ABC Egypt Newsletter

May-June issue

ABC New Focus

ABC News

Brand Awareness
Launched all over Egypt!
to people, while also outlining its worldwide recognition and

News Highlights
Standard & Poors (S&P) Ratings for ABC

.A-2 /

:
19 "

"

New Billboards placed in Alex, Cairo, Hurghada and more...

ABC Egypt launched its new Brand Awareness Campaign mid July, covering new billboards and visibility all over Egypt and Alexandria. Areas in cairo include Zamalek, Mohandessein, Heliopolis, Nasr City, and Haram, while Alexandria is covered from the dessert road, till the inside of Somouha Club and Sproting. The concept behind the new ad to emphasize on the bank's logo, using the Arabic calligraphy to give a local feel to the bank, bringing its services closer credibility. The ads will also be published in a number of maga zines and financial directories, such as " " magazine, published by the Federation of Egyptian Banks "FEB".

/ BBB+

Announcement
Mr. Rafael Ajram joins ABC - Egypt effective May 4th * FVP-Credit & Risk Group Head, Mr. Alaa Nosseir joins ABC - Egypt effective june 22nd

* FVP-Retail Banking Group Head,

Sponsorships
ABC - Egypt sponsored the EIE Forum organized "Global Speakers Series Dinner" on june 16th with Distinguished Keynote Speaker, the Honorable Bill Richardson, Governor of New Mexico and Former Presidential Candidate & U.S. Secretary of Energy. The topic of discussion was on: AMERICAN FOREIGN POLICY 2009 AND GLOBAL RAPPROCHEMENT.

Magazine Layout

Opening Soon.....

Ready with covers and signs With the ever growing expansion of ABC Egypt to bring its branches closer to its clients, new branches are being Cover Design constructed and planned out everyday. ABC is expecting 4 new branches, Damietta, Mansoura, Assyut, and Luxor to open in 2008, with a short term plan to add more to those in 2009.

Keeping its image intact, and the anticipation of its clients, ABC Egypt produced new plastic covers that help to hide the unnecessary process of building, while communicating its message for people to expect a new architectural splendor of ABC.

ABC - News
Announcments
ABC News

FVP-Retail Banking Group Head Head of Retail Banking joins ABC - ABC - Egypt joins Egypt
We are pleased to announce that Mr. Rafleh Rafael Ajram joined us effective today May 4th, 2008 as Head of Retail Banking, reporting to the CEO& MD. Mr. Ajram will be responsible of the following divisions which will be reporting directly to him: Retail Operations, Retail Branch Network, Retail Products, Personal Banking and Marketing Support. About Mr. Ajram Mr. Ajrams prior experience is marked by consistent achievements and professional development. Mr. Ajram graduated from The American University in Beirut in Business Administration and a Masters degree in Money and Banking In 1990, he started his career in Pacific Microlab Computer Centers Information Technology Company in Melbourne Australia as a Sales & Marketing Manager. In 1991 he was promoted to a State Business Manager. During that period he accomplished the course-work of a Post graduate study: Doctoral Program in
ABC Egypt

Finance in 1993. Mr. Ajrams Retail experience and proved success record in the Consumer Banking and Business Development, will enable him to lead this area, delivering the best-in-class experience for Arab Banking Corporation valued customers. We wish Mr. Ajram all success in his new mission and trust that you will offer him your utmost cooperation and support.

FVP-Credit & Risk Group Head joins ABC - Egypt

We are pleased to announce that Mr. Alaa Nosseir joined us effective today June 22nd, 2008 as First Vice Presi- New ATM Sign in Mohandessein dent - Credit & Risk Head, reporting to Mohandessein has installed a new the CEO& MD. ATM sign for its branch, informing our clients that there is 24 hour available About Mr. Nosseir Mr. Nosseir started his banking career cash. The Branch has also been since 1982 as he worked for several undergoing some renovations for the international banks in Egypt and Gulf outside sign and logo ensuring as countries, 24 years of his experience always, that ABC maintans its promiwas devoted to the Credit and Risk nant image and reputation. area. His last position in Arab Bank was Sector Head at the Central Credit and Risk division and member of the regional credit committee.
ARAB BANKING COMPANY PROVIDE INVESTMENT FUND WITH CAPITAL 250 MILLION POUNDS Categorical Hierarchy: Financial Serv.,Banks,,arab Banking C. Country: Egypt

Besides working in the banking field he worked as a part-time lecturer at the American University in Cairo (till 2005) and currently with the Egyptian Banking Institute teaching several courses related to the field of credit and risk. He is a certified lender business banker from the Institute of Certified Bankers (ICB) and The American Bankers Association (ABA); also he is a member of the U.K. Royal Chartered Institute of Bankers. We wish Mr. Nosseir all success in his new mission and trust that you will offer him your utmost cooperation and support.

