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InnovAction Program
2010 Innovation Annual Report
A contribution to Accenture Global Innovation
Experience
Entrepreneurship
Culture
Passion
Development
Creativity
Innovatsiooni Nulaocht
Inovac Pagbabago
Innovation
Innovatie
Innovacin
Inovasi
Innovasie
Naujovs
Innovacije Nulaocht
Inovci
Innovasjon
Innovazzjoni Innovare
Innovao
Yenilik
Innovazione
Risi
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Contents
Spain Innovation Lead Message 1. Focusing on Innovation 2. Improving Business 3. Our People is Key 4. A Reference in Innovation 5. Forward Thinking 6. Playing Talent
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For some, innovation is synonymous with invention, creation and ideas; for many, it is research and the development of products and new services; for everyone, innovation is a rather poorly defined term that nevertheless evokes hopes and dreams for our capacity to find new paths toward progress, levers for the development of a new production model to enhance the position of our economy; it is a need and an obligation of those members of the business community who define each countrys economic model. For Accenture, innovation is just one gene in our DNA, in our cultural characteristics and attributes that differentiate us in the market. We want innovation to manifest itself in each and every one of our professionals, while defining our approaches and solutions for our clients and with our industries.
This is how we define InnovAction, a program dedicated to promoting the development of this gene in Accenture Spain. This first annual report comprehensively describes all of the programs activities, initiatives and results for 2010. In these pages, we proudly recount the achievements the program has amassed, in just a short time, by means of creating an ecosystem of sustainable innovation that integrates both our employees and our clients, as well as various other stakeholders in society, such as universities, researchers, entrepreneurs, public bodies and sources of financing. At Accenture, we believe that innovation is the process of creating new ideas and solutions that can be practically applied to achieve tangible results for our clients and for our professionals, but alsocruciallyfor the society in which our activities are carried out. This is the meaning behind our name: INNOVA ACTION,
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ambitious program, which enjoys the resolute support of the entire Accenture Spain organization. Now entering its second year with an impressive portfolio of accomplishments already under its belt, InnovAction has garnered interest and recognition in the market for its stable, sustainable infrastructure of skills, initiatives and ideas, poised to exponentially expand the programs impact in 2011. I hope that this report will further stimulate the innovation gene and inspire the creation of new connections in our ecosystem, thereby catalyzing the pursuit of a great objective that we all wish to achieve: productive transformation and progress. I am confident that this will be the case.
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1. Focusing on Innovation
Accenture is exploring new ways of contributing directly to the economic and social development of Spain and the world by means of a definitive economic resource: InnovAction. This term is the combination of two powerful words: Innovation (invention and application) plus Action. This sounds natural in an organization focused on finding new ways of doing things by means of a continuous questioning process that leads from No way to Why not?
InnovAction Program Innovation Process Main Results in Figures Committed Organizations: Open Innovation
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From left to right: Juan Pedro Moreno Jubrias, Global Managing Director CAL Excellence Program and Spain Innovation Lead of Accenture.; Vicente Moreno, Country Managing Director of Accenture for Spain, Portugal, Africa and Israel and David Cordero, Senior Executive at Financial Services, Accenture.
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Dont tell people how to do things, tell them and let them surprise you with their results.
George Patton
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InnovAction Program
In times such as these, marked by uncertainty and change, it is more important than ever to reexamine our way of doing things and our commitment to society.
If we wish to contribute to driving change, we must not continue to do the same thing in the same way. This is why, at Accenture, we are exploring new paths towards contributing directly to the economic and social development of Spain and the world by means of a definitive economic resource: InnovAction = Innovation (invention + application) + Action. This program fits perfectly with the companys philosophy of working every day to generate differential value that is sustainable over time for our clients, employees, collaborators and shareholders, as well as for society at large. Innovation is the thermometer we use to diagnose and improve the efficacy of our processes, business strategies, products and services, as well as the way in which we relate to our clients. We have achieved this change in mindset by evolving from No way to Why not? The main objectives of this project fall into three categories all equally important and interrelated. People: We aim to make innovation second-nature to our employees, thereby transforming them into key players inand beneficiaries ofinnovative activity. By doing this we hope to boost their motivation, satisfaction and, ultimately, performance. Environment: We reinforce Accentures on-site work with various elements of society universities, entrepreneurs, clients, alumni, etc.to promote an open, sustainable innovation model. Business: We work to broaden and increase our business and that of our collaborators by rolling out new products and services and by attracting new clients and partners. A sustainable ecosystem has been generated as a complex interplay of many levels of knowledge and actions; it involves many people and exists over a long period of time (multi-level, multiplayer, multi-period).
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Alum
ni
tion
Mo tiv ati on
Our Environment
S r ha
lue Va e
Innovation Champions
Our People
Di ve
rsi
ty
a Imp act
Chair of Innovation
r Perfo
Medi
Annual Award
UAM
IESE
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Universities UPM Media Entrepreneurship Program TeBM Tech. Labs AC Germany Others Aqua Mobile Europa Campus Party AC France Others Clients
InnovAccin
AC Global Innovation Global Assets
Energy Mngt
Mobility
Mash Ups.
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Cu lt u ral Tra n
it cru
Candidates
Re
Others
sf orm ati
BiText
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Profitability
Our Business
From left to right: Laura Martnez lvaro, Senior Manager at Strategy, Accenture; Teresa Domnguez, Senior Manager at Technology, Accenture, and Carlos Gallego, Senior Executive at Products, Accenture.
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Innovation Process
The innovation process is based on the generation of ideas with the intention of introducing an innovative product or service. The process has seven phases:
Value
Go to Market Further Analysis of Information Testing and Validation Prototyping (Proof of Concept)
Planning
Analysis
Idea Generation
Idea
Idea Generation
Ideas can come from various different sources: Bottom-up innovationemployee ideasthrough the Accenture Collaborative Innovation Solution, commonly known as Grapevine (a winemaking metaphorseed, grape and wine). Brainstorming by experts from different DTEs (Business and Knowledge Areas). Accenture Global innovation network: Accenture Innovation Labs (Chicago, Palo Alto, Bangalore and Sophia Antipolis), Centers, and Offerings. Innovation Marketplace: universities, startups, R+D centers, technology parks, seed capital companies, etc. Partners and entrepreneurs.
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Analysis
Ideas are reviewed and analyzed by a committee of experts. Drawing on their expertise and knowledge, these experts select the ideas that are the most innovative and whose technical and economic viability best match our expectations and those of our clients.
Business model definition Business case creation As-is and to-be definition Gap analysis implementation Technical solution analysis Prototype construction
Planning
Once filtered and accepted by the Spanish Council, each idea is assigned to a Senior Executive responsible for sponsoring and spearheading the initiative. Additionally, a budget is allocated and a team is assigned. This team is responsible for the delivery of the various phases: prototyping, testing and validation.
Go to Market
The ultimate aim of the entire process of developing an idea is to penetrate the market by bringing the idea to the rest of our potential clients.
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It represents a
$20,000,000 market
9 Pilot projects with clients 38 Project proposals delivered 48 Clients involved 951 New contributions on Accenture Collaborative
Innovation Tool (Grapevine) as innovative ideas
3,777 Employees in the program 2 Universities involved 1 Study published by the UAM-Accenture Chair and 2 studies by the FTF (Future Trends Forum) of
Bankinter
1 Agreement signed with a seed capital company 26 Innovation Champions and 36 employees trained
and certified in creativity Projects submitted to apply for the Spanish governments innovation subsidies
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From left to right: Jorge Burgos Solans, Director of the Dept. of Technological Innovation at Caja Madrid; Amalia Fontn Yanes, Director of Strategy and Innovation at British Telecom; Luis Alberto de la Cruz, Director of Strategy and Innovation at British Telecom; Javier Moure, Director of Innovation at Banesto; Javier Carazo, Director of Innovation at NH Hoteles; and Dennis Baartmans, Corporate Manager of Change Delivery at NH Hoteles.
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Organizations Involved
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2. Improving Business
The third major component of InnovAction is our business, without which the program would not make any sense. To ensure its feasibility and continuity in the organization, the InnovAction Program needs solid financial results (direct or indirect). We channel our exploratory nature into the identification of new paths leading to business opportunities.
