Enrico Lange Marie Hannemann Str.

27 14480 Potsdam Germany +49 (151) 58961871 +1 817 717 7230 (USA) el11a86a6@westpost.net Career Objective A position as a marketing director with an opportunity for challenge and person al growth Accomplishments * Created and implemented a new strategic customer interaction format which led to significant customer relationship improvements, reduction in tradeshow expen ditures, enhanced brand positioning and business leads amounting to several mill ion dollars in incremental business potential * Led a company brand repositioning project for the global market leader in airl ine catering and in-flight services * Revamped the global products and services portfolio logic and developed and im plemented the corresponding marketing communications concept * Contributed to the development of the company's vision and supported strategic entry into adjacent markets through market and competitive research and SBU bra nd development Work Experience Director Corporate Marketing (03/2006 - Present) Manager Marketing Communications (06/2005 - 02/2006) Associate Manager Marketing Communications (04/2003 - 05/2005) LSG Sky Chefs / LSG Lufthansa Service Holding AG, Neu-Isenburg, Germany and Irvi ng, TX U.S.A. Responsibilities: * Development and implementation of corporate brand and marketing communications strategy * Development marketing plans for business areas and regions in line with and su pportive of overall corporate brand and marketing strategy * Develop, implement and manage SBU and product brands for new markets, business es, products * Define and control the Corporate Design/Corporate Identity and ensure a consis tent Corporate Image/brand usage across the company * Oversee market intelligence on competitive benchmarking on brand and image pos itioning and product and service portfolio * Conduct market research (b2b customer research, b2c end-consumer research * Proactively plan, develop and organize strategic customer events and the parti cipation of the company at exhibitions worldwide * Lead development and implementation of corporate marketing initiatives includi ng sponsorships, company brochures and presentations, product presentations, Int ernet presentation, advertisement, product PR, sales support * Manage and control the Corporate Marketing budget * Manage and develop Corporate Marketing staff Sales Assistant & Intern Key Accounts Management 6/2002 - 4/2003 Lufthansa German Airlines, East Meadow, NY / Chicago, IL, USA Responsibilities: * Managed the creation and launch of an e-commerce platform * Conducted monthly analysis of corporate market share data and compiled key acc ount reports * Produced marketing and sales support material * Managed customer events (including CEO customer reception) * Coordination of sales steering activities Sales Rep/Marketing Assistant / Hotel Management Trainee

8/1995 - 7/1999 Inter-Continental Hotels & Resorts, Frankfurt and Hamburg, Germ any Responsibilities: Sales Representative, Sales & Marketing * Acquired new corporate clients, built relationships, and worked on business de velopment. * Participated in devising strategic marketing plan. * Trained and coached interns and trainees Marketing Assistant, Sales & Marketing * Managed Internet and interactive guest channel content * Developed Marketing Reports * Acquired empirical data for new product acceptance and analyzed feedback * Communicated and corresponded with business partners and customers Hotel Management Apprentice, Key Hotel Departments * Gained experience in all key hotel departments (incl. Accounting/Marketing/Sal es etc.) * Cross training in sister hotel in Berlin (Front Office and Reservations) * Served as chairman, Trainee Environmental Committee - in charge of in-house co mmunication campaign Additional Experience Graduate Assistant - Strategic Marketing 8/2000 - 5/2002 MJ Neeley School of Business / Texas Christian University, Fort Worth, TX, U.S.A. * Research, analyze, and prepare cases on strategy and marketing issues for text book inclusion * Conduct market analysis to develop materials for classes and research projects MBA Summer Intern - Marketing Research 6/2001 - 8/2001 Sabre Inc., Fort Worth, TX, U.S.A. * Managed two quantitative studies from questionnaire design to final report * Analyzed travel related global shopping and booking behavior * Assisted Corporate Strategy group with Scenario Planning efforts Team Leader MBA Enterprise Consulting Project 3/2001 - 5/2001 MJ Neeley School of Business and Quelle AG, Fort Worth, TX, U.S .A. and Nuremberg / Germany * Led a team of 4 MBA students performing a market study (US apparel market) for a large European mail order company * Gathered and analyzed data, extracted key findings, developed strategic recomm endations * Presented findings to marketing department of Quelle AG Corporate Communications Intern 5/2000 - 7/2000 WeberShandwick International - Public Relations, Corp. Communic ations, Berlin, Germany * Organized press conferences and compiled budget proposal for client offer * Performed media research and analysis and organized sponsored events Supervisor 8/1999 - 5/2000 Frog Prints Copy Center, Fort Worth, TX, U.S.A. * Managed staff and store processes * Ensure high level of customer service quality * Increase store revenue through proactive up-selling Education 5/2002 Texas Christian University, Fort Worth, TX, U.S.A. * Masters of Business Administration (MBA) GPA 3.98 Major: Marketing, Minor: Finance * Graduated top of class 2/1998 Bergius College, Frankfurt, Hessen, Germany * Hotel Administration Skills Bilingual - German, English Multicultural Communication PowerPoint, Exc el, Word, Outlook Professional Communication Certificate Level III Singi ng