WE RUN so YOU CAN BE

With Every Sale More Than Money Changes Hands

Maintaining a Brands Presence Throughout the Entire Purchase Cycle..

As the provider of integrated sales, marketing and event services, MARCONIX Inc. understands the significance of maintaining a brands presence throughout the entire purchase cycle, especially during the critically important sales experience. We believe that every customer interaction can and should be of greater qualityof higher performancethan simply making a sale. We know our job is to increase sales and advance what your brand represents. Continuously tailoring specific approaches to meet the needs of your industry, distribution channels, and customer segments is what we do best. When the time comes for you to drive revenue, why settle for anything less than the knowledge and passion of an integrated sales and marketing organization committed to your success?

I came into this a non-believer, but your ability to support our direct sales reps, focus their efforts, and generate a 30 percent increase in productivity makes me a believer and your biggest fan.

High-Performance Culture
Our high-performance, relationshipbased culture is grounded in core values such as trust, integrity, honesty, respect, and personal responsibility. This has led to our rapid growth and employee satisfaction, loyalty, and commitment scores. In the end, our clients benefit from our unparalleled ability to provide the best talent, which is firmly rooted in our DNA. If that werent enough, another powerful byproduct of our culture is personal commitment. Because our sales teams possess higher levels of commitment, we have the ability to promise you superior program design and management and deliver on that promise. So when our people are out there representing your brand, they are bringing all of these high-performance qualities to each and every interaction. This, in turn, allows us to build valuable relationships, one customer at a time. Thats what we mean when we say: We run so you can be No 1 INTEGRATED SALES AND MARKETING SERVICES MARCONIX provides the unique skills and expertise to integrate brandcentric marketing and sales coverage programs across a range of vertical industries and relevant routes-tomarket, including Retail and B2B. We are strategists and consultants who have the ability to identify and understand your marketplace dynamics in order to design more effective programs. We are brand advocates representing our clients on more than 200 retail locations. We are trainers and educators, helping your sales staff and/or channel partners better understand your customers. We are channel-oriented sales teams who help you generate more qualified leads and partner more effectively to improve everyones bottom line.

We are inside sales experts who enable you to quickly ramp-up and scale your market coverage to proactively touch more customers than outside sales reps. We are field-sales experts who are aggressively connecting with customers and building strong business relationships on your behalf.

Committed to Innovation

At MARCONIX we are deeply committed to developing proprietary tools and processes that increase program efficiency and effectiveness. SRP- A PROPRIETARY RECRUITMENT METHODOLOGY Our Successful Recruitment Process (SRP) ensures that the employees skills, personality, geography, and availability are accurately matched with the employers engagement requirements. SRP is a powerful methodology that enables us to maintain a high level of mutual satisfaction on both functional and cultural dimensions. We understand that while core capabilities are critically important, ensuring the proper cultural fit is paramount to a successful placement and program.

PROPRIETARY LAUNCH PROCESS PROVIDES BEST PRACTICES AND UNEQUALED SPEED-TO-MARKET A recent study by a leading management-consulting firm revealed that as product life-cycles compress and competition intensifies, windows of opportunity tend to last less than one year. Therefore, achieving adequate sales coverage and maximizing revenues is becoming increasingly difficult. Our proprietary launch process can directly impact this marketplace dynamic. This highly efficient and flexible process allows us to rapidly deploy and shift coverage as needed. We can even mobilize our entire organization when faced with the extraordinary need to launch a program in as little as 30 days.

So not only does MARCONIX get started fast, we respond to market conditions with seamless integration and deliver the best practices at lower long-term costs. SATISFY CERTIFICATION REQUIREMENTS WITH OUR Tarkeebein- SALES TRAINING PROGRAMS Our proprietary sales training and certification programs succeed time and again, because they deliver better talent equipped with the right job skills. Tarkeebein provides the tools and processes to: Develop high-performance sales skills Develop program-specific skills around your product and in support of your brand And ultimately provide you with a more capable and committed sales force. MARKETBOX OUR PERFORMANCE AND MARKET ANALYTICS TECHNOLOGY PLATFORM Making critical decisions to optimize sales results and enhance ROI requires an appropriate evaluation tool. Marketbox is our proprietary dashboard technology, which provides real-time feedback on the marketplace, sales data, competitive actions, and operational program metrics. MARCONIXs outstanding track record for meeting and exceeding sales quotas has been honed using our own proprietary dashboard technology. With Marketbox, you can watch your own business, and also see what were doing right.

