you!
Ambassadors Club: Call on new Chamber members and
welcome them to the organization. Participate in Grand Openings
of new businesses.
Education Committee: Forming a Speakers Bureau to go to
local schools or businesses and make a presentation on your area
of expertise. Internships, Co-ops, and job shadowing are being
explored.
Government and Public Policy: Focus on local and state
issues that can affect business and help the Chamber shape public
policy.
Special Events Committee: Helps in preparing for Golf Out-
ing, Awards Dinners, and Zoopendous (our annual business expo).
Technology Committee: Plans and facilitates quarterly
programs focused on the Internet, Web, Social Media, Mobile and
More.
Womens Resource Council: A committee formed for the
purpose of addressing issues relevant to women in business.
Young Professional Suburban Network: Focuses on network-
ing and presentations relevant to the Young Professional.
11
WINTER 2011/12
Be ready to give information such as your name, location, and the
details of your emergency. Stay on the phone, speak slowly and clearly.
DIAL 911 for immediate response of POLICE, FIRE or EMS
911
BRINGS
HELP!
12
WINTER 2011/12
Eat. Drink. Play. Party!
NEW CONFERENCE SPACE & BIGGER MIDWAY. Located in the Plymouth Meeting Mall g ca
Saturday, November 12. 12:00 p.m. to 3:00 p.m.
Hundreds of holiday revelers will gather at Plymouth Meeting
Mall for the Annual Parade, Holiday Festivities, and Santa Arrival
beginning on the South Plaza. Before the parade begins, commu-
nity members are invited to enjoy complimentary hot chocolate on
the South Plaza. The holiday season offcially starts as Plymouth
Meeting Mall welcomes Santa as he arrives on a fre truck to kick
off the annual holiday parade. The parade will march throughout
the lower level of the mall and lead Santa to his Holiday Castle,
where he will be available to visit throughout the holiday season.
The celebration continues with Holiday Festivities behind Santa's
holiday castle where kids will enjoy crafts, holiday games, strolling
characters and more.
www.shopplymouthmeetingmall.com
www.facebook.com/plymouthmeetingmall
twitter.com/plymtgmall
SaNTaClaUSis
Coming to...

PlymouthMeetingMall
A relationship
that goes
beyond the
bank statement.
1.800.822.3321
www.nationalpenn.com
At National Penn, great relationships are business
as usual. Whether you need a mortgage, business
loan, checking account or are concerned about
ID theft, were here to listen to your concerns and
offer sound nancial advice. Its all part of how we
go beyond the expected for our customers.
Member FDIC Equal Opportunity Lender Equal Housing Opportunity
Local Pages Publishing directories promote
shopping and buying from local businesses
Direct mailed to every home & business in each
township
Full of LOCAL Community & Township information
Local Park & Recreation guides in each directory
www.localpagespublishing.com
1055 West Germantown Pike, East Norriton, PA 19403
610-579-3809
ASK ABOUT OUR DISCOUNTS FOR
MONTGOMERY COUNTY CHAMBER MEMBERS
13
WINTER 2011/12
Be ready to give information such as your name, location, and the
details of your emergency. Stay on the phone, speak slowly and clearly.
DIAL 911 for immediate response of POLICE, FIRE or EMS
911
BRINGS
HELP!
Todays energy environment is
riddled with a number of major
market fundamental and regulatory
factors that can affect your bottom
line. Sluggish economic activity,
production levels of natural gas
reaching a record high, and the EPA
Clean Air Act rulings are all infu-
encing the world of energy, and
ultimately you as a consumer.
Domestic Resources and Natural
Gas
One of the most rapidly growing
areas in the energy industry is the
production of domestic resources.
Most of the natural gas consumed
in the United States comes from
domestic production, both onshore
from shale resources, and offshore
from the Gulf of Mexico. In the past
5 years, shale gas has been recog-
nized as a "game changer" for the
U.S. natural gas market. Dry shale
gas production in the United States
has increased from 1.0 trillion cubic
feet in 2006 to 4.8 trillion cubic feet,
or 23% of total U.S. dry natural gas
production, in 2010. As a result,
domestic natural gas production
has reached an all-time high in the
39-year period since 1972, when
the Department of Energy frst
began record-keeping. Pennsylvania
has been a fortunate recipient of
development due to the Marcellus
Shale and the ability to harness large
portions of southwest and northeast
PA resources. Since 2009, Marcellus
production has grown substantially,
which has resulted in a lower cost
of natural gas for many PA busi-
ness and residential customers. The
Pennsylvania Marcellus shale feld
is anticipated to be one of the key
drivers of growth in 2012, as re-
ported by the Energy Information
Administration (EIA).
Environmental Policy Changes
New and pending governmental
regulations will most likely be an
additional contributing factor to
prices in 2012 and beyond. One
such factor is the Cross State Air
Pollution Rule (CSAPR), which
was released by the Environmen-
tal Protection Agency (EPA) on
July 7, 2011. This rule requires 27
states to signifcantly reduce their
emissions beginning in January 1,
2012.
These emissions are most com-
monly released from coal fred
power generation. As a result,
more than half of coal plants in
the states affected will need to
take necessary steps to meet these
guidelines. These changes will
result in higher dispatch costs for
coal fred generators and likely
shift more generation towards
natural gas. In PJM, more than
half of the total generation for
power comes from coal. EPA
rulings could result in increased
price volatility in this region if
retirements are signifcant enough
to shift the overall fuel mix. In
October, revisions to the rule were
proposed by the EPA in reaction to
push back from many of the states
affected but are still pending
court approval.
Price of Power
Since peaking in 2008, the price of
power in the PPL territory has fallen
35% to $47.68/Mwh in 2010. Busi-
nesses in Pennsylvania are currently
benefting from a new supply in
natural gas, as fuel is leading the
way for growth in power genera-
tion. Going forward, government
and industry participants will con-
tinue to seek options to stimulate
economic growth while addressing
environmental concerns. There is
a growing dependence on natural
gas, and customers specifcally in
Pennsylvania should be aware of
this evolving trend.
(Submitted Copy; Contact crafanello
@localpagespublishing.com)

CurrentState
oftheEnergy
MaRKET
14
WINTER 2011/12
Eat. Drink. Play. Party!
NEW CONFERENCE SPACE & BIGGER MIDWAY. Located in the Plymouth Meeting Mall g ca
W
E

D
O
N
T CUT CO
R
N
E
R
S
.
.
.
W
E

C
LEAN TH
E
M
ww
WE SHOW UP
Our reliability is unmatched.
OUR ATTENTION TO DETAIL IS UNMATCHED
We care about your image as much as you do.
WE PAY ATTENTION TO THE THINGS YOU MIGHT NOT CONSIDER
From highly trained sta, customized checklists, to background
checks, we cover everything important to you.
HEALTH AND ENVIRONMENT ARE IMPORTANT
We use the environmentally safest products available.
ONE SIZE NEVER FITS ALL
We will work with you to nd a budget that ts your needs.
Fully Licensed,
Bonded & Insured
Not Your Ordinary
Ofce Cleaning
Company
ww wwwwwwwwwwwww
COMMERCIAL CLEANING, LLC
P. 267.217.2003
www.spotlesscc.com

Spotless is a U.S. Veteran owned company
?
There are many commercial
cleaning providers to choose from in
the Delaware Valley. We at Spotless
Commercial Cleaning, LLC are going
to help you make your decision a
little easier. The MCCC has endorsed
Spotless Commercial Clearing as its
exclusive commercial cleaning advi-
sor to our members because of com-
mitment to our customers and at-
tention to detail.
Image
Business owners understand
their company image is a big selling
point when attracting new clients.
To demonstrate how important im-
age is to a business consider the sce-
nario of buying a used car at two
different used car lots. Each has a car
of the same model, same year, same
options, same mileage, same con-
dition and same price. One of the
cars has recently been profession-
ally cleaned while the other is dirty,
with dusty interior, and debris in the
trunk. Which one would you buy?
The same goes for choosing a busi-
ness with which to partner. A clean
waiting room and offce space por-
trays that a company is organized,
professional, and have an acute at-
tention to detail. At SCC, we care
about your image.
Health
The health of company employ-
ees is important. Every offce space
has hidden dangers- whether its
as obvious as unclean, un-sanitized
bathroom germs or as undetectable
as dust particles in the air which can
cause allergic reactions or skin irrita-
tionsthey are there. SCC uses the
best, technology advanced equip-
ment and green supplies to make
sure that we help minimize the hid-
den dangers in your offce. After all,
we believe that a healthy employee
is a productive employee and pro-
ductive employees help businesses
operate proftably.
Security
Security is crucial. Whether it is
the security of employees or privi-
leged, proprietary information,
the wrong contractor can cost your
business a fortune. It only takes one
small breech of security to showcase
your companys top trade secrets,
or clients personal information.
SCC runs a full background checks
on all employees and only chooses
employees of the highest caliber
to brandish the Spotless logo. Our
employees wear easily recognizable
uniforms (to distinguish themselves
from unwanted visitors) and make
offce personnel feel just a little bit
safer. The right cleaning company
will protect what is important to
you.
For more information about
Spotless Commercial Cleaning, LLC
please contact
Rick Giandonato, MBA at 267-
217-2003 or rgiandonato@spotless-
cc.com

(Submitted Copy; Contact crafanello
@localpagespublishing.com)

Is it TIME FOR a
New Commercial
CLEANING Company
15
WINTER 2011/12
Be ready to give information such as your name, location, and the
details of your emergency. Stay on the phone, speak slowly and clearly.
DIAL 911 for immediate response of POLICE, FIRE or EMS
911
BRINGS
HELP!
16
WINTER 2011/12
Eat. Drink. Play. Party!
NEW CONFERENCE SPACE & BIGGER MIDWAY. Located in the Plymouth Meeting Mall g ca
The countdown to the holidays is
offcially on. From long lines to even
longer lists, there are numerous ways
one can feel overwhelmed by holiday
shopping strain. However, King of
Prussia Mall, the East Coasts largest
shopping center, offers several holi-
day conveniences, special events and
programs to make sure you stay jolly
all season long.
Boasting seven world class de-
partment stores and more than 400
retailers and restaurants, King of
Prussia Mall has more pure retail
shopping space than any other at-
traction in America and features
retailers that cannot be found else-
where in the region.
Since last holiday season, King of
Prussia Mall has added several new
retailers to the ever expanding roster
including: Lululemon, True Religion,
Mammoth, 77Kids, Vera Bradley, L.L.
Bean, Swim N Sport, Ermenegildo
Zegna and Wolford.
King of Prussias management
team is committed to making the
customer visit exceptional by provid-
ing not only a diversity of retail offer-
ings but the brands and experiences
people want, said Director of Mar-
keting, Kathy Smith. These new store
openings and re-openings of retailers
such as Express and Old Navy, resulted
in the addition of over 300 jobs.
For those holiday shoppers who
need a quick break and a re-charge to
complete their gift list, they can visit
the remodeled Plaza Food Court. The
newly designed space features high-
er ceilings with special lighting; en-
hanced seating and marble counter-
tops, tables and fooring from food
court sponsor, Colonial Marble and
Granite. Seating capacity in the new
space has increased to over 600 seats.
And for those shoppers need-
ing a different charge, specifcally
one for their electronic vehicle,
the mall has that too. In October,
King of Prussia Mall unveiled new
EV charging stations allowing driv-
ers to pull up and plug in. In ad-
dition to this newest convenience,
the mall will once again be offering
its courtesy holiday shuttle to help
transport shoppers looking to cover
more ground in less time; a mobile
application and social media chan-
nels to help shoppers keep in the
know about the hottest gift ideas
and sales; and easy purchasing op-
tions for the ever-popular King of
Prussia Mall gift card which can be
purchased through the malls web-
site (www.kingofprussiamall.com)
or at any of the three Guest Service
Centers.
Because holiday shopping cant
be all work and no play, King of Prus-
sia Mall will once again offer unique
events for the entire family. On De-
cember 8th, King of Prussia Mall will
host its annual Mens Shopping Night
where men can buy gifts for those on
their holiday lists while enjoying com-
plimentary cocktails, beer and food
offered by many of King of Prussias
exclusive retailers. And on December
14th, pet lovers are invited to bring
their furry friends to have photos tak-
en with Santa himself at his holiday
tree in the Bloomingdales Court.
(Submitted Copy; Contact crafanello
@localpagespublishing.com)

