FRANZ REUCHLEIN 2850 OAKWOOD DRIVE SOUTHEAST, EAST GRAND RAPIDS, MICHIGAN 49506 616.608.4265 616.881.3133 FRANZ.REUCHLEIN@GMAIL.

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DIRECTOR OF STRATEGY Performance-driven executive with a broad range of leadership expertise and proven record of success in developing and implementing strategic value chai n concepts and initiatives. Listen intently and accurately to assess service needs; deliver, evaluat e, and administer customized programs / requirements to meet key fiscal needs, m easure business health indicators, as well as increase overall service levels, a nd boost revenue. Excel at analyzing existing operations and implementing necessary strate gies, tactics and organizational structures and practices to optimize operationa l efficiency, reduce costs, and improve profitability. Recognized for exemplifying positive aptitude and work performance with the highest professional ethics and standards. Demonstrate immense knowledge of P&L management, corporate financials, b usiness case development and royalty models. Possess strong leadership and team building skills with adeptness in man aging personnel activities to ensure all tasks were completed in timely fashion. Leverage well-honed coaching and mentoring skills to enable individuals organization-wide to value ideas and decisions, and to grasps the consequences o f actions to both to the organization and their colleagues. Areas of expertise include: Strategic Planning and Implementation Corporate Vision and Strategy Operations Management ERP Implementation Value Chain Management Organizational Structure and Development Marketing and Communications Continuous Process Improvement Program and Project Management Sales and Marketing Staff Training, Development, and Team Building Leadership and Supervision

PROFESSIONAL EXPERIENCE WIDGENUITY | GRAND RAPIDS, MI INDEPENDENT CONSULTANT, 2007PRESENT Provide interactive collaboration and distinctive leadership as an indep endent consultant for several large organizations in the areas of strategic plan ning and processes implementation, sales operations, marketing, and communicatio ns. Direct full spectrum of capability gap analysis in determining relevant and high value business opportunities, including legal and regulatory compliance ; resolve business legacy constraints and foster cooperation and commitment for customers and partners for a global initiatives and platform solutions. Coordinate substantial efforts and working closely with consumer product

goods affiliates in Korea, Japan, Australia, and Southeast Asian countries in c onjunction with business sales and support tools, E-commerce, and communications . Successfully completed the following projects for various corporate clie nts: MALAYSIAN CENTER OF EXCELLENCE Executed leadership functions in designing and implementing Center of Ex cellence on-boarding training and mentorship program for organization-wide creat ive development staff. Successfully managed a wide array of human resources processes, includin g screening and interviewing, curriculum creation, mentorship program developmen t and execution, team building, and performance evaluation; restructured organiz ational design, cultivated work relationships, and established proper communicat ion channels and information flows throughout the organization. AMWAYS LOYALTY PROGRAM FOR JAPAN Employed strategic insights in designing the global communication and bu ilding rewards program, by concentrating within Japans marketing organization, dive rsifying multi-stage campaigns, and rendering increased touch-points with regist ered customers in Japan market. SDI CONSULTING Played a significant role in conceptualizing and implementing customer b uyer personas to categorize and assess customers varied needs; integrated new consu lting service practices by forming different practice areas, including enterpris e learning and training development and business leadership solutions; and redef ined brand identity, awareness, and corporate tagline. HANON MCKENDRY / MINDSCAPE Functioned and served as business development partner tasked to communic ate value of new online marketing platform for West Michigan advertising, market ing, and brand-consulting firm. Successfully orchestrated business development plans and initiatives tha t generated 45% year-on-year subdivision sales growth and poised the company for new agency acquisition. NOKIA INC. | IRVING, TX SENIOR MANAGER FOR STRATEGY AND PROCESSES, CUSTOMER AND MARKET OPERATIONS, 20032007 PROGRAM MANAGER FOR CONCEPT DEVELOPMENT ORGANIZATION, SUPPLY CHAIN MANAGEMENT, 2 0012003 LOGISTICS SYSTEMS MANAGER, 19992001 CONCEPT OWNER / BUSINESS ANALYST, 19981999 Advanced from the rank through a series of increasingly responsible posi tions for demonstrating leadership capacities and providing strategic change ini tiatives for Nokia in the Americas time zone in the areas of global organizational design and change programs, sales and marketing operations, as well as business development. Notable accomplishments include: INNOVATIVE SOLUTIONS TO MARKET Led the tactical planning and implementation of Nokias new mobile Service O riented Architecture (SOA) Java OSGi software architecture, providing customers with shortened application development cycles, decreased development costs, and increased security and flexibility. Administered all aspects of core framework deployment; updated and deleg

