Health & Fitness Outdoor Sports Bike & Board & Extreme Sports Water Sports Sports Wear

& Sports Footwear Team & Indoor Sports Sports Facilities & Service General Sporting Goods

www.spoex.com

February 23~26 COEX, Seoul, Korea

History of SPOEX
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The first Seoul International Sports & Leisure Industry Show(SPOEX) opened in 2001 at COEX, located in the center of Seoul. Since its first show, the number of participants has grown continuously as you can see in the statistics. This year, the 12th SPOEX is welcoming 320 exhibiting companies from all over the world, including Korea, China, Japan, other Asian countries, North America and Europe. This indicates the fact that many exhibitors and visitors found good reasons to participate in the show, for it provides various ways to develop and grow their sports and leisure related businesses. Along the years, the SPOEX show has dedicated in providing various ways to help participants' business success such as hosting many exciting sports events, expansion of exhibit halls, and holding sports competitions. As a result of the sincere effort, the SPOEX became a UFI approved event in 2005, and was appointed as the prestigious Prospective Exhibition by the Korean Ministry of Knowledge Economy for five years. Not halting at the present success, now, it is the SPOEX's vision to evergrow by putting endless effort and make everyone who attend the show feel satisfied with the outcomes. Welcome to the SPOEX 2012, where you can move to the next level of sports and leisure industry.
'01 '02 '03 '04 '05 '06
139 205 528 703 745 139 182 156 190 203 212

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Companies at Exhibition

1,000 952 905 820 750 756

499

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Booths at Exhibition

SPOEX 2012 Move to the next level

The Biggest and The Fastest Growing Sports and Leisure Industry Show in Korea!
- Starting from its first show in 2001, this trade show has grown from 367 booths to 905 booths in 11 years, showing a growth rate of more than 120%. - The upcoming 2012 show will be the biggest international sports and leisure industry show with more than 1,000 booths and 320 companies. - It is the ONLY exhibition which 20,000 to 30,000 sports and leisure industry personnel attend every year. - Approved as an International Exhibition by UFI in 2005, it was then selected as Prospective Exhibition by Ministry of Knowledge Economy in 2006, 2007, 2009, 2010 and 2011.

A Joyous Sports and Leisure Festival & The Best Place for Business Success!
- 30% of show budget is spent on public relation activities on media- such as TV, Radio, daily papers and professional networks- resulting in consistent and centralized media attention. - Operating a professional public relations officer to best promote client companies. - Various on-site point of attractions, including fashion shows, extreme sports festival and climbing festival.

The SPOEX supports International Marketing of Domestic Manufacturers.

- Free Directories and preview booklets for international buyers are provided. - Financial support of entry fees for pioneer of international market to following shows FIBO (Germany), Outdoor Retailer Show Summer (United States), PGA Merchandise Show (Orlando, USA), China Sport Show (China), Sport Source Asia (Hong Kong).

SPOEX2012 Overview

Overview
Title Period Venue Scale Seoul International Sports & Leisure Industry Show 2012 (SPOEX 2012) 2012 2. 23(Thu) ~ 2. 26(Sun) Hall A~B COEX, Seoul, Korea 320 companies, 1,000 Booths

Organized by Sponsored by Ministry of Culture, Sports and Tourism Ministry of Knowledge Economy Ministry of Education, Science and Technology Exhibiting Items Health/Fitness
Treadmills, Weightlifting, other Fitness Equipment, Sports Medical Appliances, Dietary Supplements, Sthenometers, and other exercise capacity measuring apparatuses.

Outdoor/Camping

Climbing, Hiking, , Tents, Tables, Chairs, Sleeping bags, Mats, Hammocks, Lanterns, Knives, Trekking Equipment & Apparel, Rescue Equipment, Camping Trailers, Automotive designed for Leisure, Shooting, Hunting Gear, etc.

Water Sports

Diving Equipment, Skin-scuba Diving Gear, Underwater Shooting Equipment, Boats, Yachts, Canoes, Kayaks, Rafting Boats, Surfing Boards, Windsurfing, Waterskiing, etc.

Sports Fashion

Walking Shoes, Marathon Shoes, Tennis Shoes, Sports Dance Shoes, Sport Climbing Shoes, Mountain Climbing Shoes, and Sandals for Leisure, Sportswear, Accessories, Fabrics, etc.

Active/Extreme Sports

MTB, BMX, Bicycles & Accessories, Folding Bicycles, Electric Bicycles. Skateboards, S-Boards, Freeboards, and others

Sports Facilities/Services

Stadium, Playground, Playing Field Facilities such as Artificial Grass, Urethane Track and Field line, Rubber Blocks, Rubber Chips, Facilities Construction & Company, School Physical Education Facilities and other Outdoor Sports Equipment.

Team/Indoor Sports

Soccer, Baseball, Volleyball, Basketball, Rugby and other Sports Equipment and Cheering Gear, Tennis, Squash, Badminton, Ping Pong, Racket Ball, Bowling, Billiards, etc.

General Sporting Goods

New Sports, Sports Organizations, Sports-related Service, and other general sports & leisure equipment.

