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MBA TRAVEL AND TOURISM Syllabus Semester I Course Code SMT 2101 SMT 2102 SMT 2103 SMT

2104 SMT 2105 SMT 2106 SMT 2107 Course Title University Examination Hours Marks 3 50 3 50 3 50 3 50 3 3 3 50 50 50 Internal Assessment Marks 50 50 50 50 50 50 50 Credits

Tourism Principles and Practices Economics for Tourism Accounting and Finance Quantitative Techniques & Operations Management Principles of Management Human Resources Management I.T for Managers Personality Development

3 (c ) 3 (c ) 3 (c ) 3 (c ) 3 (c ) 3 (c ) 3 (c ) NC

SMT 2101 Module I

TOURISM PRINCIPLES AND PRACTICES

Concepts, definitions, origin and development. Types of tourism, Forms of tourism: domestic, international, regional, inbound, outbound, Tourism net work and components of tourism, Interdisciplinary approaches to tourism Module II Tourism Industry and its structure: attractions, accommodation, transportation, F&B, shopping, entertainment, infrastructure hospitality, Presents trends in domestic and global tourism. Module III Assessment of tourism impact on destinations: Economic, socio- cultural and ecological. Concept of carrying capacity, sustainable tourism development. Emerging areas of tourism: rural, eco, medical, pilgrimage, bollywood, golf etc. Module IV Tourism organizations: World Tourism Organisation(WTO), pacific Area Travel

Association(PATA), World Tourism &Travel Council, (WTTC)Role and function of Ministry of Tourism, Govt. of India, ITDC, Department of Kerala Tourism, FHRAI, IHA, IATA. Module V Overview of five year plans with special reference to 10th & 11th five year plan for tourism development and promotion, National Action Plan- 1992, National Tourism Policy-2002, Destination planning and development. REFERENCES 1. Manjula Chaudhaary, K.K. Kamara, Tourism Development; Impact & Strategies; Anmol Publications, 2002 2. Goldener, C & Ritchie, B. Tourism Principles, Philosophy, Practices, John Wiley, New York, 2006 3. J.K. Sharma, Tourism Planning and Development; A new Perspective, Kanishka Publishers, 2000 4. Geoper et al, Tourism Principles 7 Practices, Pearson edn., New York, 2006 5. Gellas & Bechenel, International Tourism, Macmillan, London, 2004

SMT 2102 Module - I

ECONOMICS FOR TOURISM

Introduction- Tourism demand- theoretical background- types of tourism demand- indicators of effective demand- determinants of tourism demand life cycle factors- the global view measurement of tourism demand- national and international tourism demand. Module - II Tourism demand forecasting- methods of forecasting public and private sectors in TourismGovernments role in tourism- the need for public and private sector cooperation in tourism. Module - III Cost concepts- Market structure and Competition- Pricing in tourism- determinants of pricePricing tourism products- Approaches to pricing. Module- IV Impact of tourism- economic aspects- the multiplier effect- displacement effect and tourismtourist spending- costs and benefits of tourism to commModuley- environmental aspects Contingency valuation method. Module -V Macro economic environment Economic transition in India- A quick review- Liberalization, Privatization and Globalization. REFERENCES 1. Ronila Chawla, Economics of Tourism & Devpt., Sonali Publications, New Delhi,2004 2. Peterson, H.C. & W.C.Lewis,Managerial Economics,Prentice Hall (India),New Delhi,2004 3. Dholakia RH & Oza.A.L.,Micro Economics for Mgt.students, Oxford Uni.Press, New Delhi, 2004 4. Varshney RL & Maheswari KL, Managerial Economics, Sultan Chand, New Delhi, 2004. 5. Maddala, Microeconomics, TMH, New Delhi, 2004.

SMT 2103 Module - I

ACCOUNTING AND FINANCE

Introduction to accountancy, Aims and objectives of Financial Management; Journal, ledger and final accounts of sole trading concerns. Module - II Financial Analysis and control. Cost-Volume-Profit Analysis, Break even analysis, Operating and financial Leverage. Module - III Time Value of Money; Investment and Capital Structure Decision; Instruments of Long Term Finance; cost of Different Sources of Raising capital, Weighted Average cost of capital. Module -IV Methods of capital budgeting, Optimum Capital Structure; Valuation and rates of Return. Module - V Operating Costing: Transport Costing; objectives, Module of cost, log book, cost sheet, computation of cost per kilometer, utilization ratio and ratio statement. Hotel and Canteen Costing; Canteen cost statement, calculation of room rent per day. Practical questions

REFERENCES: 1. 2. 3. 4. 5. Asish K Bhattacharyya; Essentials of Financial Accounting, Prentice Hall of India, 2007. Niagm and Jain; Cost Accounting : Principles and Practice, Prentice Hall of India, 2004 Bhalla, V.K. Financial Management and Policy 2nd ed., New Delhi, Anmol, 1998. Das Mohapatra; International Accounting, Prentice Hall of India, 2007. Banerjee; Cost Accounting Theory and Practice, 12th Edition, Prentice Hall of India, 2007.

