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Annual Narrative Report, 1 January30 December 2011 Solidaritas Perempuan (SP) Name of Counterpart Name of the project Oxfam

Novib Project Number Proposed Amount of Grant Period Project : Solidaritas Perempuan (SP) : We Can Campaign Indonesia : : : 01.11.2011 30.09.2011

Background At the year 2011, the number of change maker and potential change maker are increase and also the capacity of change maker to socialize and encourage other individual to make a change using various campaign and communication strategy. To support that, We Can Indonesia also had developed a campaign strategy and media that gave information about violence against women issue and We Can Campaign approach. In addition, the role of change maker to encourage other individual to make changes, participate, and taking action to end violence against women are huge. We Can alliance team in 23 areas, also had been done by intensive, flexible, spread, and dynamic, so every change maker can active making changes and encourage others in their community and even to the public wide. Started in year 2007, We Can Indonesia has many significant progress and development. Begins with the desire to ends all violence against women, many party like individual, community, or even organization, where then become a alliance member, join and together implemented We Can concept as campaign approach to make a individual behavior and attitude change that see and addressing violence against women situation. Main key massage of We Can Indonesia is common people, both men and women can become a change maker to a better and respect life without violence against women. We Can Campaign strategy in 2008-2009 was more focused on building awareness about We Can, such as We Can values, approach and method to the wide public; and also awareness building on the situation of violence against women in Indonesia. With the spirit of using local context approach and mainstream media to attract public about We Can. In the year 2010, the alliance of We Can Indonesia focused on the development of campaign and communication strategy used by We Can alliance. In 2011, We Can Indonesia will enter its second phase of the campaign, which is the phase of Building Networks that aim to bring different groups and relevant sectors in the community together to build momentum to the process of change. It involves preparing community member to take public stand and action on ending violence against women. In 2011, We Can Campaign Indonesia also begin step by developing communication and campaign strategy with using local context and culture, so alliance member use those strategy in their work to ends all violence against women. We Can Indonesia also develop and using monitoring and evaluation tools to see the impact and outcomes of We Can Indonesia to end violence against women, in area and national level. We Can Indonesia have build and strengthening We Can alliance by commitment and collective agreement in alliance member and national on how to implementing We Can principle in their work and Page 1 of 16 PDF Creator - PDF4Free v3.0 http://www.pdf4free.com

everyday life. Also have expand networking in regional and international level. This is also strengthening We Can position Indonesia as a campaign to end violence against women. Highlights of Outcomes Increased capacity and skills of change maker to develop We Can Indonesia in each areas and encourage other individual to make a changes to end violence against women. The change maker are using, adopting, and collaborate local context with mainstream media, and also using art (local and analog) for campaigning We Can Campaign to end violence against women. Change maker conduct socialization to other individuals in their community by using daily cases or issue, and also using We Can Campaign materials/kits as helping them for further information on violence against women issue and how to stop or end it. With the increase capacity of change makers, the numbers of change maker and potential change maker are also had increased. They committed to end all violence against women, becoming a role model and invite other individual to make a change to end violence against women, also participate and contribute to We Can activity in their area. Common people, religion leader, community leader, and individual from government started to know that violence against women is unacceptable and violence against women is not private issue but public issue and it have to stop/end We Can Campaign using varied approach with different phases, which are start from individual changes, pre-contemplation, contemplation, and preparation for action, action (behavior and attitude change), maintenance, until asking other individual to do the same. We Can Campaign using a positive approach, where not making judgment on men or women, inviting rather than forcing individual to make a change, individual approach or people to people, and change is came from individual itself. Main call of We Can Campaign Indonesia is living with honor without violence against women. And the massage of We Can Campaign is Women are no less valuable than men and Violence against women is unacceptable. Change maker also independently introduce a various strategy and approaches, that can be use to socialize We Can Campaign Indonesia to end violence against women to public wide or in their community member. Adopted from local context, situation, conditions, and the using moments, that are considered to be strategic to encourage individuals to make changes and join We Can Campaign to end violence against women. In addition, the change maker will also conduct mapping of individuals, who has potential to make a change (potential change maker). Based on this, with creativity, innovative, effective, and efficient, change maker had spread the We Can Indonesia massage, so individuals will interest, willing to participate, committed, making changes, and take action to end violence against women. To support change makers on encourage individuals to make change and campaigning We Can Indonesia to end violence against women, We Can Indonesia had conduct activity, training, and workshop to increase change maker capacity, such as workshop of campaign and communication strategy. Trough this workshop, theres an exchange experience, knowledge, and information on how to develop and use campaign and communication strategy in their community/area. Change maker also collaborate local context/traditional Page 2 of 16 PDF Creator - PDF4Free v3.0 http://www.pdf4free.com