Events and Seminars Seminars - Seoul International Sports Industry Forum - Korea Underwater Association(KUSPO) Seminar - Physical Activity Promotion System(PAPS) Seminar (to be scheduled) - Playground Sports Facilities Industry Presentation (to be scheduled) Events - SPOEX2012 Northface Cup Artificial Rock-Climbing Competition & Discovery Climbing Festival - KCYCLE Korean Indoor Cycling Competition - Demonstration of Products of Exhibitors - Free Health & Medical Consultation - Underwater Photo Exhibition by KUSPO (Korea Underwater Association)

Application Information
Diverse Marketing & Public Relations Opportunities Await you at the SPOEX2012!
Participants' Benefits 1. Four complimentary nights at a deluxe hotel for each company (for more accommodation, there are discounted rates at selected hotels) 2. Various PR benefits including free listing plus photos in the official directory. 3. Complimentary invitation tickets to buyers 4. Various on-site events for purpose of attracting visitors. Participation Fee Booth Type Standard Booth Raw Space Booth Size 3m 3m= 9m2 Regular Rate US $2,500 per booth US $2,000 per booth Miscellaneous Construction fees + Raw Space Space only

In case of raw space rental, the minimum requirement is 18m2 (two booths) Application Deadline Payment Schedule December 31st, 2011 (Depending on booth availability) The participation fee and remittance charge should be paid by the due date, December 31, 2011. Charges for other services or supplies ordered separately are payable within the time period specified at the invoice. If you want to secure a prime location, you are kindly advised to book your stand space as earlier as possible. Booths are assigned on availability of space as the date the exhibitor registration form and deposit are received. A/C Number 1005-380-016201 Swift Code HVBKKRSE A/C Holder Seoul Messe Inc.

Payment Information Bank Name Woori Bank (Jamsilnam Branch)

Standard Booth
3,000 3,000

Standard Booth Includes Set of walls(Back&Side) 1set, Company Name Board 1, Information Desk & Chair 1each, Spotlights 4, Outlet (1KW) 1, Carpet 1, Booth Number Board 1set, Fluorescent Light on sides 2, 220V Receptable 1

Privileges for Participants

Promotion plan
The Ongoing promotion plans of SPOEX 2012 - Attract overseas buyers through various activities using the Korea International Trade Association owned database, international branches, overseas sales agents, and World Trade Centers Association - Attract buyers through the global network of Korea Sports Promotion Foundation and World Federation of the Sporting Goods Industry (WFSGI) - Active promotion of SPOEX 2012 at international sports and leisure exhibitions

- Send the show preview to international buyers in advance - Publicize SPOEX 2012 on international sports magazines and sports exhibitions directories - Attract potential international buyers by cooperation with the world's biggest e-marketplace, EC21. Mass Media Advertising - TV & Radio Commercials: Commercials are being aired during the commuting time of Korea's three major broadcasting stations. - Daily newspapers, Business papers, free papers - Sports magazines, including internationally recognized ones such as Muscle & Fitness Health & Exercise , Underwater Worldand , , Undersea Travel , Sport Business KSPO magazine , Professional PR through Advertising agency - SPOEX's articles on newspapers, magazines, broadcasts are produced and released. - Intensive exposure through online PR articles - Inscription of articles on exhibitors' new products. - Sponsored by a Popular Radio Program - Ticket Promoting enforcement through the weekly and monthly magazine. Outdoor Advertising Installation - Installment of signboards at bridges and overpasses in Downtown Seoul. - Installment of street banners around the Yeong-Dong thoroughfare, which is near COEX - SPOEX billboards marketing inside of the COEX Mall. Brochure Production & Distribution to the target buyers - Sports & Leisure Business related personnel - Exhibitors and buyers of SPOEX - Related organizations to the KSPO and KITA

SPOEX 2011 Statistics

Category Exhibitors Booths Visitors

Domestic 236 810 26,400

International 75 142 659

Total 311 952 27,059

Total Exhibitors by Item

Others 2.6% Sports Footwear & Sportswear 3.5% General Sporting Goods 4.5% Team & Indoor Sports 6.1% Water Sports 23.8% Bike & Board & Extreme Sports 10.6%

Foreign Buyer Attendance by Country

Other 7.7% Central and South America 0.5% Middle East 0.8% Oceania 1.6% Africa 2.2%

Europe 11.3%
Health & Fitness 18.7% Outdoor 17.7% Sports Facilities & Services 12.5%

North America 15.4%

Asia 60.5%

Item of Interest by Buyers Attendance

Outdoor 24.7% Health & Fitness 20.2% Water Sports 16.6% General Sporting Goods 11.7% Bike & Board & Extreme Sports 10.1% Sports Facilities & Services 5.1% Sportswear & Sports Footwear 4.7% Team&Indoor Sports 3.3% Other 3.6%

Purpose of Visit
Searching Information 33.7% General Interests 24.2% Purchase Consulation 16.6% Market Research 8.7% Attending Special Event 3.9% Looking for Exhibitor 2.6% Exhibiting at Next Show 2.4% Other 7.9%

Organizers

Tel. 82-2-410-1424 Fax. 82-2-410-1429 E-mail. spoex@kspo.or.kr

Tel. 82-2-6000-5118/5279 Fax. 82-2-6000-5823 E-mail. spoex@kita.net

Show Management
Seoul Messe InC Tel. 82-2-3432-4552 Fax. 82-2-3432-4559 E-mail. spoex@seoulmesse.kr

Secretariat of SPOEX 2012

Tel. 82-2-6000-5118/ 5279 Fax. 82-2-6000-5823 E-mail. spoex@kita.net