09/01/12

McDonald's to spend $1billion on fireplaces and flat-screen TVs in its Can

Talk about flame-grilled! McDonald's restaurants to get FIREPLACES as part of $1billion renovation in Canada
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McDonald's to spend $1billion on fireplaces and flat-screen TVs in its Can

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Big splash: In a bid to boost sales in the countr , restaurants in Canada are about to get revam ped, like this one

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McDonald's to spend $1billion on fireplaces and flat-screen TVs in its Can

Relevant? Flat-screen TVs (seen on the right at the far back) w ill now adorn w alls in Canadian McDonald's

New ideas: The com pan w ill be using new colour schem es, stone and tile accents and w ood tones, but said that 'splashes' of the chain's traditional colours w ill rem ain

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McDonald's to spend $1billion on fireplaces and flat-screen TVs in its Can

Tim es a-changin': McDonald's Canada President John Betts, centre, said it is a pivotal tim e for the com pan and custom ers' needs are changing

But McDonald's is also aware that U.S. customers are getting tapped out as the economy shows continuing signs of struggling. In the second quarter, McDonald's U.S. revenue rose about four per cent, impressive compared to some fast-food competitors but anaemic compared to a 21 per cent increase in European revenue and a 25 per cent increase in Asia/Pacific, the Middle East and Africa. At $2.2billion, U.S. revenue accounted for 31 per cent of total revenue in the second quarter from 35 per cent the year before. down

McDonald's plans to move quickly on the Canadian renovations, upgrading more than half of the locations by the end of the year, and most of the others by the end of 2012. McDonald's has about 1,400 locations in Canada, compared to about 14,000 in the U.S. and 33,000 worldwide. Tim Hortons, the Canadian-based coffee-and-doughnut chain, has about 3,200 Canadian locations.

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McDonald's to spend $1billion on fireplaces and flat-screen TVs in its Can

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McDonald's to spend $1billion on fireplaces and flat-screen TVs in its Can

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