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Improving Efficiency through Energy Management 24 Tackling Healthcare Challenges through eHealth Internationalization of Spanish Companies Integrating Services with Mashups Protection and Security with Digital Watermarks Leading through the Innovation Management Office (IMO) Automated Airborne Electricity Pole Inspections Focus on Results 25 26 30 33 33 34 35
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From left to right: Gemma Garca Jimnez, Senior Manager at Products, Accenture; Ramn Bustamante, Senior Executive at Management Consulting, Accenture; Elena Tedn, Senior Executive at Management Consulting, Accenture; and Jess Amores, Senior Manager at Technology, Accenture.
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Marketplace
In an open innovation model, InnovAction not only feeds off internal ideas but also explores universities, startups, business angels, seed capital companies, R+D centers and entrepreneurial ecosystem, from which alliances emerge with young companies that provide new technologies whose application in various industrial sectors can be analyzed.
Open Innovation
The idea is to develop a marketplace that captures and comercializes innovation generated mainly in Spain. InnovAction has signed collaboration agreements with the following companies, and has already begun business activity with some of them: allows their clients to find solutions where earlier only there seemed to be problems. Their team is formed by professionals with experience both in training and consultancy and in managing positions. This real experience allows them to have a depth business situation understanding of every group and to adapt their actions so that they obtain better results. They have international certifications that endorse their work and knowledge, and that differentiate the quality of their work.
Actitud Creativa
Their mission is to create and provide tools that develop a creative and innovative aptitude and by doing so differentiate on the market, and at the same time increase the teams and individuals level of commitment and motivation. Their tools and methodologies create a new way of thinking, feeling and acting when facing daily challenges, what
AquaMobile
AquaMobile is focused on the deployment of technology solutions that bridge the gap between the physical and digital worlds, thus
FOTO SHOPAHOLIC
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It offers a natural-language interface that is simple, intuitive and can be integrated with any information-management system, search engine or database. Bitext is compatible with any platform or architecture. It is the ideal complement to any application that handles text: business intelligence, media monitoring (press clipping), automatic e-mail management, automated e-mail distribution and reply, and more.
Artificial Solutions
Artificial Solutions develops and implements software-as-a-servicebased virtual assistants that allow intelligent conversations to be held
Bitext
Bitext offers text-mining tools based on morphological, syntactic and semantic analysis to identify names, concepts, facts, relationships between people, ideas, and trends.
From left to right: Antonio Valderrbanos, CEO of Bitext; Clara Jimnez, Senior Manager Responsible for the InnovAction Program, Accenture; Catalina de Soto, Manager at Financial Services, Accenture; and William Weber, CEO of Market Experts.
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Designed for management teams, accountants, chief executives and all those involved in the documentexchange and invoicing processes with customers and suppliers, DocOnYou is a friendly way to connect with business partners while creating, maintaining and growing the business contacts ecosystem. The DocOnYou solution ecosystem will be rounded out by a special edition for large organizations called DocOnYou Enterprise, which will be launched in September as a SaaS platform in beta 1
LexisNexis - Observintel
Observintel is dedicated to distributing LexisNexis solutions, providing international firms with the best content, technology and analytical solutions in order to optimize information monitoring and manager decision-making. LexisNexis is a leading global provider of content-enabled workflow solutions designed specifically for professionals in the legal, riskmanagement, corporate, government, law-enforcement, accounting and academic markets. LexisNexis originally pioneered online information with its Lexis and Nexis services. LexisNexis serves customers in more than 100 countries with 18,000 employees worldwide. Because of its significant role in the integration of content and technology, LexisNexis is in a unique position to unite proprietary brands, advanced web technologies, premium information sources, major legal titles, top-tier news publications, etc. Across the globe, LexisNexis provides customers with access to five billion searchable documents from more than 40,000 legal, news and business sources. The LexisNexis Analytics mediamonitoring solution provides realtime financial, scientific, technical and legal intelligence to help organizations better understand their markets and competitors, and to boost competitiveness. The company offers a range of solutions using state-of-the-art software and technology, a team of dedicated experts, and access to all information sources. Its monitoring solutions are modular and adaptable to meet each customers exact needs.
efficient, objective asset-appraisal model through the use of technology, thereby facilitating compliance with the Basel II rules. The asset-appraisal service relies on a proven, reliable solution, built on technology mashups, that has extensive asset-appraisal credentials. It uses statistical software to evaluate and discard data, and so expresses the information with high precision. The accuracy of the information is expressed by means of stars in the search results: the greater the number of stars, the more reliable the result. Madivas method is as follows: Public information is collected from relevant sources. Geographical location of the property is determined. Market analysis of comparable properties is carried out. Automatic appraisal is carried out by objective comparison of the property. Automatic assessment of clients is carried out. Portfolio is geopositioned, incorporating additional functionality.
GDI LifeSize
GDI through LifeSize technology enables real-time telepresence sessions, with data being recorded automatically. The content is displayed on a website where users can view the live session, with the option for the content to be downloaded. Recent studies indicate that, by 2014, video will account for 91% of Internet traffic. This claim reflects a new dimension in the use of digital media at home. It can therefore be argued that the introduction of low-cost telepresence in the homes of teleworkers and professional participants in the global economy will become an indisputable fact.
Market Experts
Market Experts has made alliances with strategic Israeli partners to deliver innovative, efficient and cost-effective solutions, such as: Intellinx: End-user surveillance solutions for detecting and preventing enterprise fraud. GlooqPro: Innovative technological development for embedding advertising in the corporate emails that organizations generate daily. GlooqOrg: Allows MS Office to improve internal communications by implementing an information bar containing current information in real time that has been extracted from numerous sources inside and outside of the company.
Grammata
Grammata is a company that was founded in Granada in 2002 with 100% Spanish capital. Since 2006, it has aimed to design and market e-book readers and content. One of Grammatas goals is to develop a quality reading experience using an electronic format. The company offers products such as Papyre through its website, department stores, electronics distribution channels and bookstores. The Papyre is an e-reader, a device whose main function is to reproduce electronic documents (books, newspapers, magazines, etc.), offering optimum quality to make the
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Madiva
The automatic asset-appraisal service provides financial institutions with an
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TeBM
TeBM is a spin-off of two different departments of the UPM School of Aeronautical Engineering: Aerospace Propulsion and Applied Mathematics. TeBM repairs, completes and models databases that have an industrial origin or which come from a sector where databases obey some kind of pattern.
Speed Up Solutions
Speed Up Solutions, a spin-off of the ETSI School of Telecommunications, is an engineering company dedicated to the application of acceleration software. The company offers plug-and-play solutions that use its own methodology and technology, while acting on programmable hardware
Innovation is the specific instrument of entrepreneurshipthe act that endows resources with a new capacity to create wealth.
Peter Drucker
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Mobility Center
This service focuses on the creation of a center for the SPAI region (Spain, Portugal, Africa and Israel) devoted to innovation and mobility, with four main objectives: Showcase mobile solutions and concepts. Streamline and automate our pre-sale process. Locate and perfect innovative value proposals by involving technology partners. Attract, retain and support talent.
Mobile Ticketing
At the core of this service is the development of a mobile solution for sale of tickets for hotels, transportation and the entertainment industry. During 2010, business activities were undertaken with a passenger and freight rail transport operator and a Spanish hotel chain.
Mobile Banking
This involves developing a shared mobile banking platform that provides small and medium-sized banks with mobile banking solutions available for multiple devices in a managed-services fashion. In 2010, business activities were undertaken with five major Spanish financial institutions.
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Mobile Payments
This service involves the development of a mobile payment solution for retail clients.
M2M Platform
Within this project, Accenture seeks to develop an M2M services solution managed in alliance with a leading telecommunication operator. Accenture is developing a pilot with this operator in the areas of Global Innovation and Global Products & Services Development in order to seize the opportunities presented by M2M technologies. The operator is preparing to launch a global M2M service. The service is aimed at global multinational companies in the B2B and B2B2C sphere. To prepare for this launch, several decisions needed to be made: validation of the addressable market, definition of the business model and of the operators role in the value chain, definition of the technical solution, and identification of partners strategy (device manufacturers, systems integrators and software providers). The contribution of Accentures InnovAction Program is to initiate a pilot with this operator in order to help guide the aforementioned definitions.
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Invoicing: verification of the amount invoiced by electric companies and avoidance of mistakes due to incorrect programming of accounts. Efficiency: identification of inefficiencies in consumption due to operating inefficiencies (i.e. air conditioning left on for the entire weekend) or structural inefficiencies (i.e. replace the current light system with a more efficient one, incorporate cogeneration, etc.).