media, analog, and mainstream media trough art, campaign kits/media, social media, digital, design, etc. Trough training of trainers trough We Can Goes to village, We Can Goes to Campus, Regular Discussion, and Public Discussion, We Can Door to Door, Talks Show, and others We Can activity, where change maker become facilitator or keynote speaker, it also increase the capacity of change maker on We Can Campaign, violence against women and gender based issue. We Can Indonesia also producing campaign materials/kits that can be a guide or use by change maker in the field. At the year 2011, change maker have socialize We Can Campaign from Sumatra (Banda Aceh, Palembang, Padang, and Medan), Java (Jabodetabek, Karawang, Cianjur, Jogjakarta, Semarang, Malang, Surabaya, Sumenep, Jepara, and Bojonegoro), Sulawesi (Kendari, Palu, Poso, Makassar, Gorontalo and Manado), Nusa Tenggara (Mataram, Sumbawa, Kupang), and Papua (Jayapura).From 2008 until December 2011, the total number of change maker and potential change makers is 38.658 people consist 27.607female and 11.051 male, also at least 386.5800 total beneficiaries receive information about We Can campaign to ends all violence against women from change makers and potential change maker that are experience significant and sustained positive changes from outcomes of We Can Campaign program. The change maker is an individual that come from many background such as Grassroots woman, University Students, academician, educators, entrepreneur students, student, community leader, religion leader, individual from government, entrepreneur, media, activist, art worker, employee, urban people, migrant worker, famer, social worker, etc. Individual from common people are started to knowledge and critical on violence against women issue, where VAW is unacceptable and violence against women is not private issue but public issue and it have to stop. They also started to participate on We Can Campaign Indonesia. From change makers, individuals have knowledge on violence against women issue, from definition, forms, causes, and impact to women, also knowledge on We Can Campaign, such approach, method, strategy, and what individual can do to become a part of ending violence against women. Several individual also have critical thinking on violence against women and how to end it; in several alliances, community member started having discussion in their community about violence against women that are close to daily life and condition. Individuals also participate, actively or passive, on We Can Campaign activity. Also participate on making changes in their life; family, community, etc, such as participate on changing norm or even local laws that discriminate and violence against women. Some alliance describe that their potential change maker and change maker, especially women victim of violence, know that violence against women is unacceptable so they are started to realize their situation and conduct an act to unacceptable all kind of violence in their life and other individual around them. Potential change maker and change maker, especially victim of violence against women, capable to step out from their situation and share their experience and achievement to other women, so they also can learn how to face a situation of violence against women. Not only women, but man also realize and reacted to

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violence against women around them, also there make a change and committed to end violence against women. Besides that, potential change maker and change maker also realize and understand that all kinds of violence against women are not a domestic or private issue but it is a public issue. And every human being have to work together to end violence against women. From aware and interest, those individuals, especially potential change maker, are willing and even commit to make changes in their self, participate on We Can Campaign as a change maker, and also encourage other individual to take and make changes in their life also The capacity of Change Makers, in management team and core team each area, on developing and making planning, monitoring, and evaluation We Can Campaign, are increased. Alliance teams, consist of management and core team, are the change makers who had the responsibility for developing and planning We Can Campaign in their area. By using Outcome Mapping method (based on outcomes) and Most Significant Change approach, We Can alliance can see the progress, impact, and outcomes of We Can Campaign Indonesia to end violence against women. We Can alliances have knowledge on outcome mapping method and use it to develop planning and strategy of We Can Campaign in their area for the following years. By using this method and approach, its synergizing alliance and national level, especially on planning, strategy, and goals for the next 1-2 years. At the year 2011, We Can Campaign Indonesia had conduct monitoring and evaluation (Monev) workshop to increase the capacity of change maker on Monev We Can Campaign works in community and area. By using Outcome Mapping and Most Significant Change, change maker learn and implementation We Can Campaign planning and program that based not only on output, but more emphasis on the outcomes and impact of We Can Campaign Indonesia to end violence against women. The outcomes are; We Can Campaign Indonesia had produces and try out Monev module in 6 alliance member. The results become basic learning on making future planning and strategy, the documentation are used for one of We Can Campaign strategy. For example; using social media to publish change maker stories using most significant change approach, and become guide or inspiration to other individual to make a changes in their self. Change maker made their change maker stories that will use by the alliance team to see the progress of changes of change maker. And use those stories to attract and as a example for other individuals for making changes to end violence against women. With this activities, change maker have the capacity on communication and campaign strategy, and also management skills, such as report writing, proposal writing, documentation, and data base. Change maker by itself use their capacity to approach other individual and develop and also strengthening change maker and alliance in their area. By doing so, every change maker in area can spread We Can Campaign as a campaign to end all violence against women all over Indonesia. This is one of crucial step to reach We Can Campaign goals. For that management national are producing TOT module, communication strategy module, change maker guideline, indicator change maker and potential change maker, and documentation guideline.

