CHRISTINA L. HAVILAND 220 Auburn Street #1 Auburndale, Massachusetts (617) 719-8921 ch15a57ae@westpost.

net Summary of Qualifications: Multi-talented, cross-functional professional with: 15+ years experience in B2B and B2C marketing communications. Skills include communication strategies, sales , and promotional writing. Builder of engaged, top performing marketing campaign s. Highly motivated and consistently exceeding expectations with concise attenti on to detail and distinct ability to proactively multitask, meet critical deadli nes with enthusiasm and results-based prioritization. Expanding knowledge and ab ilities with exceptional communication and problem solving skills. Education: Clark University, Worcester, MA 2010 Master of Business Administration Marketing University of Massachusetts, Amherst, MA Bachelor of Arts Economics 1990

Professional Experience: New York Life Retirement Plan Services, Westwood, MA 2008 Present Strategic Communications Consultant Primary communications contact for 30+ clients in the large plan market; consul t with the client to identify communication needs, and establish custom marketin g campaigns to meet both client and participant goals Develop effective annual communication strategy to meet needs of diverse employ ee segments within the plan with measureable results; includes solutions drawn f rom available media channels Present communications offering to prospects in sales presentations developing new business opportunity for New York Life Analyze client demographics, participant profile and segmentation, plan design, and industry information Led an integrated benefits campaign for a key client which resulted in both inc reased participation for their 401(k) and HSA Plans Monitor internal and external research about participant needs, motivators, res ponse to media and new communication engagement channels Collaborate with communication development, production and external vendors to ensure communication projects are delivered on time and within budget Assist Financial Advisors with education campaigns for plan participants Recipient of two 2010 Pension and Investments Eddy Awards for excellence in inv estment education Received Hollywood Star award from key client for presenting communication stra tegy and new participant experience model at their 2010 Annual HR Conference Fidelity Investments, Boston, MA 2005 2008/1992 2002 Communications Consultant 2006 2008 Served as main communications contact by collaborating with many key clients to execute strategic plans that deliver effective promotional and educational cont ent to their employees and plan participants Received a 2006 Excellence Award for extraordinary customer service for clients in large client segment Developed and delivered integrated marketing campaigns to address specific goal s Oversaw the timely development and delivery of all client communication deliver ables with internal production teams and internal/external agency partners Interacted with multiple levels within the client organizations to gather infor

mation, assess needs, provide project status updates and advise clients on produ cts and services Balanced client needs with a client budget and metrics by proposing approaches that fit within budget constraints Acted as a knowledgeable resource for client and internal business partners on communication services, compliance issues and industry trends Promotional Writer 2005 2006 Created and wrote copy for client marketing campaigns Managed creation and delivery of promotional/educational materials utilizing mu ltiple media Collaborated with Communication Consultants to effectively deliver complex comm unication projects Identified emerging communication trends for department, company and clients Marketing Compliance Associate 2000 2002 Collaborated with marketing on the development of sales/marketing collateral an d the strategic planning of campaigns Reviewed marketing communications, advertising and sales literature to ensure c ompliance with FINRA rules (newsletters, press releases, online info) Acted as liaison between business units and corporate legal for review, approva l and filing of all documentation Implementation Analyst 1998 2000 Acted as member of project team developing services for new client defined bene fit implementation Edited and reviewed all client communication materials Instrumental in the smooth transition from client implementation to client oper ations Client Manager 1997 1998 Managed client base of up to 100 plans Maintained relationships with Investment Professionals to ensure quality record keeping services Defined Benefit Representative 1996 1997 Operations Administrator 1994 1996 Government Services Administrator 1992 1994 Additional Experience: Remax Waterfront Ltd /Coldwell Banker Brokerage, Boston/Newton, MA 2002 2005 Sales Associate Marketed and sold residential property, including: price negotiation, customize d marketing plan, targeted advertising coordinating closings, current market con ditions, competitive market analysis Maintained relationships with attorneys, appraisers, brokers, mortgage lenders Led presentations to sellers to obtain property listing (proposal, pricing, mar keting) Achieved customer loyalty resulting in repeat sales and referrals Technical Skills: Windows XP, Microsoft Word, Excel, PowerPoint, Project, Adobe Acrobat Licenses: FINRA Series 6 & 63