SMT 2104

QUANTITATIVE TECHNIQUES & OPERATIONS MANAGEMENT

Module I Introduction to Statistics: Meaning and Definition, functions, scope and limitations-Collection and presentation of data, frequency distribution, measures of central tendency Mean, Median, Mode, Geometric mean, Harmonic mean, Measures of dispersion Range, Quartile Deviation. Mean Deviation, Standard Deviation, Statistical process control, control charts. Concepts of acceptance sampling OC curve, Six Sigma concepts. Module II Management science basic concepts process and role in decision making. Linear programming, - graphical method, Concepts of Simplex Method (problem solving by computers only), Sensitivity analysis, Assignment and transportation models. Introduction to Forecasting, Forecasting Techniques. Module II Decision, theory, Decision tree. Game theory, Sequencing problems. Scheduling for Services personnel and Vehicles; Queuing theory techniques, Single server models, Waiting line analysis; Distribution of Services; Product-Support Services; Maintenance of Services; Inventory Control for Services; case Studies on Professional Services. Module III Introduction: Production and operation management as function, nature and scope, decision areas, Operations strategy, different production systems, product, process and capacity planning. Materials management system: Design of goods and services. Module IV Process Technology. Facility location, layout planning, Job Shop Planning; Scheduling and control; or study, method study and work measurement. JIT system Just-in-Time Production; Line Balancing; Purchasing stores management. Module V Inventory management independent items, basic EOQ and production quantity models, reorder point Quantity discount model, safety stock, Maintenance management.
REFERENCES:
1. 2. 3. 4. 5. Busnik, Frank S, Dennis Mcleavey, Richard Mojena Principles of Operations Research, 4th ed. Richard Irwin Illinois All India Traveller Bookseller, New Delhi 2001. Sharma J.K., Operations Research; Theory and applications, New Delhi, Macmillan India Ltd., 3rd Edition 2007 Tahs H.A,. Operations Research: An Introduction, Prentice Hall, 8th Edition 2007 Chase Jacobs Aquilano, Operation Management for Competitive Advantages, 10th ed. Tata Mcgraw Hill, 2003 Thomas E. Morton: Production Operations Management, Thomas South Western, 2003.

SMT 2105
Module I

PRINCIPLES OF MANAGEMENT

Management: Concept, Nature, Importance; Management: Art and Science, Management as a Profession, Management Vs. Administration, Management Skills, Levels of Management, Characteristics of Quality Managers. Evolution of Management: Early contributions, Taylor and Scientific Management, Fayols Administrative Management, Bureaucracy, Hawthorne Experiments and Human Relations, Social System Approach, Decision Theory Approach. Business Ethics and Social Responsibility: Concept, Shift to Ethics, Tools of Ethics. Module II Planning: Nature, Scope, Objectives and Significance of Planning, Types of Planning, Process of Planning, Barriers to Effective Planning, Planning Premises and Forecasting, Key to Planning, Decision Making. Module III Organizing: Concept, Organisation Theories, Forms of Organisational Structure, Combining Jobs: Departmentation, Span of Control, Delegation of Authority, Authority & Responsibility, Organisational Design. Module IV Staffing: Concept, System Approach, Manpower Planning, Job Design, Recruitment & Selection, Training & Development, Performance Appraisal. Leadership: The Core of Leadership: Influence, Functions of Leaders, Leadership Style, Leadership Development. Communication: Communication Process, Importance of Communication, Communication Channels, Barriers to Communication. Motivation: Concept, Motivation and Performance, Theories Of Motivation, Approaches for Improving Motivation, Pay and Job Performance, Quality of Work Life, Morale Building. Module V Directing & Controlling: Concept, Direction and Supervision, Types of Control, Methods: Pre-control: Concurrent Control: Post-control, An Integrated Control System, The Quality Concept Factors affecting Quality, Developing a Quality Control System, Total Quality Control, Pre-control of Inputs, Concurrent Control of Operations. Post Control of Outputs.

