STRATEGIC EVALUTION OF:

By: Loladia Tanaveer (1307) Mehta Vibhuti (1308) Patel Disha (1315) Suthar Bhavesh (1323) To: Prof.Nirlesh Kothari CMSDDU

Abstract:
The abstract of this paper is to evaluate the strategies used by ZENSAR TECHNOLOGIES in achieving their desired targets. We tried to evaluate the milestones achieved by ZENSAR TECHNOLOGIES and what role has the strategy played for management of ZENSAR in order to achieve the milestones. We, move ahead with the basic framework of strategy. The mission, vision, and values build by ZENSAR. The expectation and purposes of ZENSAR are evaluated by the STRATEGIC ALLIANCE used by them. They have also shown their responsibilities towards society and ethical standard. So, this is also evaluated by using the framework.

Introduction to Zensor Technologies:

Corporate Profile1: Software services company

Zensar Technologies (Zensar) is a globally renowned software services company that specializes in providing a complete range of Software Services and Solutions. Zensar is ranked amongst India's Top 20 Software Services Companies by National Association of Software and Services Companies (NASSCOM) and is also recognized by the Department of Scientific and Industrial Research (DSIR) for its robust in-house Research and Development practices and an acknowledged leader in Innovation. The Software services range from the traditional to the transformational Enterprise Product Implementation and Hosting, Business Intelligence and Data Warehousing, Collaboration and Knowledge Management Services, Business Process Outsourcing and Optimization, Remote Infrastructure Management and Testing, and the entire range of Software Application Planning, Portfolio Building, Development, Migration and Support. Zensar is the world's first enterprise-wide SEI CMM Level 5 Company and enjoys a strong presence in the United States, Europe, Africa, Middle East and Asia-Pacific regions.To service Global Customers, Zensar has Delivery Centers in Pune and Hyderabad in India, China, Japan and the UK. With 6000+ associates, 400+ customers and 14 nationalities operating in more than 20 global locations, Zensar helps transform Global Corporations.

http://www.zensar.com/about-us/corporate-profile

MISSION OF ZENSAR:
Leveraging technology and processes to help customers attain their goals

VISION:
Transformation partners to global corporations.

PASSION FOR EXCELLENCE:

We strive to attain individual and team excellence through a spirit of continuous learning, lofty standards, new ideals and a commitment to high levels of achievement.

CUSTOMER SOVEREIGNTY:
Our customers are the reason for our existence. We anticipate their needs and endeavor to meet and surpass their expectations.

CONTINEOUS INNOVATION:
We aspire to seek and create a 'new way.' We will continuously reengineer our processes and mindsets and encourage individual creativity and improvisation in all our actions.

PEOPLE ORIANTATION:
We will accord empathy, respect and dignity to every Zensarian. We will create an environment where every committed and capable member of the organization is given ample rewards and opportunities for growth.

SOCIAL RESPONSIBILITY:
We will recognize, abide by and add value to the social environment, while embracing our responsibilities as a good corporate citizen in every country we operate.

A MODEL OF THE ELEMENT OF STRATEGIC MANAGEMENT:

The Environment, Strategic Capabilities,Expectation and Purposes

The Strategic Position

Business level strategies, Corporate level and International, Development Direction and method

Strategic choice

Organising, Enabling, Managing Choice

Strategy into Action

Understanding the Strategic Position: At ZENSAR TECHNOLOGIES they identify the environment and takes into consideration the GREEN REVOLUTION AND ENVIRONMENTAL

FRIENDLY TECHNOLOGIES. They try to provide the best service possible and also look after the environmental needs. It is discussed in this paper later. The strategic capabilities are being explained by the strong leadership team of ZENSAR. They always try to serve the customer in the best possible way and also look after employees need and satisfaction. The expectation and purposes at ZENSAR are meeting by alliance with many companies. ZENSAR has always tried to build a healthy relationship between employees satisfaction and customers satisfaction. They also invest for R&D and adopt the changes accordingly. They have healthy collaborations with the giants in software like IBM, INFOYSES, and TCS. They also have a cross broader collaborations with German companies which ultimately help them to get recognized in FORTUNE 500 companies. They try to focus on the development direction and methods for future development of company. Mr. Sanjay Marathe (Head, Strategic Services Unit & CTO) focuses to build a strong strategic relationship with the giants companies so that they contribute to their ultimate success.