ABC - Egypt In The News

Page Details,Page and PhotoSize : Bussiness & Finance,0007, Media: Alalam Alyoum (Circulation: 149120),Arabic Newspaper Size,Position and Color : 006X02.Center Left,B & W Date: 2008-06-26

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ABC - Corporate Governance & Compliance

In Compiance Leading Banker Speaks On Electronic Banking and Risk Mitigants in Bahrain
"The constant development of electronic banking and electronic money contribute to improving the efficiency of the banking and payment system. However, banks should adopt methods for identifying, assessing, managing and controlling the risks related to electronic banking and electronic money", said Hany Abou-ElFotouh, ABC Bank Egypt First Vice President. Abou-El-Fotouh was speaking at Remote Banking Fraud Management Forum in Bahrain under the title of "The fight against fraud crime and money laundering issues in electronic payments. He said that banks have used electronic channels for years to communicate and transact business. With the advent of the Internet, banks are increasingly using e-banking or Internet banking to deliver their products and services to their customers. The open and automated nature of the Internet ship requirements. Currently, banks e-banking services through point of sale terminals, automatic teller machines, telephones, personal computers, smart cards and other devices. Explaining the term electronic money, Abou-El-Fotouh said "Electronic money refers to "stored value" or prepaid payment methods for executing payments using point of sale terminals, direct transfers between two devices, or over the Internet. Stored value products include "hardware" or "card-based" mechanisms (also called "electronic purses"), and "software" or "network-based" mechanisms (also called "digital cash"). Banks may participate in electronic money schemes as issuers, or distributors of electronic money issued by other entities; redeeming the proceeds of electronic money transactions for merchants; handling the processing, clearing, and settlement of electronic money transactions; and maintaining records of transactions. Abou-El-Fotouh concluded by saying "we are becoming increasingly sophisticated in how we apply measures to combat international security threats of fraud in electronic banking. This new era requires that financial institutions and regulators search for threats to the financial system, and ensure such threats are effectively isolated. Through collaboration of key players, we can continue to build strong and relatively safe electronic banking markets".
Complience Focus

A Term in Compliance
corporation that, through a court proceeding, is relieved from the payment of all debts after the surrender of all assets to a courtappointed trustee. works in a similar way to a credit card and allows its holder to pay for goods and services on credit. The main difference from a credit card is that the balance on a charge card has to be paid off in full each month

Bankrupt. A person, firm, or

Charge Card. A charge card

Goodwill. An intangible asset that exists when a business is valued at more than the fair market value of its net assets, usually due to strategic location, reputation, good customer relations.
When two or more people agree to take on the same obligation (such as a loan), they may each be responsible for a certain portion of the obligation or they may each be responsible for the entire obligation. When the contract states that liability is "joint and several", it means that all parties together are responsible for the obligation ("joint") but also that each party individually is responsible for the entire obligation on their own ("several"). The creditor may take legal action against all of them or just one for the debt.

"we are becoming increasingly sophisticated in how we apply measures to combat international security threats of fraud in electronic banking.
means that neither geography nor time may create major barriers between banks and their e-banking customers. The common delivery channels include "closed" and "open" networks. "Closed networks" restrict access to participants bound by agreements on the terms of membership. "Open networks" have no such member-

Joint and Several Liability.

Page 6 This Article was taken from PressBox: http://www.pressbox.co.uk/detailed/Financial/Leading_Banker_Speaks_On_Electronic_Banking_and_Risk_Mitigants_in_Bahrain_192363.html

ABC - Corporate Governance & Compliance

In Compiance

Complience Focus

Q&A ? ?

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