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PART A RESEARCH METHODOLOGY

Research methodology that is used here was purely explor atory because we know it is used when one is seeking insight into the general nature of the problem possible decision alternative and relevant variables that need to be considered. The Research methodology is highly flexible, unstructured and qualitative. Exploratory resear ch hypothesis are either vague or ill defined, or they dont exit at all. AIMS AND OBJECTIVES The aim of this research is to study the Impact of cattle feed on customers covered and ways to make it more effective. The research has accomplished the following objectives: To conduct a literature review on various recommendations by committees on cattle feed, understanding cattle feed, role of cattle feed channel and an including dealer district
network and dairies

. To conduct field study in Patna and Ara ,District,Bihar so as to critically understand and experience the effectiveness of survey. RESEARCH QUESTIONS What are the efforts of Dayal Groups Limited to make more effective? What is the role and contribution of towards dealerand retailer the development of retail outlet more and low cost cattle feed in the rural India?

RESEARCH APPROACH

The method of Inductive research focuses on the inductive interpretation of thought, reasoning which can change any specific forms of observations into a general theory. Although by this method

researcher s can view things in a gener al way. If the researchers analyze any form of observation in the society, then they have to make an assumption on it, for that they have to conduct a experimental based survey to check his assumption to reach towards a certain conclusion. In addition to that the deductive research is a process by which deductive thought can change the ordinary theory into new hypothesis.

In relation to this, researchers thought goes from one point to the other i.e. from general to the specific. He may form perception regarding the human behavior or some observable fact and after that he may go further to collect the data to come to a certain conclusion. While working on a certain piece of thought his primary objective may be to form a new thinking to test the hypothesis. If the data helps this thinking then we can assume that his theory is correct. The Inductive method helps in building a generalized approach about specific events. It opens with the singular thought and proceeds for the universal implication. It makes an explanation about the workings of the thought in a pure, dispassionate and neutral way, rather than on pre assumed notions. RESEARCH METHOD

Quantitative research deals with the calculating things, and to find an estimated difference between various groups. Qualitative research has its origin in social science and is more apprehensive with understanding approach of how people behave in regar ds to their knowledge, beliefs, fear and attitude etc. Qualitative resear ch impasses on giving much attention on the dynamics of r esearch pattern to give the researcher, valuable insights which might have been missed by any other method. This method not only provides a valuable insight of the information to certain questions but also increases the area of quantitative research methods.

Focus groups For this method the r esearcher brings out some of the interesting features. The group size is kept precisely small, so that its members can express their views freely on any topic. A solution guide is

always prepared before the actual implementation of thought into action to ensure that a range of aspects of the topic can be explained in a convenient way. The discussion can be frequently taperecorded for further use and analysis. Direct observation The collected information in the form of Data can be stored by an external observer, transferred to the non-participant observer or it can be collected by a participant observer, who has the exact knowledge of working in the process. In this type of study the researchers motto is to become a part of the population study so that he finds out a detailed approach in the understanding, values and beliefs. In-depth interviews Interviews have the same perception on focus group, but subjects are studied separately for an inter view. Interviews in qualitative research have a wide range of inquiry. They generally ask the same set of predetermined questions, which would help in conducting a quantitative survey. Withstanding the view they encourage subjects to express their views and feelings at certain length. One particular technique in the critical incident study is in which subjects are asked to give their views on real events that giving a generalized view. This study a lso helps in focusing more on the beliefs, behaviors and attitudes. Then the researcher may be able to find more exhaustive information about the subject but he may lose the essence which can raise debate among various groups.

DATA COLLECTION It is important that how and by which method you are going to check results of your research, and how effectively you are going to implement that in making your decision. The person in the research will know how the data collection, planning, and its implementation will help in analyzing the potentiality of a method for decision making. Secondary form of data collection incorporates collecting material level problem, but does not collect the information for the existing data. This can be produced internally or externally to do a better research.

Primary information is gathered mainly to help the users whom you are addressing. It is collected on the basis of observation. There may become more rigid form of data collection but these trends are flexible w.r .t. its desired group of audiences. Suppose you want to invest in commercial market then choose the research consultants to do research for you. Observation is the method by which you can examine the methods and information for reference materials, or the amount of time it would take in the process to complete a certain phase of work because if a person knows that he is being observed then his behavior may change. Surveys Interviewing is another method by which a survey is conducted. Written questionnaires are more widely used for information gathering. There are various methods by which we can gather information and response from audience. If we have to collect a huge amount of information where the target audience is too large then by choosing a small number of people to represent mass population is the most suitable method for it or you can also tr y to remove the biasness approach by using: (i) Random sampling; (ii) Stratified sampling; and (iii) Quota sampling .

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