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Communication and coordination between We Can Indonesia alliance are establish, strengthen, and expanding, also efficient and efficiency connected according to the structure, mechanisms, and alliance principles. Trough sharing experience and information, We Can Indonesia alliance are developing and making planning, approach, and strategy, that can strengthening and expanding We Can Campaign Indonesia brand as campaign to end violence against women. After annual meeting period 2011, there are an evaluation and sharing from change maker, alliance member, core committee, and national management. The result is series of consolidation on formulate a campaign strategy, planning, monitoring, and evaluation, strengthening and expanding networking, not only in regional, national level but also at international level. For 2012 periods, alliance members and national will increasing and collaborating stakeholders in local, such as organization, community, foundation, and other institutions (government and non government). This will strengthen the We Can Campaign Indonesia position as a campaign to end violence against women. Communication and coordination of We Can Indonesia alliance had been done in intensive, flexible, spread, and dynamic, thus simplifying and supporting the development of We Can premises for the cessation of ending violence against women, in local, province, and national level. Inter-alliance and national had share experience, strategies, method, and approach that can be used and adopted by the change makers by adjusting with local context and condition in each community and area. With We Can Indonesia alliance structure, communication and coordination system can be strengthened trough the alliance management and core team as a link between the change maker with other change makers (other community, area, regions, etc), as well the change makers with stakeholders and network. The national management and core team also synergize the development of each alliance with national level. This will provide opportunities for We Can Campaign Indonesia widely known by public as a campaign to end violence against women. We Can Campaign Indonesia alliance have been done with intensive, flexible, spread, and dynamic, so change maker in alliance member can work in their community and public wide. Until now, it is recorded that over than 40 organizations and over 38.000 potential change makers and change makers have involved and join We Can Campaign Indonesia alliance. Change maker in alliance member is individual that came from various background and commit to end all violence against women. For organization that join in Alliance of We Can Campaign Indonesia have committed to collaborate We Can Campaign concept in their work. We Can Campaign also involving change maker and potential change maker from community to take part on develop activities and spreading We Can Campaign to end all violence against women in their community with invite other potential change maker. At May 2011, National management already coordinate with alliance member based on We Can Campaign Indonesia planning 2011 period, result from annual meeting period 2010, alliance work plan, and coordination meeting national core committee and national management. Because of that, some of the alliance member had begun implementation their work plan or activity at end of June 2010. Page 5 of 16 PDF Creator - PDF4Free v3.0 http://www.pdf4free.com