LEADERSHIP TEAM AT ZENSAR:

Name:
Dr. Ganesh Natarajan Vivek Gupta

Designation
Vice Chairman and CEO Chief Executive, BIC and Vice Chairman - Akibia Chief Executive-MRM Head, BPO President & CEO, akibia Head, Human Resources Head, Strategic Services Unit &CTO Chief Corporate development officer Chief Financial officer

Nitin Parab Hiren Kulkarni Thomas Tucker Yogesh Patgaonkar Sanjay Marthe Ajay Bhandari S.Balasubramanium

The leadership team functions effectively and looks after the employees needs and satisfaction level. They always try to build on employees satisfaction so that they can work more effectively. They motivate the employees which help to build upon customer satisfaction.

MILESTONES OF ZENSAR:
Zensar is committed to meet customers' needs and expectations by delivering competitive IT and Business Process Outsourcing solutions. This sentiment is evident from our continuous perseverance to accredit ourselves with globally recognized industry standards and the awards we are bestowed with by various global institutions. Golden Peacock Award for CSR - 2011 Zensar Technologies has been selected as the winner of Golden Peacock Award for Corporate Social Responsibility for the year 2011 by the Awards Jury, under the Chairmanship of Justice P N Bhagwati, former Chief Justice of India and Member, UN Human Rights Commission. The Golden Peacock Awards are recognized worldwide as the hallmark of corporate excellence because of their independence, integrity, transparency and thorough and open application process. The Golden Peacock is a very prestigious and well-known award in the field of CSR in India. International Association of Outsourcing Professionals Zensar Technologies was recognized by the International Association of Outsourcing Professionals (IAOP) among the Top 100 Global Outsourcing Companies - 2008, 2009, 2010, and 2011. Zensar was also ranked in several group categories - Best 20 Leaders by Industry Focus Financial Services, Retail, Manufacturing and Industry Specific Services IAOP 2011. Named in Global Services 100 list - 2010

Zensar has been recognized as an organization that has reacted well to changing demands and markets via their career development strategies and has implemented change management initiatives at its best. Ranked among top 20 IT exporters in India by NASSCOM Zensar Technologies has been ranked among the top 20 IT Services Exporters for the year 2009-10 by the National Association of Software and Services Companies (NASSCOM) of India. Investment in People Award 2010 Zensar Technologies was awarded the Asia Responsible Entrepreneurship Awards (AREA) Investment in People Award 2010 in New Delhi on the 20th of November, 2010 by Enterprise Asia, a non-governmental organization in pursuit of entrepreneurship development across the region. Founded by entrepreneurs for entrepreneurs, the organization is supported by a panel of prominent industry and government leaders who truly believe in the mission of championing entrepreneurship in Asia. AREA recognizes and honors Asian Businesses for championing sustainable and responsible entrepreneurship. CNBC TV 18 International Trade Award-2007, 2008, 2009 In appreciation of its outstanding contribution to Indian trade CNBC-TV 18 has honored Zensar with The Exporter of the Year Award for three years continuously for wealth creation in India's international trade community. Winner of FICCI's CSR Special Jury Commendation Award Zensar has been awarded the 'Special Jury Commendation' Award by the President of India, Dr. A.P.J Abdul Kalam for the outstanding commitment and contribution

to Nation Building through CSR efforts. Employer Branding Awards 2007-2008 Zensar has been recognized as an organization that has reacted well to changing demands and markets via their career development strategies and has implemented change management initiatives at its best. Recognised by the BBB Zensar has been recognised by the BBB and has received the BBB online reliability seal. Zensar is now part of core group of businesses that support ethical business practices and integrity in the market place. Trailblazer of the Year Award for Best HR Practices-2006 In recognition of the outstanding contributions and achievements, particularly in the field of Human Resource & Development, the National HRD Network honored us with the Trailblazer of the Year Award from NHRD for Best HR Practices for 2006Zensar has also been recognized for its unique HR practices by the Madhya Pradesh government which recently conferred the Golden Edge Award for Best HR practices for 2006. Corporate Governance Business Award-2006 For its unique contribution to the society, Zensar won the Corporate Governance Business for Social Responsibility Award for 2006, which was presented by Bombay Stock Exchange in association with Times Now.

Quality Policy
"We are committed to meet customer's needs and expectations by delivering competitive services and solutions through continuous improvement of our systems" Quality Objectives:

Deliver services and solutions that meet customer requirements Significantly enhance external and internal customer satisfaction Significantly improve productivity and reduce rework

Zensar's Quality Management System has been created over a span of 15 years and is based on international frameworks and benchmarks it uses:

ISO 9001:2008: Basic system for defining our QMS and to assess QMS effectiveness

SEI CMM/CMMI: Best practices for software engineering and continuous process improvement

Total Quality Management (TQM): Used to bring about overall improvement and business excellence