CoUNTdowN
totheHolidays
WHAT WE CAN DO FOR YOUR BUSINESS
We typically save our clients 10% to 40%
on their total energy expenses
At no cost we conduct a thorough
energy consultation
We analyze your bills, your payment history,
and your energy consumption
We then make recommendations based on
our past experience
We will get you paying less for your energy,
using less energy, and we can even earn you
credits from past billing discrepancies with
the local utility
HOW WE DO THIS
We have created the Energy Team consisting of
numerous Energy Providers in your area, Energy
Auditors, and exclusive patented products that offer
guaranteed savings in energy consumption. Due to our
position as an Energy Consulting Firm, we have leverage
over the Energy Team and we are able to negotiate on
your behalf; securing the best deals for our clients.
SUPPLY
We shop the market on your behalf, compare
rates, and recommend the best possible energy
plan for your business
We offer xed plans for 12, 18, 24, & 36 months
We offer variable, no-contract plans
We offer special programs to larger clients
allowing them to buy energy on the spot market
DELIVERY
Many times local utility companies will mess up
when sending you a bill
You may have overpaid for your electric
many times without even knowing it
We research the past three to four years
of your billing data
We nd discrepancies where you overpaid
and get you the money you deserve
DEMAND
Many businesses have taken the right step
toward savings by switching their electric bill
to another supplier with a lower rate
Now they are simply paying less for the
energy they are wasting
We get you to stop wasting energy with patented
products that guarantee a cost reduction
READY TO SCHEDULE A FREE CONSULTATION TODAY?
Call 800-405-9983
or email coastal@coastalenergyltd.com
www.coastalenergyltd.com
17
WINTER 2011/12
Be ready to give information such as your name, location, and the
details of your emergency. Stay on the phone, speak slowly and clearly.
DIAL 911 for immediate response of POLICE, FIRE or EMS
911
BRINGS
HELP!
16th ANNUAL
Lt. Patty Simons
Law Enforcement Food Drive
HELP MONTGOMERY COUNTYS LAW ENFORCEMENT
COMMUNITY HELP THE HUNGRY THIS YEAR.
Bring donations of non-perishable foods to your local
Police/Sheriffs Department or participating business.
For a list of drop off sites visit
www.greaternorristownpal.org
Donations are being accepted until December 20th.
Parade to the Salvation Army - Dec. 21st at 9:30 am.
Items accepted daily at Greater Norristown PAL
340 Harding Blvd., Norristown
610-278-8040 or info@norristownpal.org
lawENFoRCEMENT
Food Drive

begins
Lt. Patty Simons 16th An-
nual Law Enforcement Food
Drive Begins. Area businesses
are asked to participate
Norristown, PA (October,
25 2011) The 16th Annual
Law Enforcement Food Drive is un-
derway. In November of 2007 the
food drive was renamed in dedica-
tion of Lt. Patty Simons. She was
an active and vocal member of this
effort since its inception, and we
would like her legacy to continue to
be part of this wonderful cause that
was dear to her heart. The plan-
ning committee met on October 25,
2011 at the Police Athletic League
in Norristown, PA. The Salvation
Army and more than a dozen local
law enforcement agencies and area
businesses will team up to collect
more than seven tons of food. The
food collection, one of the largest in
our region, will supply The Salvation
Army Norristown Corps with food
for operations throughout the next
year. Majors Larry and Lynne Whit-
tenberg, Corps Commanding Off-
cers, stated that these donations are
necessary to supplement the USDA
food, which is used for the families
on public assistance to help them
stretch their monthly food supply.
One hundred meals a day are
served in the Salvation Armys food
shelter. There is a before and after
school program for area children
whose parents are working. Break-
fast and afternoon snacks are pro-
vided to these children. Dinner is
served to children who come in to
do homework and attend a music/
character building program. If the
children were not fed, they would
not be able to eat until after 8PM.
When families leave the shelter, they
are provided with food in an effort
to help them start out on their own.
The children enjoy the canned fruit
with the cake and brownie mixes
when we are able
to bake them on
special occasions.
Food may be
dropped off at all
participating po-
lice departments
and businesses,
with the fnal day
of collection be-
ing Tuesday, De-
cember 20, 2011.
On Wednesday, December 21, 2011
at 9:30AM, a parade of police cars
and motorcycles will lead a fatbed
tractor-trailer loaded with donated
food from the Police Athletic League
to The Salvation Army on Swede
Street. Dozens of law enforcement
offcers, politicians and government
representatives will form a human
assembly line to unload the trailer.
The Salvation Army Band will be on
hand to provide music and holiday
cheer.
The Salvation Army was found-
ed 140 years ago as a religious and
social services organization. Since
that time, the organization has tak-
en a holistic approach to working
with people addressing their physi-
cal, emotional, intellectual and spiri-
tual needs. The Salvation Army pro-
vides community support services,
residential shelters, foster care, de-
velopmental disabilities programs,
correctional services programs, child
development centers, after school
care and Corps community centers.
(Submitted Copy; Contact crafanello
@localpagespublishing.com)

December 13th - Salvation Army Distribution Day
Volunteers Needed/ Security Needed
December 14th - Salvation Army Distribution Day
Volunteers Needed/Security Needed
Thursday December 15th - Marlene J. Mash,MD & Associates
2nd Annual Salvation Army Holiday Open House 9:00am - 8:00pm
Food,beverages, spirits, all day Discounts, Raffes, Door Prizes, Santa
Claus visiting all day, Free Face Painting for the kids. Our offce will be
accepting non-perishable food items, new blankets, coats, and toys.
Tuesday, December 20th - PAL Building
Drop off, sorting, packaging, and loading onto the truck
Breakfast, Lunch, Dinner supplied by Marlene J. Mash, MD & Associates
Wednesday December 21st - PAL Building 9:00am pictures 9:30 parade begins
January 12th 2012 - Marlene J. Mash, MD & Associates
Salvation Army Committee Meeting 12:00 Noon
Thursday February 9th - 5:30 - 8:00pm
Business Card Exchange (TBD)
Special Topic of Discussion: "For the Love of the Salvation Army"
Special Guests: Major Larry with the Salvation Army to discuss how local
businesses can support local families in their community by supporting
the Salvation Army. Marlene J. Mash, MD/Stacey Quartapella will discuss
how supporting local charities also benefts the business.
EVENTS
18
WINTER 2011/12
Eat. Drink. Play. Party!
NEW CONFERENCE SPACE & BIGGER MIDWAY. Located in the Plymouth Meeting Mall g ca
19
WINTER 2011/12
Be ready to give information such as your name, location, and the
details of your emergency. Stay on the phone, speak slowly and clearly.
DIAL 911 for immediate response of POLICE, FIRE or EMS
911
BRINGS
HELP!
Give Your Employees
a $1,000 Raise!
Adding American Heritage Federal Credit Union to your companys
benet package increases the value of every dollar your employees earn.
Save them money on checking costs, interest on credit cards and consumer
loans. Give them higher yields on savings and investments all at no
cost to your company.
Over 24 Branches in Bucks, Montgomery and Philadelphia Counties
Over 4,400 Shared Branches Nationwide
Over 28,000 Surcharge-Free ATMs Nationwide
Call 215-969-0777 to ask us how you can save your
employees over $1,000 by adding American Heritage Federal
Credit Union membership to your benets package.
For more information about how we can
help your business call 215-969-0777.
Let Us Help With All
Your Business Needs!
Small Business Loans
Business Checking Accounts
Small Business Services
www.amhfcu.org
American Heritage is dedicated to
helping your business grow and
prosper. It is our priority to provide
you with quality service and to give
you the nancial assistance you
deserve.
W
e

p
r
i
d
e

o
u
r
s
e
l
v
e
s

o
n

a
c
c
o
m
m
o
d
a
t
i
n
g

y
o
u
r

s
p
e
c
i
a
l

r
e
q
u
e
s
t
s
.
R
r
a
n
r
n
s

c
n
o
i
c
r

B
est Italian R
estaurant &
B
ar
K
ing of Prussia &
M
ainline
1
9
9
6
to
2
0
1
0
www.peppersitalianrestaurant.com
R
r
a
n
r
n
s

nt
&
B
ar
s e r v i n g
L UNCH & DI NNER
7 DAYS A WE E K
Monday Texas Hold-Em
Wednesday Trivia Night
Thursday Texas Hold-Em
Fri & Sat Live Music
Sunday 7-8 : In the Biz Night
TTTTTTTTTTTTTTTTT
AAAAAAAAAAAAAAAAA
KKKKKKKKKKKKKKKKK
EEEEEEEEEEEEEEEEE

OOOOOOOOOOOOOOOOO
UUUUUUUUUUUUUUUUU
TTTTTTTTTTTTTTTTT

AAAAAAAAAAAAAAAAA
VVVVVVVVVVVVVVVVV
AAAAAAAAAAAAAAAAA
IIIIIIIIIIIIIIIII
LLLLLLLLLLLLLLLLL
AAAAAAAAAAAAAAAAA
BBBBBBBBBBBBBBBBB
LLLLLLLLLLLLLLLLL
EEEEEEEEEEEEEEEEE
$25.00 o
your next private party
OF 20 OR MORE PEOPLE. LUNCH OR DINNER.
Pre-Reserve & Use Coupon by 8/30/12.
Locaiis Owxrn Ovrnarrn
your hosts: Frank Vermonti & Sa| Be||o
still the best food & drink prices in King of Prussia
Private Rooms
Available for
20 to 100 Guests
Call for our special pricing
before you book your affair
Wedding Receptions
Rehearsal Dinners
Bridal Showers
Engagement Parties
Funeral Luncheons
Sit Down or
Buffet Style
No Room or
Bartender Charges
11 TVs
Bar Specials
DAILY LUNCH & DINNER SPECIALS
Try our new & delicious
signature dessert for 2!
Share one today!
VISIT OUR
TOTALLY RENOVATED
PRIVATE ROOMS
Reservations suggested.
Regular menu also available.
Outdoor dining seasonal.
239 Town Center Road | Valley Forge Shopping Center
6102652416
20
WINTER 2011/12
Eat. Drink. Play. Party!
NEW CONFERENCE SPACE & BIGGER MIDWAY. Located in the Plymouth Meeting Mall g ca
Arnolds Family Fun Center is
already being touted as one of the
largest indoor family fun centers in
the U.S. But hold on to your hats,
because now theres even more
FUN in store for you!
Pennsylvanias premiere in-
door amusement center, has over
144,000 square feet of fun for ev-
eryone! In addition to its fve types
of all-electric go-karts suitable for
ages six through adult, Arnolds
features laser tag, black light mini
golf, bumper cars, krazy kars, duck-
pin bowling, infatable bounce area
with rock climb, carousel, train,
as well as the largest arcade in the
area!
Plus, Arnolds recently unveiled
its brand new Bowling Center. The
frst eight of 40 modern, full-size
bowling lanes with glow-in-the-
dark balls, shoes, and even carpet-
ing in the eating area have made
their highly anticipated debut. Ar-
nolds Bowling, Bistro & Bar brings
a whole new dimension to total
round-the-clock family entertain-
ment.
The new Bowling Center fea-
tures four jumbo projection screens
over the bowling lanes playing
sports, movies and your favorite
shows. A bistro-style restaurant
with waitresses serving up your fa-
vorite fare like burgers, fries, chick-
en fngers, pizza, and more, and the
horseshoe-shaped bar will both be
added in early 2012.
Birthday, retirement, bachelor,
and after-the-prom party packag-
es are available to ft any budget,
theme, age group, or party size.
Arnolds Amazing All-You-Can-Eat
Pizza and Salad Bar Buffet is includ-
ed in most party packages.
And, for a fun alternative to
business as usual, Arnolds can ac-
commodate groups of 8 to 300 for
business meetings, trade shows,
seminars, employee and client rec-
ognition celebrations, product
launches, holiday parties, and chari-
ty fundraisers. Arnolds
fun-flled atmosphere
is the perfect venue
for corporate Olympic
challenges and team-
building events, where
a healthy dose of com-
petition can go a long
way. Companies can
also rent the entire
Arnolds complex for
a day or evening for
large groups of 500 or
more.
Arnolds on-site
chef can prepare tanta-
lizing treats, everything from conti-
nental breakfast buffets or themed
party fare to full-course banquets.
Delicious choices to ft every budget
can be individually selected from
Arnolds extensive catering menu.
So, start planning your next
special event today! Be sure to
ask about our corporate discounts
to members of the Montgomery
County Chamber of Commerce. For
more information, please call Nancy
Roggio, Sales & Marketing Manag-
er, at 484-576-6716, or email her at
nroggio@arnoldsffc.com.
Arnolds is located directly across
from the Greater Philadelphia Expo
Center, at V2200 West Drive, just off
the Route 422 Oaks Exit in the 422
Business Center in Oaks, PA. Open
year-round, rain or shine, and park-
ing is free. The Fun Center is open
Sunday through Thursday from
11:00 a.m. to 9:00 p.m., and Fri-
day and Saturday from 11:00 a.m.
to 11:00 p.m. The Bowling Center
hours are Sunday, Monday, Tues-
day and Thursday from 10:00 a.m.
12:00 midnight, Wednesday 9:00
a.m. 12:00 midnight, Friday and
Saturday 10:00 a.m. to 1:00 a.m.
(Submitted Copy; Contact crafanello
@localpagespublishing.com)