Business Impact
The energy efficiency and savings offered by this initiative have aroused great interest among our clients. The importance of undertaking actions to address these aims is reflected in the good results achieved in this area.
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This business model will be implemented progressively, in accordance with the business plan currently under development. As a starting point, the feasibility of the plan is based on the implementation of a pilot involving the protected population of the hospital itself, within the scope of patients with chronic obstructive pulmonary disease (COPD).
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Spains Challenge
In this context, Spain faces the challenge of competing in an increasingly global and multi-polar marketplace. Companies must cope, on the one hand, with a circumstantial decrease in internal demand due to the crisis and, on the other, with the reduction of talent and medium-term consumption due to the aging of the population. In view of this dual circumstance, companies should prioritize internationalization and conquest of new consumers in emerging countries. Unfortunately, internationalization has not been a priority for Spanish companies in recent years. The sustained growth of Spanish consumption has been sufficient to generate positive results for the countrys companies. Private consumption and construction
(dwellings and public works) have driven domestic spending in a context of favorable financial conditions and job growth. But new, unfavorable market conditions are likely to force Spanish companies to find business beyond their borders in the short and medium term.
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InnovAction Program 27
Research
Positioning strategy
Identification of clients
Contracting
country (clients, suppliers, institutions and business organizations). Establishment in the country: we supply support services in the host country, including legal counsel, human-resources management, technology services, and facilities and services. Evolution in the country: we provide support and consultancy in the strategic and operational growth of the business, either for expansion or for a shift from commercialization to establishment in the host country. Management of the internationalization program: we assist in everything related to efficiently and satisfactorily maintaining and managing the international business plan.
ones, and manage the establishment of contact with them. Commercial action plan: we provide support in defining and starting up a commercial action plan, providing advice on aspects such as dimensioning and defining distribution and marketing channels. Contracting: we assist in the process of contracting or generating contractual agreements, as well as in the formal signing of agreements. Operations management: we perform monitoring, management, action and reporting tasks. Agents, local contacts, partners: we facilitate access to the contact networks necessary in the host
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Operations management
Establishment
Evolution
Internationalization program
Nigeria Event
Since the launch of this initiative, conversations have begun with the Spanish Confederation of Employers Organizations (CEOE) to collaborate on its development. In January, a C-level event was held on business opportunities in Nigeria for Spanish companies. During this meeting, chaired by the Vice President of the CEOE, the Nigerian Minister of National Planning described the investment opportunities in the country, with special emphasis on the agroindustrial sector. In his remarks on the infrastructure industry, the Minister focused on the opportunities in the port and railway sectors. After the Accenture representatives described their activities and the services they offer to Spanish companies in Nigeria, the Spanish Director-General of Trade and Investments closed the meeting by declaring that a slight increase had been detected in the presence of Spanish companies in Nigeria. If maintained, this trend could prove to be crucial, considering Spains scarce presence in a country with which it has an enormous trade deficit due to imports of crude oil and liquefied gas. This event was attended by 110 people from the CEOE, Accenture, and various companies interested in expanding their businesses into Nigeria (see Appendix). The Nigeria event generated high value for our business in terms of clients.
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the various properties they own, which makes it possible to estimate a clients net worth with greater certainty. Enhance links with clients by providing a service of value unlike those offered by other entities. Increase opportunities for crossselling associated with the possession of property: home insurance, direct billing, services associated with the buying or selling of real estate. This allows the institution to better manage resources and credit investments by being at the center of the decision.
The appraisal of high-value client portfolios is a service developed using mashup technology that is proven and widely trusted. At present, six pilots of the solution are underway at Spanish financial institutions. In addition, a financial proposal has been delivered to more than 15 Spanish financial institutions (banks and insurance companies), as well as to one consumer-goods company. Plans call for the service to be presented to more than 20 financial institutions.
Anyone who has never made a mistake has never tried anything new.
Albert Einstein
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Focus on Results
In addition to the good business results derived from initiatives implemented in 2010, new tax credits and grants for innovation have been obtained in Spain. There will be two main types of financial aid: Tax credits on R&D+i projects. Subsidies: Avanza (Ministry of Industry) obtained in 2009. This financial support has been managed by Ana Beln Abad (Manager of Finance at Accenture).
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From top to bottom and from left to right at the side page: Mara Vinas Arvalo; ngel Luis Garca; Francisco Martnez; Alejandro Gonzlez; David Leiva; Diego Alarcn; Simon Aboud; Andrs Bernad; Adolfo Rodero; Alberto Bellido; Patricia Fernndez; Emilio Lpez; Samira Aidouni; Jos Enrique Garca; Jose Ramn Cabrejas; Manuel Nez; Isabel Camarero; Mara Mellado; Juan Antonio Garca; Jess Castizo; Eva Lpez Surez; Gotzon Alberdi; Natalia Durn y Jose Luis Garca.
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Man is a social creature, and to get aroused, his intelligence needs the buzzing of the hive.
Santiago Ramn y Cajal
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In the Bottom-Up InnovAction Program, ideas are defined in terms of local and global business concerns. Decisions about each particular issue or seed are made by the Bottom-Up InnovAction Committee, the DTE Experts Committee, the Innovation Lead and the Innovation Manager.
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Support Elements
One critical element that has driven the success of the Bottom-Up InnovAction Program from its inception is the availability of an internal communication plan. Since participation in this initiative is voluntary, it was essential to inform and motivate all professionals in the organization to share their enthusiasm and contribute to the program.
This internal communication plan included various scheduled communication actions that used several different channels, both offline (i.e. signs, etc.) and online, (i.e. SMS, e-cards, videos, etc.). The strategic importance of the InnovAction Program was conveyed by incorporating communications into relevant events such as the half-yearly webcast in which Vicente Moreno shares the companys results with all of the employees. In fact, this communication plan targeted all of Accentures employees: from the most recent hires, who had already learned about the program in the orientation course, to Senior Executives. Another element that was launched to support the Bottom-Up InnovAction Program was the Accenture Collaborative Innovation Solution (ACIS), commonly known as Grapevine, an online tool for channeling ideas. This tool operates in a true Web 2.0 style by enabling professionals to share, enhance and vote for ideas at any time and from anywhere. It provides a secure environment that is reminiscent of the forums that abound on the Internet, thus conveying the dynamism and originality of the InnovAction Program to our professionals.
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InnovAction Program 41
What drives and carries the world forward are not machines, but ideas.
Victor Hugo
To achieve this, we created an innovation network, which we call the InnovAction Network, that extends its reach throughout all levels of the organization and taps the potential of those professionals who demonstrate the greatest commitment to the program. This approach achieves two objectives: recognizing the contributions of these committed individuals and building a new channel to vitalize communication and participation in the InnovAction Program.
Innovation Champion
These are professionals who, with their proactive participation and high degree of commitment to the InnovAction Program, are ideal candidates for spreading enthusiasm for innovation to the rest of the organization and play a key role in the InnovAction Network. Innovation Champions set an example to their colleagues with practical applications of creativity. They share their enthusiasm and contribute valuable innovation. The professionals designated as Innovation Champions: Are constructive, passionate, committed, motivating, imaginative, dynamic and empathetic. Have an open mind and a creative attitude.
Believe in innovation and promote it daily. Provide value by identifying important needs of the InnovAction Program, of the company and of clients. Know how to work as a team; they recognize contributions and generate trust. Are capable of spreading the Six Thinking Hats methodology to other employees. Their main tasks and responsibilities are: To promote innovation and participation in the program among their colleagues and the rest of the company, as well as to serve as a resource for employees in the generation of ideas and creative approaches.
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Accenture Innovation Champions: Alejandro Gonzlez San Romn, Manager at IT Strategy, Accenture; and Eva Lpez Surez, Manager at Talent and Organization Performance, Accenture.
To identify, generate, contribute and promote the generation of innovative business ideas in the InnovAction Program. To form and convey a practical perspective on their environment that incorporates creative-thinking techniques (such as Six Thinking Hats). To communicate the objectives and results of the program to their colleagues and the rest of the company. To participate in the initiatives and in the coordination of the InnovAction Program. To lead innovative ideas. To concern themselves with developing and broadening their knowledge in these techniques, as well as any other novel ones.
Some Innovation Champions have already presented the InnovAction Program in their respective work areas and geographies (AMC, Health & Public Services, the Nigeria office, the Seville office, etc.).