We Can Indonesia network are develop and strengthen by involving individual, movement, organization, and institution in national and international level, which focusing on the movement of violence against women issue, gender justice, and Human Rights. We Can have become a room to synergize the various movement in Indonesia to end VAW: gender justice issue, media network, collages or university network, and organization or institution that support ending violence against women campaign. By involving individual, campaign and social movement, organization, and institution (local, national, and international level), which engaged in violence against women, gender based violence, gender justice, and human rights issue. In addition, We Can Indonesia also build network with We Can Global Network (WCGN) to strengthen We Can Campaign in global level. From January-December 2011, We Can Indonesia had conducted communication and build network with organizations and institution, in area, national, and international level. This will strengthen We Can Campaign Indonesia to achieving our goals to end violence against women, in local, province, national, and global. This also become an input on communication and campaign strategy, alliance structure and management, PME (planning, monitoring, and evaluation), and opportunity on cooperation and fundraising. The activities are dialog workshop of Male Gender Justice, capacity building workshop for facilitator and module development for two hours activity in community. In 2011, We Can Indonesia alliance also had developing and cooperate with local network, such as organization, community, funding, and other institution (government and nongovernment). In addition, We Can Indonesia also communicate with other parties and individuals that had contribute and gave consulting on communication and campaign strategy, also PME; such as Cyrus, Virtual ID, Gender Studies Center of University Indonesia, social media consultant, art and music community, etc. The positive respond from network and other parties, could develop We Can Campaign Indonesia planning and strategy in the future. The impact of this cooperation, change maker In addition, We Can Campaign Indonesia also actively participate and involve in We Can Global Network (WCGN), where there are 14 We Can Countries that commit to work together for ending violence against women. Trough WCGN, can support and beneficial for We Can Indonesia by changing information, experience, knowledge, strategy, material and documentation, approach, network, etc, that can be adopted and use to strengthen We Can Campaign brand as a campaign to end violence against women. By active and continues communication and participate on WCGN activities, this also giving a change to expanding and strengthening We Can alliance in International level. We Can Campaign Indonesia had participated in International events, such as Change Maker assembly in Bangladesh, WCGN meeting in Nepal, and International We Can Day in India. And also take part on series events of International We Can Day on November 30th by using Flash Mob method. The change makers are campaigning directly to the public, so public aware of We Can Campaign Indonesia to end violence against women. We Can Campaign Indonesia are implement campaign strategy and information system to socialize, spreading, and encourage individuals to make a changes on attitude and behavior to end violence against women. Page 6 of 16 PDF Creator - PDF4Free v3.0 http://www.pdf4free.com

By using local approach, social network, activity, events, and mainstream media, public wide not only know and understand about Violence against Women, but they also starting participate and join in We Can Indonesia. Trough this, public have given their opinions, suggestion, and also conduct on violence against women campaign. Public also participated in several activities that carried out by change makers, and they also recommended We Can Campaign Indonesia as campaign to end violence against women to other individuals. We Can Campaign strategy in 2011 still focused on socialize and building awareness about We Can Campaign Indonesia to end all violence against women. Now, all change makers conduct an approach to other individual to make a change by using We Can values and local context. From We Can door to door, public discussion, regular or peer discussion, village and cross village discussion, public discussion, and We Can Goes to Campus. Alliance and change maker also conduct several form campaign using art (local context and analog). The purpose of this method is to attract public wide and also gave a information about violence against women in local context and We Can Campaign Indonesia to end violence against women. Violence against women issue through We Can Campaign has been publicity to wide public. The goal was not only for wide public to know and understand about violence against women, but also to understand that We Can Campaign approach as a social movement to end all violence against women. So individual will make behavior and attitude change so they not become a victim or actor of violence against women. The strategy is socialization, increasing understanding and awareness, and capacity building for potential change maker and change maker. There are a positive respond from individual, where they are willing to participate and commit to join in We Can Indonesia to end all violence against women. The next step is to make an individual change, become a change maker, and invite other individual to do the same. At 2011, We Can Campaign Indonesia also produces and distributes publication/media massage and campaign kits about violence against women issue and We Can Campaign to end it. There are several media and material that use by We Can Campaign, in national and area level, such as publication and information system (email, facebook, twitter, blog, youtube, scribd, and website). Trough this media, public wide can access freely on We Can Campaign information and also sharing and discuss about violence against women and the changes experience to end violence against women. For the campaign kits We Can Campaign Indonesia also producing banner, poster, and video profile. And for change maker to socialize and invite other individual, We Can Campaign Indonesia also make brochure, t-shirt, change maker certificate, cue card change maker, guideline book of We Can Campaign Indonesia and Violence Against Women (VAW), change maker planner, sticker, and bag, where entire item have to change maker bring when he/she want to socialize We Can Campaign to end violence against women. It is also a guideline of information about violence against women issue and We Can Campaign, and become an identity as a change maker. All the campaign kits material, as the result of Annual Meeting We Can Indonesia period 2009, is produce by national management by adopting We Can Communication Strategy by Oxfam Novib to make sure that We Can Campaign Indonesia have a campaign kits that Page 7 of 16 PDF Creator - PDF4Free v3.0 http://www.pdf4free.com