aRNoldS
alwaysaFun
alternativeto
BUSINESSaSUSUal
21
WINTER 2011/12
Be ready to give information such as your name, location, and the
details of your emergency. Stay on the phone, speak slowly and clearly.
DIAL 911 for immediate response of POLICE, FIRE or EMS
911
BRINGS
HELP!
22
WINTER 2011/12
Eat. Drink. Play. Party!
NEW CONFERENCE SPACE & BIGGER MIDWAY. Located in the Plymouth Meeting Mall g ca
We all want beautiful &
healthy skin. Unfortunately, many
of us do not visit a dermatologist
until we see unwanted changes in
the mirror or skin issues that need
treatment. And even then, the vis-
it might come only after spending
hundreds of dollars on products
that do not work, going through
rituals that we hope will result in
fxing or solving the problem.
At Marlene J. Mash, MD & As-
sociates, we use an Integrative
approach. Integrative Dermatol-
ogy requires examination, diag-
nosis, and treatment be based on
the patients entire body systems
and lifestyle. Integrative Derma-
tology is actually the implementa-
tion of a combination of Holistic &
Biologic treatments and strategies.
We support the patient in both
preventing further skin damage
while treating their problems and/
or diseases of the skin. Prevention
strategies found in Integrative
Dermatology will often slow down
the aging process and will restore
skin to its healthy state.
I have found that an Integra-
tive approach is often the easiest
path for most patients and gives
them more control over the health
of their skin. Using a tiered ap-
proach, our primary prevention
strategies include consultations to
determine the best diet, the nec-
essary products natural and non-
invasive for daily use, and life-
style recommendations. Secondary
prevention strategies include the
diagnosis and treatment of the
existing skin problems in the early
stages before it results in signif-
cant damage or skin disease. One
example can be seen in our treat-
ment of acne.
Acne, once considered a teen-
agers scourge affects not only ad-
olescents, but also men and wom-
en well into adulthood. Typically
treated by antibiotics, we are of-
ten able instead to treat the con-
dition with dietary supplements,
diet control, and a non-surgical
treatment called Isolaz. Isolaz
is a unique acne light treatment
that combines a vacuum and
painless broadband light to deep
cleanse and purify pores from the
inside out.
Like acne, research is clear that
many diseases and problems of the
skin can be effectively treated and
controlled using Integrative treat-
ments: hives, psoriasis, rosacea,
hair loss, shingles or herpes zoster,
vitiligo (an auto immune condition
causing patches of loss of pigment
in the skin), nail diseases, dry skin,
eczema , wrinkles, and age spots
all respond with Integrative treat-
ments. Integrative treatments may
include: Isolaz for aging skin, Xtrac
laser for psoriasis and vitiligo, IPL
lasers for acne scarring and ke-
loids, microdermabrasion, preser-
vative-free products, vitamins and
supplements.
When a tertiary prevention
strategy - antibiotics or surgery - is
required, it is prescribed in order
to reduce the negative impact of
an established skin disease by re-
storing skin function and reduc-
ing disease-related complications.
In these instances we employ
the necessary tertiary prevention
treatments integrated with holis-
tic and natural remedies.
Integrative Dermatology re-
quires our staff and the patient to
become a team, working together
to fnd the best balance to healthy
and beautiful skin.
For more information visit,
http://www.holisticmedicine.org
and www.drmarlenemash.com.
(Submitted Copy; Contact crafanello
@localpagespublishing.com)

aCHIEVINGbalance
Pathways to Beautiful
HealthySKINThrough Integrative Dermatology

By, Marlene J. Mash, MD
23
WINTER 2011/12
Be ready to give information such as your name, location, and the
details of your emergency. Stay on the phone, speak slowly and clearly.
DIAL 911 for immediate response of POLICE, FIRE or EMS
911
BRINGS
HELP!
Let Us Design
Your Complete Refreshment Program.
Call Today For Your
FREE Coffee Demo and Snack Gift Basket
Rudy Tacconelli 610~495~9353
rudy@OneSourceRefreshment.com
A
fresh
Approach
tofood
Local business One Source, Inc.
was awarded the exclusive rights
in the area to operate a Company
Kitchen which is a mini cafeteria/deli/
convenience store within your busi-
ness. We will offer your employees
a wide variety of food, beverages
and snacks 24 hours per day, 7 days
a week with a convenient, cash-free
payment system. At no cost to your
company, we will design, purchase,
install and merchandise the Company
Kitchen at your location (minimum
200 employees required). We deliver
a customized product mix with great
tasting salads, platters, fruits and hot
and cold sandwiches and beverages,
with an emphasis on healthy. We de-
liver an extensive variety and quick
convenience to refresh and reward
your employees. Our Daily Nutri-
tional Analysis is our personal nutri-
tion tracking system that is available
on the kiosk which lists calories, vita-
mins, minerals, ingredients, sodium,
sugar and fat content. We supply a
cost-effective secure and simple food
service solution that your employees
want and deserve. Please check out
companykitchen.com for more info.
One Sources route personnel
are trained longer than any vend-
ing company in the industry to en-
sure that customers are assigned a
driver who delivers excellent service
and takes pride in his work. An ac-
count manager remains in close
touch with each customer to guar-
antee satisfaction and handle any is-
sues. Our route supervisors monitor,
call, email and visit their accounts to
keep in contact with their custom-
ers. Because they are not owned by
one of the national vending com-
panies, they do not answer to any
decisions made at a corporate level
that may be out of touch with cus-
tomers needs. Little differences
like easy ordering, fexible schedul-
ing, easy accessibility to our friendly
and helpful offce staff, dependable
service, 24-hour service technicians,
and on-going promotions are ways
that One Source rises above their
competition.
To see frsthand the many ben-
efts a healthy refreshment program
offers for you and your employees,
such as increased productivity, de-
creased healthcare costs, health and
wellness, please call Rudy Tacconelli
for a no-obligation consultation and
a complimentary snack gift bag.
610-495-9353 (offce)
rudy@onesourcerefreshment.com
484-369-1945 (direct)
(Submitted Copy; Contact crafanello
@localpagespublishing.com)

TRaNSFoRMYour
Break Room intoa
CompanyKitchen:
24
WINTER 2011/12
Eat. Drink. Play. Party!
NEW CONFERENCE SPACE & BIGGER MIDWAY. Located in the Plymouth Meeting Mall g ca
100
%
100
%
0
%
Destroyed
Recyclable
Risk
Take a Bite out of your e-risk
Secure Mobile
Electronic Destruction
Hard Drives
Monitors
CPUs
Phone Systems
Copiers
Printers
Total Security
and Environmental
Compliance
C
H
O
M
P
W
A
N
T
S
T
O
K
N
O
W
...
W
H
A
T
Y
O
U
R
B
U
S
IN
E
S
S
D
O
E
S
W
IT
H
IT
S
C
O
M
P
U
T
E
R
S
!
C
H
O
M
P
W
A
N
T
S
T
O
K
N
O
W
...
W
H
A
T
Y
O
U
R
B
U
S
IN
E
S
S
D
O
E
S
W
IT
H
IT
S
C
O
M
P
U
T
E
R
S
!
C
H
O
M
P
S
A
Y
S
...
IT
S
H
O
U
L
D
L
O
O
K
L
IK
E
T
H
IS
...
C
H
O
M
P
S
A
Y
S
...
IT
S
H
O
U
L
D
L
O
O
K
L
IK
E
T
H
IS
...
www.GigaBiter.com 1-866-944-2248
25
WINTER 2011/12
Be ready to give information such as your name, location, and the
details of your emergency. Stay on the phone, speak slowly and clearly.
DIAL 911 for immediate response of POLICE, FIRE or EMS
911
BRINGS
HELP!
26
WINTER 2011/12
Eat. Drink. Play. Party!
NEW CONFERENCE SPACE & BIGGER MIDWAY. Located in the Plymouth Meeting Mall g ca
OMEGA Commercial
Real Estate, Inc.
304 E. Logan Street, Norristown, PA 19401
A full service real estate company specializing in corporate
tenant/buyer representation, landlord/seller representation,
project leasing and investment sales for Montgomery
County and the surrounding areas.
Joe ODonnell
610.616.4604
jodonnell@OmegaRE.com
www.OmegaRE.com
REAL ESTATE GUIDE
OFFICE SPACE for Lease or Sale!
529 Swede Street
Norristown, PA 19401
Contact: Joe O'Donnell
Email: jodonnell@OmegaRE.com
610-616-4606
Realtor: OMEGA Commercial Real Estate.
1,700 to 3,900 sq ft of Offce Space, Lawyers Row, SBA HubZone, Close
to Montgomery County Courthouse, Furniture Available. Great Location:
Minutes from Rt 202, PA Turnpike, I-76, I-476, close to Ling of Prussia,
Plymouth Meeting, Blue Bell and Valley Forge. On-Site
Management. Aggresive Ownership
Bio: Joe ODonnell is the president
and owner of OMEGA Commercial Real
Estate, Inc. He has been in commercial
real estate for over 9 years. His expertise
is corporate tenant/buyer representa-
tion as well as landlord project leasing
for offce, industrial and retail buildings
and investment sales. He primarily works
the surrounding Montgomery, Chester
and Bucks County markets.
The number one question we get is
Hows the real estate market? The an-
swer is it depends. I know what youre
thinking, An article about real estate,
but was I just in the middle of watching
paint dry and then going to read my life
insurance policy. Dont worry I will try
and keep it interesting. The true answer
to the market question is it dependson
who you are. Are you the landlord who
has full buildings with tenants that pay
on time? Are you the tenant who is tak-
ing advantage of depressed rental rates
and upgrading your space while lower-
ing your lease liability? Then there is the
other end of spectrum. Maybe you are
the landlord with 0% occupancy fending
off the banking wolves at your door. Last-
ly, maybe youre a tenant that is paying
over-infated rental rates just hanging on
every month because you signed a lease
a few years ago when things were better.
We are going to focus on the latter.
In the not too distant past, sales
came from the sky, banks were lending
and real estate was hot! Just like waking
up with a hangover, we are now asking
ourselves What happened?
For most companies, your real estate
cost is typically the second largest expense
after payroll. It is rare that the amount of
square footage, the rate you are paying
or the term you have left on your lease is
exactly what you need at any given mo-
ment. You should examine your lease
commitment annually or semi-annually.
You should also meet with your real estate
broker about what market trends they are
seeing and how to act or react.
Here are some quick facts on the
commercial offce market. Nationally,
the offce vacancy rate is 12.5% and in
the Philadelphia market area it is 11.6%.
These rates have both decreased from
last quarter. Philadelphia, overall, is a
stronger market and the vacancy rate
consistently comes in lower than the na-
tional average. Taking that into account,
the stronger the demand for space the
less fexible building owners can be. The
Philadelphia suburban market is a great
place to locate your business, but what if
you are in an expensive real estate situa-
tion that jeopardizes your existence?
If you are looking to save costs im-
mediately and dont have time for your
next lease expiration, meet with your
agent or broker and discuss these ideas:
1) Reduce your foot print. No, I am
not talking about carbon. If you can give
space back (square footage) to your land-
lord, do it. The landlord will typically do
this if you are leaving them with a usable,
rentable, marketable piece of property.
2) Ask the landlord for a temporary
reprieve or reduced rent. As long as the
landlord knows they can make it up in
long run they should try to accommodate
you for a few months to a year to keep
your tenancy.
3) Blend and extend. If you like
your space but got into the lease a few
years ago at the top of the market and
you have 2 or 3 years left on the lease,
look at renewing early. By renewing your
lease early you can get todays price per
square foot as an immediate reduction.
The trade off is that you typically need to
commit to an additional 3 or 5 years on
top the time you have left.
4) Sublease your space or feel free to
cohabitate. If your space is divisible and
it is permitted by the landlord offer your
space for sublease. This can be all or some
of your space and typically needs to be at
a steep 50% to 70% discount on the rate
you are paying. This will defray some cost
not solve the entire problem.
If your lease is coming up within
the next 18 to 24 months and youre
comfortable with it, pursue a fight to
quality. Prices per square foot for some
offce space are at all time lows. A fight
to quality is moving up the building Class
chain. This is moving from a Class B or
Class C building to a Class A building for
little or no increase to what you currently
paying. If you do, you are in good compa-
ny. Here are some companies in 2011 that
recognized the rates bottoming and have
recently taken advantage of the market
by moving into large blocks of space in
Montgomery County:
Quest Diagnostics leased
136,919sf Valley Forge
Broadview Networks leased
57,209 sf King of Prussia
Brokerage Concepts, Inc. leased
43,000sf Blue Bell
PJM Interconnection leased
105,861sf Valley Forge
Academy in Manayunk leased
61,483sf Conshohocken
LarsonAllen LLP leased 28,880sf
Plymouth Meeting
SKF, Inc. leased 112,305sf
Kulpsville
Centurion Medical Products
leased 97,200sf Harleysville
Your offce real estate lease can be
one of the most expensive commitments
a company can make. Make sure you
consult with your commercial real estate
expert to make the informed choices. Un-
til next time, dont work for your space.
Make your space work for you.
(Submitted Copy; Contact crafanello
@localpagespublishing.com)

