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SBI Life Insurance extends its products range Launches Low Premium Traditional Plan, Child ULIP and HNI-targeted ULIP

Mumbai, December 11, 2010 - Beefing up its existing product range further, SBI Life has launched a series of products that include low premium traditional plan Saral Life, Child ULIP Smart Scholar and HNI-targeted Smart Elite. Addressing the needs of multiple customer segments, product range is designed keeping in mind life stage needs and varied risk profiles. Mr. M. N Rao, MD & CEO, SBI Life Insurance said The new range further enables to serve customers from diverse profiles along the dimensions of income, life stage needs and risk. In line with our need-based approach, we will continue to intensify our range of offerings so as to allow our customers to opt for solutions that best meet their needs. Catering to the savings and protection needs of mid-income segment, Saral Life a traditional endowment plan is available at an affordable yearly premium starting from around Rs. 4,000. Facilitating quick issuance of the policy, the product is exempted from medical-examination. Customer can opt to pay premiums yearly, half yearly, quarterly or monthly mode. A flexible Child Insurance ULIP, Smart Scholar allows to provide for childs future needs like higher education, marriage and financial security. Customers can choose from a range of nine funds available, including an attractive option of innovative P/E Managed fund. Guaranteed loyalty additions during every third year is one of the most unique features of the product. The in-built feature of the Premium Waiver Benefit, ensures the premium continue to be paid by the company incase of an unfortunate event met by the premium payor, parent. Convenient Partial withdrawals to meet unplanned expenses, Switching options, Premium redirection and Accident Benefit are the other key features of this plan. Catering to the investment and life insurance needs of HNI segment, Smart Elite offers policyholders the flexibility of pay single premium or premiums for limited terms, however, allowing them to stay invested and protected for a long term. Excellent allocation charge, zero premium allocation charge from 6th policy year onwards enhancing the fund value, benefit of Accidental Death and Accidental Total and Permanent Disability riders are other attractive features

of the plan. Premium redirection, Partial Withdrawals and Switching option are the other key features of this plan. In line with its strategy of offering simple and differentiated products offering, earlier in th e month of September, the company launched a series of ULIPs, in compliant with IRDA guidelines, namely Saral MahaAnand no medical ULIP, Smart Performer - NAV Guarantee ULIP and Unit Plus Super flexible ULIP. Further, during the same period, SBI Life introduced two pure protection plans, Saral Shield and Smart Shield. In the latest Outlook Money, Best ULIPS 2010 report, SBI Lifes equity fund, available in Smart Performer and Unit Plus Super, was ranked highest performing fund in the since inception category, SBI Life, with the latest additions, has now a complete bouquet of products, catering to all customer segments.

SBI Life Insurance is a joint venture between State Bank of India and BNP Paribas Cardif. SBI owns 74% of the total capital and BNP Paribas Cardif the remaining 26%. SBI Life Insurance has an authorized capital of Rs. 2,000 crores and a paid up capital of Rs 1,000 crores.

Along with its 5 Associate Banks, State Bank Group has the unrivalled strength of over 18,000 branches across the country, arguably the largest in the world.

BNP Paribas Cardif is the life and property & casualty insurance arm of BNP Paribas, one of the strongest banks in the world. BNP Paribas Group, having presence in more than 80 countries ranks highly in Retail Banking, Investment Solutions and Corporate & Investment Banking. BNP Paribas Cardif is one of the world leaders in creditor insurance and its life and non-life insurance units have received an AA rating from Standard & Poors.

Vision :

"To be the most trusted and preferred life insurance provider "

Mission :

"To emerge as the leading company offering a comprehensive range of life insurance and pension products at competitive prices, ensuring high standards of customer satisfaction and world class operating efficiency, and become a model life insurance company in India in the post liberalization period".

Values :

Trustworthiness Ambition Innovation Dynamism Excellence

SBI Life has a unique multi-distribution model encompassing vibrant Bancassurance, Retail Agency, Institutional Alliance and Corporate Solutions distribution channels.

SBI Life extensively leverages the State Bank Group relationship as a platform for cross-selling insurance products along with its numerous banking product packages such as housing loans and personal loans. SBIs access to over 100 million accounts across the country provides a vibrant base for insurance penetration across every region and economic strata in the country, thus ensuring true financial inclusion. Agency Channel, comprising of the most productive force of over 80,000 Insurance Advisors, offers door to door insurance solutions to customers.

Financial Year 10-11: SBI Life won the coveted Bloomberg UTV Financial Leadership Award 2011 - "Life Insurer of the year". Won the most coveted NDTV Profit Business Leadership Award 2010.