Creativity Champion
Creativity Champions are role models who demonstrate the desired attitude for any Accenture professional in terms of participation in the InnovAction Program. This designation is intended to distinguish these individuals within the InnovAction Network as true leaders of Accentures innovative activity. The Creativity Champions are chosen from among the Innovation Champions on the basis of their contribution and constant commitment to the InnovAction Program. They hold individual and group creativity meetings with their teams, and may also support other teams by leading creativity meetings for third parties. Although we are still in the process of determining the intangible benefits of this designation, value creation is evident.
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Developing Creativity
The implementation of an idea proposed by one of our professionals was added to the various initiatives undertaken to materialize the cultural change mentioned above. The idea was to include training in creativity techniques as part of the training curriculum offered to our professionals in order to facilitate and encourage the entire organizations innovative capacity.
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In order to select the most suitable training program, we researched the most innovative creativity techniques and the various suppliers of training courses of this sort. Two courses were ultimately selected: Six Thinking Hats and Green Hat techniques provided by Actitud Creativa. As a first step, prior to extending this training program to the rest of the company, a pilot project involving Innovation Champions was undertaken. This improved the Innovation Champions capacity for innovation and rewarded them for their commitment to the InnovAction Program.
The objective of the course is to learn how to plan and lead individual and group creativity sessions; what techniques are the most effective at generating ideas; how to effectively evaluate and choose from among multiple ideas; how to attain the support, motivation and commitment of others; and how to turn an idea into a successful project. The technique has generated a high level of satisfaction and motivation, and therefore value, among our employees. A total of 35 people from various categories and work areas participated in the course. The diverse backgrounds of the participants served to enrich the sessions. The Six Thinking Hats course was very well received by participants.
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Green Hat
The second course in the creativity training program delves into the Green Hat techniques. This course broadens the range of techniques for generating innovative ideas introduced in the first course. The Green Hat is the hat of creativity, which is used to propose innovative alternatives to address new business challenges, such as designing a new product or service, improving relations with clients, etc. The technique has generated a high level of satisfaction and motivation, and therefore value, among our employees. This year, the course had 12 participants from various categories and work areas. Their diverse backgrounds served to enrich the sessions.
Additional Activities
The activities mentioned above were conceived as a means of changing some of the bases of our model (training, innovation network, etc.) in order to spur cultural change. With this objective in mind, another series of specific activities has also been planned. the Spanish version of the program The Apprentice on laSexta. He has had many successes and ideas over the course of his professional careerwhich he likens to a longdistance racein the complex world of advertising. This encounter generated a high level of satisfaction and motivation, and therefore value, among our employees. This event was a success: 300 people connected directly, 86 questions were posed and 70 received a reply during the hour-long digital encounter. The skills generated by these initiatives include a creative attitude, openness towards new approaches and solutions, and a high level of involvement by professionals. All of our employees feel that they form part of a project, and this feeling directly increases their motivation, as well as their alignment with the innovation strategy and business performance. As a whole, the team shines, and this is reflected in its creativity; the most important thing is that the staff are all pulling in the same direction.
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4. A Reference in Innovation
The second major component of the InnovAction Program is the Accenture Market Positioning. Accenture Spain makes its innovative capacity known by means of an effective internal and external communication plan comprising several initiatives. This enables us to establish a meeting point with organizations and professionals that share innovation-related objectives and values.
From left to right: Andrs Barge-Gil, Assistant Professor, Department of Economic Analysis II (Quantitative Economics), Complutense University of Madrid; Paloma Snchez, Professor of Applied Economics and Director of the UAM-Accenture Chair of Economics and Innovation Management; Juan Pedro Moreno, Spain Innovation Lead of Accenture and President of the UAMAccenture Chair of Economics and Innovation Management; Juan Toms Hernani, Secretary-General for Innovation of the Spanish Ministry of Sciences and Innovation; Massimo G. Colombo, Professor of Economics of Technical Change at Politecnico di Milano; Jos Mara Sanz, Dean of Autonomous University of Madrid (UAM); and Vicente Moreno, Country Managing Director of Accenture for Spain, Portugal, Africa and Israel.
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Universities
This initiative aims to build bridges between academia and the business world by establishing agreements that promote innovation and the entrepreneurial spirit of universities.
UAM-Accenture Chair
Through its Chair of Economics and Innovation Management, Accenture has developed a model for collaboration with the Autonomous University of Madrid. By focusing on several lines of work, the Chair aims to align academic research with the reality of the business world. The general objective of this Chair is to actively increase the presence of the business sector in the UAMs teaching and research activities in a field that is clearly critical for economic growth and well-being. It also aims to help the University gain confidence in business knowledge and experience so that its activities will adequately respond to the needs of society.
Annual Award
The UAM-Accenture Chair offers an annual award for a research project in Economics and Innovation Management. The current economic crisis has forced the European Union in general, and Spain in particular, to face a new scenario in which former economic recipes are proving inefficient. To a much greater degree than before, innovation must form part of business strategy and of any new policies that are implemented if we wish to return to a path of economic growth. Against this backdrop, the slogan of the 2009 award was: Innovation as a lever for growth and progress toward a new productive model. Under the umbrella of this broad topic, the following aspects may be contemplated jointly or individually:
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and Nanyang Business School (Singapore). Dr. Jess Banegas: President of AMETIC. Carmen Vela: General Manager of Ingenasa.
therapeutic measures to turn this potential into clear medium- and long-term realities. Three Key Areas of Expertise The study begins of a superficial review of the available data on Spain with an eye to preparing a diagnosis. The core of the study is a forecast analysis developed on the basis of a series of expert consultations following the Delphi methodology. The intention was to bring together a group of 100 Spaniards who are experts in their respective fields. The experts had been taken from the following three areas: Corporate: leading Spanish business executives with demonstrated capacity for enterprise and innovation. University: renowned researchers in economics and innovation policy. Government: current and former officials responsible for the design and execution of science, technology and innovation policies at various levels (municipal, regional, national and the European Union). The study was undertaken by a team from the Autonomous University Madrid and Accenture led by Ms. Paloma Snchez, Professor of Applied Economics and Director of the UAM-Accenture Chair of Economics and Innovation Management. She had an Advisory Council comprised of recognized researchers in this field from other universities, as well as experts from the business and political spheres. The goal was to publish the results at the end of the Spanish presidency of the European Union in June 2010 in order to maximize the media impact.
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The Delphi methodology used in this study is based on iterative consultation. In all, 93 experts participated in the first round and 85 in the second. The report was published and presented to the media and to a select group of clients in July, the month in which Spain ended its European presidency.
of the UAMs Superior Polytechnic School. Fourteen research groups took part in the conference, including a biological neurocomputation group with which Accenture, through the UAM, has a collaboration agreement for the commercialization of an artificial nose.
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international experts on measuring and managing intangibles and intellectual capital and he is director of a major worldwide research center on these topics at New York University. The event was chaired by the Dean of the Faculty of Economics and Business, Prof. Ana Lpez, by the Vice Chancellor for Innovation and Transfer of Technology, Prof. Jos Dorronsoro, by the Vice Chancellor for Postgraduate Studies, Prof. ngel Rodrguez, and by Ignacio Horcajo, Senior Executive at Accenture. The audience was made up of numerous academic figures from various universities, as well as professionals and PhD students. The third Breakfast was held on 5 November. The initial presentation was given by Prof. Philippe Laredo. The title of his talk was: Innovation in the University of the 21st Century. Prof. Laredo runs a PhD program on
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technology and innovation management at the University of Manchester. His main research fields are high-impact innovation and knowledge dynamics in brand-new scientific fields such as nanotechnology. The event was chaired by the ViceDean of the Faculty of Economics and Business, Prof. Herenia Gutirrez, and Ignacio Horcajo, Senior Executive at Accenture. On this occasion, the audience was made up of professors and young PhD and masters students. On all three occasions, Prof. Paloma Snchez, Director of the Chair, introduced the main speaker. A long discussion between the speaker and members of the audience took place in each case.
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The purpose of the UPM Enterprise Creation Program is to create companies with high growth potential. Its work is focused on four pillars: the business idea, the team, the resources that support the project, and the business model that will emerge from the other three concepts. Over the past five years, this program has generated 661 teams and close to 100 company plans, provided consultation on more than 200 projects, and created 64 companies. The program has had a failure rate of less than 15%, and some of the projects generated have had significant national and international achievements.
