RICHARD COHEN 632 Danenberger Drive Southampton, PA 18966 267-994-2049 rcfe8014@westpost.

net SALES / MARKETING / BUSINESS DEVELOPMENT Professional (B2B and B2C Products and Services) EXPERTISE IN THE AREAS OF: Consultative / Solutions Selling - Key Account Management - Customer Service - U pselling - New Products / Services Introductions - New Markets / New Territories - CRM Programs - Marketing Solutions - Proposals - Multi-Channel Programs - C-L evel Presentations "High energy, sales leader with a proven track record of winning, upselling and retaining major accounts." Industry Background: Direct Marketing...Database Marketing... Market Research... Demographics...Data Modeling/Statistical Analysis...Business Intelligence Servic es...Consumer Direct Response PROFESSIONAL EXPERIENCE INDEPENDENT BUSINESS CONSULTANT, 2008-present ACCOUNT DIRECTOR, Experian Marketing Services, 2007-2008 For this $4 billion, largest credit information company, I provided customized b usiness and consumer direct response marketing solutions to end user accounts an d resellers of data/information services. * Turned around and saved 2 high profile, "at-risk" accounts worth $275,000; ov erall, managed over $1,500,000 worth of business. * Won new accounts and grew existing accounts including: PITNEY BOWES, FIRST AT LANTIC FEDERAL CREDIT UNION, HARBOUR CAPITAL, MARC PUBLISHING COMPANY, NEW ROAD MEDIA, OPTIMOST, ADVISEN and THE STRATA COMPANIES. DISTRICT SALES MANAGER, infoUSA, 2005-2006 For this $750 million, global information solutions company, I sold business and consumer direct response marketing solutions to both corporate accounts and res ellers of data/information services. * Revived productivity of stagnant accounts and resolved problems of low-yieldi ng accounts that ultimately added $500,000 in new business; overall, managed ove r $2,000,000 in business. * Sold to such companies as: PPG INDUSTRIES, INDEPENDENCE BLUE CROSS, AON INSUR ANCE SERVICES, QUEST DIAGNOSTICS, PACE UNIVERSITY, HANOVER MORTGAGE, NORTH AMERI CAN PUBLISHING CO., INTERSECTIONS INC., and MAXIM HEALTHCARE SERVICES. SENIOR ACCOUNT EXECUTIVE, Equifax Marketing Services, 2003-2004 For this $2 billion, global leader in information solutions, I sold marketing so lutions to list brokers, advertising agencies, direct marketing consultants, and resellers of data/information services.

* Increased overall sales by 14% and selected accounts by over 50% in the first year. * Managed a book of business in excess of $1,500,000. * Won notable accounts such as: DIRMARK, DUNHILL INTERNATIONAL LIST COMPANY, DIR ECT RESPONSE ASSOCIATES, INC., and PROFESSIONAL DIRECT MARKETING. RICHARD COHEN Page 2

DIRECTOR, LISTS & DATA, American Mail Systems, Inc., 2001-2002 For this full-service list broker, I ran with full P&L all day-to-day operations including staff supervision (up to 7 Customer Service associates), employee hir ing/training, vendor relations, customer service, sales/marketing programs, pric ing, systems, and daily production. * Increased sales over 25% after instituting effective new business development programs; overall, grew book of business over $3,000,000. * Maintained a minimum overall profitability factor of 30% net on all sales by negotiating favorable new contracts with vendors and pricing revisions. * Selected key accounts included: NEW YORK LIFE, JOHN HANCOCK, ALLMERICA FINANC IAL, PENN STATE UNIVERSITY, DIRECT MEDIA, AMERICAN LIST COUNSEL and PARADYSZ-MAT ERA. SALES EXECUTIVE, DIRECT SALES, Equifax Marketing Services, 1998-2001 For this direct response marketing solutions firm, I sold direct response market ing services to a wide range of companies. * Grew sales from $2,750,000 to $6,000,000 over the first 2 years in the positi on. * Recognized a "Solutions Achievement Sales Leader" the first 2 years. * Notable clients included: FIRST USA BANK, GE FINANCIAL, NATIONAL GEOGRAPHIC S OCIETY, ADVANTA INSURANCE, CITIFINANCIAL and CRUTCHFIELD. REGIONAL SALES MANAGER, Database America, Inc., 1994-1997 Promoted, marketed and sold customized direct response marketing solutions. * Exceeded quota by 50% in the first year. * Increased revenues by 60% in year 2 and 33% in year 3. * Notable clients included: BANK OF NY, SMITHSONIAN INSTITUTE, MELLON BANK, MCN EIL CONSUMER PRODUCTS, BELL ATLANTIC, and COMCAST. *Prior to 1994, worked two years as VP Sales/Marketing for Rackman & Associates (workplace safety consulting and ergonomic products for corporate and industrial accounts). Started career as Senior Account Executive with DUN & BRADSTREET BUSINESS INFORMATION SERVICES, 1980-1992. Significant accounts included: THE GALLUP ORGANIZATION, McGRAW-HILL, NORTH AMERICAN PUBLISHING CO., and RAPIDFORMS EDUCATION / OTHER M.B.A., Marketing and Organizational Management, TEMPLE UNIVERSITY, 1987 B.B.A., Marketing and Organizational Management, TEMPLE UNIVERSITY, 1979

Sales Training Includes: Costigan Sales Training...Think!Inc...Miller-Heiman St rategic Selling...Forum Exceptional Sales Performance...Xerox Professional Selli ng...Dale Carnegie Affiliations: Philadelphia Direct Marketing Association... Direct Marketing Clu b of NY...Greater Philadelphia Chamber of Commerce...Lower Bucks County Chamber of Commerce