HSDREAM TECH

Yalla nebadl
Business Plan
dreamTech businessTeam
8/6/2011

Yalla nebedl |Business Plan

Table of Contents
Executive Summery .................................................................................................................4
Intdustry Analysis & Trends ...................................................................................................5
General Company Description ...............................................................................................7
Company overview ..............................................................................................................7
Mission & vision ...................................................................................................................7
Owners ..................................................................................................................................7
Location .................................................................................................................................7
Strength & Core Competence ..............................................................................................7
Products & services ..................................................................................................................8
Description ............................................................................................................................8
Features .................................................................................................................................8
Benefits : ................................................................................................................................8
Marketing Plan .........................................................................................................................9
Market analysis ....................................................................................................................9
Target Market ........................................................................................................................9
Market Mix ............................................................................................................................9
SWOT Analysis .....................................................................................................................9
Operational Plan..................................................................................................................... 10
Service Execution TimeLine ............................................................................................... 10
Location: .............................................................................................................................. 10
Legal Environment: ............................................................................................................ 10
Personnel: ............................................................................................................................ 10
Financial Plan ......................................................................................................................... 12
Start-up Expenses ............................................................................................................... 12
Revenue Forecast ................................................................................................................ 12

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Profit and Lose Projection .................................................................................................. 12

Pro forma cash Flow .......................................................................................................... 12
Projected Balance Sheet ...................................................................................................... 12
Breakeven Analysis ............................................................................................................ 12
_____________________until here_______________________ ............................................ 13
Competitor analysis ............................................................................................................ 14
Appendix ................................................................................................................................ 15

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Yalla nebedl |Business Plan

Executive Summery

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Intdustry Analysis & Trends

The Mobile Application Industry has seen tremendous growth since the Apple iPhone
hit the market in 2007 and mobile users were able to experience the benefits of Mobile
Applications for the first time. Since then, many other companies such as Google, RIM,
Samsung, Microsoft, and Palm have jumped on the mobile application bandwagon and
have also started reaping the benefits and advantages of hosting a mobile application
marketplace for their users. At the same time, one must wonder when the mobile
application industry will start leveling out due to the heavy saturation of mobile
applications and mobile developers from around the world. Competition is surely expected
to become intense as companies battle each other for a heavy presence in the mobile
application industry.
Looking back a few years ago, there was very little competition when it came to mobile
application development due to the fact that there were such a small number of mobile
application developers in the market and also because there were very few mobile
application marketplaces where users could go to access specific mobile applications. A
few years later in 2010, the mobile application industry started picking up steam as it
took great strides into becoming one of the most dominant industries in the high-tech
world.
The world is going mobile and almost 50% of day to day internet users access internet
through mobile devices. All major companies like Google, Apple and Microsoft are
trying to build their presence on Mobile. There are millions of smartphone devices in
the market sporting the various feature rich operating systems.

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Figure 1: Mobile internet usage in Egypt

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General Company Description

Company overview
[Dreamtech] is a start-up company that is scheduled to begin operations on January
1,2012. It will be located in Mansoura and be specialized in mobile development

Mission & vision

Vision statement:
Our vision is an Arabian community with passion of discovery and
ability to make world-class software products
Mission statement:
[dreamTech]s mission is despite being in EMNA ,will be one the
worlds most known companies that makes contribution in IT as
Arabians . We in [DreamTech] have the passion to turn Innovative IT
ideas into reality that make human life more enjoyable.

Owners
Name
1.
2.
3.
4.
5.
6.
7.
8.