Project Mentoring
As part of this program, project consulting is offered to high-potential startups. This service involves the following actions: Monitoring from the initial phase through the incorporation of the company. Analysis of project viability. Ongoing consultancy. Guidance in drafting the business plan. Training actions aimed at the needs of the team. Visibility for investors and support in the search for financing.
It is likewise sufficiently proven that the new technologies of information and communications favor the increase of the innovative capacity and the profiting therefrom by society overall.
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Global Marketplace: The Process of Capturing and Marketing Technology: Case Studies. The participants rated the workshop very highly: nearly 90% gave it one of the two highest scores, and there were no negative ratings.
UPM-Accenture Workshop
This initiative consists in developing informational and training sessions aimed at giving a practical vision and economic value to projects developed by the Polytechnic University of Madrid. The faculties were Alberto Garca Arrieta, Bruno Ott, Clara Jimnez and Jess Amores. The workshop was held on 30 June 2010 on the UPM campus and had various objectives.
Methodology The workshops methodology was essentially more practical than informational. The objective was to furnish specific know-how and good
organizations environment (in terms of technology, strategy, sales, user trends, etc.) as a tool for improving its commercial positioning or for the early detection of business opportunities.
From left to right: Eva Lpez Surez, Manager at Talent and Organization Performance, Accenture; Juan Jos Gemes, President of the International Center for Entrepreneurial Management, IE Business School; Mara Antonia Otero, Chairman of Innotarget; Javier Corsini, Consultant at Finance Performance Management, Accenture; and Arstides Senra, Director of the Center for Business Creation, UPM.
Two studies were published in 2010: Cloud Computing, based on the conclusions of the expert forum held in November 2009, and The Art of Innovation and Entrepreneurship, published in November 2010, which included the conclusions of the June 2010 forum. (See www.fundacionbankinter.org.) In 2010, like every year, two expert forums took place: one in June about The Art of Innovation and Entrepreneurship, which was published in November 2010, and another one in December about The Internet of Everything, which will be published in May 2011.
Cloud Computing, published in May 2010, was based on the conclusions of the expert forum held in November 2009 and The Art of Innovation and Entrepreneurship, published in November 2010, was based on the conclusions of the June 2010 forum.
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Number 14. The Art of Innovation and Entrepreneurship: When Ideas Become Wealth
This publication is the result of an analysis by Future Trends Forum experts. It takes a look at what ingredients are necessary for innovation and entrepreneurship to take place in our society. The government, business, the educational system, people, social relations and corporate social responsibility are the six main parts that make up the puzzle of innovation.
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Communication Plan
The publication of studies is accompanied by a comprehensive communication plan with a high degree of media impact. First, a printed copy of the publication is sent to all Accenture clients to whom the content may be of interest based on their sector or area of work. Accenture invites its clients to rounds of conferences at which the main conclusions of the studies are presented. These conferences are held in various Spanish cities, including Bilbao, San Sebastian, Barcelona, Valencia, Alicante, Malaga, Seville, Madrid and Santiago de Compostela. The publication of any study is accompanied by an extensive communication plan: The website of the Bankinter Foundation of Innovation received 72,541 visits in 2010. The magazine of the Bankinter Foundation of Innovation was sent to more than 135,000 people each month. Nearly 700 people attended lectures on Cloud computing forum held in Madrid (148), Santiago de Compostela (52), Valencia (89), Seville (190), Barcelona (107) and Bilbao (110). More than 220 people attended lectures on The Art of Innovation and Entrepreneurship forum held in Madrid.
The Bankinter Foundation of Innovations network of experts is composed of more than 299 toplevel executives. These individuals have participated in some of the FTFs meetings, actively take part in the FTFs ongoing activities, and receive the organizations reports. This participation ensures visibility among top executives. Bankinter sent out a total of 179 print copies of The Art of Innovation and Entrepreneurship, for example to 72 FTF members, a dozen universities, 56 journalists, etc. Accenture distributed 300 print copies of Cloud Computing at the Alumni Cup. Accenture sent copies of Cloud Computing to 819 clients (Products and Health & Public Services). All of the studies are posted on Accentures recruiting web page: http://careers3.accenture.com/ Careers/Spain/NoticiasAccenture/ The reports were sent to 70,000 Accenture candidates in the recruiting newsletter. In 2010, the following news items were published: 10 articles on trends in social innovation, with an estimated readership of more than 90,000 people. 17 articles on trends in cloud computing (including one piece in the New York Times), with a total estimated readership of more than 425,000 people.
18 articles on trends in the art of innovation and entrepreneurship, with an estimated readership of more than 280,000 people. At the internal level, this initiative is detailed on a microsite in the Research and Analysis section of the Accenture website: (http://www.accenture.com/ Countries/Spain/Research_and_ Insights/FTFBankinter.htm). The site offers links to all of the studies in both Spanish and English so that Accenture clients and employees can access them. Furthermore, the main conclusions are published in various newsletters targeting different audiences.
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Media
Internal
Bankinter employees Senior Executives of Accenture Spain Employees of Accenture Spain
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Innovation Lunches
The InnovAction Program aims to strengthen the association between the idea of innovation and the Accenture trademark. Innovation Lunches bring our clients and professionals face-to-face with leading experts in the area of innovation and creativity so that they can network and acquire know-how.
Baruch Lev
The special guest at one of these encounters was Professor Baruch Lev. Prof. Levs topic at the Innovation Lunch was The Importance of Innovation: From Intangible Assets to Value for the Company. The appeal of this talk stems from the fact that we live in the knowledge era, in which the intangible assets of companies, such as human capital, brand image and
corporate social responsibility, are values on the rise. At the same time, the business world is being affected by phenomena such as globalization, deregulation and technological changes, and this has forced organizations to reinvent themselves in order to maintain their profits. The capacity for innovation is a key element in how a company responds to the challenges of this context and therefore generates value. This innovative capacity feeds off of the other intangible assets while at the same time acting as an element to enhance them. Prof. Lev believes that companies make errors when managing and evaluating these key intangible assets, and that this damages the evolution of the companies themselves. The expert proposes a revolutionary method of furnishing standardized information on a companys value chain and business model to the capital markets
so as to convert innovation into value for the shareholder. The Innovation Lunch targeted directors of human resources, marketing, corporate social responsibility, etc. Turnout among our clients and professionals was high: 23 participants from various public and private institutions and 12 from Accenture representing various industries.
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Philippe Laredo
The second lunch of the year was organized to share the thoughts of Philippe Laredo, Professor at the Manchester Business School, University of Manchester, and Director of Research of the Research Group on Technology, Territories and Societies (LATTS) at the cole des Ponts in Paris. He has participated in numerous evaluations at both the national and European levels. For instance, he recently served as a member of the FP6 2004 Monitoring Panel, was a rapporteur of the OECD-BMBF conference on evaluation (Berlin 2005) and cowrote the recent OECD report on recent trends in evaluation.
The topic addressed by Prof. Philippe Laredo was: Highway to Innovation: Key Aspects to Thrust Innovation for the Upturn. Innovation is a fashionable word for all strategists and analysts of business activities. Catchy words abound: open innovation, globalization, delocalization, startup firms What lies behind them, and how can we link them together to give an overview of the fast and sharply changing face of innovation activities? This presentation will provide an overview of what I consider the four key lasting trends in which innovation takes place: open innovation and globalization, institutional transformations, underlying knowledge dynamics, and innovation and democracy, explained Prof. Laredo.
The Innovation Lunch targeted general managers, innovation directors, IT directors, etc. Participation among our clients and professionals was high: 19 participants from various public and private institutions as well as 7 from Accenture representing various industries.
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5. Forward Thinking
Sustainability is a key word for life as it is for business. The InnovAction Program is conceived as an investment in the future: investment in innovation feeds a virtuous cycle that contributes to the sustainability of our business. This virtuous cycle is fed by the generation of value in the form of new innovative ideas, which translate into new incomepart of which may be reinvested in InnovAction. For this to happen, it is vital to guarantee the continuity of the initiatives already launched in order to maximize the investment made and continue generating new value.
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68 70 72
Living is not simply existing, but rather existing and creating, knowing pleasure and suffering, and not sleeping without dreaming. To rest is to begin to die.
Gregorio Maran
Rodrigo lvarez, Senior Manager at Financial Services, Accenture, and his son.
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Developing Creativity
Our medium-term objective is to introduce a training program on creativity techniques as part of the core training curriculum of all our professionals, and to bolster the innovative capacity of the entire organization. In the short term, we will continue with the first steps taken this year to expand the potential audience for these courses.
