MARKETING MANAGER INFORMATION TECHNOLOGY INDUSTRY - Highly organized, dedicated and results-driven professional with over 20 years of experience

in leading corporate marketing and communications for various com panies across the IT industry. - Demonstrated strengths in direct and e-active marketing, marketing communicati ons and program/project management. - Possesses exceptional communication, writing and proofreading skills with a ke en eye for designing and comprehensive understanding of graphic and media produc tion procedures. - Recognized as an effective leader for creative teams, multimedia divisions and corporate communications departments. Adept at generating, organizing and imple menting marketing campaigns that effectively emphasize and develop brand images. - Proven success in establishing a lasting presence in new markets, identifying growth opportunities and initiating strong business alliances. - Detail-oriented with proven effectiveness to multitask in a competitive, highimpact and fast-paced environment while juggling multiple priorities simultaneou sly with good judgment. PROFESSIONAL EXPERIENCE IBM CORPORATION, DALLAS, TX JAN 2005-APR 2009 IBM GLOBAL SERVICES, MAINTENANCE AND TECHNICAL SUPPORT SERVICES CHANNEL MARKETIN G MANAGER * Functioned as the marketing manager for the IBM MTSS direct sales team; worked as the quarterback for researching, identifying and handling maintenance and te chnical support, internal and external, revenue initiatives and demand generatio n marketing campaigns. * Worked with research analysts companies such as Gartner and Forrester on obtai ning current trends, sales and marketing data associated with the development of new MTSS offerings. * Effectively formulated strategic plans and tactics aimed at identifying prospe cts, developing and conducting marketing plans/initiatives, establishing objecti ves/goals, managing budget and evaluating campaign results. * Provided oversight to the execution of marketing plans and tactics for B2B opp ortunities, such as Cisco, Wyse, Nortel and Business Partners. * Coordinated all elements and aspects of marketing and ROI, crucial for the suc cess of marketing campaign instigation and deployment. * Played a primary role in marketing enablement of a third-party alternate sales channel. * Efficiently worked on behalf of IBM, in selling and marketing the sales of IBM Technical Support software support services under IBM's brand and marketing gui delines, which grossed to $2 million in revenue during the first nine months of operation. * Collaborated with key constituencies on the development of new and developed I BM hardware and software service offerings. * Assumed full accountability for the sales channel readiness, education and dev elopment of marketing materials and programs associated with internal and extern al announcements. * Capably produced, managed and approved the marketing content for announcements , newsletters, booklets, magazine articles, web, symposium, collateral and other online marketing tools such as social and digital media.

ALLIANCE OF PROFESSIONALS AND CONSULTANTS, DALLAS, TX OCT 2002-JAN 2005 IBM GLOBAL SERVICES, PORTFOLIO MARKETING MANAGER (CONTRACT PROFESSIONAL) * Efficiently worked as Web Channel Manager accountable for handling the technic al support marketing exposure and sales through ibm.com. * Evaluated the existing content; directed relationship structure and services c ontent; and created crisp, consistent and compelling verbiage that enhanced sale s through the web. * Generated and managed demand generation campaigns that facilitated the closure of hardware and software maintenance support opportunities. * Targeted hardware per-call opportunities through inserting a buy-now brochure into laptop return boxes, which successfully exceeded revenue targets by 118% du ring the first six months of the campaign. CDI CORPORATION, DALLAS, TX APR 2000-OCT 2002 IBM GLOBAL SERVICES, INTEGRATED MARKETING COMMUNICATIONS CONSULTANT (CONTRACT PR OFESSIONAL) * Functioned as key person for Global Services web content; directed the flow an d navigation of maintenance and technical support offerings on ibm.com. * Provided direction in developing the targeted marketing communication plans th at were associated with new and developed hardware and software services. * Directed the development and execution of plans, from the creation of content to acquisition of legal and corporate approvals, managing the budget and collabo rating with third-party creative vendors and other organizations. * Proactively worked with the hardware server division in integrating the techni cal support messaging into the eServer technology advertising and marketing tact ics; created various top-quality e-tools and marketing deliverables in support o f the new eServer naming convention that would stimulate sales. * Collaborated with corporate public relations to support new service announceme nts. COMPAQ COMPUTER CORPORATION | DIGITAL EQUIPMENT CORP., DALLAS, TX NOV 1988-APR 2000 NORTH AMERICA CUSTOMER SERVICES, CHANNELS MARKETING COMMUNICATIONS MANAGER * Assumed full accountability for developing and implementing the overall North America Customer Services business partner marketing communication plans, messag ing and marketing deliverables. * Ensured the integrity of marketing materials by providing content to vendors a s well as evaluating and approving all written deliverables and documentation. * Led and project managed the production of direct and indirect sales tools, mar keting materials and events, which included collateral, direct mail and incentiv e-based campaigns, event management, presentations, newsletters, surveys, client references, interactive media and web content; defined the services site strate gy for the Compaq Partner Website. * Ensured production and implementation of sales incentive marketing campaign ta rgeted to specific business partners such as Rare Air Program, which yielded 116 % year-over-year in revenue growth. * Assumed various positions within the Central Region and North America Customer Services division from 1988 to 2000. EDUCATION Working toward Bachelors Degree in General Business; currently considered a Seni or Collin County Community College, McKinney, TX University of North Texas, Denton, TX University of Texas at Dallas (UTD), Dallas, TX