Readymade garment industry of Pakistan is passing through the hardest period ever faced.

The main reason of the situation is the Global economic crunch and internal issues of Pakistan. Due to the energy crisis and increased fluctuation of yarn prices, as these are the basic drivers of industry, increased the cost of production. Moreover, currency devaluation also a resulted in the high cost of import of the raw material. Furthermore, inflation rate which went upto 25% and monetary policies for the readymade garment industry also resulted in the high cost of doing business. War on terrorism is a major problem being faced by the industry and international buyers are reluctant to travel to Pakistan. Instead they prefer to meet the manufacturers in Middle East and which is not possible for SME sector of Pakistan. To compete with the neighboring countries i.e. China, India, Bangladesh and Srilanka, level playing field has not been established by the government of Pakistan. As cost of doing business is increasing day by day, Pakistan has started losing its market share and competitor countries are gaining the same. Due to thisPakistan has declined the export of textile and clothing by -10.22% in 2008-09. Duty drawback has been decreased from 6% to 3% and which is a little sign of relief for the manufacturers but to get the claim of duty drawback is also a challenge for the industry. To save the garment industry which is the back bone of the economy as is labor intensive and foreign exchange earner, favorable policies should be implemented for the smooth supply of energy, control on the cotton and yarn prices, increased in the duty drawback percentage along the implementation ofs uggestions as mentioned above. In terms of Bangladesh Such policies provided the opportunity for conducting the garment business in a favourable atmosphere. Back-to-back letters of credit helped the RMG manufacturers to deal with the problems associated with the availability of credit; the duty drawback system provided the option of getting back the money paid as import duty on the importation of raw material; the bonded warehouse facility provided the chance to import raw materials on free of duty payment; and the cash incentive system enabled the garment manufacturers to get some financial support. Garment manufacturers are eligible to enjoy such facilities subject to certain conditions. If we go through India. Strength are Post 2005, removal of quota restrictions to give a major boost.Export target in textile at USD 50 Billion by 2010.Low per capita consumption in India (2.8 vs. Global average of 6.8).Cost competitiveness. Weakness are Fragmented IndustryEffect of Historical Government

Policies,Technological Obsolescence. Opportunities are to Investing in Trend Forecasting to enable the growth of industry,Increased use of CAD to develop designing capabilities ,Indian companies need to focus on Product Development,and they got Threats like Competition in Domestic Market,Need to improve the Working Conditions of the people who are involved in this profession,Need to revamp Consumer Consciousness,Tackle Chinese Aggression over the International Market,They should go for Setting up Textile Industries oriented SEZs,Starting up new courses like Textile Manufacturing and Textile Technology at ITIs and Engineering Institutes,Liberalized labour laws, tax and other benefits of a Special Economic Zone need to be implemented,Access to high quality and cost-effective manpower, Excellent connectivity by road, rail air and ports,Single-window clearance In terms of Merchandiser. Apparel merchandiser is the backbone of the textile industry. Many can produce the things but there are few who can merchandise them properly. The art of presentation, the way of communication, the knowledge of the products and a quick and on the spot decision making is the key to success to the apparel merchandisers. Making TNAS appropriate costing, budgeting, order monitoring techniques, technical knowledge and skills about apparel business, product research and development and data gathering and presentation are the major area of expertise for the merchandisers. Apparel merchandiser is the backbone of the textile industry. Many can produce the things but there are few who can merchandise them properly. The art of presentation, the way of communication, the knowledge of the products and a quick and on the spot decision making is the key to success to the apparel merchandisers. Making TNAS appropriate costing, budgeting, order monitoring techniques, technical knowledge and skills about apparel business, product research and development and data gathering and presentation are the major area of expertise for the merchandisers.