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Analysis IBMs Private Cloud Approach Cloudburst (short)

Andre Wu Senior Director Global Cloud Strategy December 2010
2010 Cisco | EMC | VMware. All rights reserved.

Confidential
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At a high level IBM is taking a 3 pronged approach to Cloud solu&ons with clients..

1) IBM will oer as-a-Service Cloud oerings for a variety of solu&on areas targe&ng massive mul&-tenant and on/o-premise single client market segments 2) IBM will oer clients the hardware & soRware components to build their own cloud highligh&ng the fact that these components are the ones leveraged in their public oerings and IBMs internal private cloud 3) IBM will oer clients the services to implement these cloud components or to operate and/or outsource the management of these cloud environments/ infrastructure

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IBMs focus is on Smart Business offerings across a wide spectrum of solution areas
Analytics Collaboration
IBM LotusLive IBM LotusLive iNotes

Development and test

IBM Smart Business Development and Test on the IBM Cloud (BETA)

Desktop and devices

IBM Smart Business on the IBM Desktop Cloud IBM Smart Business End User Support IBM Service Assist IBM Smart Business Desktop Cloud

Infrastructure Compute / security

IBM Computing on Demand Smart Business Security Services

Infrastructure Storage
IBM Information Protection Services

Business services
BPM BlueWorks (design tools) Smart business expense reporting on the IBM cloud

Services offered via a public cloud infrastructure

Private cloud services

IBM Smart Analytics Cloud

IBM Smart Business Test Cloud

IBM Smart Business Storage Cloud IBM Information Protection Services

Private Cloud Systems

IBM Smart Analytics System

IBM CloudBurst platform

IBM Information Archive

Smart business for small or midsize business (backed by the IBM cloud)

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Content

IBMs Private Cloud Approach

Cloud Reference Architecture Tivoli Service Automa&on Manager / IBM Service Delivery Manager Cloudburst HW Proposal/Pricing Approach

Conclusion IBMs Strengths & Weaknesses

VCE/Vblock Dieren&ators

Appendix How will IBM message against VCE

etc

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IBMs Private Cloud Approach

IBMs wedge into private clouds is primarily a soRware driven strategy.

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IBM will lead with their Common Cloud Management Platform (CCMP) Reference Architecture

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IBM offers a building block approach to Private Clouds:

TSAM offers the UI portal, catalog, etc to provision/de-provision ISDM extends TSAM to become a cloud sw appliance Cloudburst is an integrated SW & HW stack cloud in a box

IBM Provides Multiple Entry Points to Deploy a Cloud Based Service

Automates resource deployment in response to user-driven service requests

IBM Tivoli Service Automation

A la carte software solution for maximum flexibility

IBM Service Delivery Manager

Pre-configured and optimized for virtual environments and cloud deployments

IBM CloudBurst
Integrated hardware, software and services optimized for clouds

Self-service user interface for improved responsiveness and efficiency to service requests. Automates IT resource deployment to maximize efficiency and address fluctuating business requirements Installs on existing hardware to leverage available resources and previous investment Solution can provision images on both IBM & non-IBM platforms/servers Provides complete configuration self build for maximum flexibility Contains functionality in i) Performance monitoring to assure service quality; ii) Usage & accounting for tracking and chargeback Pre-integrated solution delivered as virtual images for faster installation and rapid time to value Self-contained solution (managed from and to environment) to accelerate cloud deployments Pre-integrated solution bundled with HW, SW, storage, network and QuickStart services for 7 fastest time to value

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IBM Tivoli s Integrated Service Management Approach

Tivoli Asset Management for IT 7.2 (TADD) 7/09 Tivoli Application Dependency Discovery Manager 7.1 12/07
License Management

An Integrated set of solutions represent the full management of data, processes, tooling and people

Common Data Model

The core solutions share a common data subsystem for simple data sharing

Service Automation

CCMDB

Integrated Solution

Tivoli Service Automation Manager 7.1 11/08

IBM Cloudburst 6/09

Stora ge

Application Discovery
Tivoli process automation engine Common Data Model

Cloudburst

Network

Processes that Work Together

The core solutions share a process workflow automation engine

No Rip and Replace

Leverage existing investments in IBM and 3rd party IT management tools

Tivoli Service Request Manager 7.1 5/08

Service Request Manager

Provisioning

Change Management IT and Non-IT Asset Management

Tivoli Provisioning Manager 7.1 12/08

Lower Cost of Ownership

Lower infrastructure and training costs, simple upgrade model

Tivoli Asset Management for IT 7.1 5/08

Tivoli Change & Configuration Management Database 7.1 12/07

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IBM CloudBurst at a glance

Ethernet switches Configuration & Installation Services
- HW install/Config profiles/resources/catalog
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Brocade, Cisco, Qlogic, BladeNetworks

