Syd Smith Summary Creative, success-driven marketing expert with 15 years experience in global bus iness development and

partnerships. Team-oriented leader who enjoys big challeng es with high expectations. Experience Channelport Communications, LLC, Los Angeles, CA 2009 - present * OUT OF HOME NETWORK DEVELOPMENT: General Manager for start-up developing an in -restaurant network for McDonald's * Developed the architecture, programming strategy and design for "The McDonald' s Channel" currently in pilot phase in 11 markets and scheduled for rollout to a ll of Southern California in Q2 2011. * Programmed more than 18 months of scheduling; executed first consumer research study. * Developed monetization charter including traditional advertising sales, electr onic sell-through and off-channel businesses. * Brokered partnerships with strategic partners, content partners and ad sales a gents; drafted 5-year business plan including financials, headcount and growth s trategy; authored all sales and presentation materials for McDonald's, business partners and investment groups. Meteor Worldwide, LLC, Los Angeles, CA 2008 - present * MOBILE SOLUTIONS & ENTERTAINMENT MARKETING: Group CEO overseeing three compani es covering non-traditional marketing disciplines. * Pliq is a full service mobile marketing company that designs and implements mo bile solutions for brands worldwide. Starting with consumer-focused strategic le adership, Pliq enables brands to create lasting personal relationships in the di gital space through CRM, m-commerce, applications and entertainment. Clients inc lude: Land Rover/Jaguar, Coca-Cola, Best Buy, Toshiba, Adidas, Purina. * Meteor is an entertainment marketing group representing brands like VW, Puma, Electrolux and BMW for product placement, branded content, celebrity seeding and special event services. * Whiteflower is a production resources company that provides brand assets and c ash fees to content creators including Universal Pictures, Sony Pictures, and IG A (Interscope Geffen A&M). NBC Universal, Universal City, CA 1998-2008 * PARTNERSHIPS, HEAD OF SALES: Headed a division of 13 employees responsible for securing long-term, global corporate alliances as well as promotional partners for theatrical and home entertainment divisions. * Directly generated more than $363MM in contract value including $129MM in cash fees. * Experience and contacts in automotive, imaging, beverage, technology, telecom, packaged goods, gas & convenience, travel, banking and media categories. * Responsible for all facets of the deal - deck and RFP writing, sales, and cont ract negotiation. * Created world-class promotional marketing campaigns for a diverse slate of fil ms including "King Kong," "Curious George," "The Bourne Ultimatum," "The Incredi ble Hulk," and "Mamma Mia." * Worked directly with film producers and production executives on product place ment and brand integration. * CORPORATE MARKETING & SYNERGY: Developed brand plans for Universal's top prior ity franchises including Jurassic Park, Universal Monsters, Seuss and Marvel pro perties. Chaired executive action committees across Recreation, Consumer Product s, Motion Pictures, Home Entertainment, Interactive, Online, Music and Televisio n divisions. * Part of the team that created the Jurassic Park Institute - a science-based, e ducationally-focused program including worldwide touring museum exhibits, extens ive dino resource website and in-school program reaching 330,000 teachers and 22 MM students age 5-14. (Endorsed by the National Science Teachers Association) * Lead the re-introduction of the Universal's Classic Monsters (Frankenstein, Dr

acula, The Wolf Man, The Mummy) resulting in dramatically increased promotional and consumer product licensing, TV programming events and the development of Ste phen Sommer's $1billion Mummy film franchise. Universal Parks & Resorts, Universal City, CA 1993-1998 * STRATEGIC MARKETING & BRAND MANAGEMENT: Planned and developed business initiat ives including opportunity assessments, profit & loss financials and forecasting . Designed and executed marketing programs and strategies to drive annual attend ance and profit. Managed the integration of marketing functions including advert ising, promotions, publicity and sales. Major programs: * Recreation Division representative to synergy "SWAT" teams spearheading the de velopment and execution of cross-marketing opportunities for key corporate initi atives with Consumer Products, Motion Pictures, Home Entertainment, Interactive, Online, Music and Television divisions. * Halloween Horror Nights II, the highest attended and most profitable Halloween program in USH history. * Family Pass '98 & '99, multi-week promotions targeting general and Latino loca l markets combined to contribute over 50K in incremental attendance and over $90 0,000 in incremental profit. * Salute to Heroes, a grass roots campaign for California's emergency personnel that attracted 33K in attendance with less than a $2.50pp marketing spend. The p rogram included a fundraising component that reached $28,000. * PUBLICITY: Generated international, national and local coverage for a varied c ollection of press events supporting the theme park and other Universal division s including, attraction launches, film premieres, celebrity and sports events, a nd human interest stories. Created press materials including media alerts, gener al releases, biographies and speeches. Designed and produced press events, inter views, photo shoots, and live and taped news coverage. Effectively managed crisi s communication. * OPERATIONS GROUP: Worked in many different capacities throughout the division as a Ride Operator, Studio Guide, Guide Trainer, Media Representative and Operat ions Coordinator. Health Valley Foods, Azusa, CA 1992-1993 * QUALITY CONTROL AND COMPLIANCE: Audited product/package quality and measuremen t standards. Oversaw cereal and bakery production with respect to quality and sa fety. Established criteria for monitoring product aging and monitored insect and microbiologic contamination. Developed a guest relations system for responding to customer complaints. John Hopkins University, College of Medicine, Baltimore, MD 1989-1991 * CANCER RESEARCH: Chesapeake Education Research Trust Fellow. Conducted researc h in pulmonary carcinogens and DNA repair. Identified possible cancer-causing el ements in over-the-counter consumer products that resulted in re-evaluation by t he FDA. Developed Alkaline Elution technique and accompanying data analysis prog ram. Education University of Iowa, College of Medicine 1989-1990 Awards: U.S. Naval Health Professions Scholarship University of Iowa, Liberal Arts College 1986-1989 B.S. w/ honors; major - Biology, minors - Chemistry and Botany President, Liberal Arts Student Association President, UI Honor's Society Awards: University of Iowa Foundation Scholarship, Iowa Math and Science Grant, AXE Professional Chemistry Fraternity Academic Award, Valspar Academic Scholarsh ip (2 years), Omicron Delta Kappa Honors Society, Phi Beta Kappa Honors Society Skills GE graduate of BELS leadership training; very strong computer skills including P

owerPoint and Keynote presentation drafting; extensive persuasive writing and pu blic speaking experience; strong financial analytics; diverse experience in dome stic and international contract drafting.