Client Experience

OUTSIDE DIRECT SALES A Delhi-based IT manufacturer turned to MARCONIX to assist in growing share and profits for their Extended Warranty product. OEMs and dealers are focusing their efforts toward profit centers to offset declines in margins in other areas of their businesses. PROGRAM Extended Warranty business volume and share growth represent significant incremental profit opportunity to both OEMs and dealerships selling the products. MARCONIX worked with the client to design a program where MARCONIX field representatives train dealership personnel on product features and benefits and the most effective means of selling. RESULTS Client has experienced share growth ranging from 10 to 56 percentage points.

BUSINESS PARTNERSHIPS

TRAINING AND ADVOCACY

MARCONIX has been working with a local market leader in RTE food product PROGRAM To focus on supporting and selling through a Business Partner Program, supporting the Top 200 Business Partners. Driving sales through business partners is paramount to the overall success of this client. MARCONIX provides the sales and partner program support for a significant segment of the clients channel. RESULTS Since program inception, the client has seen a dramatic increase in sales, with over 16 percent growth year over year. Additionally, MARCONIX has increased headcount by over 100 percent to provide greater business partner coverage.

A major real estate developer worked with MARCONIX to design and manage a plan to launch a new residential project. PROGRAM Our Field Sales Force thoroughly trained internal salespeople to properly sell the project and the supporting pre launch booking offers. RESULTS Efforts on both the pre launch booking and the sales offer exceeded the companys forecasts by 233 percent. Overall, the grassroots efforts produced a 16 percent increase in sales in a onemonth period.

Dual Expertise

Real Estate

Consumer Electronic s

Consumer Goods

IT

Telecom

Retail

B2B

PROVIDING THE DUAL EXPERTISE OF ROUTES-TO-MARKET AND VERTICAL INDUSTRY EXPERTISE When you work with MARCONIX, you access a wealth of knowledge and expertise across all market segments, including large enterprises and the increasingly important SMB.

We approach the marketplace from both a route-to-market and vertical industry perspective and therefore can offer our clients the unique advantage of our multifaceted experience. MARCONIX was founded on the platform of providing deep experience and superior service in the route-to-market arena. Our newly enhanced vertical market expertise provides us the ability to overlay specific industry knowledge to our already powerful route-to-market offerings. While clients benefit when our services overlap, we certainly offer great value and benefit to clients seeking assistance with their route-to-market strategies and programs.
Our teams have proven successes in the B2B and Retail channel environments, as well as Automotive, Consumer Electronics, Consumer Goods, IT (Computer Hardware & Software), and Telecommunications industries.

Route-to-Market
RETAIL SERVICES
In an environment where excessive competition has retailers fighting to lower costs and adopt customer-centric value propositions, unique relationship issues with manufacturers can arise. This is further compounded by a more educated consumer and the fact that traditional marketing is proving to be less effective especially as alternative channels hone their strategies over time. However, one thing hasnt changed: the sales associate recommendation continues to be the #1 influencer on buying decisions. MARCONIX is on the forefront of assisting manufacturers as they navigate this ever-changing environment. Managing an elite list of clients, MARCONIX has earned a reputation with manufacturers and retailers alike as the team to count on to drive sales at all level. As we conduct tens of thousands of consumer and sales associate interactions weekly, we are uniquely qualified to drive sales through this key channel.

A fantastic job as always!

BUSINESS TO BUSINESS SERVICES
When the B2B market is of interest and importance to you, you can turn to MARCONIX for our highly valued B2B route-to-market expertise and experience. Our field sales offering allows us to drive your revenue by building strong business relationships with those who are typically assigned to Tier 1 accounts. Our inside sales offering is designed to conduct more customer touches per day than the traditional outside sales rep model, making your sales resources more productive. We help you adapt to the challenges arising from key trends in the B2B market, such as product life cycle acceleration, distribution channel complexity, channel conflicts and effective targeting of the SMB market.

Vertical Industry
CONSUMER ELECTRONICS
Our subject-matter experts cite the important trends impacting the CE industry to be: digital convergence and product commoditization; reduction in the consumer product life cycle; significant retailer concentration; and the increasing importance of distribution strategies. MARCONIX can help you define and overcome these challenges before they define you. Providing education and assistance to both consumers and the distribution channel is where we excel.

CONSUMER GOODS
In these days of dynamic market, it is not easy to reach customers. It is not only the matter of transporting products and advertising it. Since rising is unstable, it is also important to consider various factors. In developing countries, there are different rules and regulations than developed ones, which further increase complications. Our expertise can help you define and overcome these challenges before they define you.

