Project Report on Non-Aerated Drinks:

(Chapter: 1)
Introduction: Non-Aerated Drinks has been a popular market in India for the past many decades. The reason being, that there has been an increased awareness amongst the population of India, especially the youth between the age group of 15-25. The project or a study basically focuses on the awareness of Non-Aerated Drinks in the minds of Indian consumers and also studying the perception, they have about different drinks. Its wise to mention that Non-Aerated drinks are excluding tea, coffee, water and all other Aerated Drinks, though it includes all types of juices. The study would also concentrate on what kind of demand has established for each Non-Aerated Drinks, to figure out the actual demand of the Indian consumers and different relationships would be established, such as the price, seasonal changes etc. Following is the detailed study made over a period of time on the chosen topic, aided with charts, graphs, possible recommendations and a strong conclusion.

(Chapter: 2)

Research and Mythology:

Objectives
(For Sellers)

Type of Consumer which likely prefer these Non- Aerated Drinks. Market strategies used for these drinks in the market. Effect of price factor over the sells of these drinks. Which category of product is more demanded in the market. Does the sale of these drinks depend on seasonal basis.

Objectives
(For Consumer)

Have the consumer ever used the product. Type of consumer likely demanding the product. How much does the health factor is considered which making the purchase. Effect of price factor over the purchase. Does the demand for the product depends on seasonal basis. Basic reasons behind the purchase of the drinks by the consumer.

Seller Questionnaire

1. Name of the shop? -----------------------------------------------------2. Name of the owner? -----------------------------------------------------3. Address. ----------------------------------------------------------------------------------------------------------4. Which of following product you sell? a) Buttermilk b) flavored milk c) packaged juice d) Energy drinks 5. What is the approximate sale of these products? -------------------------6. Which age group mostly prefer the product? a) 15-20 b) 20-35 c) 35-45 d) 50 and more 7. Which of following product is highly demanded? a) Buttermilk b) flavored milk c) packaged juice d) Energy drinks

8. Is the sale based on seasonal or regular basis? a) yes b) no 9. Does the advertisement factor affect your sales? a) yes b) no 10. Which factors do the consumer consider while making the purchase? a) Health b) Quality c) Quantity d) Packaging 11. Does the location factor affect your sales? a) yes b) no 12. Does the price factor effect the sale of the product? a) yes b) no

13. Does brand image effect the sales? a) yes b) no 13. Apart from these products do you sell any other products? a) yes b) no If yes mention the name of the product( non-aerated )

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