Noith South 0niveisity

Case : Bow uoogle Conqueieu the Smaitphone Woilu

Submitted to:
Ns. Auiti Nansui Nahmuu
INB .

Submitted by:
Takiim-0l-Islam
Wasif 0l Alam 8
}uly,
How Google became competitive in International Market?
Google`s renowned mobile smartphone operating system is a IruitIul result oI passion and
creativity. The proper anticipation oI buyer needs and constant innovation has established
Android as a brand name in the smartphone operating system industry. Competing with strong
rivals like Nokia`s Symbian OS and iPhone`s OS, Google had to come up with a brand new way
oI representing the smartphone in an internationally competitive market. Android was created to
transIorm the telecommunication industry with more accessibility. ThereIore, the Iounder, Andy
Rubin made this powerIul operating system available Iree to any handset maker with an
objective to get a competitive edge in the international market.
First oI all, to gain competitive edge in international market, Google employed the mastermind
oI mass adoption As soon as Google Iigured out the potential proIitability oI smartphone market;
they started with the acquisition oI Danger, a side-kick device maker company. The idea oI
building smartphone operating system was immensely appreciated by Google owners, Larry
Page and Sergey Love. Their constant technical and Iinancial support made it possible Ior Andy
to bring Android in the market within three years. The eIIort oI developing such triumphant
system also reIlected in the home oI the Android team. The dedication allowed Andy to
maintain a startup mentality to create the pathIinder oI a new era in smartphone industry. At the
beginning there was a doubt regarding sources oI support and Iunds required to develop such
complicated intangible asset. The hard work ultimately in an increased number oI 79 engineers
in 2008 Irom eight employees in 2005.
Another key Iactor that contributed in the success oI Android is the perIect positioning as no
other handset maker was eligible Ior the license oI Apple`s iPhone. Moreover Nokia`s Symbian
and MicrosoIt`s Windows Mobile was not up to the mark. Around 200,000 applications in the
Android market an extra Ieather on the success crown oI Google. Android`s capability and
Ilexibility gave the opportunity to the handset makers to design their smartphone with a
sophisticated and upgraded outlook. As a result, Android got shipments oI around 35 oI new
smartphone shipments exceeding the record oI most shipped oI Nokia`s Symbian.
A technological product in this highly competitive market becomes obsolete iI there is no
innovation and advancement. Keeping that in mind, Android team is always consistently
working to improve Android and ensure more numbers oI applications to be ran on Android
operating system. Such eIIort caught the attention oI renowned telecommunication companies
like HTC, Motorola Iollowed by Samsung, LG etc. Availability oI the OS and optimization oI
Google`s powerIul search engine with Android initiated a new regime oI Iourth generation
smartphones. As the buyers oI smartphones have sophisticated needs, Google improved their
products time to time anticipating the buyer needs.
iPhone OS being still a luxury to handset manuIacturers, Android Iocuses on the price-Iree
strategy. Google is also planning to integrate their popular browser Chrome with Android. The
success relied on proper experimentation, employing the right skills and most importantly
choosing the suitable strategy. Addition to that, there is an established Android market to support
Google`s big step. There is revenue producing mobile payment service such as Google Wallet
app which strengthens the competitive advantage Ior Android. The billion dollar earning
operating system Android is anticipated to pull around $28 billion revenue in the Iirst year.
ThereIore, the prospective Iuture proIitability is another Iactor that acts in Iavor oI Google.
Out oI expectation, Android was successIul in establish a stronghold in the international market
having a head to head competition with the rivals. In 2010, the proIit would reach an estimated
amount oI $133 billion, which indicates the Android`s competitiveness. Sustaining the
competitive advantage is more diIIicult than gaining it. Through relentless innovation and
upgrade Google can sustain the earned competitive advantage. This may require Google to reIine
company`s culture. Employing the engineers in multiple projects can be beneIicial Ior Android.
With 100 million Android Ians around, there is a bright Iuture waiting Ior Google iI Andy and
his team can get the best out oI the competitive environment and implement the resources to
develop more advanced, unique and user Iriendly Android operating system.





How Google managed to keep their customers happy?
It`s amazing how Google in a short while they were in the web business, actually captured such a
huge market share. What they have achieved is largely due to their emphasis on customer
satisIaction. Their ability to satisIy their users is responsible Ior where they are today. AIter
capturing the huge market Ior search engine, they have brought innovation to a new level and
named it Android. Android is an operating system which was acquired by Google in August
2005. Andy Rubin who is the CEO oI Android, currently working on Google, as the director oI
their mobile platIorm. Andy believes that Google and the rest oI the world will be beneIited iI
there is a device or platIorm through which people will get into the internet.
Android can IulIill the goal oI achieving success in building next generation mobile internet. It
is very important to satisIy customers and IulIill their wants in order to make a strong market
presence. Android`s competitor Apple already had a huge market with their iPhone. When
android hit the market, it was new to the customers and customers who tried the device, was
convinced that this device is here to stay. At an interview Andy Rubin says that the Iascination oI
being an entrepreneur oI a consumer product is that it touches people and you can make piece oI
soItware or hardware that delights people which is magical. Google with the help oI android has
kept their Ians delighted with their product and we can see that by how in a short time they have
captured the Smartphone market over Apple. Android has made it easier Ior customers to access
internet without any blockage or Iirewall. The idea oI creating a platIorm through which
customers has the Ireedom to access inIormation that they are actually looking Ior has made
them really popular among their Ians. Android is simple yet unique and their image is also edgy
and youthIul. Though lot oI customer still preIerred iPhone because oI its classiness still Android
manage to convince customers that Smartphone are better oII being simpler and more user
Iriendly.
Customer uses internet Ior searching and Iull search web browser are oI huge demand. Android
IulIill this criteria with Google Iunctionality present in them. With the use oI search widget
customers can easily complete their search. Another big advantage that android had over its
competitors is the amount oI applications that they had Ior their Smartphone. Android
application was an instant hit and Ians were increasing a rapid manner. Apple has its Iair share
in this with their 230,000 applications. But android though lacked in quantity still had managed
to attract customers. Android application market is Iree and so programmers are constantly
making Iree applications. Google are also hosting Iree online application contest and bringing
new innovation Irom worldwide programmers to customer`s handhelds. Social networking
application like Facebook and twitter are quicker to access in android using their widgets. With
Google`s map application on android and other apps like Google translate, android has managed
to with their Ian`s hearts.
The newest innovation oI Google is an operating system called chrome and their experiment
with Android-Chrome will be an instant success. Since the idea oI accessing your operating
system and your Iiles right Irom the internet is making customers excited. It would be even
greater iI android supports it and thereIore the android Ians can access their Iiles using their
handhelds.
Google has used their expertise in building new building blocks in innovation and their ability to
market the product to customers has made it possible Ior Android to reach where they are.
Android is integrated to people`s lives with the passion and creativity that they bring. AIter
building an empire in worldwide web, Google has gone into the next level in changing people`s
lives by introducing Android. Their success shows how they have managed, to constantly being
able to keep their Ians happy.