Six sigma: Used as a tool for systematic analysis and process improvement

 Evaluation:
The major strategic priorities for ZENSAR TECHNOLOGIES are BUILDING ORGANIZATIONAL STRUCTURE which helps them and make them capable of integrating complex global operations. And so they are able to have a STRATEGIC ALLIANCE across the globe. Mr.Sanjay Marathe tries to develop the STRATEGIC LENCES: Strategy as design : He, for ZENSAR develops the carefully planned implementation of strategy which has to be implemented. He also focuses to manage the strategy so implemented. The milestones they have achieved are the result of such strategic design. Strategy as experience:

He tries to learn from the strategy so implemented before, evaluate the scenario and build upon the future strategy. Above this he also tries to learn from the competitors who has experienced from the implementation of so called strategy. By, learning from such experience they are able to apply the concept of SIX SIGMA and TOTAL QUALITY MANAGEMENT effectively. Strategy as an idea: This is the most important among all other lances. ZENSAR keep into centre the customer sovereignty & aspire to seek and create a new way & continuously reengineer their process & mindset s which encourages the individual creativity & improvisation in their actions.

CORPORATE GOVERNANCE AT ZENSAR:

Technology Partnerships

Zensar has a focused and comprehensive alliance management framework. For enhanced offerings in chosen geographies, technologies and domains it has entered into key alliances with organizations like Microsoft, IBM, Oracle, BEA helping Zensar constantly upgrade infrastructure and resource skills and to develop expertise on the stated platforms. Zensar has forged strategic technology partnerships with global IT leaders and has well-developed and staffed Technology Groups including IBM, Microsoft and Oracle IBM: To reap benefits thrown by the growing E-business market, we at Zensar have tied up as a Business Partner with IBM Partner World for Developers. This combines several programs with the IBM Solution Developer Program. It has enhanced our worldwide support for developing and marketing e-business solutions across IBM products and technologies. Under this agreement they receive all the latest support tools delivered to us electronically and also they have access to the general information. MICROSOFT: Zensar is a Premier Electronic Commerce Solution Provider for Microsoft in India. This is the only relationship of its kind in India. This relationship allows Zensar to have early access to the latest E-Commerce products and Microsoft's strategic direction in the E-Commerce area.

ORACLE: Zensar is a Platinum Partner (Highest level of partnership) in the Oracle Partner Network Specialized program that offers priority exposure to nearly 3.5 lakh potential customers on Oracles product pages, apart from a host of other benefits. The status is a recognition of our expertise across the breadth of Oracle products, and needs specialization in at least five areas as a pre-requisite. As a As a Platinum Partner in the OPN network, we have established our depth and breadth of expertise across key Oracle solution areas including E-Business suite, Fusion Middleware, Oracle Retail, Hyperion (Enterprise performance management), and business intelligence. Zensar has also engaged in formal strategic alliances in select geographies; like Systemsoft in Mexico, inet technologies in Switzerland and Blue Slate in the US, strengthening its presence in various territories. It has also entered into an alliance with Microland for enhanced infrastructure management offerings. Our Alliances in Europe

Zensar Europe is ramping up its operations rapidly, and partnerships with Sun, SAP and Microsoft add further fuel to the fascinating growth. Their partnerships with these leaders in the software products category will enhance our solutions, which use these technologies. Here are the details of the alliances. Zensar UK has now become a member of SUN partner advantage programmers. This will allow us to tie up with Sun to access leading-edge technology, and to develop products and services on Sun platform, quickly and effectively. As a part of this programme, we will also receive privileged support from Sun. Zensar UK has entered into SAP's ChannelEdge partner program there by gaining access to various privileges that SAP offers to its partners. The program help

Zensar succeed in the expanding global small and midsize enterprise (SME) marketplace. This will also help us ramp up our offerings in SAP Retail space. Zensar UK has successfully become a Microsoft partner in UK. This will provide Zensar with Microsoft resources that can be utilized to optimize performance for Zensar's customers using Microsoft technologies. This will also give Zensar access to latest tools and technologies that Microsoft develops.

OnOffshoreSoft GmbH (Germany)

Their partners, OnOffshoreSoft GmbH, support the processing of IT projects from planning to fulfillment. Equipped with extremely strong technical, project and program management skills plus their strong customer orientation, they provide us with culturally relevant and seamless front-end support for projects in Germany. Zensar and OnOffshoreSoft have a strategic relationship for executing business application projects in Germany. Zensar provides the necessary technical and project related service delivery strength, while OnOffshoreSoft provides onsite communication and expectations management from our German customers.

PROMATIS software GmbH (Germany)

A leading Oracle E-business consulting and implementation company. PROMATIS offers its customers demand-driven consulting and training, software products and turnkey solutions. They are experts at Consulting-, training- and development services as well as add-on-products and turnkey solutions on the Oracle platform. Their expertise reaches from Database over the Fusion Middleware up to Oracle Beehive, Business Intelligence and E-Business Suite.