INFORMATION TECHNOLOGY COMPUTER HARDWARE, SOFTWARE AND SERVICES

The IT market is divided for many IT vendors, with both a business and consumer segment. The main challenges in the business market are B2B channel complexity and an increasingly complex enterprise purchasing environment. And much like the consumer electronics industry, the IT consumer segment faces the aggressive issue of convergence.

REAL ESTATE
Our experience with property developers, suppliers, and promoters remains unchallenged. MARCONIX is a premier resource dedicated to helping firms adapt to challenges arising from key trends in the real estate market, such as reduced staffing by domestic manufacturers, increased penetration of the market by foreign players, and the ever growing impact that the internet is having on customers buying behaviors.

TELECOMMUNICATIONS
Increasing competition from digital convergence, the broadening of mobile phone distribution channels, and growth in the network equipment market poses very specific complexities for businesses operating in the telecommunications market. Additionally, the ever-present issues of customer churn, retention, and the endless variety of products and services purchased by consumers and businesses make MARCONIX an indispensable partner.

Our Services
SALES SERVICES
Sales Channel Development Sales Coverage Modeling Field Sales Teams Inside Sales Customer Sales Centers Channel Management & Partner Acquisition Sales Process Support Experiential Program Design and Implementation Events and Promotion Services Demo Day Services Relationship Development and Brand Advocacy Services Training Merchandising POP/POS Program Development & Fulfillment Instant New Product Launch Metrics Retail Operations Audits Return Analysis and Reduction Programs

ONLINE & VIRAL MARKETING

Search Engine Optimization Social Media marketing Web Publishing Online Brand Advocacy Email Marketing Mobile/SMS Marketing Content Management

MARKETING SERVICES
Brand Strategy Integrated Marketing Communications Program Development & Delivery Product Launches Channel Marketing Planning & Delivery Lead Generation Field Marketing

MARKET ANALYTICS, RESEARCH & INSIGHT

Brand Health Measures Consumer Field Research Sales Channel Research Mystery Shopping Real-Time Sales Analysis Effectiveness Surveys Integrated Programs Analysis

WE HAVE THE ABILITY TO PERFORM AND DELIVER MEASURABLE RESULTS

At the core, our integrated sales and marketing offering is unlike any other. Built as a dynamic model that connects sales, marketing and marketplace analytics, our integrated approach is designed to deliver meaningful results. As indicated in Figure 1, this offering is consultative in nature and has been designed as a real-time responsive system. It is flexible and continuously adjusts the elements of the program toward the goal of greater cost effectiveness and specific ROI metrics, including sales improvement.

Market Analytics & Research

Sales Service

Client Needs

[ROI Metrix]

Online & Viral

Marketing Services

Why MARCONIX

We know that to properly represent your brand we need to embody everything it stands for, from its functional and emotional benefits to its personality and positioning in the marketplace. This is why we are passionate about providing the very best talent, the most powerful proprietary tools, and a unique approach that includes both vertical industry and route-to-market expertise. With our high -

performance culture and full range of services, we can deliver the results you need with seamless brand representation. In the end, we know that when the relationship between the brand and the customer is strengthened, numerous benefits are created. And while some of our clients are generally interested programs that directly drive positive ROI, others

are more interested in the ones that help to facilitate operational efficiency.

BENEFITS
INCREASED MARKET SHARE, REVENUE AND PROFITS Realize increased margins through lower cost of sales and marketing Satisfy ROI metrics EFFECTIVE MARKET AND CHANNEL COVERAGE Extend coverage with consultative research and analysis Increase sales efforts in previously neglected or underserved markets Manage your channels more efficiently and effectively IMPROVED FOCUS Augment existing internal sales and marketing programs Open up internal resources to focus on your core competencies

BOOST MARKET AND OPERATIONAL INTELLIGENCE Gain customer and competitive intelligence Access operational feedback on a regular basis INCREASE YOUR SPEED TO MARKET Leverage product life-cycle dynamics to your advantage Ensure you meet or exceed service level agreements REDUCE AND CONTROL OPERATIONAL COSTS Reduce legacy costs Improve productivity by outsourcing administrative sales support Improve budget control with fixed-cost programs Reduce costs of fully-burdened programs Leverage off balance sheet program to provide budget flexibility

MANAGE RISK Reduce risk of inefficiency with flexible and scalable programs Increase, decrease, and modify programs without impacting HR or creating highly visible ramp-down actions

316/C, 9th Main 5th Block, Jayanagar, Bangalore 560041 reachus@marconix.in www.marconix.in