 Globally topped the prestigious Million Dollar Round Table (MDRT) 2010 for having the maximum number of MDRT members. Awarded the Gold Shield by Institute of Chartered Accountants of India (ICAI) for Excellence in Financial Reporting. Won the ICS Quality Champion Award 2010 for Continual Quality Improvement. Adjudged Best Life Insurer 2010 - Runner Up by Outlook Money. Launched an innovative customer care initiative - SMS SOLVE for prompt Grievance Redressal. Appraised at Maturity level 3 of Capability Maturity Model Integration (CMMI) Version 1.2 for its ISG Division. ICRA reaffirmed iAAA rating to SBI Life, indicating highest claims paying ability and meeting policyholders obligations. CRISIL, countrys leading rating agency, reaffirmed its highest financial rating AAA/Stable to SBI Life.

Financial Year 09-10:

Reported a robust Net Profit of Rs.276 Crores. Crossed Rs.10,000 Crores in Gross Written Premium (GWP). Ranked No.1, in New Business Premium, amongst private life insurance companies. Assets Under Management (AUM) grew by 96% to Rs.28, 551 Crores.

 Globally topped the prestigious MDRT 2009 for having Maximum number of MDRT Members. ICRA reaffirmed iAAA rating to SBI Life indicating highest claims paying ability. Awarded ISO Certification (ISO/IEC 27001:2005) for Information Security Management System (ISMS). Retained ISO 9001:2000 certificate for superior claim settlement process.

Financial Year 08-09:

Ranked among global top three in terms of number of Million Dollar Round Table (MDRT) members. Bagged the coveted personal finance award-Outlook Money NDTV Profit "Best Life Insurer 2008". CRISIL, countrys leading rating agency, reaffirmed its highest financial rating AAA/Stable to SBI Life. In 2007, SBI Life became the first life insurer in India to receive this rating from CRISIL. ICRA assigned iAAA rating indicating highest claims paying ability to SBI Life Insurance. Retained ISO 9001:2000 certificate for superior claim settlement process.

Financial Year 07-08:

 Ranked amongst global top five life insurance companies in the number of MDRT members. Rated as the The Most Trusted Private Life Insurer according to a survey conducted by Brand Equity in association with AC Nielsen ORG-MARG and the Economic Times Intelligence Bureau. Received the highest financial rating AAA from CRISIL. Forayed into micro insurance with the launch of Grameen Shakti in Bhubaneshwar, Orissa for the economically underprivileged sections of society. Received ISO 9001: 2000 certification for superior claim settlement process. Received CMMI Level 3 certification for IT processes and software development capabilities.

Financial Year 06-07:

Second consecutive year of Profitability More than 6.40 Million lives covered

Financial Year 05-06:

Reported a robust net profit of Rs. 2.02 Cr

SBI LIFE LEADS GLOBALLY AT MILLION DOLLAR ROUND TABLE (MDRT) 2011

Mumbai, September 28, 2011 - SBI Life Insurance, the leading private life insurer, retains the unique distinction of being the only Life Insurer from India, topping the prestigious Million Dollar Round Table (MDRT) 2011 across the globe. For the third consecutive year, SBI Life has reached the pinnacle of the international coveted league by having 2,661 MDRT members in 2011. Amongst these, 200 have achieved Court of Table (COT) and 30 Top of Table (TOT) membership status. SBI Life has been consistently featuring amongst the top five insurers, worldwide, since last five years. Globally, the company ranked 5th in 2007, 3rd in 2008, 1st in 2009, 2010 and 2011.

Reputation, standard of sales excellence and high ethical standards are some of the key values that are associated with the MDRT brand. The MDRT membership is an exclusive honor that is achieved by less than 1 percent of the world's life insurance and financial services advisors. Life Insurance professionals aspire to attain the privilege of being an MDRT member.

Mr. M. N. Rao, MD & CEO, SBI Life, said, "Across the globe, both, Agent and Insurance Facilitator at bank, continue to be a reliable source of personal financial advise. Our accomplishment on a global platform testifies the professional approach followed by our distributors. We will continue to focus on equipping them with relevant support to enable advisory-based delivery of life insurance solutions to our customers."