Role

Diaa el-din Mahmoud

Ahmed abd eslam
Amira ahmed
Sara Mahmoud
Sara refaat
Yasmeen Hassan
Asmaa
Noha gamal

Project Manager
General Manager
SW Developer
Marketing Associate
SW Developer
SW Developer
SW Developer
SW Tester

Location
It will be based in Mansoura,dakahliya

Strength & Core Competence

Well-chosen location to start in

Mobile application market is growing rapidly

Owners commitment and dedication towards innovative software

products

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Products & services

Description

Yalla-nebedl is a mobile app that let you exchange books you have and already
readed with another you might want to read that belong to another person

Features
1. Easy interface
Yalla-nebdl will be developed for mobile devices so it will be user
friendly as possible to speed navigation
2. Advanced Search capabilities
User can Find what he need or want in exchange to what have have
3. Control
User control whom he want exchange his used material
4. Requests Inbox
All request for exchanging can be easily accessed and reviewed via
one place Requests Inbox
5. Favorites
User can add special people to his favorites to see their stuffs
6. Rating
Top 10 Ranked exchangers will be on the top of the market
7. 24hours On-line exchange market
At any time user can upload information about his stuff and browse
the market

Benefits :
Many people have things that they already used and then they either
keep it without usage or throw it and buy new ones and the cycle goes
forever .we realized this and have come to an old but powerful idea
exchange .people can exchange old and used materials with another
ones
1. Provide a way to get new things without to have money to buy
them
2. Be connected with other people via exchanging

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Marketing Plan
Market analysis

Smart phones are getting wider and wider in our world.There are
70 millions in Egypt have mobile phones, 20 millions of them
have smart phones and the number is increasing, so the
opportunity to have a big market for mobile applications in

Target Market

DreamTech targets adults ,with main focus on youth in higher

education and graduated
Segement ID

Descripton

Youth are our main target

Properties
&attitudes

Demographics
Age: 18 to 30 years
Gender :Male &Female
Lifestyle: love reading

Market Mix

Product

Price

Place

Promotion

SWOT Analysis

Strengths

Weakness

Opportunities

Threats

Wireless networks sometimes are not so good in Egypt.

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Operational Plan
Service Execution TimeLine

Task

Execution Period
June July August September October November December

Choosing Location
Hiring
training and
admin staff
Website
Development
Advertising
Go to Market

Location:

[DreamTech] starts in Mansoura ,This location is suitable due to low

costs and there is no presence of already established companies with
same trend.
Legal Environment:

There are no current legal obligations for DreamTech Company.

Personnel:
DreamTech starts with a total of 8 initial staff members that includes owners as
well.

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Management and Organization

Management Strength:
owners of [dreamtech] are professional software specialists they all have
graduated from ITI (information technology institute) and have expertise
from real-world working in software industry

Name

Education

1. Diaa el-din
Mahmoud

2. Ahmed abd eslam

3. Amira ahmed

4. Sara Mahmoud

5. Sara refaat

6. Yasmeen Hassan

7. Asmaa

8. Noha gamal

B.Sc in computer science

ITI diploma in quality
assurance
Faculty of engineering
ITI
B.Sc in electrical
engineering
ITI diploma in software
development
B.Sc in computer science
ITI diploma in software
development
B.Sc in computer science
ITI diploma in software
development
B.Sc in computer science
ITI diploma software
development
B.Sc in computer science
ITI diploma in software
development
B.Sc in information
technology
ITI diploma in software
development

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Field of expert

Work
experience

Software
development and
quality assurance
Software
development
and testing
Web development

ITS GBS

Egypt
Networks
Coeration

Software
development

Egypt
Networks

Software
development Open
source

Information
Technology
Center

Web development
User Experience

CloudNiners

Software
development
and testing

Egypt
Networks

Yalla nebedl |Business Plan

Financial Plan
Start-up Expenses
Material

Estimated Cost (Per

Month)

Rent and lease expenses

Building renovations
Office equipment
[6offices,10chairs,2table,3carpets,,3contaionair,2whiteboard]
Computers[server,domain]
Utilities[electric&water&gas]
Month Depreciation[cafe,tea,clean tools...]

Revenue Forecast
Profit and Lose Projection
Pro forma cash Flow
Projected Balance Sheet
Breakeven Analysis

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Total (6 months)

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_____________________until here_______________________

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Competitors
Competitor Name

Description

1.
2.
3.

Competitor analysis
Factors Dream
Tech

Competitor
Name

Strength

weakness

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Competitor Competitor Competitor

A
B
C

Yalla nebedl |Business Plan

Appendix

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