How's theMarket?
by Joe ODonnell, President of OMEGA Commercial Real Estate, Inc.
The OMEGA Minute:
Your Real Estate Review
27
WINTER 2011/12
Be ready to give information such as your name, location, and the
details of your emergency. Stay on the phone, speak slowly and clearly.
DIAL 911 for immediate response of POLICE, FIRE or EMS
911
BRINGS
HELP!
REAL ESTATE GUIDE
OFFICE SPACE Now Available!
18 West Airy Street
Norristown, PA 19401
Contact: Joe O'Donnell
Email: jodonnell@OmegaRE.com
610-616-4606
Realtor: OMEGA Commercial Real Estate.
2,500+/- sqft on 1st, 3rd & 4th Floors. Once block from Montgomery
County Courthouse, SBA HubZone, 24-Hour Video Surveillance, Of-
fce Zoning. Great Location: Minutes from Plymouth Interchange, I-76,
I-476, PA Turnpike, Germantown Pike, Ridge Pike.
INDUSTRIAL BUILING
For Lease or Sale!
1200 Markley Street
Norristown, PA 19401
Contact: Joe O'Donnell
Email: jodonnell@OmegaRE.com
610-616-4606
Realtor: OMEGA Commercial Real Estate.
28,090 SQFT Heavy Industrial Building, 1 Loading Dock, 1 Drive In, 16
Ceiling Height .72 acre Property. Fenced lot on the property with Ample
Parking. 27,000 daily car count. Great Location: Minutes from Rt 202,
PA Turnpike, I-76, I-476. Real Estate Taxes $12,900/yr
RETAIL or OFFICE SPACE
Prime Main Street Location,
Norristown, Montgomery County
Contact: Paul Piatone
610-272-3333
E-mail: tonerealty@aol.com
Realtor: Tone Realty Co.
500-800 Sq Ft. 36,000 Cars a day pass by, wheel chair ramp, elevator,
will build to suite. 3000+ Across from Montgomery County Court House,
One block from SPETA Center, 3 miles to King of Prussia.
OFFICE/INDUSTRIAL Sublease!
4110 Butler Pike
Plymouth Meeting, PA 19462
Contact: Joe O'Donnell
Email: jodonnell@OmegaRE.com
610-616-4606
Realtor: OMEGA Commercial Real Estate.
43,500 SQFT Building, 18,212 SQFT Available. 3 Dock Doors, 1 Drive-
in Door. 22 Ceiling Heights, LI Zoning. Extra Trailer Parking Available
Expiration 10/31/2013. Great Location: Minutes from Plymouth Inter-
change, I-76, I-476, PA Turnpike, Germantown Pike, Ridge Pike.
OFFICE SPACE
The Historic King of Prussia Inn
101 Bill Smith Blvd.
King of Prussia, PA 19406
Contact: Al Paschall
610-265-1776
The Berry Entrepreneurial Center at the historic King Of Prussia
Inn has space available for the frst time in several years. There is
a single, furnished offce on the second foor or the potential for a
suite on the frst foor. Cost effcient, state of the art Internet access
with automatic gas freplaces in each room. To fnd out more
contact Kathy Brandon at (610) 265-1776 or
info@montgomerycountychamber.org
OFFICE BUILDING For Sale or
Lease!
123 Boro Line Road
Bridgeport, PA 19405
Contact: Joe O'Donnell
Email: jodonnell@OmegaRE.com
610-616-4606
Realtor: OMEGA Commercial Real Estate.
36,000 SQFT Offce Building, 17,000 SQFT Available. Excellent Expo-
sure on Rte 202. Great Location: Minutes from PA Turnpike, Rt 202,
Rte 363, Rte 252. Shell space ready for built-to-suit opportunity. Rental
rate: $17.50sqft + Electric
INDUSTRIAL BUILING
For Lease or Sale!
750 W. Washington Street
Norristown, PA 19401
Contact: Joe O'Donnell
Email: jodonnell@OmegaRE.com
610-616-4606
Realtor: OMEGA Commercial Real Estate.
13,000+ SQFT Building, 2 Dock Doors 1 Drive-in, 19 Ceiling Height.
3 Phase Heavy Power, Crane Served, LI Zoning. Great Location: Minutes
from Plymouth Interchange, I-76, I-476, PA Turnpike, Germantown Pike,
Ridge Pike
28
WINTER 2011/12
Eat. Drink. Play. Party!
NEW CONFERENCE SPACE & BIGGER MIDWAY. Located in the Plymouth Meeting Mall g ca
www.EthoSource.com
REAL ESTATE GUIDE
look several years down the road with-
out investing in new furniture?
What message does your offce
furniture send to visitors and employ-
ees? Creating an offce environment
that is welcoming and comfortable is
important in boosting employee morale
and impressing clients and visitors.
How important is a good of-
fce chair? Selecting the right offce
chair for your body is imperative. Hav-
ing the proper ergonomic features can
help avoid back and neck injuries down
the line and keep you energized all day
long.
Selecting the proper offce furni-
ture for your space is very important on
a number of levels. You want to be sure
your offce furniture purchase is eco-
nomical, effcient for your workspace
and aesthetically pleasing. So before
you go off and start signing checks and
furnishing your work environment there
are a few things you should learn and
ask yourself about your offce furniture.
Is the offce furniture productiv-
ity enhancing? Proper confguration
of your offce furniture is key, therefor
having offce furniture that meets your
needs of functionality and effciency is
vital. Having cubicles that tailor to your
specifc needs will improve productivity
and effciency. High walls will create pri-
vacy, low walls promote collaboration,
glass tiles allow outside light and views
Think about these questions next
time you are ready to purchase offce
furniture to ensure you make an in-
formed decision. EthoSource is a lead-
ing provider of offce furniture solutions
that help you save money, maximize ef-
fciency and achieve the look you desire.
To learn more about furnishing your
offce space, contact Danielle Paul of
EthoSource at 610-286-1766 or Daniel-
leP@ethosource.com. Be sure to check
out our website www.ethosource.com.
(Submitted Copy; Contact crafanello
@localpagespublishing.com)

for internal occupants. Space planning
is an important part toward maximizing
the effectiveness of your work environ-
ment.
Can your offce furniture change
with you as your needs change? Can you
reconfgure easily? Does your offce fur-
niture allow you to increase height, add
accent tiles, marker tiles, tackable tiles,
or glass tiles without causing a major
disruption or signifcant downtime?
Does the furniture provide val-
ue? Is the offce furniture long lasting,
durable and solid? Can it be taken apart,
relocated, and installed again without
the worry of parts breaking or the prod-
uct becoming disposable? Can the offce
furniture be easily refreshed with new
fabrics in an affordable and convenient
fashion in case you want to change your
Things you need to
Know About your
OFFICE FURNITURE
29
WINTER 2011/12
Be ready to give information such as your name, location, and the
details of your emergency. Stay on the phone, speak slowly and clearly.
DIAL 911 for immediate response of POLICE, FIRE or EMS
911
BRINGS
HELP!
Location: Dave & Busters
Plymouth Meeting
Plymouth Meeting Mall
500 West Germantown Pike,
Suite 2195
Plymouth Meeting, PA 19462
Rocco Casciato,
General Manager
Kimberly Torres,
Special Events Manager
610-832-9200
Hours: Sun Thurs.
11 a.m. to 11p.m.
Fri. & Sat.: 11 a.m. to 1 a.m.
Concept: A great place to eat,
drink and play, Dave & Buster's
pairs a signature menu with top-
notch amusements in an upscale,
yet festive restaurant and enter-
tainment venue. With 63 loca-
tions throughout North America,
Dave & Busters offers family fun,
nightlife diversions, special event
venue services and sports enter-
tainment viewing.
The Food: Dave & Busters full-
service eclectic contemporary
American fare is served up 365
days a year for lunch, dinner and
late night dining.
The Fun: Dave & Busters Mil-
lion Dollar Midway features
more than 200 games of skill,
ranging from shuffeboard and
billiards to high-energy state-of-
the-art games and simulators.
Many games reward players for
their skill with tickets that can be
redeemed for prizes in the Win-
ners Circle. Also, hang out up-
stairs around the bar and enjoy
a game of World Class Pocket Bil-
liards.
Theme & Motif: Details make
the difference at Dave & Busters.
Rich tiled earth-toned fooring
accented with attractive glass
walls adorn the D&B Plymouth
Meeting Grand Dining Room.
The 41,000 square foot multi-
level establishment is set off by
a spectacular cherry wood grand
staircase that will leave patrons
in awe. The Bar, with a 20-screen
video dome, carries the same de-
cor, creating an inviting and en-
ergizing ambiance. Over 6,100
square feet of attractive event
space accommodating up to 250
was added in November, 2011.
Annual Visitors: More than half
a million per store per year.
Primary Market Segment:
Adults 21-34
North America
Locations: Dave & Busters oper-
ates 63 locations across the Unit-
ed States and Canada. Dave &
Busters operates venues bearing
its classic moniker. Dave & Bust-
ers 50th location is Plymouth
Meeting, PA.
Headquarters:
Dave & Busters, Inc.
2481 Manana Drive
Dallas, TX 75220
(214) 357-9588
Web site:
www.daveandbusters.com
(Submitted Copy; Contact crafanello
@localpagespublishing.com)

Just the
FaCTS!
Dave & Busters
Plymouth Meeting:
You invite the People.
Well do the Rest!
Kimberly_Torres@daveandbusters.com
500 West Germantown Pike Plymouth Meeting, PA 19462
Located in the Plymouth Meeting Mall
610.832.9200
www.daveandbusters.com
Eat. Drink. Play. Party!
We put the FUN in
FUNction!
Gift Cards
Available!
CORPORATE
EVENTS!
30
WINTER 2011/12
Eat. Drink. Play. Party!
NEW CONFERENCE SPACE & BIGGER MIDWAY. Located in the Plymouth Meeting Mall g ca
NoBS
Social
Media
1 West Germantown Pike
(corner of Rt 202 & Germantown Pike)
East Norriton, PA 19401

PET/CT, MRI, CT, Mammography,
Arthrography, Ultrasound, DEXA, X-ray

Why is subspecialization
important in Radiology?


Subspecialized radiologists are trained
in one specific part of the body, such as
the brain or abdomen, which becomes
their area of expertise.

