Mark A.

Leath
1024 Clatter Avenue Wake Forest, NC 27587, Home: (919) 435-1038 Cell: (919) 27
1-7290, Email: ml13d17e8@westpost.net
Sales and Business Development Executive
An accomplished Sales Executive with over 15 years of progressive sales, marketi
ng, and leadership roles focused in public and private sectors, as well as, the
medical device industry. Dedicated and highly skilled in strategic sales and br
anded marketing to support the needs of cross-functional equipment and device ma
nufacturers. A hands-on, consultative, executive, with a successful history of
consistent annual revenue growth in both favorable and unfavorable economic clim
ates. Adept in recognizing an opportunity and working in an entrepreneurial fash
ion to build relationships and create new avenues of revenue.
Key Responsibilities
* Possess established networking skills to effective consult with key decision m
akers
* Experienced in the Development and implementation of targeted marketing campai
gns
* Proven trainer and motivator to inside sales, marketing staff , and distribut
ion network
* Extensive travel experience, both domestic and international
Expertise
* Medical Device and Instrument Sales * Strategic Account Setup
* Business and Financial Acumen * Training of High Performance Sales Teams
* Sales Forecasting and Budgeting * Managing Interdisciplinary Sales Teams
* Business Planning * Board Level Presentations
* Distributor Channel and Supply Chain Setup and Management * Strategic Product
Development & Marketing
EMPLOYMENT HISTORY
Applied Medical Technologies, Inc, Raleigh, NC 1999-Present
Responsible for leading all business development and sales related functions for
two divisions of an international Laboratory Safety Equipment Manufacturer that
patented and integrated new technology for use in pharmaceutical, life science,
analytical chemistry, healthcare, and forensic applications.
CS Medical, LLC 2008-Present
Director of Sales and Marketing
An FDA regulated entity held privately that focused on providing automated disin
fection equipment to healthcare organizations.
Primary Role Responsibilities:
* Established sales and marketing budgets and goals.
* Created channels and Managed worldwide distribution network
* Integrated the CRM system to streamline company sales initiatives
* Designed marketing brochures, fliers, ads, print catalogs, and promotional vid
eos
Key Sales Accomplishments:
* Led the entire Sales initiative (prospect to close), which resulted in the lar
gest individual contract awarded to CS Medical with a large national healthcare
organization. Current value is approximately $ 3Million.
* Regularly achieved a 100% growth in revenue for the first 2 years (2008-2010)
* Identified areas of improvement to reduce waste, and enhance profitability by
14%
* Led the re-branding initiative to establish CS Medical as an industry leader w
ith a niche market product line.
AirClean Systems 1999-Present
Vice President of Sales and Marketing
Position Responsibilities Include:
* Managed an inside sales and marketing team of 15 staff.
* Met with key client stakeholders to determine approach and tailor products to
meet specific application needs
* Created channels and Managed worldwide network of 36 distribution partners
* Integral in the functional configuration and implementation of a company-wide
CRM. (Act! 8.0)
* Identified and attended tradeshows and exhibitions worldwide for product promo
tion, brand awareness, new client development, and market research
* Trainer for distributor representatives on products and services
* Designed marketing brochures, fliers, ads, print catalogs, and promotional vid
eos
* Contributor to technical writing for products and manuals
* Developed strategic pricing for competitive bids
* Developed and delivered monthly professional development seminars to aid insi
de sales team
* Successfully prepared and coordinated nationwide government contract valued in
excess of 2.3 million for the delivery and service of company products
Key Sales Accomplishments:
* Led a sales organization which achieved consistent growth in revenue from 1999
- present.
* In 2001, successfully led the overall sales engagement which resulted in the c
ompany's largest ever government contract. That contract is still currently res
ponsible for a significant portion of the company's revenue.
* In 2009, grew annual revenue by 27%, while our competitors were showing a decr
ease in sales for the same time period.
* In 2010, achieved a 16% increase in new customers which resulted in a 29% grow
th in overall revenue.
* Exceeded personal sales quotas each year since joining the organization.
SIRCHIE(R) Finger Print Laboratories, Inc 1995-1999
Sales Manager
The recognized global leader and largest manufacturer of criminal investigative
tools and apparatus for the local, state, federal and international law enforcem
ent communities.
* Provided direct technical support to inside sales force
* Trained insides sales staff on product use and function
* Administrated the General Service Administrative (GSA) contract
* Completed all bids and maintained bid repository
* Instructed sections of the Crime Scene Technology course
* Managed network of 62 distribution partners throughout North America
* Coordinated and attended tradeshows in North America
* Created direct mail campaigns
* Developed the general products catalog and supplemental catalog for focus prod
ucts
State of North Carolina, General Assembly 1995
Senator Hugh Webster
Assistant to the Senator
* Coordinated Senator's schedule to accommodate constituencies, interest groups
, lobbyist and fellow delegates
* Attended and assisted in coordination of fund raisers and rallies
* Organized office to coordinate distribution of letters and documents
* Communicated the Senator's philosophies and ideas to constituencies and lobbyi
st
EDUCATION AND PROFESSIONAL CERTIFICATIONS
Elon College, Elon College, North Carolina
Bachelors of Arts Degree in Political Science, 1995
* American Institute of Applied Science, Youngsville, North Carolina
Certificate in Forensic Science
* American Institute of Applied Science, Youngsville, North Carolina
Certificate in Advanced Forensic Science
* Charles Karrass program for "Effective Negotiating"
PROFESSIONAL AFFILIATIONS
* Society of Diagnostic Medical Sonographers
* Florida Division of International Association of Identification
* American Chemical Society
* International Association of Property and Evidence
* Scientific Equipment and Furniture Association
* National Indexing Project- School Science Laboratories