effective, efficient, and have certain quality. So all the substance of publication/media massage and campaign kits have trough quality control from core committee. We Can Campaign activity to end all violence against women also is having a positive response from mass media (electronic, print, local, and national). We Can activities were covered in this following media: Radio Padang FM, Radio Dara FM, OZ Radio Jakarta, MIX Magazine, Kompas.com, and Provoke Magazine. Through those series of campaign, We Can Indonesia has received a very positive response. The target audiencewhich consists of common people, both men and women are eager to be participating and involved in the campaign by becoming change makers. The processes of this campaign were also resulted in the increasing capacity of change makers and alliance member on the situation of violence against women and the principles of We Can.
Outcomes We Can Campaign Indonesia Outcome 1: Socialize and giving understanding and information about violence against women issue and We Can Campaign to end it Creating an effective campaign tools together with communication system and method that is appropriate with the local context and acceptable for public wide Milestones of progress towards the outcomes in 01 January -31December 2011 92 times We Can Door to Door to socialize We Can Campaign to Ends all violence against women 44 times We Can Goes to Village or group discussion that have been done to socialize and inviting to join We Can Campaign Indonesia to ends all violence against women. 2 times We Can Goes to Campus held, which the target audience is student, college student, academician, education interpreter. 2 time participate on mass parade; Easter parade and We Can Carnival 1 times activity in fasting month; Safari Ramadan, dialog with religion leader about violence against women issue to, and Routine Recitation 2 times talk show radio by cooperating and engaging local media to support We Can Campaign 1 time press conference that attended by mass media and We Can Campaign are publish in local and national media 1 time regular discussion with change maker and potential change maker, that discuss on violence against women issue and cases 1 time women village leadership training, increasing the capacity on campaign and communication strategy, violence against women and gender based violence issue 1 time change maker cross discussion, sharing experience and knowledge change maker across community/area 1 time mal community discussion between change maker and male potential change maker on participation and changes that can be done by male to ending violence against women 1 time FGD with Timor Leste NGO, developing network with NGO that work in

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women rights and human rights 1 time Women Writing on Food Sovereignty issue Campaign to see creativity, knowledge, and critical thinking on specific issue 1 time Stand Exhibition of We Can Alliance NTT to promote We Can Alliance Kupang NTT to end violence against women 1 time Climate Changes Impact to Women Campaign 4 time We Can Goes to School, approaching and socialize We Can Campaign Indonesia to end violence against women to teenager 1 time collages student discussion, by approaching and discuss one violence against women issue with youth/collages student 1 time talk show session on Jakarta Model United Nation, with participant from collages student, high school student, and youth 1 time Flash Mob International We Can Day on November 30 , as a series of events in 14 We Can Countries 1 time with 4 change maker participate on We Can Day launch in Lucknow India There are more than 50.000 individuals join and participate in We Can Campaign social network, such as website, facebook, twitter, email, and mail list Approaching community leader, religion leader, and individual from government to acknowledge violence against women issue and the important to end it. Those individual have a power, access, influence, and a role model to their community, so can attract and become inspiration individual in their community to end violence against women. Public have an access and information of We Can Campaign Indonesia, and also discuss and sharing about violence against women issue and how to end it, with mail list, facebook, twitter, and website. At year 2011, We Can Campaign Indonesia have produce and distribute publication/media kits, more than 10000 unit to We Can Indonesia alliance, network, and public wide Distributing publication/media kits such as Brochure We Can Indonesia, T-shirt, PIN, Sticker, Poster, bracelet, certificate change maker, change maker planner, and Music Album of We Can Indonesia trough alliance and national activity Distributing audio visual media, such as video tutorial We Can Indonesia, to socialize We Can Campaign Indonesia principle and objective to end violence against women. The principle such as positive approach, change maker (making a change and invite other individual to make a change also), people to people approach, and other basic We Can Campaign principle Working and cooperating with mass media (electronic and printed media) to socialize and promote We Can Indonesia such as campaign to end all violence against women and We Can activities/events In 2011, there are 4.706 change makers and potential change makers consist of 3.577 female and 1.129 male, where they will socialize and invite minimum 10
th

