Terry O.

Snyder 419-833-8001 211 Eddy Street, PO Box 208, Luckey, Ohio 43443 Cell: 419-356-5420 Professional Profile MARKETING AND SALES MANAGEMENT Dynamic, entrepreneurial Marketing/Sales management strategist with a 20+ year r ecord of achievement and demonstrated success driving multimillion-dollar sales growth. Talented, results-producing Marketing/Sales professional with a proven r ecord of accomplishment in planning and leading comprehensive marketing/sales st rategies in support of business goals and objectives. Expertise in directing the creation of marketing/sales tools and steering the execution of marketing/sales programs. Demonstrated success driving growth in targeted markets through imple mentation of key projects. Solid leadership skills; able to build and guide topperforming marketing/sales teams. Diverse, hands on decisive executive, adept at communicating with management, vendors, and internal departments to coordinate overall marketing/sales efforts. * Strategic Market Planning * Sales Management * Key Client Retention * Market Research & Analysis * Advertising/Promotion Development * Team Leadersh ip & Collaboration * Competitor Profiling * Organizational Leadership * Forecast/Budget Preparation /Administration * Territory Startup & Turnaround * Experience in sales automation * Direct Marke ting Programs * Proficient in Microsoft Office * New Market Penetration * Web Development & Ma nagement Professional Experience Contractor/Consultant July 2009 to Present Independent Contractor/Consultant working with clients who rely on my garage doo r component and spring manufacturing expertise to perform strategic sales/market planning, research & analysis with competitor profiling and lean spring manufac turing techniques. Sales/Marketing General Manager Glass City Spring Products, Division of Wayne-Dalton Garage Doors Perrysburg, OH 2004 - July 2009 Oversee all marketing/sales and business development functions, including new ga rage door component rollouts, key account management, customer relationship deve lopment, contract negotiations, and order fulfillment. Held P&L and budget respo nsibilities. Forecast monthly sales projections for new business and execute str ategies to deliver. Provide cross-functional team training, coaching, and mentor ing. In conjunction with Wayne Dalton management, direct network of territory sa les managers located throughout the U.S and eastern Canada. Develop and implemen t strategic plans to market products from company's distribution centers. Selected Achievements: * Instrumental in complete turnaround of under-performing division; took immedi ate, decisive steps that repaired damaged relationships, rebuilt trust and cemen ted loyal customer partnerships; also set higher expectations and instituted ind ividual team-member accountability resulting in 300% revenue increase over four recession years. * Expanded client base by 95% in four years by consistently delivering goal-sur passing marketing results and ensuring complete client satisfaction. * Met or exceeded all quotas throughout tenure in North America and earning rec ognition of performance from Corporate Executive Vice President. * Consistently developed strong, sustainable relationships with executive decis ion makers of key accounts * Wrote product catalogs and training brochures that enhanced the sales reps' u nderstanding of complex product features and helped them sell more effectively.

Terry O. Snyder Page Two Director of Business Development Service Spring Corporation, Garage Door Components Millbury, OH 2000-2004 Responsible sales development, new market identification and penetration, and la rge-scale contract negotiations. Design, implement, and adjust various sales pla ns and programs for garage door products, with a focus on building two-tier dist ribution channel. Understand the market, the customer and the competition. Perfo rmed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve. Organize meetings with new and established clients and perform sales presentations that provide clients wit h information about Service Spring Corporation. Follow up with clients to answer questions and resolve concerns. Sales/Marketing Regional Manager Laclede Steel, Wire Manufacturing Division St. Louis, MO 1996-2000 Manage Northeast, Great Lakes and Midwest Regions, overseeing total annual sales exceeding $20 million. Develop and implement strategic plans to secure addition al business through new market identification and penetration working extensivel y with technical personnel, while maintaining existing client base. Assume a lea d role in presentation and price negotiations to close major accounts. * President/Owner Tarlanlar Enterprises, Inc., Wire Distribution Millbury, OH 1984-1996 Developed and built Great Lakes region wire distributor. Leveraged strengths in cost-effective marketing management, vendor negotiations and inventory levels. K ey account management customer relationship development, contract negotiations, P&L and budget responsibilities. Provide sales team training, coaching, and ment oring. Provide strong leadership, working by example to drive individual team me mbers and the team as a whole to exceed expectations. Regional Sales Manager Star Steel & Wire, Wire Distribution Franklin Park, IL 1981-1984 Manage Great Lakes Region, overseeing total annual sales exceeding $5 million. D evelop territory through market penetration and sales execution strategies to co nsistently attain company goals. Direct sales focus to identify and uncover oppo rtunities through cold calls for ownership. Successful performance and depth of experience in conflict resolution, and fostering a team environment. Regional Sales Manager Bekaert Steel Wire, Wire Distribution Niles, IL 1980-1981 Manage Great Lakes territory for multi-national wire producer of specialty wires . Develop territory through market penetration and sales execution strategies to consistently attain company goals. Direct sales focus to identify and uncover o pportunities through cold calls for top management. Successful performance and d epth of experience in conflict resolution, and fostering a team environment. Sales/Customer Services Manager New England High Carbon Wire, Specialty Wire Manufacturer Millbury, MA 1979-1980 Part of management team charged with turnaround of failing company. Handle criti cal recovery agenda issues; as well as the tactical day to day sales/service ele ments, while working to lower order/production mistakes and work effectively wit h operations. Collaborate with engineering team on customer critical wires. National Customer Services Manager Seneca Wire & Manufacturing, Commercial & Specialty Wire Manufacturer Fostoria, OH 1975-1979

Front end supervision to foster an environment in which customers enjoy high lev els of service and motivate CSRs to deliver top performance. Instrumental in com plaint handling and resolution in addition to maintaining high-level, strategic relationships with major accounts (Top 20%) ensuring complete account satisfacti on and company goals. Terry O. Snyder Page Three Education B.B.A in Organizational Administration University of Toledo Toledo, OH 1970-1975