The radiologists at Thomas Jefferson
University Hospital are all subspecial-
ized, making them better equipped to
correctly interpret your exam and
make an accurate diagnosis.


Subspecialized Radiologists. Expert Care.

Neuroradiology

Cardiothoracic Radiology
Breast Imaging

Abdominal Radiology
Musculoskeletal Radiology

Interventional Radiology
Nuclear Medicine

www.jeffersonhospital.org/joi
Subspecialty Radiology Divisions at Thomas Jefferson University Hospital:
David Levin, M.D. Former Chairman (now retired),
Department of Radiology, Thomas Jefferson University Hospital
If you need an x-ray, mammogram, CT scan, MRI, or other type
of imaging test, its extremely important to choose the right radiol-
ogy group and facility to go to. In making that choice, there are 2
primary things to consider: (1) the quality of the doctors who will be
interpreting your images, and (2) the quality of the imaging scans
themselves.
The quality of the doctors Most doctors who have become radi-
ologists are well-trained but many of them in other facilities are so-
called general radiologists. That is, they interpret all kinds of im-
aging tests on all different parts of the body. That model may have
worked well 30 years ago, but it doesnt any more. With the advent
of newer technologies like MRI, CT, and PET scanners and the many
new approaches to diagnosis that have been developed in recent
years, no one radiologist can know it all. Instead, the top radiol-
ogy departments like the one at Thomas Jefferson University Hospi-
tal have become highly subspecialized. We have subspecialty doc-
tors doing imaging of the brain and spine, chest, heart, abdomen,
breast, and bones and joints. Think of it like your favorite baseball
team. You have 9 major league ballplayers, all of whom are good at
what they do and who have been doing it for years. But would you
want your right felder playing shortstop or catcher? Hardly likely.
Each of them is subspecialized at the position they play. Thats the
way it is with the Jefferson radiologists. Every single one is subspe-
cialized in one of the areas listed above. And that means they are in
the best position to diagnose your condition correctly. A general
radiologist may be a jack of all trades but is probably a master of
none. That model may not serve you well when you choose a radiol-
ogy group for yourself or your family or friends.
The quality of the scans There are unfortunately some hos-
pitals or radiology offces that use scanners that were purchased
10 or 15 years ago and have not been properly updated. In recent
years there have been rapid advances in technologies like MRI, CT,
PET, and others. The images these current machines produce are far
better than the ones produced on 10- or 15-year old units. Making
the correct diagnosis requires that the images of your body be abso-
lutely top quality. At Jefferson Outpatient Imaging in East Norriton,
all our scanners are brand new, having been acquired and installed
in the summer of 2011. They are the latest versions available. And
our pledge to you is that they will be kept at state-of-the-art levels
as time goes on.
The combination of top subspecialized academic radiologists
and the most modern equipment available guarantees you and your
family and friends the best results from your imaging tests. (Submit-
ted Copy)

Choosinga
Radiologist
IslikeChoosing
aShortstop
31
WINTER 2011/12
Be ready to give information such as your name, location, and the
details of your emergency. Stay on the phone, speak slowly and clearly.
DIAL 911 for immediate response of POLICE, FIRE or EMS
911
BRINGS
HELP!
www.whyaboutmarketing.com
Great results dont happen by accident...
they come from asking the right questions.
Does your marketing produce
the results you need?
Having realistic plans and achievable goals builds a
foundation for you to make informed decisions about
managing your marketing. At Why About Marketing
we believe that marketing success also requires asking
the right questions: Who is your audience? What are
the appropriate products and oers? What is your
expected outcome? How will you measure success?
We can help you by not only providing subject matter
expertise but by asking the right questions, guiding
you toward the right decisions and the best results.
550 Township Line Road Suite 350 Blue Bell, PA 19422
610.834.3232
Results
Strategy
Coaching
Planning
Social Networking
Websites Email Marketing
Search Optimization
Measurement
Are you managing your marketing, or is your marketing managing
you? Too often small businesses start off with the best intentions, but end
up with anything but what they want and need from their marketing.
Marketing either takes up too much time or ends up with at best
murky results. The initial reaction is either for more or less throw more
resources at marketing to try to get the results you want or doing less
marketing because you can't justify the value. Sometimes we abandon
it wasting the time and money invested.
You don't need more or less marketing - what you need is to get your
marketing in balance.
What follows is a quick summary of a more detailed approach that
can be found on our blog at whyaboutmarketing.com/blog.
Marketing has Changed
Technology has made it much easier for individuals to control how they
experience their world whether it's surfng the web or surfng channels in
their living room. While they have greater control over their consumption,
they are experiencing an overwhelming expansion of options.
Consumers have become much more selective about where they
spend their time and demand more from their online and offine experi-
ences. They want more than just a slogan, they want solutions to their
problems and ideas that can help them.
You have an audience.
While consumers don't want or expect a personal relationship from
their providers, they do want them to perform deliver the goods, services,
or information they need. If a provider succeeds, they "like" "friend" and
"fan" them. If they don't, they can become vocal detractors. In this way
they behave very much like a entertainer's audience grading, supporting,
or criticizing your business and its performance. Understanding your audi-
ence and their needs is a key element in your marketing's success.
The Three Elements of Balanced Marketing
1. Focus on what's important. Focus drives results. Marketing's goal,
regardless of who you are from large business - to a small non-proft -
to a solo entrepreneur, is to communicate with your audience. You need
to maintain focus on your audience in every aspect of your marketing
activities.
2. Have a balanced approach. Today's consumers, where they are
business or individuals, are looking for more than just a catchy phrase.
They are looking for value. To deliver that value, your marketing needs
to do more than just fnd leads, it needs to connect with prospects and
clients, engage them with your business, and reward them for their
loyalty and support. By making your marketing process more than lead
generation, you build trust and loyalty, increasing retention and share
of customer.
3. Balance your delivery. Don't take on more than you can com-
fortably deliver. Whether that means taking a slower approach or
getting someone to help you out, quality is much more important
than quantity in today's marketing environment. Spread out your ef-
forts and choose your channels to match your audience and ability to
deliver.
Deciding on balance is only a start. If you'd like to learn more about
a balanced approach to marketing, visit whyaboutmarketing.com's blog,
Think Locally.
Dave Wirsching is the principal at Why About Marketing which helps
small and medium sized businesses be found online and build relation-
ships with their audiences. (Submitted Copy)

Bringing
Balance
toyour
MaRKETING
Who's in charge?
32
WINTER 2011/12
Eat. Drink. Play. Party!
NEW CONFERENCE SPACE & BIGGER MIDWAY. Located in the Plymouth Meeting Mall g ca
ATTENTION
ELECTED OFFICIALS
Contact us today to schedule a planning session.
At Piper Media, well show you how persuasive, easy and cost-
effective campaign videos on your web site, Face book page,
e-mail and YouTube can be.
Video packages start at $875.00.
1 hour shoot in our West Chester studio
A 90 second meet the candidate video
Up to six individual messages to use in e-mail
blast or web sites.
Logo, graphics and music added to video
Uploaded to YouTube for easy web site
embedding.
Also prepared and uploaded for Comcast
local TV if required.
We can add existing photographs to the videos.
Reach your audience with video!
Connections are forged when supporters see a candidate speak
about who they are, what they stand for, and how, if elected,
their approach will improve constituents lives.
Candidates with modest budgets are no longer at a disadvantage
because they cant buy costly television ads. Campaign videos
have become powerful and cost-effective broadcast platforms.
With online video, your message is on the air day and night.
From Meet the Candidate introduction videos to
issue-specic spots.
E-mail blast your videos to your e-mail list,
with a custom template.
WE PRODUCE VIDEO FOR BUSINESS!
Our flexibility, turnaround times & collaborative approach take the stress out of video production.
Connect with Voters...
Add Video to your Website!
www.PiperMediaProductions.com
Studio Phone 610.344.3955
33
WINTER 2011/12
Be ready to give information such as your name, location, and the
details of your emergency. Stay on the phone, speak slowly and clearly.
DIAL 911 for immediate response of POLICE, FIRE or EMS
911
BRINGS
HELP!
HolIday

Safety
HEalTHlINKS
Sponsored By:
Montgomery Hospital
1430 Dekalb Street
P.O. Box 311
Norristown, PA 19404
Phone: (610) 278-5117
Fax: (610) 278-3971
www.health.montcopa.org
MCHD suggests following these tips
to make your holiday a safe one.
As the holidays quickly approach, the Montgomery County Health De-
partment is urging people to look for and eliminate potential dangers
from lights, decorations and holiday celebrations that could lead to fres
and personal injuries.
Each year, hospital emergency rooms treat many people for injuries,
such as falls, cuts and shocks, related to holiday mishaps with lights, deco-
rations and Christmas trees.
TREES
When purchasing an artifcial tree, look for the label Fire
Resistant. Although this label does not mean the tree wont
catch fre, it does indicate the tree will resist burning and
should extinguish quickly.
When purchasing a live tree, check for freshness. A fresh tree
is green, needles are hard to pull from branches and when
bent between your fngers, needles do not break. The trunk
butt of a fresh tree is sticky with resin, and when tapped on
the ground, the tree should not lose many needles.
When setting up a tree at home, place it away from freplaces
and radiators. Because heated rooms dry live trees out rap-
idly, be sure to keep the stand flled with water. Place the
tree out of the way of traffc and do not block doorways.
LIGHTS
Indoors or outside, use only lights that have been tested for
safety by a recognized testing laboratory, which indicates
conformance with safety standards.
Check each set of lights, new or old, for broken or cracked
sockets, frayed or bare wires, or loose connections, and
throw out damaged sets.
Use no more than three standard-size sets of lights per single
extension cord.
Never use electric lights on a metallic tree. The tree could be-
come charged with electricity from faulty lights, and a person
touching a branch could be electrocuted.
Before using lights outdoors, check labels to be sure they
have been certifed for outdoor use.
Fasten outdoor lights securely to trees, house walls, or other
frm supports to protect the lights from wind damage. Use
only insulated staples to hold strings in place, not nails or
tacks. Or, run strings of lights through hooks (available at
local home improvement stores).
Turn off all lights when you go to bed or leave the house.
The lights could short out and start a fre.
For added electric shock protection, plug outdoor electric
lights and decorations into circuits protected by ground fault
circuit interrupters (GFCIs). Portable outdoor GFCIs can be
purchased where electrical supplies are sold. A qualifed elec-
trician can install GFCIs permanently to household circuits.
DECoRATIoNS
Use only non-combustible or fame-resistant materials to
trim a tree.
Never use lighted candles on a tree or near other evergreens.
Always use non-fammable holders, and place candles where
they will not be knocked down.
In homes with small children, take special care to avoid dec-
orations that are sharp or breakable, keep trimmings with
small removable parts out of the reach of children to avoid
the child swallowing or inhaling small pieces, and avoid trim-
mings that resemble candy or food that may tempt a child to
eat them.
Use care with fre salts, which produce colored fames
when thrown on wood fres. They contain heavy metals that
can cause intense gastrointestinal irritation and vomiting if
eaten. Keep them away from children.
Do not burn wrapping papers in the freplace. A fash fre
may result as wrappings ignite suddenly and burn intensely.
Also, candle lighting ceremonies during Advent, Hanukkah and Kwan-
zaa are beautiful traditions. But keep matches, lighters and candles away
from children and never leave candles burning unattended. These simple
safety tips will help prevent many of the 10,000 candle-related fres that
occur each year.
34
WINTER 2011/12
Eat. Drink. Play. Party!
NEW CONFERENCE SPACE & BIGGER MIDWAY. Located in the Plymouth Meeting Mall g ca
HoLIDAY ENTERTAINING
Unattended cooking is one of the leading causes of home
fres in the U.S. When cooking for holiday visitors, remem-
ber to keep an eye on the range.
If you allow smoking in your home, provide plenty of large,
deep ashtrays and check them frequently. Cigarette butts can
smolder in the trash and cause a fre, so completely douse
cigarette butts with water before discarding.
After a party, always check on, between and under uphol-
stery and cushions and inside trash-cans for cigarette butts
that may be smoldering.
Keep matches and lighters up high, out of sight and reach of
children (preferably in a locked cabinet). When smokers visit
your home, ask them to keep their smoking materials with
them so young children do not touch them.
Test your smoke alarms, and let guests know what your fre
escape plan is.
BUCkLE UP
During the holiday months, people travel more than ever.
Wearing a seat belt is the easiest and best way to prevent in-
jury in a motor vehicle collision. Ensure that all passengers are
also wearing safety belts.
STRESS
The holiday season is one of the most stressful times of the
year. Stress cant be avoided completely, but there are ways to
get some relief. Allow enough time to shop in these last few
days, rather than hurry through stores and parking lots. Only
plan to do a reasonable number of errands. Take time out for
yourself. Relax, read, or enjoy your favorite hobby at your
own pace.
Hopefully, if these tips are followed they will allow for a
safe and happy holiday and New Year. Staying safe this holi-
day season is the best gift you can give.
35
WINTER 2011/12
Be ready to give information such as your name, location, and the
details of your emergency. Stay on the phone, speak slowly and clearly.
DIAL 911 for immediate response of POLICE, FIRE or EMS
911
BRINGS
HELP!
Let The Security Advisors put our unique blend of law enforcement and corporate
investigative experience to work for you. Call us for a free consultation.
THE SECURITY ADVISORS
Sound Solid Solutions for your Security Concerns.
CONSULTING TRAINING
PRIVATE INVESTIGATIONS
Call us for a free initial consultation
610.277.7700
thesecurityadvisors.com
PUT US ON YOUR CASE!
Trusted trainers of faculty and administrators at Pennsylvania
Career Colleges for several years now, THE SECURITY ADVISoRS
are proud to announce a new program to address "Dealing with
Disruptive and Aggressive Be-
havior in the School and Class-
room" for high school age stu-
dents. We are ready to offer
this timely training to the fac-
ulty and administrators of your
High School. Empower your
staff to deal with the day to day
conduct of today's students.
For more information,
contact us at 610-277-7700 or
through email at www.dagordon@thesecurityadvisors.com.
(Submitted Copy; Contact crafanello@localpagespublishing.com)