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people to make a change and ends all violence against women. So the total all change makers in Indonesia from 2008 until December 2011 are 38.658 individuals, consist of 27.607 female and 11.051 male Until December 2010, there are more than 386.580 total beneficiaries, who experience significant and sustained positive changes from outcomes of We Can Campaign activities and events. With the assumption that one project will give significant and sustained positive change to 10 other people. Change Maker guideline, include violence against women issue, We Can Campaign (principle, approach, method, strategy, and change maker), and guideline to use We Can campaign kits. This guideline is use by change maker to ask and invite other individual to make a change and become a change maker 1 time workshop develop monitoring and evaluation We Can Indonesia 1 times Workshop Communication and Campaign Strategy of We Can Indonesia inviting change makers from 23 area, core committee (national and alliance), and national management. Also attended by 2 professional campaigner, communication, and advertising practitioner and also trainer expertise. Change Maker guide book as a guideline for change makers to socializing We Can Campaign and encourage others to make a change to end violence against women We Can documentation guideline for standard operation on who to documentation an activity, events, and report Producing Guideline book of planning, monitoring, and evaluation of implementation and management alliance We Can Indonesia 1 time workshop monitoring and evaluation by Oxfam Australia 1 time training monev using outcome mapping method and most significant change approach by Oxfam Australia and MDF International 1 time Training increasing capacity facilitator and developing module 2 hours activity in community by Rifka Annisa 1 time Workshop Dialog Male Gender Justice by New Man Alliance 1 time annual meeting We Can Campaign Indonesia period 2011, attended by change maker from 23 alliance member, region core committee, national core committee, national management, and volunteers. Sharing and discussing on planning, monitoring, evaluation, work plan. We Can Indonesia structure, strategy, method, and fundraising Module We Can Communication Strategy that had distributed to alliance member. The review gave information about basic concept and We Can Campaign Indonesia communication strategy Change maker and potential change maker frame indicator, including monitoring and evaluation of development (steps of change), quality, and capacity of change maker 6 times try out We Can Indonesia monitoring and evaluation tools

Outcome 2: Increasing capacity of change maker to develop and expand We Can Campaign Indonesia in their area

Outcome 3: Increasing capacity of core committee, national management, and alliance member. Sharing and discussing on building and development We Can Campaign Strategy, Method, Work plan, Alliance Structure, Management, and finance.

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Outcome 4: Coordinating, planning, monitoring, and evaluation on We Can work plan and implementation. Also sharing information and progress of We Can Campaign Indonesia

4 time assessment from national management and core team on tryout We Can Indonesia monitoring and evaluation tools Routine coordination and communication between alliance management team and core team 15 times meeting and discussion between alliance management team, alliance core team, change makers, and potential change makers 1 times strategy, coordination, and communication between national core committee and management team. Sharing and discussing on planning, monitoring, evaluation, networking, alliance, management, communication and campaign strategy work plan We Can Campaign in 2011-2012 period, and fundraising 15 times coordination meeting by national management team. Discussing on planning, monitoring, evaluation, developing and strengthening networking, communication and coordination to alliance member, management, preparation implementation on national work plan, preparation report (narration and finance), and fundraising Coordinating and communication by phone (text massager and call) and mail (electric and print)between core committee (national and region), alliance, and national management 57 organization join We Can Campaign Indonesia and commitment to socialize and also internalize We Can activity with organization and their region 23 area of alliance We Can Indonesia, where each area have their own management consist of program implementation volunteer, and finance volunteer There are core committee based on area consist of 34 change maker, where they are responsible in their territorial (Aceh, Palembang, West Sumatera, Jabotabek, Cianjur&Karawang, Yogyakarta, Malang&Bojonegoro, Jepara&Semarang, Surabaya&Madura, Mataram, Sumbawa, Kupang-NTT, Papua, Makassar, Palu&Poso, Kendari, Gorontalo, and Manado) and have 2 main role and function, such as (1) increasing capacity change maker, and (2) communication and campaign strategy 1 change makers from Jakarta, Aceh, and Makassar participate on We Can Global Network Meeting at Nepal 1 time participate on province meeting by Oxfam Australia in Mataram Communication with 13 We Can countries trough We Can Global Network Several meeting, discussion, and consulting with other parties that had specialty or professional in specific segment, strategy, and capacity. All alliance member (23 area) and national are developing and expanding We Can Campaign to other institution, organization, community, etc, by meeting, cooperate and participate them on We Can Campaign activities

Outcome 5: Theres an collective agreement on We Can Campaign Indonesia alliance structure, planning, monitoring and evaluation

Outcome 6: Developing and expanding networking with other institution, organization, community, etc, at national, regional, and international level.