Rank

Company Name

Country

2010 Members

1 2 3 4 5 13 21 31 33

SBI Life Insurance New York Life Samsung Life Insurance LIC Of India Northwestern Mutual HDFC Standard Life ICICI Prudential Life TATA AIG Life Max New York Life

India USA Rep of Korea India USA India India India India

2,661 2,067 2,052 1,993 1,260 489 341 207 203

Mr. Rajiv Gupta, Executive Director, Marketing, SBI Life added "This accomplishment resonates our commitment towards creating quality advisors who can be looked upon as world-class benchmarks. Providing need based solutions, professional advice and unmatched service will remain the focal delivery points for our Advisors ".

An opportunity to represent one of the most trusted brands in the country, superior training program and attractive reward and recognition programmes are some of benefits availed by SBI Life Insurance Advisors.

Mr. Anand Pejawar, Executive Director, Marketing, SBI Life added "In addition to highly productive Retail Agency Channel, our integrated bancassurance approach continues to create value for Bank customers and Facilitators of our products. The bank employee, involved in the sale of the insurance products, has rapidly evolved to deliver holistic banking and insurance solutions to their customers making the bank truly a super market for all financial requirements".

During the first financial quarter ending June 2011, SBI Life recorded a profit of Rs. 144 Crores, registering an impressive profit growth of 27% over the corresponding period last year. The total premium of the company grew by 13 % to Rs. 1935 Crores during the period. The new business premium collected, during the period, stood at Rs. 892 Crores. Further, the Assets under Management grew by 33%, over the corresponding period last year, to Rs. 40,070 Crore as on 30th June 2011. The company continues to have the lowest expense to GWP (Gross Written Premium) ratio in industry of 10.14%.

Uniquely, despite tough external conditions, SBI Life continues to expand its presence. During the current financial year, the company has introduced 81 branches and recruited 1657 employees.

SBI Life ranks number one amongst private players, as per the latest IRDA report, July 2011. The company has a market share of 21.6% among private life insurers and a total market share of 6%.

About MDRT: MDRT is an association of the world's best life insurance sales (advisors) professionals. Founded in 1927, MDRT is an international, independent association of nearly 36,000 of the world's leading life insurance and financial services professionals from 76 nations and territories, representing over 450 companies. MDRT members are recognized as skillful professionals who are considered to be among the best in the industry, perform outstanding client service, and have achieved the highest standard of sales excellence in the life insurance and financial services business. SBI Life introduces Health Insurance Plan Hospital Cash

Highly convenient and affordable

Available on online platform too

Mumbai, September 5, 2011: SBI Life Insurance, Indias largest new generation life insurer, has launched a health insurance plan Hospital Cash. The plan guards the erosion of policyholders accumulated savings, incase of medical emergency, by way of providing fixed daily allowance to the insured for every day of hospitalisation irrespective of the hospital bill amount. Expenses incurred before, during and after discharge are covered through this allowance. Hospital Cash is available on online platform in addition to the companys extensive multi-distribution network. M. N. Rao, MD & CEO, SBI Life said "Providing holistic, health and wealth protection, solutions to all customer segments, our foray into health insurance is also aimed at addressing the issues of rising health care costs and acute under penetration of health insurance in India. As a consequence of accelerated usage of internet, in the recent years, the availability of health product on online platform will offer our customers added convenience and choice supplementing our existing robust multi-distribution network". Hospital Cashs Daily Hospitalisation Cash Benefit (DHCB) provides policyholder hassle free advantage of receiving 100% fixed payout from first day of hospitalization without any deductible. Further, incase the insured is admitted into an ICU, the amount receivable to the policyholder is twice that of DHCB. Additional fixed lump sum of Rs. 10,000 is payable to policyholders covering two or more family members under the plan. Bonus upto 40% of enhanced Sum Assured without increase in premium, discount of 2.5% on premium on renewal of policy, family rebates upto 10% and premium guarantee for three years are additional features of the plan. Customer can opt to buy the Hospital Cash conveniently on www.sbilife.co.in through five easy steps by making the payment through internet banking account or credit card. The plan can be bought completely online as no physical documentation is required. In addition to the online platform, the plan will be available through SBI Lifes 80,000 Insurance Advisors, more than 18,000 State Bank branches and Corporate Agents. The plan is available for a fixed policy term of three years and flexibility of premium payment options including yearly, halfyearly and quarterly mode of frequency. The coverage can be renewed till 75 years of age at Maturity. SBI Life ranks number one amongst private players, as per the latest IRDA report, July 2011. The company has a market share of 21.6% among private life insurers and a total market