Spreading Innovation
The InnovAction Program will continue to take into account our brand and corporate image, both for our clients and for our organization. We aim to make the innovative capacity of our organization known by furthering existing initiatives and adding new ones as neccesary.
Universities
We plan to continue building bridges between the academic and business worlds as a way of spreading the benefits of the virtuous cycle of innovation beyond our boundaries.
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He who receives ideas from me, receives instruction himself without lessening mine; as he who lights his taper at mine receives light without darkening me.
Thomas Jefferson
Innovation Lunches
Inspired by the success of this initiative over the last year, we plan to organize new Innovation Lunches for the coming year in order to strengthen the association between the idea of innovation and the Accenture trademark. We have already identified relevant international figures in the innovation arena that are well known for being ahead of the times. We will do our best to bring these people to our lunches and facilitate contact between them and our clients.
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Proofs of Concept
In order to make ideas happen, we will continue to develop the most appropriate projects. This involves:
Marketplace
Within this initiative, we aim to define, develop and deploy one or more platforms to give economic value to all innovative assets, whether generated internally or taken from the outside through our radar function, from universities or from the companies. Furthermore, our open innovation model will continue to explore startup businesses, business angels and venture labs, among other groups, with the final objective of developing a marketplace that captures and comercializes innovation generated mainly in Spain.
Focus on Results
In order to ensure that programs related to innovation have added financial support, we will select certain projects to be presented to the next public-subsidy campaign and included in their reports. Innovating, detecting new products and services that satisfy the consumers demands, and opening the way for new solutions and models adapted to the current situation: these are the responsibilities of all agents involved in the innovation process. Accenture accepts its share of responsibility as a driver of new ideas that help businesses to evolve by satisfying their clients. Constant development is a must in keeping on top, and it is impossible to evolve without using innovation as a lever.
Selection of the best ideas generated during the year, determining their technical and economic feasibility, and assessing the potential business opportunity. Budget allocation. Team building.
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6. Playing Talent
Vicente Juan Pedro David Laura Teresa Carlos Jorge Amalia Luis Alberto Javier Dennis Alejandro Eva Patricia Juan Toms Paloma Massimo Andrs Jos Mara Johanson Baruch Philippe Ignacio Arstid Alberto Bruno Jess Juan Jos Antonia Javier Elena Ramn Gemma Antonio Clara Catalina William Rosala Ins Mathias Ignacio Albert Juan Pablo Miguel Guillermo Rodrigo Ana Beln Vicente Ju Pedro David Laura Teresa Carlos Jorge Amalia Luis Alberto Javier Dennis Alejandro Eva Patricia Juan Toms Paloma Massimo Andrs Jos Mara Johanson Baruch Philippe Ignacio Arstides Alber Bruno Jess Juan Jos Antonia Javier Elena Ramn Gemma Antonio Clara Catalina William Rosala Ins Mathias Ignacio Albert Juan Pablo Miguel Guillermo Rodrigo Ana Beln Vicente Juan Ped David Laura Teresa Carlos Jorge Amalia Luis Alberto Javier Dennis Alejandro Eva Patricia Juan Toms Paloma Massimo Andrs Jos Mara Johanson Baruch Philippe Ignacio Arstides Alberto Bruno Jes Juan Jos Antonia Javier Elena Ramn Gemma Antonio Clara Catalina William Rosala Ins Mathias Ignacio Albert Juan Pablo Miguel Guillermo Rodrigo Ana Beln Vicente Juan Pedro David Laura T resa Carlos Jorge Amalia Luis Alberto Javier Dennis Alejandro Eva Patricia Juan Toms Paloma Massimo Andrs Jos Mara Johanson Baruch Philippe Ignacio Arstides Alberto Bruno Jess Juan Jo Antonia Javier Elena Ramn Gemma Antonio Clara Catalina William Rosala Ins Mathias Ignacio Albert Juan Pablo Miguel Guillermo Rodrigo Ana Beln Vicente Juan Pedro David Laura Teresa Carl Jorge Amalia Luis Alberto Javier Dennis Alejandro Eva Patricia Juan Toms Paloma Massimo Andrs Jos Mara Johanson Baruch Philippe Ignacio Arstides Alberto Bruno Jess Juan Jos Antonia Jav Elena Ramn Gemma Antonio Clara Catalina William Rosala Ins Mathias Ignacio Albert Juan Pablo Miguel Guillermo Rodrigo Ana Beln Vicente Juan Pedro David Laura Teresa Carlos Jorge Amalia Lu Alberto Javier Dennis Alejandro Eva Patricia Juan Toms Paloma Massimo Andrs Jos Mara Johanson Baruch Philippe Ignacio Arstides Alberto Bruno Jess Juan Jos Antonia Javier Elena Ram Gemma Antonio Clara Catalina William Rosala Ins Mathias Ignacio Albert Juan Pablo Miguel Guillermo Rodrigo Ana Beln Vicente Juan Pedro David Laura Teresa Carlos Jorge Amalia Luis Alberto Jav Dennis Alejandro Eva Patricia Juan Toms Paloma Massimo Andrs Jos Mara Johanson Baruch Philippe Ignacio Arstides Alberto Bruno Jess Juan Jos Antonia Javier Elena Ramn Gemma Anton Clara Catalina William Rosala Ins Mathias Ignacio Albert Juan Pablo Miguel Guillermo Rodrigo Ana Beln Vicente Juan Pedro David Laura Teresa Carlos Jorge Amalia Luis Alberto Javier Dennis Aleja dro Eva Patricia Juan Toms Paloma Massimo Andrs Jos Mara Johanson Baruch Philippe Ignacio Arstides Alberto Bruno Jess Juan Jos Antonia Javier Elena Ramn Gemma Antonio Clara Catali William Rosala Ins Mathias Ignacio Albert Juan Pablo Miguel Guillermo Rodrigo Ana Beln Vicente Juan Pedro David Laura Teresa Carlos Jorge Amalia Luis Alberto Javier Dennis Alejandro Eva Patric Juan Toms Paloma Massimo Andrs Jos Mara Johanson Baruch Philippe Ignacio Arstides Alberto Bruno Jess Juan Jos Antonia Javier Elena Ramn Gemma Antonio Clara Catalina William Rosa Ins Mathias Ignacio Albert Juan Pablo Miguel Guillermo Rodrigo Ana Beln Vicente Juan Pedro David Laura Teresa Carlos Jorge Amalia Luis Alberto Javier Dennis Alejandro Eva Patricia Juan Tom Paloma Massimo Andrs Jos Mara Johanson Baruch Philippe Ignacio Arstides Alberto Bruno Jess Juan Jos Antonia Javier Elena Ramn Gemma Antonio Clara Catalina William Rosala Ins Math Ignacio Albert Juan Pablo Miguel Guillermo Rodrigo Ana Beln Vicente Juan Pedro David Laura Teresa Carlos Jorge Amalia Luis Alberto Javier Dennis Alejandro Eva Patricia Juan Toms Paloma Massim Andrs Jos Mara Johanson Baruch Philippe Ignacio Arstides Alberto Bruno Jess Juan Jos Antonia Javier Elena Ramn Gemma Antonio Clara Catalina William Rosala Ins Mathias Ignacio Albe Juan Pablo Miguel Guillermo Rodrigo Ana Beln Vicente Juan Pedro David Laura Teresa Carlos Jorge Amalia Luis Alberto Javier Dennis Alejandro Eva Patricia Juan Toms Paloma Massimo Andrs Jo Mara Johanson Baruch Philippe Ignacio Arstides Alberto Bruno Jess Juan Jos Antonia Javier Elena Ramn Gemma Antonio Clara Catalina