Suggested Reading: 1. Koontz - Principles of Management (Tata Mc Graw Hill, Ist Edition 2008)
2. Hillier Frederick S. and Hillier Mark S. - Introduction to Management Science: A Modeling and Case Studies Approach with Spreadsheets (Tata Mc Graw Hill, 2nd Edition 2008) 3. Weihrich Heinz and Koontz Harold - Management: A Global and Entrepreneurial Perspective (Mc Graw Hill, 12th Edition 2008) 4. Hill, Steven L. McShane; Principles Of Management, McGraw-Hill/Irwin, 2008. 5. Peter Baily; Procurement principles & management, Prentice Hall Financial Times, 2008.

SMT 2106 Module I

HUMAN RESOURCES MANAGEMENT

Concept of HRM: Meaning, Objectives, Nature and importance of HRM Differences between traditional Personnel Management and modern HRD concept Approaches to HRM Module II Human Resources Planning (HRP):
Human Resources Planning Recruitment Selection Induction Placement-Promotion-Transfer

Module III Human resources Development (HRD):


Training and Development Cross-cultural training Performance appraisal Career Management Knowledge Management

Module IV Compensation/Reward System: Salary and wage administration - Quality of work life Flexi-time work schedule- Telecommuting. Module V Management of differences: Grievance handling Discipline and Domestic enquiry Handling of Sexual harassment in the work place Stress management Miscellaneous: Human Resources Information System Changing business, economic,

technological, social, political, legal and global environment and their implications on HRM. Industrial relations(IR): Definition of IR Concept of IR Legal framework of IR Approaches to IR Functions of I.R. Manager Changing nature of I.R. Trade unions: Role, growth, issues/problems of trade unions Employersassociations Whitecollars/Managerial Unions.
REFERENCES: 1. 2. 3. 4. 5. Human Resource Management: John Storey,Thomson Learning, 2000 Personnel/Human Resource: Decenzo & Robbins, 3rd edn, Prentice-Hall of India Pvt. Ltd., 2007 Personnel Management: Monoppa, Tata Mcgraw Hill, 2004 Personnel Management & Industrial Relations: R Mittal N Kumar, Anmol Publications, 2001 Human Resource Management: A.S. Denis, R.W. Griffin HMH Publisher, 3e. 2007.

SMT 2107

I T FOR MANAGERS

Module I Fundamentals of computers, Evolution of Computing Machines, Input/Output devices, Microprocessors, binary number system, generation of computers and programming languages Algorithms and Flowcharting Branching and looping algorithms Hardware and Software, Storage and Retrieval of massive data on computers. Classification of software Operating systems (including salient features of Dos, Windows and UNIX). PC Architecture, Commonly used PC software for word processing, spreadsheet and database applications, MS Word, MS-Excel, for statistical analysis of data, MS Access, MS PowerPoint. Module II Networking of computers. LAN, WAN, Enterprise wide networks, Internet technologies, WWW and Internet uses. E Mail, Electronic payment systems, Electronic Fund Transfer (EFT) and Electronic Data Interchange (EDI). Electronic Payment Systems, Websites and design principles their uses. WAP, Bluetooth, VPN. Client/Server applications using PCs. E-commerce and m-commerce. Module III Information Systems for Tourism Management Decision Support, Concepts of Data, Information and knowledge. Concepts of Database Management Systems, Concepts of Database Management Systems, Concepts of RDBMS, MIS,EIS, GPS, GIS, Decision Support Systems, Knowledge Based Systems, Entertainment, Leisure, Trade Bodies, Bench Marking and TQM. Module IV Application of Information and Communication (ICT) systems in Use in Tourism and their advantages, Travel and Tourism Information Systems, International Tourism event Information Systems, Reservation Systems for Air, Rail, Road, Hotel etc, Concepts of SCM, CRM,BPR, Agency Management, Bank Settlement Plan 9BSP), Agency Management functions, Sabre Information Network, agency Data Systems, travel bases, Voyager Systems, IC Systems, TARSC systems. Foreign Exchange, foreign Currency products. Module V Computerization Prospects and Problems: Information Technology as a strategic tool for achieving competitive edge in Tourism Industry. Infrastructure Requirement, Selection of Hardware and Software, Implementation and transition problems. Skills- upgradation and re-deployment of staff as a result of computerization. Implementing issues, opportModuleies, challenges, problems and managing change. IT outsourcing, Cyber crimes and cyber laws. Computer viruses, Digital Signature, Cryptography. REFERENCES: 1. Automating Managers: the implications of IT for Managers, John Moss Jones, Pinter, London 2000. 2. Dimitrios Buhalis; eTourism: information technology for strategic tourism management, Financial Times Prentice Hall, 2003. 3. Pauline J. Sheldon; Tourism Information Technology, CAB International, 2002 4. Steven Otfinoski; Computers; Marshall Cavendish, 2007. 5. Manuel Ortega, Jos Bravo; Computers and education in the 21st century; Springer, 2000.