Burt Pinoli * * * * River Garden #739, Beijing, China 101300 Mobile: +86-136-0122-1022 * Fax: +86-10-8046-2925 Email: bp1247922@westpost.net or bpinoli@global.t-bird.

edu Skype: burt.pinoli

Professional Summary Highly accomplished, results-oriented international management professional with 15+ years experience and China/Asia Regional market expertise, complemented by extensive experience in Business Unit Management, Marketing-Sales, Business Development and Management Consulting. Proven ability to provide solutions-based approach to sales, customer service delivery and operations that focuses on win-win situations. Adept at building and leading cross-function al teams, instilling a culture of success to consistently exceed expectations by using principle-centered leadership manageme nt. Increased operational efficiency, improving morale and accountability, while reducing costs. Built new markets and forged strong co rporate relationships/alliances. Highly proficient in Mandarin. Skills and Expertise Summary * * * * * Business Unit Management * Sales/Marketing China & Asia Regional Markets Strategic/Business Planning * Strategic Partner Relationships Team Leadership * Employee Development Product/Brand Launch * Communication Skills

Professional Experience & Accomplishments Sandalwood Mountains Associates Beijing, China 2010-present Managing Director, Business Development (management consulting). Greater China-Asia Region market entry, strategic planning, sales network-channe l distribution. Delta Air Lines Beijing, China 2002-2009 General Manager, Greater China, Korea, South East Asia & Pacific 1997-2001 General Manager, China, Hong Kong & Taiwan Managed all aspects of China business unit including sales-marketing, government affairs, customer service operations and business development. Managed total o f 25 expatriate and local national staff in China, in addition to regional manag ement of sales-marketing for 11 other Asia markets. Total revenue of US$105.0M, and managed a US$872K operating budget. * Increased sales revenue +64% through aggressive marketing strategies and incre ased accountability metrics. * Increased market share +36% above key competitors. * Managed successful launch of new service product/new brand with Shanghai-Atlan ta non-stop service in 2008, with local sales of $20.1M. * Managed successful launch of new Seoul-Atlanta route in 2007, with local sales of $36.1M. * Developed, implemented and co-managed of China Airlines code-share partnership

, contributing $ 47.8M of incremental revenue in first year. * Managed contract negotiations and implemented China Southern code-share partne rship, contributing $4.5M in incremental revenue annually from 1999. * Enhanced distribution network by recruiting and implementing appointments of n ew sales-marketing representation in Vietnam, Philippines and Singapore markets. New Philippines sales team increased revenue +67.7% in first year. * Managed successful expansion of co-branded services with strategic partner Air France launching service to Singapore, Ho Chi Minh City and Hanoi. * Managed successful expansion of co-branded services with strategic partner Kor ean Air launching service to Hong Kong, Bangkok, Kuala Lumpur and Auckland. * Managed costs pro-actively, containing operating expenses below budget every y ear. Prior Experience Northwest Airlines, Beijing & Shanghai, China: General Manager-China / District Manager-Shanghai & Central China / Manager- Beijing Managed all aspects of Northwest business operations in China including sales, m arketing, government affairs and customer service operations in Beijing and Shanghai - US$31.9M in local sales, US$9.1M operating budget, US$ 825K advertising/promotional budget. Managed a total of 73 expatriate and local national staff. * Increased annual sales, with revenue production consistently above goal 8% to 17% through innovative sales and marketing initiatives. * Managed successful launch of Beijing-Detroit service in 1996, the first non-st op route by U.S. airline in China, increasing operational scope by over +48%. * Managed improvements in key Customer Service delivery/performance factors +8.4 %-to-34%. * Negotiated and implemented first nationwide distribution partnership agreement with CITS-China International Travel Service. * Managed successful implementation of first NWA-KLM joint offices in Asia, Beij ing/Shanghai. * Negotiated and implemented interline partnership agreement with strategic part ner, China Eastern Airlines. Transamerica Agricultural Development Corporation - Oakland, California: Manage r, International Business Development Managed business development projects including researching potential project op portunities in Asia region, project feasibility analyses, contract negotiations, and project implementation. * Negotiated and implemented first Sino-U.S. turnkey dairy joint venture, struct ured as a "compensation trade", valued over $10.0M. * Served as Sudan-U.S. AID project supervisor, managing local operations with 25 staff. * Developed proposal for supplemental charters using aircraft slack time, valued at $1.2M. Other Professional Experience * Kowloon Dairy (GZ) Food Products Co. Ltd., Guangzhou, China: Board of Director s, Vice Chairman, 1995-present. KD is a primary supplier to McDonalds in southern China & Hong Kong. * Shandong PPG Gold Co. Ltd., Penglai, China: Board of Directors, 2010-present.

Education & Professional Development * MBA - International Management, Thunderbird School of Global Management, U.S.A . * Bachelors of Science - Business, California State University-Fresno, U.S.A. * Covey Leadership course - 7 Habits of Highly Successful People * International Air Transport Association courses: Strategic Planning; Airline M arketing * Delta management development course - Effective Leadership & Coaching Community Involvement & Professional Service * * * * Secretary, BARIC-Board of Airline Representatives in China Aviation Cooperation Program-ACP (AmCham), Delta representative Boy Scout leader and merit badge counselor, Beijing Beijing Community Recreational Association, coach Languages Mandarin Chinese