William Rosala Ins Mathias Ignacio Albert Juan Pab Miguel Guillermo Rodrigo Ana Beln Vicente Juan Pedro David Laura Teresa Carlos Jorge Amalia Luis Alberto Javier Dennis Alejandro Eva Patricia Juan Toms Paloma Massimo Andrs Jos Mara Joha son Baruch Philippe Ignacio Arstides Alberto Bruno Jess Juan Jos Antonia Javier Elena Ramn Gemma Antonio Clara Catalina William Rosala Ins Mathias Ignacio Albert Juan Pablo Miguel Guille mo Rodrigo Ana Beln Vicente Juan Pedro David Laura Teresa Carlos Jorge Amalia Luis Alberto Javier Dennis Alejandro Eva Patricia Juan Toms Paloma Massimo Andrs Jos Mara Johanson Baru Philippe Ignacio Arstides Alberto Bruno Jess Juan Jos Antonia Javier Elena Ramn Gemma Antonio Clara Catalina William Rosala Ins Mathias Ignacio Albert Juan Pablo Miguel Guillermo Rodri Ana Beln Vicente Juan Pedro David Laura Teresa Carlos Jorge Amalia Luis Alberto Javier Dennis Alejandro Eva Patricia Juan Toms Paloma Massimo Andrs Jos Mara Johanson Baruch Philippe Ign cio Arstides Alberto Bruno Jess Juan Jos Antonia Javier Elena Ramn Gemma Antonio Clara Catalina William Rosala Ins Mathias Ignacio Albert Juan Pablo Miguel Guillermo Rodrigo Ana Bel Vicente Juan Pedro David Laura Teresa Carlos Jorge Amalia Luis Alberto Javier Dennis Alejandro Eva Patricia Juan Toms Paloma Massimo Andrs Jos Mara Johanson Baruch Philippe Ignacio Arstid Alberto Bruno Jess Juan Jos Antonia Javier Elena Ramn Gemma Antonio Clara Catalina William Rosala Ins Mathias Ignacio Albert Juan Pablo Miguel Guillermo Rodrigo Ana Beln Vicente Ju Pedro David Laura Teresa Carlos Jorge Amalia Luis Alberto Javier Dennis Alejandro Eva Patricia Juan Toms Paloma Massimo Andrs Jos Mara Johanson Baruch Philippe Ignacio Arstides Alber Bruno Jess Juan Jos Antonia Javier Elena Ramn Gemma Antonio Clara Catalina William Rosala Ins Mathias Ignacio Albert Juan Pablo Miguel Guillermo Rodrigo Ana Beln Vicente Juan Ped David Laura Teresa Carlos Jorge Amalia Luis Alberto Javier Dennis Alejandro Eva Patricia Juan Toms Paloma Massimo Andrs Jos Mara Johanson Baruch Philippe Ignacio Arstides Alberto Bruno Jes Juan Jos Antonia Javier Elena Ramn Gemma Antonio Clara Catalina William Rosala Ins Mathias Ignacio Albert Juan Pablo Miguel Guillermo Rodrigo Ana Beln Vicente Juan Pedro David Laura T resa Carlos Jorge Amalia Luis Alberto Javier Dennis Alejandro Eva Patricia Juan Toms Paloma Massimo Andrs Jos Mara Johanson Baruch Philippe Ignacio Arstides Alberto Bruno Jess Juan Jo Antonia Javier Elena Ramn Gemma Antonio Clara Catalina William Rosala Ins Mathias Ignacio Albert Juan Pablo Miguel Guillermo Rodrigo Ana Beln Vicente Juan Pedro David Laura Teresa Carl Jorge Amalia Luis Alberto Javier Dennis Alejandro Eva Patricia Juan Toms Paloma Massimo Andrs Jos Mara Johanson Baruch Philippe Ignacio Arstides Alberto Bruno Jess Juan Jos Antonia Jav Elena Ramn Gemma Antonio Clara Catalina William Rosala Ins Mathias Ignacio Albert Juan Pablo Miguel Guillermo Rodrigo Ana Beln Vicente Juan Pedro David Laura Teresa Carlos Jorge Amalia Lu Alberto Javier Dennis Alejandro Eva Patricia Juan Toms Paloma Massimo Andrs Jos Mara Johanson Baruch Philippe Ignacio Arstides Alberto Bruno Jess Juan Jos Antonia Javier Elena Ram Gemma Antonio Clara Catalina William Rosala Ins Mathias Ignacio Albert Juan Pablo Miguel Guillermo Rodrigo Ana Beln Vicente Juan Pedro David Laura Teresa Carlos Jorge Amalia Luis Alberto Jav Dennis Alejandro Eva Patricia Juan Toms Paloma Massimo Andrs Jos Mara Johanson Baruch Philippe Ignacio Arstides Alberto Bruno Jess Juan Jos Antonia Javier Elena Ramn Gemma Anton Clara Catalina William Rosala Ins Mathias Ignacio Albert Juan Pablo Miguel Guillermo Rodrigo Ana Beln Vicente Juan Pedro David Laura Teresa Carlos Jorge Amalia Luis Alberto Javier Dennis Aleja dro Eva Patricia Juan Toms Paloma Massimo Andrs Jos Mara Johanson Baruch Philippe Ignacio Arstides Alberto Bruno Jess Juan Jos Antonia Javier Elena Ramn Gemma Antonio Clara Catali William Rosala Ins Mathias Ignacio Albert Juan Pablo Miguel Guillermo Rodrigo Ana Beln Vicente Juan Pedro David Laura Teresa Carlos Jorge Amalia Luis Alberto Javier Dennis Alejandro Eva Patric Juan Toms Paloma Massimo Andrs Jos Mara Johanson Baruch Philippe Ignacio Arstides Alberto Bruno Jess Juan Jos Antonia Javier Elena Ramn Gemma Antonio Clara Catalina William Rosa Ins Mathias Ignacio Albert Juan Pablo Miguel Guillermo Rodrigo Ana Beln Vicente Juan Pedro David Laura Teresa Carlos Jorge Amalia Luis Alberto Javier Dennis Alejandro Eva Patricia Juan Tom Paloma Massimo Andrs Jos Mara Johanson Baruch Philippe Ignacio Arstides Alberto Bruno Jess Juan Jos Antonia Javier Elena Ramn Gemma Antonio Clara Catalina William Rosala Ins Math Ignacio Albert Juan Pablo Miguel Guillermo Rodrigo Ana Beln Vicente Juan Pedro David Laura Teresa Carlos Jorge Amalia Luis Alberto Javier Dennis Alejandro Eva Patricia Juan Toms Paloma Massim Andrs Jos Mara Johanson Baruch Philippe Ignacio Arstides Alberto Bruno Jess Juan Jos Antonia Javier Elena Ramn Gemma Antonio Clara Catalina William Rosala Ins Mathias Ignacio Albe Juan Pablo Miguel Guillermo Rodrigo Ana Beln Vicente Juan Pedro David Laura Teresa Carlos Jorge Amalia Luis Alberto Javier Dennis Alejandro Eva Patricia Juan Toms Paloma Massimo Andrs Jo Mara Johanson Baruch Philippe Ignacio Arstides Alberto Bruno Jess Juan Jos Antonia Javier Elena Ramn Gemma Antonio Clara Catalina William Rosala Ins Mathias Ignacio Albert Juan Pab 73 Rodrigo Ana Beln Vicente Juan Pedro David Laura Teresa Carlos Jorge Amalia Luis Alberto Javier Dennis Alejandro Eva Patricia Juan Toms Paloma MassimoProgram 73 InnovAction Andrs Jos Mara Joha Miguel Guillermowww.accenture.com son Baruch Philippe Ignacio Arstides Alberto Bruno Jess Juan Jos Antonia Javier Elena Ramn Gemma Antonio Clara Catalina William Rosala Ins Mathias Ignacio Albert Juan Pablo Miguel Guille mo Rodrigo Ana Beln Vicente Juan Pedro David Laura Teresa Carlos Jorge Amalia Luis Alberto Javier Dennis Alejandro Eva Patricia Juan Toms Paloma Massimo Andrs Jos Mara Johanson Baru Philippe Ignacio Arstides Alberto Bruno Jess Juan Jos Antonia Javier Elena Ramn Gemma Antonio Clara Catalina William Rosala Ins Mathias Ignacio Albert Juan Pablo Miguel Guillermo Rodri
1st Research Award of the UAM-Accenture Chair in Economy and Innovation Management
Participants: Mr. Juan Pedro Moreno, Partner and Director of Accenture and Chairman of the Board of Directors of the UAMAccenture Chair of Economics and Innovation Management, in his capacity as chairman of the panel. Ms. M. Paloma Snchez, Professor of Economics at the Autonomous University of Madrid, Director of the UAM-Accenture Chair of Economics
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and Innovation Management and Professor in the MEGIN Program, in her capacity as secretary of the panel. Mr. Juan Toms Hernani, SecretaryGeneral for Innovation of the Spanish Ministry of Science and Innovation, in his capacity as panel member. Mr. Antonio Hidalgo, Full Professor at the Polytechnic University of Madrid and Professor in the MEGIN Program, in his capacity as panel member.