the
Security
adVISoRS
AIRPORT RUNS
PROMS
WEDDINGS
SPECIAL EVENTS
SPORTING
BIRTHDAYS
NIGHT OUT ON THE TOWN
1116 Pheasant Lane Collegeville PA
www.medalliontransportation.com
Visit our newly updated website
www.medalliontransportation.com
medalliontransportation@yahoo.com
610.409.2704
Mention this ad for a FREE hour of service
36
WINTER 2011/12
Eat. Drink. Play. Party!
NEW CONFERENCE SPACE & BIGGER MIDWAY. Located in the Plymouth Meeting Mall g ca
Youre Going to Need More Than a Shovel
G
Have a shovel, ice scraper,
salt, sand and a blanket.
G
Keep the gas tank full.
G
Let someone know your
travel plans.
G
Fully charge your cell phone.
On the Road
G
Stock up on food, drinking
water and medications.
G
Have plenty of salt, sand,
and a shovel.
G
Find extra blankets.
G
Fully charge your cell phone.
G
Wrap pipes in insulation.
(Even newspaper surrounded
by plastic will work!)
G
Let faucets drip slightly to
avoid freezing.
G
Watch out for loss of feeling & paleness of the hands, feet, nose or
toes theyre the most vulnerable areas.
G
Frostbite can lead to hypothermia (low body temperature) which
is dangerous for the very old, very young, and chronically Ill.
IF THE
POWER
GOES OUT,
DONT CALL 911
Report Power
Outages
to Your Utility
Company
Its Important to keep
911 Phone Lines
Open for Emergencies
G
SSSttoocckk up on ffoodd ddriinkkingg
GG
WWWrraaapppppp ppiiippeess iiinn iiinnssuulllaattttttiioon
Frostbite & Hypothermia
readynotifypa.org
Text MONTCO to 411911
At Home Pipes
37
WINTER 2011/12
Be ready to give information such as your name, location, and the
details of your emergency. Stay on the phone, speak slowly and clearly.
DIAL 911 for immediate response of POLICE, FIRE or EMS
911
BRINGS
HELP!
T
a
k
in
g
Y
o
ur Health into Your O
w
n
H
a
n
d
s
Appetite for Nutrition
610.636.5130
Private Health Counseling
Healthy Cooking Classes
Grocery Tours
Meal Planning
Individual Health Plans
Improving Your Life
Through Food
Maria Gelet, H.C. ~ Health & Nutrition Counselor
Collegeville, PA
www.appetitefornutrition.com
www.sinfullynutritious.blogspot.com
Interested in feeling your best?
Appetite for Nutrition can show
you how. I am Maria Gelet and
I have had a lifelong passion for
healthy eating. It was my thirst
for knowledge of healing foods
and desire to help others that
led me to study nutrition. Fol-
lowing my dream, I attended
the Institute for Integrative Nu-
trition, where I was trained in
more than one hundred dietary
theories, holistic nutrition, and
a variety of practical lifestyle
coaching methods.
Drawing on my knowledge, to-
gether can we devise a plan that
works for you as an individual,
creating a personalized road-
map to health that suits your
unique body, lifestyle, prefer-
ences and goals. As you know,
planning is the key to success.
You plan for retirement with a
401k, IRA or a pension, but what
about planning for future well
being? You only get one body,
and like saving now affects your
future wealth, what you put in
your body now directly affects
your future health. Invest in
your health, because your future
wealth depends on it.
Sometimes it is the smallest
changes that can make the big-
gest difference. Did you know
broccoli has important cancer
preventing and fghting nutri-
ents? But you dont have to eat
multiple heads of broccoli to
get these nutrients; you can eas-
ily swap the heads for sprouts.
Sprouts contain nearly 50 times
the cancer preventing nutrients.
One ounce of broccoli sprouts is
the equivalent of eating one and
a half pounds of mature brocco-
li! Its true! All of the benefts,
and none of the bloating!
Dont leave your future health
to chance; take your health into
your own hands, commit to a
healthy lifestyle and a promising
future. Working together, youll
develop a deeper understanding
of the food and lifestyle choices
that work best for you. It is my
intention to assist you in imple-
menting lasting changes that
will improve your energy, bal-
ance, weight management and
overall wellness.
Youre invited into my kitchen
via my Sinfully Nutritious food
blog. This is where I share reci-
pes, pictures, stories, and nu-
tritional tips about the meals I
make for my family every day.
I believe its important to share
great meals, especially with fam-
ily and friends, because in these
moments we nourish not only
our bodies, but our souls as well.
Are you ready to feel your best?
Curious about how health and
nutritional counseling can help
you? Lets talk. Schedule a free
initial consultation with me to-
day. 610-636-5130.
(Submitted Copy; Contact crafanello
@localpagespublishing.com)

Interested in
Feeling
your
BEST?
By Maria Gelet, H.C.
38
WINTER 2011/12
Eat. Drink. Play. Party!
NEW CONFERENCE SPACE & BIGGER MIDWAY. Located in the Plymouth Meeting Mall g ca
Climate controlled units
Range of unit sizes available
Affordable rates
1-877-989-Store
storagedeluxe.com
7867
Your stuff deserves the best treatment, so give it clean, secure,
climate-controlled accommodations at Storage Deluxe.
With our low price guarantee, why pay for regular storage when
you can get Deluxe Accomodations? Come in today and save!
39
WINTER 2011/12
Be ready to give information such as your name, location, and the
details of your emergency. Stay on the phone, speak slowly and clearly.
DIAL 911 for immediate response of POLICE, FIRE or EMS
911
BRINGS
HELP!
61ST LEGISLATIVE DISTRICT
1515 DEKALB PIKE, SUITE 106
BLUE BELL, PA 19422
PHONE 610.277.3230
FAX 610.270.1677
kharper@pahousegop.com
www.kateharper.net
PAID FOR BY FRIENDS OF KATE HARPER
S TATE REPRES ENTATI VE
Kate Harper
SIGN UP FOR
E-MAIL NEWSLETTERS
In many instances, the frst
step in negotiating a commercial
transaction is to agree upon the
business terms of the transaction
in the form of a letter of intent
or a term sheet. If not careful,
these documents can have a le-
gally binding impact and, there-
fore, should be reviewed by an
attorney prior to being fnalized
and executed.
Depending on the specifc
language in a letter of intent, a
party could be obligated to ne-
gotiate the proposed commer-
cial transaction in good faith
and not negotiate with any oth-
er parties, even if a better offer
arises prior to the execution of
the formal agreement. Such an
obligation could arise if both
parties manifest an intent to be
legally bound by the letter of
intent, the terms of the agree-
ment are suffciently defnite to
be enforced, and consideration
has been given. In one instance,
a court found that a duty to ne-
gotiate in good faith arose from
a detailed letter of intent in
which a party promised to with-
draw a piece of property from
the market and only to negoti-
ate with the other party to the
letter of intent.
Further, a letter of intent
could be interpreted as a bind-
ing agreement if the parties
indicated their agreement on
the essential terms to the trans-
action and the subject matter
thereof. If any of the terms are
left open for future negotiation,
however, the informal letter of
intent should not form the basis
of a binding contract.
As a result, it is important to
clearly set forth in the letter of
intent that there is no obliga-
tion to negotiate in good faith
and that the letter of intent is
not intended to be a binding
contract. In most instances, an
unsigned term sheet can ac-
complish the same purpose as a
signed letter of intent. To be on
the safe side, the unsigned term
sheet should still include a provi-
sion that there is no obligation
to negotiate in good faith and
that the term sheet is not a le-
gally binding contract.
The parties may desire that
the letter of intent be a legally
binding contract. However, the
details of most transactions are
normally not discussed until the
drafting of a full agreement and,
therefore, the parties should be
careful and only use such legally
binding letters of intent if abso-
lutely necessary.
(Submitted Copy; Contact crafanello
@localpagespublishing.com)

Can a letter of
Intent
beBINdING?
by Scott C. Butler, Esquire
40
WINTER 2011/12
Eat. Drink. Play. Party!
NEW CONFERENCE SPACE & BIGGER MIDWAY. Located in the Plymouth Meeting Mall g ca
Can you get away with anon-
ymously slandering someone
on the Internet? The Internet is
championed as the great mar-
ketplace of ideas. One court de-
scribed it as a unique democra-
tizing medium. The Internet
allows speakers to reach an au-
dience larger and more diverse
than any the original framers of
the Constitution could have imag-
ined. The law has had to evolve to
keep pace with this revolutionary
medium but has it gone too far in
upholding the free exchange of
ideas on the Internet?
For instance, youve no doubt
seen postings on the Internet in
which the speaker attacks some
product or service, in unmistak-
able vitriolic terms. The attacker,
however, never identifes himself.
Does the seller have recourse
against this anonymous poster?
The seller can bring a libel ac-
tion against John Doe but must
fle within one year, in Pennsylva-
nia. The plaintiff will have to fnd
and request the Internet provider
to disclose John Does identity.
Under federal law, the Internet
provider is required to notify the
John Doe. John Doe then has the
opportunity to fle a motion with
the court objecting to disclosing
his identity.
John Doe will argue that he
should not be required to iden-
tify himself because disclosure
will chill his rights to free anony-
mous expression under the First
Amendment of the Constitution.
The seller, on the other hand,
will argue that its reputation has
been harmed and it is entitled to
recover damages. The court must
strike a balance between these
two competing interests.
You may be surprised to learn
that most courts facing this di-
lemma have placed the burden
upon the libel plaintiff to prove
his right to out the anony-
mous speaker. The plaintiff must
submit extensive proofs, early in
the case, showing that the state-
ments were defamatory, plain-
tiffs standing in the community
was harmed in fact and the plain-
tiff incurred specifc economic
losses. This is a heavy burden for
plaintiff to meet right out of the
gate. Courts have explained that
this heightened burden is neces-
sary in order to discourage cases
from being fled just to out the
anonymous speaker.
But should John Does First
Amendment rights trump the
plaintiffs common law rights to
protect his reputation? Although
courts have legitimate concerns
about opening the litigation
foodgates, the fact that the slan-
der takes place on the Internet
makes the slander and the resul-
tant damages even worse given
the Internets greater potential
to reach a diverse and immense
audience. Regardless of the in-
creased burden on the plaintiff, if
a speaker chooses to commit slan-
der anonymously, he should be
aware that his identity could well
be outed and he will be subject
to liability for harming anothers
reputation
(Submitted Copy; Contact crafanello
@localpagespublishing.com)

