National College Of Business Administration And Economics

Course: Small Business Management

Report Project on:

CANDELA

Presented to: Sir Sikandar Aziz

CANDELA
Basic Information of the company:

This is purely a small business, which includes a workforce of 45-50 employees. Its basic information includes First time in Pakistan introduced to be in form of E-Business New concept of making & selling through internet Customized candles to the target customers of their own choice

Industrial Sector
This business is related to the art and craft sector. In which the products are made for the decor purpose.

Name
The name of the candle shop is CANDELA

Address
The main branch and outlet of candela is

a shop in y-block market , defence

But it is also available in HKB Pace Pot Pourri Decent Departmental Store

Al- Fateh

 Hallmarks outlet Whereas the warehouse is on Raiwind road in commercial area near Archies cafe.

Contact Information:
As it is stated above that its main outlet is in yblock but it is also available in other stores. It has its website from where candles can be purchased online www.candela-artificial-lights .com

Senior Management

3 Partners. All are currently doing MBA (as its there side business) Started with 3 qualified and experienced employees

OBJECTIVES
Provide quality candles to the potential customers Satisfy customers needs according to the occasions Capture the candle market Fill the imaginary world with colors

MISSION STATEMENT

To be the market leader in providing innovative & quality candles through close customer contact and excellent relationship

VISION STATEMENT Let there be LIGHT

ORGANIZATIONAL STRUCTURE
The company is organized into four main functional areas: Manufacturing work) Sales And Marketing Finance & Administration Communication (Manager) (1 Customer Consultant HR) (20-40 people; mainly depends on

The Company has a decentralized structure:

Partner A Sales managing director

Partner B Marketing managing director

Partner C Finance and administrati on director

Othe r Work force

Different Functional areas and workforce:

Areas 2006 2007

Production or manufacturing area (20-40)

5000 Rs per laborer 6000

Sales and Marketing (2) Customer Consultant (1) Communication( 1) Total People Total Payroll

20,000 per sales and marketing employee

25000

10,000 15,000 45-50 people 50,000

15000 20,000

66000

PRODUCT DESCRIPTION
Wedding candles Floating candles Gel candles X-Max candles Scented candles Birthday candles

Also providing candles with logos for businesses & clubs Restaurants Corporate events

Country clubs

MARKETING STRATEGY
Our marketing strategy is

Dont bring the Product to the People Bring the People to the Product
Providing high quality candles to the customers. Targeting upper-end income as the end customers. Leasing a space for the retail store at the y-block, Defence. Making of some sample catalog for the customers to reach.

Operational system:
The operational system of this small business is very simple. The working hours of the main outlet i.e in y-block are maximum 10-12 hours i.e. the working hour of the workers in the shops and outlet. Whereas in the warehouse where the manufacturing and making of the candles takes place, the working hours is 24 hours sometimes and is dependent on the work and orders from the market and demand of candles. If there are extensive orders from the market then the workers have to work at night also. For example during the wedding and event seasons i.e. mainly in winters and during Christmas and Valentines Day, there is more demand of the new variety of candles and people buy them to bring colours in these events.

Reporting system:

As this is a small business, reporting system is very simple and the senior management itself monitors the work and takes interest in it. The members of the business discuss and make decisions themselves. There is no such need of the reporting system that is because of no extensive document work. Whereas the reporting system is direct to any of the senior management because there is no such strict atmosphere.

Conclusion:
General impression of the business is not very impressive, but somehow the idea n strategies and mainly the product itself are very unique. The best part is that they are selling online and introducing innovative and new ideas to express ones feeling on events like birthdays, Valentines Day and giving a new sense of decoration by candles.

General impression

They should expand their business, as they are already doing this. They are improving there quality and making it better. They are planning to open new outlets in Gulberg and Model Town. And are expanding their workforce to make the work perfect.

Future Prospects

As stated above they should expand the business and open more outlets, or they should hire a sales girl in other stores like Pace, Al-Fateh, hallmarks etc to make people aware of this new and impressive product. They should also improve the web facilities of the website so that the people can easily approach and buy the candles online. The senior management should also try to improve the quality and packaging and make it more attractive so that the people should feel more attracted towards this new and innovative product. They should also hire an educated professional who is capable of designing the candles and introduce rather more art material in front of the public. They can also hire sales girl who can make people aware of the new use of candles i.e. they can present candles someone on any occasion like birthdays etc.

Suggestions for Improvement