Capable marketing project specialist with expertise in revenue facilitation, pro duct promotions, and relationship building in both

national and local business s ettings. Extensive experience managing product rollouts and marketing new items. Skilled at analyzing market trends and competitive data then developing plans t o improve sales and market share. Adept at effectively engaging decision makers and leading operations teams to drive sales and profit in high demand business e nvironments. PROFESSIONAL STRENGTHS Marketing - Account Management - Business Development - Project Coordination - P roduct Management - Promotional Support - Market Research - Analysis and Forecas ting -Negotiation - Logistics Planning - Relationship Building -Team Leadership SELECTED ACHIEVEMENTS * Directed activities supporting a $25 million product launch for the world larg est carrot producer. Planned processes to execute rollout in 91 retail locations in two markets. Developed training for implementation teams. Created customized maps with plans for each store. Coordinated final plans with senior retail lead ers. RESULTS: Completed product rollout two days ahead of schedule. Subsequently expanded and improved retail displays beyond original plan in 50% of stores. * Organized and executed a five day mega demonstration event with a high profile grocery retailer to build brand awareness for a premium juice company. Identifi ed the top ten high potential stores for the demo. Supervised the activities of a team of eight educating and informing in-store customers about the product. R ESULTS: Set company sales record by selling 4400 units over five days. This even t catapulted the company to the number one brand in the category in the area wit hin six months. * Delivered informative product and category presentations to corporate buyers. Highlighted features and benefits of carrying entire product line offerings. Bu ilt enduring relationships to enhance receptivity. Negotiated product placement and pricing. RESULTS: Expanded full product line penetration from 50% to 85% of total accounts. Achieved #1 territory ranking in market share for 18 consecutive months. * Supervised the activities of a promotional marketing team to enhance brand awa reness. Hired and trained the team on products and in-store operations. Develope d on-site product demonstration schedules for 30 stores over a year during high volume shopping times. RESULTS: Created higher demand for products, driving sale s and market share. * Planned and set up category-specific departments in 13 new stores over three y ears for a major retailer. Created category plan-o-grams customized for each sto re. Worked with store staff to set product stock, displays, and signage. Strengh thened business relationships by becoming the go to vendor contact for new store setups. RESULTS: Established sustainable processes and standards for new store launches. * Analyzed complex monthly sales data from Nielsen and IRI to detemine market tr ends in an eight city territory. Evaluated competitors' data to determine streng ths, weaknesses, and opportunities for growth. Advised store management with rec ommendations to improve comprehensive product placement. RESULTS: Expanded displ ay sizes for better product representation in 55% of the eligible stores in ten months.

PROFESSIONAL EXPERIENCE DAYMON WORLDWIDE, San Antonio, Texas 2011 - Present Merchandising Sales Representative - HEB Branded Produce BOLTHOUSE FARMS, San Antonio, Texas 2007 - 2011

Territory Merchandising Director - San Antonio, Austin HEB Project Coordinator - eight markets (concurrent with above) STOCK BUILDING SUPPLY, Dallas, Texas 2006 - 2007 Manager-In-Training: Construction Loans UNIVERSITY FEDERAL CREDIT UNION, Austin, Texas 2005 - 2006 Consumer Loan Processor EDUCATION B.B.A., Marketing, Texas State University, San Marcos, Texas