Slander and the
Internet
by Pamela M. Tobin
41
WINTER 2011/12
Be ready to give information such as your name, location, and the
details of your emergency. Stay on the phone, speak slowly and clearly.
DIAL 911 for immediate response of POLICE, FIRE or EMS
911
BRINGS
HELP!
C
a
ll to
d
a
y
fo
r
a
F
R
E
E
s
ite
e
v
a
lu
a
tio
n
!
6
1
0
.5
3
9
.2
9
2
0
8
7
7
.6
9
1
.0
2
2
1
No time like NOW to go solar!
Dont miss out on the nancial incentives!
FEDERAL TAX CREDITS & GRANTS
M. T. Ruhl is a
PA DEP Approved
PV Contractor
M.T. Ruhl Electrical Contracting, Inc.
1920 West Marshall Street, Jeffersonville, PA 19403
www.mtruhl.com
N
eed
a Stan
d
b
y
G
e
n
e
ra
to
r?
M
.T. R
u
h
l is
a
c
e
rti e
d

G
enerac generator
d
e
a
le
r!
HIC Reg.
No. PA004097
42
WINTER 2011/12
Eat. Drink. Play. Party!
NEW CONFERENCE SPACE & BIGGER MIDWAY. Located in the Plymouth Meeting Mall g ca
As energy prices rapidly in-
crease, solar is emerging as a major
player in keeping costs down. The
suns energy is free and non-pollut-
ing, says Mark Ruhl, president of
M.T. Ruhl Electrical and Solar, which
serves Montgomery, Bucks, Chester
and Delaware counties. As long as
your property has sun exposure, you
probably can do solar, he says.
M.T. Ruhl is a certifed solar con-
tractor in Pennsylvania, serving resi-
dential and commercial clients. The
company covers the entire solar in-
stallation process (including all the
local, state, and utility documents).
While the steps to doing solar are
relatively easy, Ruhl says the process
takes time. From signing a contract
until the job begins averages six to
eight weeks. He also says, Be-
cause this is an investment, fnances
must be considered. However, you
dont need to have all the money in
hand. Good credit can often get you
fnancing.
M.T. Ruhl Electrical Contracting,
Inc., has been doing business since
1998, adding their solar division in
2007. Since that time they have in-
stalled over 40 systems from 2KW to
141KW. They have also won awards
for their solar projects with South
Eastern Pennsylvania Associated
Builders and Contractors (ABC) and
DelChester National Association of
the Remodeling Industry (NARI).
Along with installing solar pho-
tovoltaic (PV) systems, they are a full
service electrical contacting compa-
ny, offering generator installation,
CCTV, security systems, and monitor-
ing services.
(Submitted Copy; Contact crafanello
@localpagespublishing.com)

A Smart Way To
Combat Rising
ENERGy COSTS
Your Local
Storage
Experts
50% OFF
First 3 Months
Restrictions Apply
Call Ofce for Details
State of the Art Design
Customer Friendly
We also offer:
G Competative Rates
G
24 hour access
G
Open 7 days a week
G
Protection from
inclement weather
G
Large moving
truck accessible
G
Packing and moving
supplies available
for purchase
G
Security Camers
G
Drive-up units available
G
100% Saisfaction
Guaranteed
3200 Ridge Pike
Eagleville, PA 19403
(610) 630-1100
Find our best deals at
www.metrostorage.com
Caramanico
Maguire
Associates, Inc.
Sales Force Developement Experts
Phone: 610 940-4430
350 Sentry Pky., Ste. 110, Bldg. 610, Blue Bell, PA 19422
www.caramanico.com
Mastering the Mindset of Sales Superstars
The Optimal Salesperson The Optimal Salesperson
Do you have the Mindset of a Sales Superstar?
Is Your Closing Rate too Low?
Do You Consistently Hit Your Sales Goal?
FREE ONLINE SALES TRAINING
If you answered NO to any of the above then you
will want to subscribe to the free sales mini-series
The Three Secrets of the Optimal Salesperson
In this three part mini-series you will learn:
How your self limiting beliefs prevent your success
How to qualify prospects to increase your closing rate
How to make sure that you reach your sales goals
TO REGISTER GO TO
www.optimalsalesperson.com
Since 1986 Caramanico Maguire Associates, Inc. has been
coaching and training individuals, small businesses and major
corporations to increase their sales effectiveness and make that
quantum leap to the proverbial next level
The mini-series is sponsored by:
Unsuccessful salespeople fnish the year by
scrambling around trying to make their number.
Their total focus is on this year and how can I
make the best of it. Then January 1st comes and
they need to get their plans together set goals,
etc. and before you know it, its near the end of January and they
are already behind in making their number for the 1st quarter. The
most successful people do not limit their December focus to end of
year activities. They begin next year in December of THIS year. NO,
I am not talking about sandbagging, the time honored practice of
deferring sales to the next performance period so to seemingly get
off to a good start. What I am talking about is getting ready for
next year by doing the following:
1. CURRENT YEAR REVIEW Review your numbers. This
would include sales activity numbers as well as sales numbers.
Did you make the calls you were supposed to make? Do you
notice any trends? Did your actual closing rate match the as-
sumed closing rate at the beginning of the year? What did I
learn about the industry, my company and myself that will af-
fect next year? There are more things but you get the ideas. Do
a complete review of your sales business from top to bottom.
2. RESET PERSoNAL VISIoN AND GoALS Re-commit to
your vision for your life and your career. Based on that vision
set realistic goals that make you stretch to achieve them. Tie the
sales goals to your vision to ensure that you are motivated to
achieve them.
3. SET YoUR SALES ACTIVITY PLAN Estimate the amount
of sales activity that it will take you to achieve the sales goals
that you set. Sales activity includes such things as conversations,
appointments booked, qualifed prospects proposals, etc. Check
to make sure that the activity required is doable then commit
yourself to tracking the activity and actually making all of the
sales calls required to hit your goal.
4. REVIEW AND REFRESH YoUR SALES PRoCESS If it has
been a while since you reviewed your sales training material,
then dust it off and review it. This should be more of a weekly
activity than an annual activity but make sure your skill set is
refreshed and ready for the challenges of the coming year.
If you do all of these things in your spare time in December,
you cant help but get off to a fast start in 2012. If you want to get
some free training on these topics just go to www.optimalsalesper-
son.net and sign up for the free miniseries entitled the 3 Secrets of
the optimal salesperson.
Dan Caramanico is a sales development expert and is president
of Caramanico Maguire Associates, Inc. www.caramanico.com. Sign
up for his weekly one minute video sales tip at www.optimalsales-
person.net. (Submitted Copy)

BECoMINGTHE
Optimal Salesperson

Hit The Ground


Running Next year
43
WINTER 2011/12
Be ready to give information such as your name, location, and the
details of your emergency. Stay on the phone, speak slowly and clearly.
DIAL 911 for immediate response of POLICE, FIRE or EMS
911
BRINGS
HELP!
Continental Bank recently cel-
ebrated the opening of its new
Conshohocken branch, located
at 528 Fayette St., with a Fall Fest
Grand Opening celebration. The
band entertainment visitors, the
clown painted the faces of excit-
ed kids, adults played games and
won prizes while food was avail-
able for all.
Continental Bank now has
branch locations in Bala Cynwyd,
Blue Bell, Conshohocken, Devon,
East Norriton, King of Prussia,
Limerick, Plymouth Meeting, and
West Norriton, with a limited ser-
vice location at Shannondell at
Valley Forge retirement commu-
nity. Continental Bank is focused
on bringing true community
banking back to the region.
Were extremely pleased to
now be part of the Conshohock-
en community with our newest
store location and to be able to
provide our brand of exceptional
customer service to both retail
and business banking customers
in the area. Continental Bank
is strongly committed to highly
personalized community bank-
ing and making our customers
banking experiences the easiest
and most satisfying they can be
for them. We believe Continen-
tal Bank and the Conshohocken
community will be a terrifc ft
together, said H. Wayne Griest,
President and CEO of Continen-
tal Bank.
To learn more about Conti-
nental Bank, its locations, prod-
ucts, services and people, please
visit www.thecontinentalbank.
com or call 1-800-705-5500.
(Submitted Copy; Contact crafanello
@localpagespublishing.com)

Continental Bank
Celebrates
GRaNdoPENING
of New Conshohocken Location
44
WINTER 2011/12
Eat. Drink. Play. Party!
NEW CONFERENCE SPACE & BIGGER MIDWAY. Located in the Plymouth Meeting Mall g ca
why
ClEaN
Windows
areimportant!
IMPRoVED WoRkER
PRoDUCTIVITY
Having a better view out of a win-
dow was consistently associated with
better worker performance. Offce
workers were found to perform 10%
to 25% better on tests of mental
function and memory recall"
Study by Heschong Mahone Group
INCREASED SALES IN RETAIL
LoCATIoNS
Average effect of daylighting on
sales from 0% to 6%...maximum
effectabout 40% increase in sales.
Study by Heschong Mahone Group
TENANT SATISFACTIoN
A survey of tenants in rented offces
showed that 2.1% thought that
poor quality of their windows is the
worst problem in their building.
BOMA ENERGY SAVINGS
Electric lighting accounts for 35%
to 50% of total electrical energy
consumption in commercial build-
ings. Energy savings from reduced
electrical lighting through the use
of daylightingcan reduce building
cooling energy usage an additional
10% to 20%.
Greenbiz.com
REDUCED oPERATING CoSTS
Daylighting has been shown to save
from $0.05 to $0.20 per square foot
annually.
Whole Building Design Guide
FIRST IMPRESSIoNS
There is nothing more cost-effective
to improve the appearance and
showcase your property than to
have your windows professionally
cleaned.
M.B. Lynch, ReMax Realtor
In a survey of restaurant custom-
ers80% chose where to eat based
on cleanliness vs. promotions.
Department of Tourism and Hospi-
tality Management, Purdue Univer-
sity
Windows account for 5 to 7% of the
initial cost of a building. Without
regular maintenance mineral stains
caused by hard water deposits can
occur. Buildup from these stains can
give windows a rough texture and
hazy appearance.
Mineral stains left on windows
eventually bond to the glass and
etch into windows. The problems
are usually created by water from
sprinkler systems, or rain that causes
lime or petroleum materials to leech
out of precast areas near upper story
windows.
Whats Your Solution?
Set up regularly scheduled win-
dow cleaning and maintenance
to keep the problem under
control, and remove the spots
before they begin to bond with
the glass.
Special cleaning with a clean-
ing solution and special tools to
remove the scales that can occur
when bonding has begun and
glass begins to looks pasty.
Replacement windows or
special buffng that may be able
to smooth out the windows
surface where mineral deposits
have etched into the pores or
the glass and/or been baked on
by the sun.
We are the window cleaning and
maintenance experts. Call us today
for a free consultation to discuss
how we can help you maintain your
buildings windows and save you the
cost of expensive special cleanings
or, even worse, replacement win-
dows!
www.fshwindowcleaning.com/670
3119 W Ridge Pike
Eagleville, PA 19403
610-630-3474
(Submitted Copy; Contact crafanello
@localpagespublishing.com)

