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BUSINESS PROPOSAL

TOPIC: Assume that you are an MNC based in New York who is into education Business. You want to explore opportunities for your courses in India. You plan to launch your courses with few Management Institutes by making them your partners

SUBMITTED TO: PROF. BRITA SINGH BUSINESS COMMUNICATION-II

SUBMITTED BY: CHANDRIMA GHOSH (P/MN/R/11/041) INTERNATIONAL SCHOOL OF BUSNIESS & MEDIA

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COURSE: PGPBM/MBA

TABLE OF CONTENT:

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Topics Introduction Accreditation Vision Mission Goals Beliefs Core Team Programs Offered Market Survey Business Concept Benefits Profit Sharing ratio Conclusion

Chapter No 1 2 3 4 5 6 7 8 9 10 11 12 13

Page No 3 3 4 4 4 5 6 7 8 to 10 11 to 13 14 15 16

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STRAYER INTERNATIONAL
1.INTRODUCTION:
Since 1892, Strayer University offers a quality education that is affordable, convenient, and supportive to more than 60,000 students around the world, and has consistently worked to achieve the highest standards when it comes to the quality of its instructors and curriculum. Currently, over 1,400 international students from more than 100 countries are pursuing their education in the US, at the University. Through flexible accredited academic programs in today's most sought-after career fields, the University allows students to earn a competitive MBA and graduate, undergraduate or associate degrees at their convenience.

2.ACCREDITATION:
Strayer University is accredited by the Middle States Commission on Higher Education, which is one of the six regional accrediting bodies in the United States. The Commission is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation. Other

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schools accredited by MSCHE include George Washington University and Princeton University

3.

VISION:

College of Education will be a world leader in the integration of


Teaching and learning, Advancement of the knowledge base through research and scholarship, and Leadership in service and outreach.

Further, the College will be a world leader in preparing professionals who provide leadership and exemplary educational and related services to improve the lives of individuals in a changing and complex global society

3. MISSION:
The mission of the College of Education is to help prepare outstanding educators, scholars, and researchers, and to advance the profession of education, as broadly defined, through research on the science and art of teaching and learning, the application of clinical processes, the effective uses of technology, and the analysis and development of leadership and educational policy.

4.

GOALS:

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Help to prepare educational professionals recognized for the quality and significance of their teaching, research, scholarship, service, outreach, and leadership. Provide widely recognized leadership in the improvement of teaching, learning, and the assessment of educational outcomes across the life span through research, scholarship, and technology. Enhance the commitment of faculty, staff, and students to the centrality of diversity, social justice, and democratic citizenship. Provide leadership in the development of collaborative, professional relationships with schools, organizations, and other institutions focused on the improvement of education in schools, communities, and workplace settings. Sustain a caring, supportive climate throughout the College.

Enhance the effective and efficient management of the College

6.

BELEIFS
A literate and educated citizenry is vital to a democratic society. All people are entitled to a high-quality education, grounded in sensitivity to individual dignity, professional integrity, and a positive and nurturing environment. A dynamic education system fosters an equitable, productive economy in a global environment. Teaching and learning should be informed by scholarly research and effective practice.

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School improvement should be based on sound research, the application of theory as it relates to effective practice, policy development, and collaboration with practitioners. Technology should be used to improve the quality of teaching and learning, research and scholarship, and outreach to the state, nation, and the world.

7. CORE TEAM OF STRAYER INTERNATIONAL

7.1 CHAIR PERSON: Dr Peter Drek

Qualification: Phd in Finance, CFA Responsibility: Looking after the academics section of the college

7.2 DIRECTOR: Prof. John Benson

Qualification: MBA in Human Resource management

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Responsibility: Looking after the academics department and also maintains corporate relations with various companies for placement purpose

7.3 ADMISSION DEPARTMENT: Miss Mathly Ben Qualification: MBA in Marketing Responsibility: Looking after the admissions department of Strayers International

.PROGRAMS OFFERED:

8.1 Bachelor of Business Administration 8.2 Bachelor of Science in Accounting 8.3 Bachelor of Science in Criminal Justice 8.4 Bachelor of Science in Economics 8.5 Bachelor of Science in Information System 8.6 Master in Business Administration 8.7 Master in Health Service Administration 8.8 Master in Public Administration 8.9 Master of Science Accounting 8.10 Master of Science in Human Resource Management

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8.11 Master of Science in Information System 8.12 Master of Science in Management 8.13Associates in Arts in Acquisition and Contract Management 8.14 Associates in Arts in Economics 8.15Associates in Arts in Marketing 8.16 Associates in Arts in Information System 8.17 Executive Graduate certification in Accounting 8.18Executive Graduate certification in Business Administration 8.19 Executive Graduate certification in Information system