Ms. Mnica Martnez, former Managing Director of the Bankinter Foundation of Innovation, in her capacity as panel member. Mr. Jos Molero, Professor of Economics at the Complutense University of Madrid and Professor in the MEGIN Program, in his capacity as panel member. Mr. Pedro Luis Uriarte, former President of Innobasque, in his capacity as panel member.
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Advisory Council
List of experts L. Fernando lvarez-Gascn Prez, GMV Internet Global Solutions Francisco Aparicio Izquierdo, INSIA - ETSII - UPM Enric Banda, la Caixa Foundation Jess Banegas, AETIC Lisardo Bosca Gomar, CSIC (Spanish Scientific Research Council) Mikel Buesa Blanco, Complutense University of Madrid Jess Burgos Martn, Institute of Astrophysics of the Canary Islands Cecilia Cabello Valds, FECYT Juan Antonio Cabrera Jimnez, CIEMAT Jos Antonio Calero Martnez, Aleaciones de Metales Sinterizados, S.A. Carolina Caibano, Rey Juan Carlos University Marcelo Castellanos Beltrn, CSIC (Spanish Scientific Research Council) Juan Manuel Castro, AMPER, S.A. Carlos Iglesia, Microsoft Ibrica Ana Beln Cristbal Lpez, Solar Energy Institute, Polytechnic University of Madrid Vctor Manuel Daz Daz, AlcatelLucent Susana Elena Prez, Inst. Prospectiva Tecnolgica, C. Comn Investigacin, CE Mara Isabel Encinar del Pozo, Autonomous University of Madrid Francisco Jos Jariego, Telefnica I+D Jon Landeta Rodrguez, Institute of Applied Business Economics (UPV/EHU) Gonzalo Len, Polytechnic University of Madrid Ana Lledo Tarradell, BT Spain Miguel ngel Lpez Pea, Sistemas Avanzados de Tecnologa, S.A. (SATEC) Csar Orgiles Barcel, INESCOP (Technological Institute for Footwear and Related Industries)
InnovAction Program 75
Pere Escorsa Castells, IALE Tecnologa Carlos Escribano Villa, AAMS Iberica, S.L. Ignacio Fernndez de Lucio, CSIC (Spanish Scientific Research Council) Anbal Figueiras Vidal, Royal Academy of Engineering Clara Forns Mifsud, Institute of Chemical Technology (UPV-CSIC) Alfonso Gajate, IslaLink Isabel Garca Tejerina, Fertiberia Clara Eugenia Garca, Spanish Ministry of Science and Innovation Xabier Goenaga Beldarrain, European Commission Alfonso Gonzlez, EOI Manuel Hermenegildo, IMDEA Software, Polytechnic University of Madrid Antonio Hidalgo Nuchera, Polytechnic University of Madrid Elena Huergo Orejas, Complutense University of Madrid
Jos Ignacio Lpez Snchez, Complutense University of Madrid Francisco Marn Prez, AETIC Federico Mayor Menndez, Autonomous University of Madrid Jordi Molas Gallart, CSIC (Spanish Scientific Research Council) Jos Molero, Complutense University of Madrid Jess Morcillo Bellido, Philips Ibrica Patricio Morcillo Ortega, Autonomous University of Madrid Juan Pedro Moreno, Accenture Vicente Moreno, Accenture Juan Mulet, COTEC Foundation for Technological Innovation Flix Fernando Muoz Prez, Autonomous University of Madrid Emilio Muoz Ruiz, CSIC (Spanish Scientific Research Council) and CIEMAT Rafael Myro Snchez, Complutense University of Madrid Mikel Navarro, Basque Institute of Competitiveness Jos Emilio Navas Lpez, Complutense University of Madrid Eduardo Ojero Pascual, Serco Gestin de Negocios, S.L. and European Space Agency
Jos Manuel Oton Snchez, Polytechnic University of Madrid Federico Pablo Mart, University of Alcal Rafael Pampilln Olmedo, IE Business School Mart Parellada, School of Economics and Business, University of Barcelona Carlos Pastor, Complutense University of Madrid Fernando Pina Caballero, DEIMOS Space Jos Manuel Pingarrn Carrazn, Complutense University of Madrid Beatriz Presmanes Arizmendi, Department of Education, Autonomous Region of Madrid Antonio Pulido San Romn, Autonomous University of Madrid Mara Jos Ramos, Green Planet Environmental Consulting, S.L. Jaime Rey Tapia, Gesfor Group Rafael Rivilla Palma, Autonomous University of Madrid Carmen Rodrguez Augustn, Spanish National Institute of Aerospace Technology Miguel ngel Rodrguez, Ericsson Spain Andrs Romn, Sony Espaa, S.A. Carlos Sagasta, Abertis Telecom Jorge Sinz, Department of Education, Autonomous Region of Madrid Vicente Salas Fums, University of Saragossa
Alberto Snchez Martnez, Bruker Biosciences Espaola, S.A. Antonio Snchez Valderrbanos, Bitext Jos de la Sota, Madri+d Foundation for Knowledge Luis Beltrn Talamantes, SDG TECEN, Directorate-General for Armament and Material, Spanish Ministry of Defense Juan Toms Hernani, Spanish Ministry of Science and Innovation Daniel Torres Mancera, Spanish Secretary of State for Telecommunications and Information Society Pedro Luis Uriarte, InnoBasque Antonio Vzquez Barquero, Autonomous University of Madrid Carmen Vela Olmo, INGENASA Xavier Vence, University of Santiago de Compostela Javier Vendrell Garca, AETIC Sebastin Vieira, Autonomous University of Madrid Manuel Villn Naranjo, Obras Huarte Lain, S.A. (OHL) Campbell Warden, Institute of Astrophysics of the Canary Islands
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InnovAction Program 77
Peter Hirshberg, CEO of the Re:imagine Group and former Chairman of Technorati - Re:imagine Joseph Charles Kvedar, Founder and Director of the Center for Connected Health - Center for Connected Health Paolo Gaudiano, President and Chief Technology Officer of Icosystem Icosystem Attendees Emilio Mndez, Director of the Center for Functional Nanomaterials (CFN), winner of the 1998 Prince of Asturias Award for Technical and Scientific Research - Center for Functional Nanomaterials (CFN) Arturo Azcorra, General Director at the Centre for the Development of Industrial Technology (CDTI) - CDTI ngel Cabrera, President of Thunderbird School of Global Management Thunderbird School of Global Management Alejandro Fernndez, Founder and CEO of Fractalia - Fractalia Jong Lok Yoon, Senior Executive Vice President of the R&D Group, Korea Telecom - Korea Telecom Javier Foncillas, Founder and CEO of Pocket Widget - Pocket Widget Fernando Alfaro, Founder of Madiva and former Head of Innovation of Bankinter - Madiva Mara Antonia Otero, Executive Chairman of Innotarget and Board Member of Jazztel - Innotarget Adam Trachtenberg, Director of LinkedIns Developer Network - LinkedIn
Wilfried Vanhonacker, Dean of the Moscow School of Management SKOLKOVO - Moscow School of Management SKOLKOVO Dr. Leo Anthony Celi, Co-Founder of Sana Mobile, Staff Intensivist at Beth Israel Deaconess Medical Center and Research Scientist at the Massachusetts Institute of Technology - MIT Gordon Feller, Director of the Cisco Internet Business Solutions Group (IBSG) Public Sector Practice, Urban Innovations Team - Cisco Chris Meyer, Founder of Monitor Talent - Monitor Talent Stephen Trachtenberg, President Emeritus of George Washington University - George Washington University Rita Rodrguez, Director of Intangibles at Bankinter - Bankinter Richard Kivel, CEO of Rhapsody Biologics, Chairman of the MIT Enterprise Forum - MIT Enterprise Forum Mara Jos Alonso, Professor of Pharmacy and Pharmaceutical Technology at USC and Trustee of the Bankinter Foundation of Innovation USC Phillip Lader, Non-Executive Chairman of the WPP Group - WPP Group Michael Schrage, Research Fellow at the MIT Sloan Schools Center for Digital Business - MIT Sloan Schools Center for Digital Business Juan Rosas, Managing Director at FIBK - Bankinter Carlos Bhola, Partner at Celsius Capital and Co-founder and CEO of Kikin Celsius Capital
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Innovatsiooni Nulaocht
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Innovation
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Innovacin
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InnovAction Program 79
Yenilik
Innovazione
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