ELLEN R. FASSLER 3754 Gundry Ave. Long Beach, CA 90807 310.486.4503 - email: efassler@allianceplace.

com ____________________________________________________________________________ __________________________ High Performance Business Development, Sales & Marketing Executive with Extensiv e Consulting Experience Concrete Results - Strategic Alliances - Revenue Champion - Profit Growth - Fort une 500 Experience - Innovation Catalyst Global Value Creation - Bridge Gaps - Collaborative Relationship Management - Bu siness Multiplier - Consistent Track Record Vertical Competitive Advantage - Value Chain Impact - Opportunity Identification - Creative Targeted Marketing & Sales Campaigns Optimization & Internalization - Quality of Customer Experience - Quantifiable O utcomes - Process Efficiency - IP Exploitation PROFESSIONAL EXPERIENCE PRIVATE EQUITY PORTFOLIO CO: $200M Healthcare Finance IT - Los Angeles, CA (2009-present) Consultant-Business Development & Strategic Alliance Director Tactical: * Immediate Contributor: Developed go-to-market strategies and implementation s olutions solving complex client collection problems. Delivered an elegant solut ion of product integration services with rapid impact, gaining 2 new clients in 90 days. * Partner Enablement: Created impacting vertical alliance partners originating $ 30M in new revenue streams in 6 months. * Partner Strategy and Implementation Plans: Sourced cost reduction and complim entary value proposition opportunities, to drive revenue through innovative stra tegic partnerships. Led joint business planning, compelling service offerings, prioritized initiatives, analyzed market segments, improved customer time-value propositions, joint business planning and executed revenue plans to meet & excee d quarterly/annual targets. Established training, eLearning and support centers . * Client Acquisition Pipeline: Ignited strong funnel, qualified targeted pursui ts in support of service lines and industry sectors. * Cost Reduction and Profitability: Challenged to reduce cycle management proce ss by 25% and increase cash flow 75% for a insurance segment which resulted in a $1.2M boost in profitability in 15 days. * Channel Activity: Collaborated with C-level management, legal, R&D, Marketing &Sales, SME's & key decision makers to monitor trends, drive lead generation ac tivity, and launch effective marketing/sales campaigns increasing revenue 30% qt rly. * Boosted Sales: Customized IT claims operation solutions & related consulting services boosting sales by 100% in 120 days. Strategic: * Due Diligence & Analysis: Sourced licensing opportunities and distribution pa rtnerships generating term sheets and agreements. Assembled the right resources targeting trends, risks, and specific market specializations to gain market sha re. * Demand Generation: Attract and qualify relevant organizations involvement to participate with firm on select initiatives. * Performance Management: Innovation focused on continuous improvement and risk mitigation for partner segments. Focus on technical implementation requirements , launch activities, partner competency requirements and certification, partner economic value proposition, program costs, incentives and benefits driving susta inable revenue. * Execution of Strategic Plans: Developed business plans, operational efficienc

ies, policies and procedures, product roadmap alignment, differentiation and syn ergies with ROI analysis. Led programs driving customer adoption and virtual ed ucation. * Accelerated Close Ratio: Evangelized strategy enabling a defined target busin ess development process with flexible structure * Effective Offerings: Refined KPI requirements to analyze performance data to develop metrics supporting decision-making for resource allocation, synergy anal ysis, and marketing campaigns across the alliance lifecycle. Enabled accurate q uarterly forecasting utilizing SalesForce.com CRM. PARSON CONSULTING: $100M International Financial Management/IT Consulting firm Los Angeles, CA (2005 to 2008) Director of Business Development * Pacesetter: Shaped targeted initiatives (Process Improvement, Cost Reduction, Compliance and Audit programs) while managing entire sales process for healthca re, technology, manufacturing sectors driving over $3.5M in annual revenue. * Top Producer: Developed a$15M pipeline prioritizing sales activities using Sa lesForce.com to generate consistent quarterly results with average consulting sa les engagements between $250K and $1.25K and consistently exceeded quota over 15 0%. * Architected Key Performance Requirements: Developed dashboard initiative for Toyota Financial, leading a Hyperion planning system implementation improving in formation management accuracy by 23% within a 6 month time frame. * Internal Audit: Created licensing review for a $1B software company, increasi ng account penetration correcting a licensing contract, working with cross funct ional areas including legal, sales and operations saving the client over $18M in 3 months. * Inspired Customer Loyalty: Understand environment by investigating customers buying motivations/barriers to move along an effective win-win decision-making m aking process with over a 90% client satisfaction rating verified by a 3rd party firm. * Leadership Management: Led a team of 9 consultants with P&L responsibilities working closely with service line leaders, partners and practitioners developing strategies, monitoring performance and implementing actionable improvements. * First to Market: Sold 1st Enterprise Risk Management Assessment, a $100K enga gement within 60 days for a $1B global logistics firm, mitigating a potential $1 00M liability issue, developing policies/procedures to minimize organizational r isk. Ellen Fassler - Page 2 - efassler@allianceplace.com * Complex Problem Solver: Sold a $1.3M US GAAP-IFRS revenue recognition effort across multiple geographies. Project management of resource allocation and time -definite delivery of critical documentation within budget constraints. * Compliance Solutions: Sold $5M of Sarbanes-Oxley compliance engagements for m ultiple clients while improving work and reporting environments minimizing defic iencies, rationalizing the number of key and IT controls respectively. * Maximized Team Results: Designed PMO office for large financial service firm driving business line growth goals of 17%. AGILE360: $40M IT Systems Integration & Professional Services Consulting Firm - Irvine, CA (2001 to 2004) * Director of Business Development & Channel Distribution - Reseller of EMC, VM Ware, Cisco & Microsoft * Delivered Annual Results: Effectively addressed client IT infrastructure chal lenges by designing Cloud Computing/Virtual server solutions, reducing client ma nagement costs between 20-40% while exceeding sales quota by140% annually. * Resource Utilization Improvement: Delivered technology enablement and process

