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BM/APR2011/ENT600

UNIVERSITI TEKNOLOGI MARA FINAL EXAMINATION

COURSE COURSE CODE EXAMINATION TIME

TECHNOLOGY ENTREPRENEURSHIP ENT600 APRIL 2011 3 HOURS

INSTRUCTIONS TO CANDIDATES 1. 2. 3. This question paper consists of seven (7) questions. Answer only five (5) questions in the Answer Booklet. Start each answer on a new page. Do not bring any material into the examination room unless permission is given by the invigilator. Please check to make sure that this examination pack consists of: i) ii) the Question Paper an Answer Booklet - provided by the Faculty

DO NOT TURN THIS PAGE UNTIL YOU ARE TOLD TO DO SO

This examination paper consists of 3 printed pages
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BM/APR2011/ENT600

QUESTION 1

a)

Define "Technology Entrepreneurship". (2 marks)

b)

There are three (3) sources of intellectual capital. Identify and briefly describe these three (3) sources. (6 marks) Entrepreneurship can be understood by examining its four (4) dimensions. Identify and explain the four (4) dimensions of entrepreneurship. (12 marks)

c)

QUESTION 2 Identify and explain three (3) internal and seven (7) external factors that are important to consider in evaluating entrepreneurial opportunities. (20 marks)

QUESTION 3 a) A feasibility study involves an analysis of several business areas. List and briefly discuss the four (4) business areas that are usually examined in the context of a feasibility study. (16 marks) b) Briefly discuss four (4) expected outcomes of a feasible or viable business idea. (4 marks) QUESTION 4 a) The outcome of product development process is a new product. Define a "new product". (3 marks) Identify and discuss the classifications of new products. (12 marks) c) Using a diagram, illustrate the typical stages of new product development process for technology ventures. (5 marks) CONFIDENTIAL

b)

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QUESTION 5 It is vital for technology entrepreneurs to understand what intellectual property (IP) is and how to protect it. a) List four (4) types of intellectual property (IP). (4 marks) b) Patents Act 1983 provides protection for patent and utility innovation. Differentiate between patent and utility innovation. (8 marks) Describe four (4) criteria that must be met in order to patent a particular invention. (8 marks) QUESTION 6 Commercializing research and development (R&D) output involves efforts to introduce new technology-based products to the market with the aim of gaining commercial return. Explain five (5) different options that can be taken to commercialize R&D output. (20 marks) QUESTION 7 Suraya Malik is the owner of a circuit board manufacturing company. The company is experiencing a persistent decline in profit. She is contemplating to end her business either by exiting the industry or diversifying into a more attractive industry. a) As a business consultant, propose two (2) appropriate strategies that Suraya may adopt to diversify her business. Justify your answer. (10 marks) Assuming Suraya prefers to exit the business, advice her on the four (4) exit strategies she can consider .as alternative to end the business. (10 marks)

c)

b)

END OF QUESTION PAPER

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