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Developing Institution of National Management We Can Campaign Indonesia

National management of We Can Campaign Indonesia have a more knowledge, understanding, and information on violence against women and We Can Campaign Indonesia to end it National management have strengthen capacity on management, secretariat, database, reporting (narration and finance using PSK45 system) National management team and SP Staff have become a first trainer for change maker and women empowerment, and there are transformation knowledge to other individual, especially women Change maker, potential change maker, and public are able to access information on We Can Campaign Indonesia and share their opinion or even their experience to end violence against women by using system information such as internet (website and email) and social network,(facebook, twitter, and mail list), publication/media campaign, and campaign kits

Principal Risk
Principal Risks to the Success of the Outcomes Imbalance between core committee, We Can Indonesia alliance, and national management Milestone of Risk Reduction or Control After annual meeting, We Can Indonesia still develop and strengthening change maker skills, include core committee (national and area), management team (national and area), and alliance member, on communication and campaign strategy, increasing capacity of change maker, and planning, monitoring, and evaluation. There also development on We Can structure to find the right structure that effective and according to We Can Indonesia principles and collective agreement. National Management already had done workshop and training for change maker. This method is more effective to strengthen capacity not only in national level but there will be transformation for change maker all over Indonesia, especially in 23 areas. In the following year, We Can Indonesia will making effective and efficient communication system between alliance member to manage We Can Indonesia Lack of coordination and communication between We Can alliance member to National Committee Even though in 2011, there already 23 alliance, where each have their own secretariat and coordinator. There still lack coordination between community, region, and national. Some of the alliance members not quite understand about the alliance principle. However, the management and core team has developed communication mechanisms that are more effective for the coordination and communication, where the core committee not in region anymore but in area level. The intensive discussions among the alliance members with the core committee have improved the coordination and communication. Even though there is donor from Oxfam, but still lack for the implementation of work plan until 2012, especially after the increasing of

Lack of donor diversification on work plan implementation

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activity in 2010 (national, community, and region). For that, national core committee and national management already began finding donor for We Can Campaign 2012 period. And also building and expanding a networking to foundation institution. Alliance member also have to make their own fundraising, especially on further planning and activity implementation of We Can Campaign in their area. Note: anyone who receive donor, have to inform to other core committee and national management, to avoid misunderstanding about resource fund and coordination about the consolidation on impact of change maker in We Can Campaign Indonesia.

Beneficiaries of We Can Campaign Indonesia


Project participants The people who participate in the relevant activities or use the services, facilities and materials offered by the organization, or both. The target of We Can Campaign projects is individual or ordinary men and women youth (both men and women), urban poor people, rural indigenous from fishers, farmers, and migrant workers, house hold, youth, academician, media, art worker, student entrepreneur, individual from government, religion leader, community leader, etc. No Activities Freq/ Area Project Participants Female Male

I. Alliance Increasing Capacity and Socializing We Can Campaign Indonesia to end violence against women I.1. Door to Door 92 495 125 I.2. We Can Goes to Village 44 1051 131 I.3. Public Discussion 12 750 171 I.4. We Can Goes to Campus 2 424 226 I.5. Regular Discussion 1 18 2 I.6. Gema Ramadhan 1 38 13 Talk Show Radio I.7. 1 Unidentified I.8. Village Women Leadership Training 1 25 0 I.9. Change Maker Discussion Cross Island 1 68 50 I.10. Male Community Discussion 1 4 20 I.11. FGD with NGO Timor Leste 1 7 11 1 I.12. Women Writing on Food Sovereignty issue Campaign 33 0 Stand Exhibition of We Can Alliance NTT 1 I.13. 15 10 1 I.14. Climate Changes Impact to Women Campaign 4 7 I.15. We Can Goes to School 4 43 70 I.16. Collages Student Discussion 3 46 11 I.2. Strengthen We Can Alliance and Network I.2.1 Change Maker, Potential Change Maker, and Network meeting 15 45 7 I.2.2. Communication and Coordination between area core team Unidentified and area management team (As needed---minimum once a month) II. National II.1. Increasing Capacity II.1.1 Workshop Monitoring and Evaluation (Oxfam Australia) 1 22 5

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II.1.2 II.1.3 II.1.4 II.1.5 II.1.6 II.1.7 II.1.8 II.2. II.2.1 II.2.2 II.2.3 II.2.4 II.2.5 II.2.6 II.2.7 II.2.8 II.2.9 II.3. II.3.1 II.3.2 II.3.