ated duties of architects and application developers as well as the 3rd party de veloper network messaging with Nokia Business Development, Nokia Technology and Sprint Application Development organizations. Instrumental in realizing project results that supported $800M handset, WIMAX infrastructure contract, and Titan implementation project. GLOBAL DIGITAL COMMUNICATIONS Created and structured web and applications development and communicatio ns team, including the establishment of roles and processes in adherence to comp any requirements and standards. Planned, established, and executed eLearning and ambassador and sales in centive programs in the areas of program design, campaign management, and digita l assets delivery; ensured accurate and up-to-date messaging and end-to-end mark eting information lifecycle management that rendered significant 40% sales incre ase in key campaigns and reduced digital asset management costs. SUPPLY CHAIN PROGRAM Successfully governed the administration of $100M SAP R/3 deployment in Americas time zone that amplified Nokias inventory cost savings by $16B, and ranked No kia as #1 in the AMR supply chain ratings. Rendered leadership efforts in managing $10M per annum portfolio compris ed of innovation initiatives and business strategies for the Americas Time Zone (No rth America and Latin America). PROJECT MANAGEMENT OFFICE Played a pivotal role in designing, developing, and implementing organiz ational standard operating procedures and governance structure, carrying out all Nokias Americas project portfolios in North and Latin America; provided strategic lea dership and supervision in overseeing all facets of project development, communi cations, and change management staff. BRAZIL ERP IMPLEMENTATION Spearheaded the successful completion of an $8.5M Brazil project in less than 12 months; supervised a 200-person team for 10 months in executing change initiatives focused on increasing employee engagement and understanding, and del ivering a fully functional solution. Demonstrated leadership efforts in designing and reengineering plan-to-p ay and order-to-cash processes and conversion into SAP R/3 ERP solution. EARLIER CAREER Symbol Technologies Inc. | Holbrook, NY SENIOR PLANNER (SAP IMPLEMENTATION TEAM) CUSTOMER SERVICE PLANNER Bertan Associates Inc. | Hicksville, NY BUYER Lehman Brothers | New York, NY ASSOCIATE BROKER Washington Educational Resources / Congressional Youth Leadership Council | Wash ington, DC EVENT PLANNER AND COORDINATOR INTERN

EDUCATION Kendall College of Art and Design Ferris State University | Grand Rapids, MI | 201 0 GRADUATE CERTIFICATE, DESIGN AND INNOVATION MANAGEMENT Dowling College | Oakdale, NY | 1997 MASTER OF BUSINESS ADMINISTRATION IN FINANCE The Catholic University of America | Washington, DC | 1992 BACHELOR OF ARTS IN HUMAN RESOURCES MANAGEMENT

PROFESSIONAL TRAINING 003 Antitrust Nokia Compliance, 2005 Code of Conduct and Ethics Nokia Compliance, 2005 Cyber / Electronic Communications Nokia Compliance, 2005 Solaris Nokia Behavioral Leadership Training, 2005 Brand Harmonization Brand Learning, 2004 Total Offer and Strategic Positioning Brand Learning, 2004 Developing Marketing Strategy and Product Planning and Management Nokia, 2 Facilitating Change 1 and 2 Change First, 2003 Problem Solving and Decision Making Workshop Kepner-Tregoe, 2002 Map Nokia Management Training, 2002 Junior Reserve Officer Training Corps (JROTC) Certification, 1998

PROFESSIONAL AFFILIATIONS The Economics Club of Grand Rapids, Member Corporate Strategy Board, Member Chamber of Commerce, Ambassador