Management module Storage and controllers

DS3400 & EXP3000 SAN Volume Controller
(optional)

Blade Centers
HS22 blades

Tivoli Svc Automation Mgr IBM Svc Delivery Mgr

- TPM/TSRM/TRPM/ Maximo/CCMDB/TPAE - TUAM/TSA/ITM

Vmware ESX IBM System Dir, etc.

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CloudBurst 2.1 Hardware Configuration Options

All Hardware Configurations include PDUs, Keyboard & Monitor, Cables, SFPs
Small Around $300K US List*
One 42U Rack One BladeCenter Chassis One 3550M3 Mgmt Server Four HS22V Blades 1 cloud management, 3 compute capacity Redundant 10G Ethernet Networking Redundant 1G Ethernet Network for out of band management Redundant 8G FC Network One DS3400 - 2 Controllers each Storage Capacity = 12 600GB SAS (7.2TB raw)

Medium Around $600K US List*

One 42U Rack One BladeCenter Chassis One 3550M3 Mgmt Server 5 to 14 HS22V Blades 1 cloud management, 4 to 13 compute capacity, optional use of 1 blade for HA Redundant 10G Ethernet Networking Redundant 1G Ethernet Network for out of band management Redundant 8G FC Network One DS3400 - 2 Controllers each Up to 3 EXP3000 Storage Capacity = 24 48 600GB SAS (14.4 28.8TB raw)

Large Around $1.13M US List*

One 42U Rack Two BladeCenter Chassis One 3550M3 Mgmt Server 15 to 28 HS22V Blades 1 cloud management, 14 to 27 compute capacity, optional use of 1 blade for HA Redundant 10G Ethernet Networking Redundant 1G Ethernet Network for out of band management Redundant 8G FC Network Includes TOR 8G FC switch Two DS3400 - 2 Controllers each Up to 6 EXP3000 Storage Capacity = 48 96 600GB SAS (36 57.6TB raw)

Supports up to 100 VMs** *Indicative price only, not to be quoted

Supports up to 460 VMs**

Supports up to 960 VMs**

** Based on IBM internal estimates of standard CloudBurst 2.1 blade HS22V with Intel Xeon 5660 2.8 GHz processors and 72GB memory Each blade can support up to 36 VMs of 4GB size

IBM System Storage SAN Volume Controller is an option that can be added via on site services A larger configuration (56 blades) is expected to be available in 4Q
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IBMs Private Cloud proposals will consist of the following components.

Software:
TSAM/ISDM
priced by managed Processor Value Unit (PVU) (50 120 PVUs per x86 core) $75 - $100(list) per 10 PVUs of the managed environment Hypervisor - VMware ESX is included in Cloudburst price (for blades in chassis only) IBM can also provide/support Xen, KVM, etc.

Optional: Infrastructure Mgt SW

Blade Open Fabric Mgr

Hardware:
Cloudburst small ($300k) to large ($1.13M) *note: prices going up Addl resources: storage, unix, network components, etcas reqd

Services:
HW Install/Configuration (minimal stand-up fee incl. in cloudburst price) SW Implementation, Configurations & Integration (prices will vary based on # & complexity of use cases) Migration of data/environments (dependent on level of P to V)
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Conclusion: IBMs Strengths & Weaknesses VCE & Vblock Dieren&ators

Like most dieren&ators the benet is in the eye of the beholder.