Training increasing capacity facilitator and developing module 2 hours activity in community Training Monitoring and Evaluation-MDF International (OM and MSC) Workshop Monitoring and Evaluation We Can Indonesia Workshop Communication Strategy We Can Campaign Indonesia Try Out We Can Indonesia Monitoring and Evaluation tools Assessment Try Out We Can Indonesia Monev Tools Producing and Distributing Monev Tools Strengthening We Can Indonesia Alliance and Network Workshop Dialog Male Gender Justice Talk Show Radio Talk Show Session Jakarta Model United Nation (JMUN) Fundraising Meeting with consultant and outsource Meeting We Can Global Network in India Flash Mob International We Can Day We Can Indonesia Participate on We Can Day launch in Lucknow-India Meeting Province (Oxfam Australia) Coordination Meeting and Communication National Management team National Management team and National Core team National Management, National Core team, Area Core team, and Area Management team.

1 1 1 1 6 5 1 1 1 1 1 8 1 1 1 1

5 10 20 28 250 4 38 1 28 10 4 1 27 3 3

14 2 7 12 76 1 54 4 34 1 7 0 6 1 1

Unidentified

II.4. System Information II.4.1 Twitter (@wecanindonesia) II.4.2 II.4.3 II.4.4 II.4.5 II.4.6 Email (wecan_indonesia@yahoo.com) Mail List We Can Campaign Indonesia Website We Can Campaign Indonesia (wecanindonesia.org) after restored after hacked Facebook (Account : Kampanye We Can Indonesia Indonesia) Scribd (Account : Kampanye We Can)

10 4 1 1 10 1 Coordination and communication have been done minimum 2 times every month to each alliance in 23 area Unidentified for sex classification (103 Followers, 28 Following) 67 51 10 5 43951 (Undetected for sex classification) 1594 (Undetected for sex classification) Unidentified Unidentified Unidentified

II.4.7 Blog We Can Indonesia (wecanindonesia.wordpress.com) II.4.8 Youtube (Channel: We Can Indonesia) II.5. Campaign Kits/Media We Can Indonesia Brochure II.5.1 Change Maker Planner II.5.2 T-Shirt We Can Indonesia: We are Change Maker II.5.3 Banner We Can Indonesia II.5.4 Cue Card Change Maker II.5.5 Change Maker hand pocket book II.5.6 Change Maker certificate II.5.7 Change Maker Form II.5.8 Change Maker Bag II.5.9 Album We Can Indonesia II.5.10 Film Pendek We Can Indonesia II.5.11 Panduan Cara membuat dan menggunakan Social Media dalam II.5.12 II.5.13

(156 followers, 394 following, 281 reads, 13 readcast)

berkampanye We Can Global and We Can Indonesia Banner for International We

7000 pieces 3000 pieces 380 pieces 30 pieces 1000 set 500 exemplars 4000 pieces 4000 pages 235 pieces 30 pieces 30 pieces 50 pieces 8 pieces

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II.5.14

Can Day We Can day T-Shirt

50 pieces

Total Project Participants

3577

1129

Final Beneficiaries All the people who experience significant and sustained positive changes from the outcomes of the Project's activities. In the case of a training course for teachers, the people reached are for example the pupils they teach. Notes: With the assumption that one project participant will give significant and sustained positive change to 10 other people, then the total final beneficiaries is the amount of project participants x 10 people

Total Final Beneficiaries

35.770

11.290

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Data Base Change Maker and Potensial Change Maker Year 2008 2009 2010 2011 Female 2090 8253 13687 3577 Male 1140 2987 5795 1129 TOTAL 3230 11240 19482 4706

Total Change Maker and Potential Change Maker until 2010

38658

DIAGRAM CHANGE MAKER AND POTENTIAL CHANGE MAKER

16000 14000 12000 10000 8000 6000 4000 2000 0 2008 2009 2010 2011

FEMALE MALE

16000 14000 12000 10000 8000 6000 4000 2000 0 2008 2009 2010 2011

FEMALE MALE

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