45
WINTER 2011/12
Be ready to give information such as your name, location, and the
details of your emergency. Stay on the phone, speak slowly and clearly.
DIAL 911 for immediate response of POLICE, FIRE or EMS
911
BRINGS
HELP!
TOPICS
Around the County
Church News
Crime Bulletin
Farmers Market
From History Archive
Historical Society News
In Our Schools
Michaels Musings
Recipe Card File
Restaurant Reviews
Senior Center News
Social & Service
Township News
Valley Forge
Advertise with us!
CAL L
610-637-6508
for great rates!
Photos Returned after
61 Years
by J. Michael Morrison
It is well known that the Historic King of Prussia Inn served many a
weary traveler for over 200 years of continuous operation, and recently
an event celebrated 61 years ago was recently honored in the room in
which it took place.
When the inn was frst built in 1719,
Pennsylvania was still a British colony.
Though that building was but a small farm-
house, the inn later grew to a prosperous
tavern and inn at the heart of a town of
the same name. For more than two centu-
ries, the King of Prussia adapted to its ever-
changing surroundings. In 1952, the State
of Pennsylvania acquired the property for
roadway improvements. For nearly 50 years, the inn sat idle until the
Pennsylvania Department of Transportation accepted a plan by the King
of Prussia Chamber of Commerce at Valley Forge for the relocation of
the historic inn. Today the Montgomery County Chamber of Commerce
occupies the building, and its story is preserved for generations to come.
Charles Francis Saunders wrote about King of Prussia in Country
Walks in 1889: To the eye of the traveler who has never been in Eng-
land, the village of King of Prussia looks like an English hamlet. As you
enter you pass a number of neat little dwellings, each with its old fash-
ioned garden, a shady old bridge over the little creek that runs through
the middle of the village; then comes the blacksmith shop, the store,
the doctors, and opposite the latter, the King of Prussia Inn which for a
century and a quarter has dispensed good cheer to man and beast. The
meals are of the country kind-plain, well cooked and substantial and apt
to terminate in three kinds of pies. If you come to supper you will prob-
ably have waffes, than which a no pleasanter fate can befall you. The
kitchen which supplies the tables with the delectables referred to is one
of the kind you read about-the big old freplace and the crane and the
ceiling ribbed with smoky rafters.
On September 29, 1950, the wedding re-
ception for James W. and Joan G. Morrison
was held in a private room upstairs. Jims
family owned the Antique Shop and Post Of-
fce across the street, while Joans family ran
the Gibson Institute in Philadelphia, where
they taught the Dale Carnegie Course to ser-
vicemen returning from WWII and Korea.
In September of 2011, the photos
were returned to the inn and hung in
the room in which the celebration took
place. Kathy Brandon of the Montgom-
ery County Chamber of Commerce, and
J. Michael Morrison, local author, were
on hand to hang the pictures above the
freplace in the room in which the pic-
tures were originally taken, sixty one
years ago.
Sources: Richard M. Affeck, At the Sign of the King of Prussia, By-
ways to the Past, published by the Pennsylvania Historical and Museum
Commission for the Pennsylvania Department of Transportation, 2002. J.
Michael Morrison, King of Prussia: Images of America, Arcadia Publish-
ing, 2005 (Submitted Copy; Contact crafanello@localpagespublishing.com)

46
WINTER 2011/12
Eat. Drink. Play. Party!
NEW CONFERENCE SPACE & BIGGER MIDWAY. Located in the Plymouth Meeting Mall g ca
ASK ABOUT OUR
FREE CLEANING
SPECIALS!
$200 OFF
Commercial Cleaning
* Minimum purchase required. Applies to rst time customers only.
Not valid with other offers or prior services.
Janitorial and Commercial Cleaning
610.941.9600 | CleanWithElite.com
Commercial Cleaning
Ofces & Retail Stores
Medical Facilities
Carpets & Windows
Floor Bufng-Waxing
Power Washing
Warehouses
Clean-out & Org Projects
Construction Clean-Up
Realtor Turn-overs
Apartment Complexes
Schools
Gift Certicates
Available
WE DO
HOMES TOO!
Housekeeping
Deep/Custom Cleaning
Home & Property
Mngmnt
47
WINTER 2011/12
Be ready to give information such as your name, location, and the
details of your emergency. Stay on the phone, speak slowly and clearly.
DIAL 911 for immediate response of POLICE, FIRE or EMS
911
BRINGS
HELP!
Don't let STRESS
FRACTURESStop
You in your TRACKS
Running and high impact exercise:
Dr. Pagano, a podiatrist/owner of Bark-
ing Dogs Foot and Ankle Care in Plym-
outh Meeting, talks about his experi-
ence and medical expertise. Dr. Pagano
is a fellow runner and also a former
distance runner at La Salle University in
Philadelphia.
A very common issue among my
runner patients is the looming concern
of stress fractures in their feet. As we
train and pound the roads and trails, it
not uncommon to develop this type of
overuse injury. But how do you know if
its a stress fracture or not? How do you
treat it? Should you run through the
pain? How long does it take to heal?
First, lets talk about what a stress fracture in the foot really is. Simply said,
its a small crack in the bone. The repetitive nature of running and the con-
stant ground impact puts unusual stress on the bones in our feet. Couple this
with rigorous daily training and any one of the twenty-six foot bones can frac-
ture or easier said, break. Unlike football and other so-called contact sports,
foot pounding on varied surfaces is the dangerous contact in running.
There are many things that can lead to stress fractures including: training
error, incorrect shoes, genetic factors, and poor nutrition. Symptoms include:
severe pain that limits your ability to run, rapid or gradual swelling in the
foot, very specifc location of pain, and bruising.
Unfortunately, in my experience runners have different stages of these
fractures. The injury starts as a tweak that bothers you, but you run through
it. Next this injury hurts while running but you can complete your run. Soon,
even walking causes pain and you are unable to run. Unfortunately, most of
my patients dont come into my offce until well after the fnal stage.
An x-ray can help to diagnose and rule out other foot problems like
bone tumors and infections of the bones. Unfortunately, because a stress
fracture can be a very small crack in the bone, it does not always show up on
x-rays until it forms a bone callous (thickening). Bone scanning and MRIs can
also help to diagnose, but its the pinpoint pain you feel that usually helps
confrm the diagnosis.
How do we treat stress fractures? With the worst advice a runner wants
to hear: stop. A bone takes up to two months to resolve and this rest pe-
riod is essential to heal the bone appropriately. Since many runners fnd it
diffcult stop and rest, a major complication is that the bone does not heal
properly. Whats my advice? Listen to your body, if you feel pain, address it,
and rest it: You may have heard of RICE (REST, ICE, COMPRESSION, and EL-
EVATION). Also, make sure a podiatrist sees you. (One who runs - wink, wink)
There are several ways to help prevent stress fractures. Always wear shoes
that are ftted by a specialist. Go to a running boutique. Its runners who
work in these stores and they are trained to properly ft different foot types
and runners of all levels. Make sure you dont run on old tattered shoes! You
should replace your shoes approximately every 300-500 miles. Make sure you
follow an appropriate training plan. There are plenty of coaches or free on-
line training programs! Take your vitamins and eat right.
If you are having trouble getting motivated while training for Broad
Street, think about how good youll feel to fnish with all those people cheer-
ing you on, theres no better feeling. Its the best ten-miler in the country!
Always feel free to stop by the website at www.barkingdogspodiatry.
com and leave me an email or call me 484-681-9485. (Submitted Copy; Con-
tact crafanello@localpagespublishing.com)

48
WINTER 2011/12
Eat. Drink. Play. Party!
NEW CONFERENCE SPACE & BIGGER MIDWAY. Located in the Plymouth Meeting Mall g ca
Winter Weather Watch
Follow us on Facebook!
Go to our Facebook page and see if today is a
Weather Watch day.
We want you to be safe this winter. Stay warm and
cozy at Hyatt Place King of Prussia.
FEATURES & AMENITIES
and hot breakfast
A Weather Watch Day
offers very special pricing!
a.
Search: Hyatt Place Philadelphia/King of Prussia
2012 Local Coupons
NORRI ST OWN & SURROUNDI NG AREAS
MAGAZINE
I t a l i a n De l i & Ma r k e t COLLEGEVILLE
3855 W. Ridge Pike Collegeville, PA 19426
$5.00 off
orders of $25.00 or more
Hours:
Mon - Friday 7:00 AM - 7:00 PM
Saturday 8:00 AM - 5:00 PM
10% OFF
Total Purchase
www.bluetreegardencenter.net
610 277-1550
220 W. Germantown Pike
East Norriton
Not valid with other offers. Exp 12/31/10
A
2 LITER SODA
$19.
99
plus tax
TAKE-OUT ONLY Expiration 2/28/12
FULL COLOR COUPON MAGAZINE
Direct Mailed to Over 25,000+ Local
Homes for only about 1 per Home!
BUSINESS OWNERS! WHY PAY MORE FOR DIRECT MAIL?
Introducing
GROW YOUR BUSINESS...
Call today! 610-551-0539
of Montgomery County
1

PER HOME!
For
Around
MAGAZINE
NE
c
e
9
NE
cal
e!
9
SSSS D OD D ODAAAA DD
H
$$55.0000000 ooff
orders orders orders orders rders rder de o of of $2 of $2 of $2 f $2 f $2 $25.00 o 5.00 o 5 00 00 5.00 o 5.00 o 5.00 o 5.00 or mo more more r m r m r m r
22
$$$$$$$
TTAA TTT
2 2 LL
SSS
$$$$$$$$
AK A TT
Mention this
ad and receive a
Free
*
Online
& Mobile
Coupon!
*on your 1st order
49
WINTER 2011/12
Be ready to give information such as your name, location, and the
details of your emergency. Stay on the phone, speak slowly and clearly.
DIAL 911 for immediate response of POLICE, FIRE or EMS
911
BRINGS
HELP!
Montgomery County
Medical Society
610.878.9530
Since 1847, MCMS has
been the leading healthcare
advocate for physicians,
patients and
practices in
Southeastern
Pennsylvania.
Is your doctor a member?
MCMS SPEAKERS BUREAU
Visit www.montmedsoc.com/speakersbureau to schedule
a medical professional to speak to your organization.
Call MCMS for more information.
Email: montmedsoc@verizon.net
PEDIATRIC DENTISTRY
Jay Goldsleger, DDS
Scott Goldsleger, DDS
Ibrahim Durra, DMD
Amita Patel, DMD
Natalie De Barros, DMD
Abbey S, DMD
Matt Boswell, DMD
GENERAL DENTISTRY
Larry Schlarb, DMD
Skip Hoerz, DMD
Ama Soleye, DMD
Andrew Rush, DMD
Kristine Rushby, DMD
Jenette Intrachat, DMD
ORTHODONTISTS
Bryan Ruda, DMD
ENDODONTICS
Andrew Greenstein, DMD
Gentle & Professional Dentistry
for the Entire Family
610-337-2325
357 S. Gulph Rd. King of Prussia, PA 19406
www.uppermeriondental.com
UPPER MERION
DENTAL ASSOCIATES
50
WINTER 2011/12
Eat. Drink. Play. Party!
NEW CONFERENCE SPACE & BIGGER MIDWAY. Located in the Plymouth Meeting Mall g ca
Sometimes an offce job can be
an unhealthy one when you sit more
than you move.
In fact, sitting in one position
too long, combined with work-relat-
ed stress and a lack of physical ac-
tivity is probably the wrong formula
for achieving optimal health at the
offce.
Its a good idea to build physi-
cal activity into your daily offce
routine, said Frederic Becker, MD,
president of the Montgomery Coun-
ty Medical Society. You owe it to
yourself to factor in ftness each
day.
Physicians across the state agree
that its not a bad idea to build
health and ftness into your daily of-
fce routine.
Today, most Americans spend
a lot of time sitting, said Ralph
Schmeltz, MD, 2011 president
of Pennsylvania Medical Society.
Thats not necessarily good for fex-
ibility, muscular strength, and the
health of our lungs and heart.
Incorporating ftness and health
could be as simple as walking a
greater distance from your car to
the offce building or taking the
stairs instead of the elevator.
Dr. Schmeltz further suggests
that when youre in the offce, oc-
casionally do some offce rounding
to get extra steps and take time at
your desk to stretch.
When at your desk, a few ideas
for simple stretching and exercise
might include:
Stretches
Shoulder shrugs
Neck roll
Side bends
Upper body twist
Torso stretch
Hip rotation
Toe touch
Exercises
Toe raisers
Seated leg extensions
Wall push-ups
Doorframe push
Book curls and overhead press
Stair climb
Dr. Becker also points out that
diet and nutrition are equally im-
portant in overall good health.
Unhealthy snacking, overeating at
lunch and purchasing vending ma-
chine snacks could cause long-term
health problems. Water should be
the number one beverage option
and better snack options include
fruits and vegetables, he added.
Copy submitted by the Mont-
gomery County Medical Society, a
member driven and responsive or-
ganization to more than 1,100 phy-
sicians and health care professionals.
Material for this article was taken
from the Pennsylvania Medical Soci-
ety Family Health and Wellness web-
site, www.myfamilywellness.org.
MCMS remains committed to the
preservation of the doctor-patient
relationship, the maintenance of
safe and quality care for all and to
enhance the role of medicine within
the community and the state.
(Submitted Copy; Contact crafanello
@localpagespublishing.com)

Put HEALTH &
Fitness into
your DESK
Job

Você também pode gostar