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IBM Strengths & Weaknesses

Strengths IBM has a complete cloud strategy that addresses all as-a-Service offerings Response / Weaknesses IBMs corporate strategies put them at risk of competing regularly against their own client base IBMs sales strategy is diluted & confusing with so many cloud offerings

CloudBurst relies heavily on Vcenter & Vsphere for security & provisioning in the virtualization layer IBM CloudBurst is the most complete end-to-end stack Cloudburst lacks true infrastructure orchestration IBM Service Director is a from portal through to infrastructure a true cloud in weak alternative to UIM a box Cloudbursts infrastructure is not an enterprise-class converged environment as IBM does not own Network components or includes ent-class storage TSAM & ISDM require homogeneous Tivoli stacks of software that will greatly TSAM & ISDM are open solutions that can manage impact clients who have made financial investments in competitive products. existing resources & non-IBM resources outside of the Mgt of resources outside of the CloudBurst will often require addl & extraneous CloudBurst stack infrastructure components and will offer degraded functionality IBMs own private cloud & public cloud infrastructure was built on and leverages technologies not in the CloudBurst stack: i.e. iDataplex for compute, Juniper for network, etc The maturity of the sw stack can be equated to heavy legacy code that requires complex & costly services to implement

CloudBurst is a mature product that has been hardened through use within IBMs own private/public clouds

IBM offers a full portfolio of software and services to complement Cloudburst and to address any enterprise need for strategy, integration, implementation & support

IBMs CloudBurst is a trojan horse to sell additional sw & services and client should be wary. Typical experience has shown that the addl sw & svcs dragged by a CloudBurst has been 3 5x the cost of the CloudBurst.

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VCE & Vblock Differentiators

1. A true Converged Infrastructure
The Vblock has been designed from the ground up to provide an optimized and stable infrastructure for enterprise-class applications & use cases. Through UIM the VBlock helps clients provide an appropriate level of software integration that allows them to leverage any financial and development investments already made in software capability and contracts from the likes of BMC, CA, IBM, NewScale, Tidal, FluidOps, etc. Vblocks can adaptable to any size of corporate infrastructure while adhering to the optimized building block architectures that will maintain performance & reliability and do not introduce the complexity of relying on external pools of resources. The combination of Cisco, VMware and EMC capabilities provides for reduced networking costs, with less fabric integration and increased capability for both data and network isolation. Vital to ensuring security & QoS in the computing environment. Our solutions include robust site-survey and integration prior to deployment at a clients site. We do not rely on custom scoped services to deliver a ready to use Vblock on a clients floor. A true integrated software & infrastructure stack specific support framework that includes aligned product & patch/firmware release schedules w/ parent cos to support co-ordinated 0-day release schedules to ensure the promised operational cost savings are delivered. VCE has an aggressive and expansive solutions roadmap across vertical & horizontal arenas. These will provide clients with application templates, workload optimized Vblocks, CoEs, etc.

2. Open Architecture Service Management Tools stack

3. Scale while maintaining architectural integrity

4. Networking & Storage Virtualization

5. Services 6. Support

7. Vertical solutions.

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APPENDIX

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This is how IBM is prioritizing what workloads it is pursuing with clients.

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IBMs Cloud deployment models

Public Cloud
IBM owned & operated massive multi-tenant environment Offered as true IaaS billed per VM hour (NOT a managed svc) Built on DataPlex servers, XIV storage, Juniper networking & KVM as hypervisor

Shared Private Cloud

IBM owned & operated limited-tenant environment Offered as IaaS more flexible billing options Can provide combination of managed services

Managed Private Cloud

IBM will offer 3 options: Fully hosted (off-premise) private cloud IBM owned & operated (off-site) Fully hosted (on-premise) private cloud IBM or Customer owned Customer owned & operated (on-premise)

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Tivoli Service Automation Manager (TSAM) is designed to be the Service Management Center for Cloud
Orchestrates technology, processes, people and data to provide cloud computing services and Service Management of cloud computing Supports Intel, p Series and Z linux based platforms.
Supported Platforms / Management Software Managed environment: VMware ESXI 3.5 RHEL 5.3 SLES 10.2 CentOS 5.3 All: 32 / 64 bit XEN on RHEL RHEL 5.3 SLES 10.2 CentOS 5.3 All: 32 / 64 bit KVM on RHEV-H 5.3 RHEL 5.3 64 bit PHYP (System p) AIX 5.3, AIX 6.1 64 bit z/VM 5.4 RHEL 5.3 64 bit SLES 10 64 bit z/OS V1.8 and V1.9 operating system (with DB2 V9 software installed optionally) WebSphere Application Server ND Version 6.1 IBM Tivoli Monitoring V6.2 Fixpak 1 OMEGAMON XE for zOS V4.1.0 OMEGAMON XE for DB2/PE V4.1.0 Supported management server platforms: Linux on System z: SuSE Linux (SLES) 10 Enterprise Server 64 bit IBM AIX 5.3 / 6.1 64 bit Linux on x Series: SLES 10 64bit, RedHat Enterprise Linux 5.3 64bit