share of 6%. SBI LIFE POSTS NET PROFIT OF Rs. 366 Crores Posts impressive all-round performance: v Increase in net profit by 33% v Grows total premium collection by 28% v Maintains lowest expense to GWP ratio of 5.8%. v Bags numerous prestigious awards as "best life insurer" Mumbai, April 27, 2011: Balancing profitability and growth, despite tough external conditions, SBI Life Insurance has posted a record profit of Rs. 366 Crores, increasing by 33% and collected total premium of Rs. 12,912 Crores, growing by 28% over the last financial year 2009 - 10. The new business premium collection stood at Rs. 7,572 Crores, an increase of 7% over last financial year 2009 - 10. This has been supplemented with a whopping growth in renewal premium collection of 74%, to Rs 5,340 Crores in FY 2010 - 11 from Rs. 3,063 Crore in FY 2009 - 10. The persistency level, as per the standard 13-month industry measure, has increased by 11 % points to 69 %, in FY 2010 11, from 58%, in FY 2009 - 10. The Asset Under Management jumped by 40 % to Rs 40, 163 Crores from Rs. 28, 703 Crores as on 31st March, 2010. Reflecting superior efficiency in business operations, the company maintains the lowest "expense to GWP (Gross Written Premium)" ratio in industry of 5.8%. During the financial year 2010 - 11, the company uniquely expanded by adding 135 new branches and increasing number of employees by 1313. Highlights of FY 10 11 Commenting on the performance, Mr. M N Rao, MD & CEO, SBI Life Insurance said "Our rapid adaptation to the new external environment while maintaining emphasis on customer centricity and operational excellence, has resulted in profitable (40%) growth. We remain committed to catering to the life insurance needs of Indian population encompassing all socio-economic and geographical segments." 23% of total lives covered by SBI Life are from rural segment which testifies the companys approach towards life insurance inclusion. Additionally, 70,000 lives covered by the company are from the underprivileged social sector. Consequently, the company has exceeded the minimum social and rural regulatory norms. Gross Written Premium : Rs 12,912 Cr (28 %) New Business Premium : Rs 7,572 Cr (7 %) Asset Under Management ( Y-o-Y): Rs 40,163 Cr

All key distribution channels namely, Bancassurance, Agency and Corporate Solutions have demonstrated profitable business growth during the period. The Agency Channel provided a significant thrust to the overall business by contributing 42% of total premium as a result of superior productivity levels of Insurance Advisors. Bancassurance witnessed a remarkable growth of 44% and contributed to over 37% cent of the total premium and Group Corporate contributed to 18% of total premium. During the second half of the financial year, the company introduced a series of "Simple and Smart" products including new IRDA guidelines compliant ULIPs, Pure Protection and Traditional products. The rapidly launched eight new ULIPs cater to the insurance and long-term investment needs of the varied customer segments. These include HNI-targeted Smart Elite, NAV-Guaranteed Smart Performer, No Medicals ULIP Saral Maha Anand, Flexible ULIP Unit Plus Super, Child Plan Smart Scholar, pre-determined NAV ULIP Smart Wealth Assure, Pension ULIP Smart Pension and ULIP with Automatic Asset Allocation Smart Horizon. Innovatively-featured, non-ULIPs rolled out during the financial year were No-Medicals, pure protection plan Saral Shield, HNI targeted, pure protection plan Smart Shield and No Medicals, traditional savings plan Saral Life. During FY 2010 - 11, one of the highlights towards achieving customer service excellence has been the national launch of customer care initiative SMS SOLVE". A first-of-its kind in the life insurance industry, the service allows customers to have their grievances resolved in a simpler, paperless and faster manner. An innovative SMS-based service, SMS SOLVE provides customers the ease of accessing SBI Life 24 X 7. Customers are able to register their grievances about SBI Lifes service by merely sending SMS SOLVE to 56161. Continuing with its winning streak of bagging numerous recognitions and awards, the company was declared "Life Insurer of the year" by Bloomberg UTV Financial Awards, 2011. Being adjudged the best, SBI Lifes annual report has won Gold Shield from Institute of Charted Accountants of India (ICAI) for excellence in Financial Reporting. Also, International Certification Services (ICS) has awarded SBI Life "ICS Quality Champion Award - 2010" for continual improvement in the Quality Process. NDTV Profit Business Leadership award and Best Life Insurer 2010, Runner Up, award by Outlook Money are the other key media recognitions that have been conferred to SBI Life. Retaining the ISO 9001:2000 Certification for superior claim process, globally topping the prestigious international MDRT Table and reaffirmation of CRISIL "AAA/Stable" rating are other key distinctions achieved by the company during FY 2010 - 11. As per the latest IRDA report, as of March 2011, the company has market share of 19.22% among private life insurers and a total market share of 6.02%.

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