improvement solutions, improving resource utilization for a law firm environmen t by30% within 60 days of implementation. * Maximization of Engagement process: Developed a client engagement program to e nhance cash flow and create new revenue streams to turn IT cost centers into pro fit centers with 20% income streams. For a large credit services company. * Project and Change Management: Led project and change management (PMP and ITIL methodologies) building a virtual data center yielding 20-40% savings for a pro minent Credit Union company in 5 months. * World Class Operations: Built world class data center operations to advance on -demand business challenges, helping organizations gain business agility, measur able effectiveness, application development and enhancing controls streamlining operations over 30% for a Real Estate company concerned with security and compli ance within 4 months. * High Service Quality: Addressed quality performance issues for a automotive m anufacturer designing a roadmap and portal to provide project management flexibi lity to enable a scalable enterprise business architecture process and methodolo gy across the entire service lifecycle, implementation, monitoring, ensuring SLA compliance within 3 months. * Reporting and Tracking: Performed management functions in regards to monthly reporting and tracking to drive results in excess of 25% quarterly goals for sal es team within Agile360. * Market and Trend Analysis: Provides market planning analysis with qualitative information that will enable sustainable performance for the region driving over 46% annual growth within Agile360. * Competitive Advantage: Worked closely with product management and OEM sales m anagement to develop strategic solutions for specific market segments that measu rably add value to our client's business and position us favorably against our c ompetition with a financial services client. Other work experience includes: Business Development Manager, RoseRyan (Finance and Accounting Firm) 2008-2009 Business Development Manager, GE Capital IT Solutions (Oracle, Sun, HP, IBM, EMC , Cisco reseller) (1998-2001) Account Executive, Motorola Communications and Electronics (1987-1997) KEY ACCOUNTS: Ingram Micro, Experian, Allergan, Epson, Edwards Life Sciences, Ir vine Company, Toyota Financial, American Honda, UTI, Geo-Logistics (now Agility Holdings), Kaiser Aluminum, Epson, Hyundai, Sybron Dental, Valeant, Janus Health , Mitochon Systems, Preferred Medical Claims Solutions, MAX IT, Intel Healthcare , International Rectifier, Quality Systems, Sony, Fox, Universal Studios, Disney , Biolase, RoseRyan, Medtronic, AMO, MFLEX, Lantronix, Molina Healthcare, Kaiser Permanente, UCLA & USC Medical Center, Cedars Sinai, AEG, Abraxis BioScience, G reenberg Traurig, Troy Gould, Jeffer Mangels, Butler and Mitchell, Creative Arti sts Agency, Dine Equity, Unified Grociers, Advantage Sales & Marketing, & MicroS emi. SYSTEMS EXPERIENCE: Oracle, SAP (R/3), VM Ware, Microsoft, BEA, People Soft, Cog nos, Hyperion, ACT, Goldmine and SalesForce. Proficient with MS Office (Outlook , Excel, Word, PowerPoint), MS Visio, ISO, TQM and Six-Sigma experience. PROFESSIONAL DEVELOPMENT: Miller-Heiman Strategic Selling, SPIN Selling, Large A ccount Management Planning, Myers-Briggs Type Indicator, and Birkman Method. PROFESSIONAL AFFILIATIONS: Association of Strategic Alliance Professionals, Asso ciation for Corporate Growth, Los Angeles Venture Association, Los Angeles Busin ess Journal Awards, Digital LA, HIMSS, Southern California Tech Council, Forum f or Corporate Directors, Octane, SoCal Bio, Institute of Internal Auditors, BPM I nstitute, Big 4 and UCLA Anderson School Alumni. FORMAL EDUCATION Executive Program in Management (Top 3 Executive Management Program in USA) 2010

University of California, Los Angeles - Anderson School of Management Bachelor of Science, Electrical and Computer Engineering University of California, Santa Barbara