Tivoli Service Automation Manager

IBM Service Management Platform

Tivoli Process Automation Engine

Federated Data Subsystem

Services Assets Configuration Items

Operational Management Technology

Platform Management Services Security Services Provisioning Services Usage and Accounting Services Monitoring Services Energy Management Services

IT Infrastructure
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TSAM is an integrated package of multiple Tivoli products focused on Service Mgt (Service Delivery, Service Support & Soln Deployment) and provisioning orchestration.

IBM Service Delivery Manager adds: TUAM for chargeback ITM for monitoring TSA for systems automation vCenter & vSphere integration
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System X CloudBurst 2.1 Software Management

The following software products are included in Cloudburst 2.1: Operating System SUSE 10 SP2 x86-64 Service Management TSAM 7.2.1 Provisioning TPM 7.2 Service Request Management Tivoli Service Request Manager 7.2.0.1 Provisioning and Automantion Platform TPAE 7.1.1.6 Websphere Network Deployment (ND) 6.1.0.27 User Directory ITDS 6.2

qMonitoring > Tivoli Enterprise Monitoring (TEMS)

6.2.2

qMonitoring Portal > Tivoli enterprise Portal Server

(TEPS) 6.2.2

qDatabase (provisioning) > DB2 ESE 9.5 qWeb Server > IBM HTTP Server 6.1.0.23 with
WebSphere 6.1.x Plug-in

qUsage and Accounting > ITUAM 7.1.2 qHA system automation > TSA-MP 3.1.0.6
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CloudBurst 2.1 Major Hardware Components

3550 M3 Management Server BladeCenter H Cloud Infrastructure

HS22V Cloud Compute Servers Intel Xeon 5660 2.8 GHz 2P (12 cores) with 72 GB memory HS22V Cloud Management Server Intel Xeon 5660 2.8 GHz 2P (12 cores) with 72 GB memory

BNT 10Gb Virtual Fabric Switch

Qlogic 20 Port 8Gb SAN Switch

DS3400 & EXP3000

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CloudBurst 2.1 Major Software Components

HS22V Cloud Management Server ESXi 4.1 hypervisor Tivoli cloud management software: Self-Service Portal Service Catalog Provisioning Automation Templates Image Management Energy Management Usage & Metering VMware vCenter 4.1

HS22V Optional HA Server ESXi 4.1 hypervisor VMware HA Tivoli TSA-MP

3550 M3 Management Server Windows 2008 Standard Edition R2 IBM Systems Director 6.2 Active Energy Manager Network Control

HS22V Cloud Compute Servers ESXi 4.1 hypervisor

*BladeCenter Open Fabric Manager runs in AMM

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IBM CloudBurst components architecture (v1.2)

IBM Director 6.1 .1 IBM Storage Mgr Active Energy BOFM
Optional WebSphere CB Optional Central TSAM 7.2 Manage

Customer SAN Network

Customer Ethernet Network

Windows 2003 R2 Enterprise 3650 M2 Server

Manage External Resources

1G SM
Bay 2

1G SM
Bay 1

Midplane AMM2
Converged TSAM 7.2 incl.BC

TPM 7.1.1 WAS ND 6.1.0.13

TPAE 7.1.1.5 ITM 6.2.1 ITDS 6.2 TEMS 6.2.1

x3650 M2
AMM2
24 pt 1Gps Ethernet Sw 24 pt 1Gps Ethernet Sw

ITUAM 7.1.2

Midplane
10pt FC SM
Bay 3

IBM Proventia Virtualized Network Security Platform 3.1 DB2 ESE 9.5 FP1 SUSE 10 SP2 & NFS VMWare ESXi 3.5 U4 Hypervisor
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10pt FC SM
Bay 4

PDU 1

Cntl A

DS3400

Cntl B

PDU 2

Virtual Center
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ToolsCenter

HS22 Blade HS22 Blade HS22 Blade HS22 Blade HS22 Blade HS22 Blade HS22 Blade HS22 Blade HS22 Blade HS22 Blade HS22 Blade HS22 Blade HS22 Blade HS22 Blade