Zensar and Promatis can take up any Oracle Apps and related projects for companies in Germany.

STRATEGY FROM SOCIAL RESPONSIBILITY POINT OF VIEW:

Zensar provides an environment that is uncluttered with hierarchy and acknowledges each individual's uniqueness by rewarding achievement and entrepreneurship. The architecture, campus, processes and practices in Zensar is a true reflection of our commitment to the values of transparency, trust and respect. The Zen principal of ecologically sustainable designs are thus reflected everywhere. Green Building

As part of design process of building our campus, we have taken care & implemented various energy and water conservation techniques such as

Installation of air cooled intelligent HVAC system which results into low energy consumption and no water consumption.

Double walled construction for AC halls for excellent thermal insulation and reduction of load on air conditioning.

Installation of weight sensitive elevators which translate into energy saving in case of operations below rated capacity.

CFL light fittings for low power consumption. Use of motion sensors for energy savings. Maximum utilization of natural light. State of art BMS for real time monitoring of energy consumption. Installation of drip irrigation for water conservation. Installation of sensors for urinals for low water consumption.

Waste water recycling for flushing and garden usage. Roof top rain water as well as storm water has been used for ground water recharge.

Use of paver blocks for all internal roads & parking spaces, which help in storm water seepage into the ground.

Use of recycled material where ever possible e.g. particle board furniture for work stations & storages.

Least ground coverage and maximum utilization of open areas for tree plantation, shrubs and lawns which has resulted in erosion and sedimentation control.

Use of canteen waste & garden waste for vermin composting and use as fertilizer for landscaped areas.

Use of environment friendly gas (Inergen) for fire suppression system in data centre.

Green Initiatives Running of ACs only during office Hrs from 8:30 AM to 6:30 PM. Switching off ACs for 30 min during lunch Hrs. Common Temperature Settings 240C for all halls also depending on time zone & ambient temperature.

Switching off all spot lights. Fixing lighting sensor for halls, parking and fans in ceiling canteen instead of ACs.

Switching OFF Water coolers, tea m/c after office hours and during weekends.

The engineers from electricity board have also appreciated the effort taken towards power conservation by Zensar and they have confirmed that there is less power demand received from Zensar. This has helped us achieve savings of approx 1, 45, 090 units of power for all location.

ETHICS AND CSR AS A PART OF STRATEGY FOR ZENSAR:

An essential component of our corporate social responsibility is to care for the community. We endeavor to make a positive contribution to the underprivileged communities by supporting a wide range of socio-economic, educational and health initiatives. Many of the community projects and programs are driven by active participation from our employees. Our commitment to address important societal needs extends throughout our philanthropic outreach programs driven by the Zensar Foundation. Established for the purpose of improving, guiding and inspiring the lives of the underprivileged, the Foundation facilitates programs and gives direct assistance and resources to individuals, families and other charitable organizations. Nurturing experiences and personal opportunities are also provided for those in the community who have little or no access to any assistance. The Zensar Foundation has taken up several initiatives to improve living conditions of the underprivileged and make a positive difference in their lives. The Foundation has adopted Ambedkar Nagar, a small community near the Zensar Campus for sustained community development programs. Health and education have been identified as the primary objectives in the community development process. The foundation works relentlessly to ensure improvement of general health and spread of non-formal education among all members in the community. A number of focused initiatives have been implemented to bring about general health awareness and improve the level of education.

HEALTH

other initiatives

CSR FOR ZENSAR

ENVIRONMENTAL INITIATIVES

SOCIO ECONOMIC INITIATIVE

Here, other initiatives includes:

Sustainable Educational Projects. Blood donation camps at campus. Aids charity run.

Evalution:
ZENSAR also tries to put the strategy into action through the way of performance evolution by fulfilling the social responsibilities and achieving the ethical standards. They follow the CSR and help the society in the best possible way.

SWOT analysis of ZENSAR:

Strength:
Alliance with software giants. Strong man power. Effective functioning of HR trough good leadership team. Easy adoptability of changes. Good repo with customers and employees. Listed with fortune 500 companies.

Weaknesses:
The hierarchical level of organization is not properly defined. Employee turnover is high because of employees thirst to work for software giants.

Opportunities:
Develop and try to become the MNCs. Optimum utilization of resources to excel in cross border.

Threats:
New rival.(Small Firm providing cheap services) Existing giants (their manpower and financial strength)

Conclusion:
ZENSAR has a very good leadership team which works effectively to achieve the targets. It has a very good collaboration within the country and cross broader, which helps them to build upon their strategies.the alliance with giants has helped them to get listed in the fortune 500 companies. ZENSAR is one of the upcoming company in this technological era and has a very good future ahead.