1) Analyze the likely causes of the resentment over the employee manual and uniforms by considering the impact

of the sender, message, decoding, feedback, context, and probable sources of noise. Describe how the problems you identified could have been minimized by different communication strategies The new employees barely knew Bruce and Carol, and, as a result, there was less give and take of ideas between the owners and workers Bruce was a baker, and he was also the a) Sender Mikelson had sent a memo b) Message As Mikelson sent only a Memo, it is possible that the employees wanted personal attention, and wanted to be involved in the discussion before making any decision. c) Decoding: Old Time Employees did not take this information in the right spirit and misinterpreted the message d) Feedback: They were not used to taking orders from bureaucrats. e) Context /Situation: Non existence of a personal interaction between the employees. Forms of verbal cues must be used. The problems faced could be minimized only through: Effective communication between all the workers of the bakery. They must have a face to face meeting or discussion, instead of Mikelson making all decisions on his own.

equal chance of voicing their opinions, make the new employees feel part of the team/group/ decision making activities

More interaction amongst the management and employees.

2) Identify the changes in communication channels between employees and management as Sundown has grown. What channels can be used to make communication about changes in the business most productive? a) Initially, since the bakery was a small organization, the message was passed on to people with an element of personal touch, but as the Bakery grew in their operations, the same element was lost, and there was less of a individual one to one interaction, and more of electronic communication. People felt wanted in the organization. There were various cultures involved in the company, and therefore changes could and so differences could exist due to the same reason. The company had appointed people from 7 different countries, thus there could be clashes in each ones ideals and values. b) The only suggestions to improve or change the communication channels to be more productive and effective, are to change the channels of communication, from paper based memos to more electronic

communication channels like e-mails, tele and video conferencing. The

other option is to start the usage of mixed communication channels, such as a mixture of both the electronic communication and face to face interaction. That is discuss with employees in a meeting, as well as send an e- mail, which would definitely help the organization in getting the ideas of people and on the other hand, also keep a record and track of all conversations that take place between the employees and the top management.