9. MARKET SURVEY:
Strayers international conducted a market survey in India to find out that what is the scope of their degrees in India? The survey was conducted in some of the B-schools like

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9.1 International School of Business & Media 9.2 Appex College of Management Studies 9.3 Amity Business School 9.4United World of Management Studies 9.5IBS 9.6Asia Pacific Institute 9.7 Symbiosis Institute of Business Management 9.8 Globsyn 9.9 SP Jain

Now a days India is very advancing in the field of education and many Indian students come to abroad to pursue masters as well as undergraduate degree, so by this survey Strayers International will come to know the students perspective about the courses and Strayers International

9.10 After the survey the findings showed a very positive response: Many students showed interest in having a international degree

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Many thought it is cost effective , as because they will be having a dual degree Some thought it was a good opportunity for them to have a degree from Strayers international

Courses which was found to be very high in demand were

9.11 SURVEY MADE FOR UNDER-GRADUATE PROGRAMES:

A further survey was conducted to know the preference of undergraduate students about some of the undergraduate courses provided by Strayers International and here also there was a positive response by the students and they showed a good amount interest about the courses and about Strayers International.

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10.

BUSINESS CONCEPT:

Strayers International is mainly planning to launch few of its courses in India in some of reputed management institutes like 1. 2. 3. 4. 5. 10.1 International School of Business & Media Nande Campus Viman Nagar Campus Kolkata Campus Bangalore Campus Gurgao Campus

10.2 Amity Business School 1. Delhi Campus 2. Kolkata Campus 3. Bombay Campus

10.3 Asia Pacific School Of Management 1. Delhi Campus

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10.4 International School of Business 1. Hydrabed Campus 2. Kolkata Campus

With due respects addressing to Dr Pramod Kumar Director of: International School of Business & Media Mr Asotosh Sandasai Director of: Amity Business School Misses Neha Karmakar Director of: Asia Pacific Institute of Management Mr Ashis Agarwal Director of: International School of Business

It is a pleasure addressing eminent personalities who believe in enlightening the nation with the light of knowledge. In the same way Strayers international believe in enlightening one with the light of knowledge and so this purpose Strayers International want to launch few of its courses collaborating with

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International School of Business & Media Amity Business School Asia Pacific Institute of Management International School of Business

As India is progressing in a very fast pace and many Indians come to Strayers international and other foreign institutes to pursue their masters as well as under graduate programmes. So this is an initiative from Strayers International to launch few of its courses like 10.5 Masters in Business Administration 10.6 Master in Health Administration 10.7 Master in Public Administration 10.8 Master in Science in Economics

UNDER-GRADUATE PROGRAMME
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10.9 Bachelor in Business Administration 10.10 Bachelor of Science in Accounting 10.11 Bachelor of Science in Economics 10.12 Bachelor of Science in Criminal Justice
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10.13 Bachelor Of Science in Information System

As per the survey conducted by the team of Strayers International this are some few courses which are now demanded by the Indian students for their future and some of this courses are already taught by the above mentioned institute and a further collaboration with Strayers International will add value to the education system and to the lives of the students

10.

BENEFITS FOR THE STUDENTS PRESPECTIVE:

11.1 The students will get a dual specialization from the above mentioned and as well as from Strayers International 11.2 The best performers will get a chance for international placements 11.3 The education system will become much more value adding 11.4 Students will get an international degree with less expense and the benefits will remain same 11.5 Best five performers will get a chance to complete the last semester or trimester in Strayers international in New York with a scholarship

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BENEFITS FROM COLLGES PRESPECTIVE:


This collaboration is beneficial for students as well as for the colleges as because 11.6 This collaboration will give this colleges an edge over their competetors 11.7 The quality of education will improve 11.8 There will be visiting international faculties and guest lectures 11.9 The brand image of the colleges will be much more enhanced and good revenue generation

10. PROFIT SHARING RATIO:


MASTER DEGREE: Present Course fee: 6.7 lakhs Revised Course fee: 10.5 Lakhs Profit sharing ratio:
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60% of the colleges International School of Business & Media Amity University Asia Pacific Institute of Management International School of Business

And 40% of Strayers International UNDER-GRADUATE PROGRAMME: Present Course fee: 6.7 lakhs Revised Course fee: 10.5 Lakhs Profit sharing ratio: 60% of the colleges

International School of Business & Media Amity University Asia Pacific Institute of Management International School of Business And 40% of Strayers International

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10.CONCLUSION:
This collaboration will bring new heights of success to the Indian education System and will also be beneficial for the colleges and Strayers International. This collaboration will also be profitable for all the colleges and will also give them an international exposure and the students will be highly benefited.

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