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ACKNOWLEDGEMENT
I would like to grab this opportunity to praise the Almighty who has given me the intellect which has enabled me to prepare this research. I owe much more than I can repay or even tell. However there are certain people who have played a particularly significant role in my work. Its my pleasure to express the overwhelming sense of gratitude to Prof. A.S Khalsa, Dean, IPER- PGDM who give me a chance to proceed through this project. I am also grateful to the faculty guide Prof. Mahesh soni and also Prof. Vaibhav Lowalekar, for readily offering specialist advice and made many valuable improvements. I would also like to thank my parents for encouraging a determined effort and their constant support. I thank all my friends and all those who have directly or indirectly involved in my project.
RUPESH JAIN
EXECUTIVE SUMMARY:As the name of the project indicates comparative study means comparison of two or more things so in this project comparison of Broadband service is happened. This method helps us to identify which product is better as compare to other. In this project I have collected data using survey method through questionnaire. For conducting survey I have visited different areas of Bhopal city such asM.Pnagar, NEW -market, old city. I took a sample size of 100 respondents. Project involves comparison four companies of telecom sector such as Bharti Airtel, BSNL, Tata Indicom & Reliance. In the section of review literature I have mentioned introduction of telecom industry, ISP, Broadband and also comparison of Broadband plans of different telecom companies. The research methodology section consists of definition, sources of data and other aspects of research methodology. The most interesting part of the project is data analysis & interpretation. This section is based on primary data. The analysis of the respondents is done with the help of MS-EXCEL software through pie chart & graphs tools. Observation & findings play very important role for determining the conclusion. So in this project also I got the various observations and findings that help me to get the conclusion. But the comparative study is based on the random sampling and there are some other aspects also so it may be inclined to various limitations also. After comparing two or more broadband service I got the conclusion that BSNL is the market leader and Airtel is follow it. I have mentioned some suggestions also which will be going to help Bharti Airtel to enhance the broadband service if they will be implement.
TABLE OF CONTENTS
Sr.no 1 2
Contents Chapter 1. Introduction Chapter 2. Objective of the study Title of the project Objective of the study Scope of the study
3 4
Chapter 3. Review of literature Chapter 4. Research Methodology Research Design Data collection methods/sources Sampling plan
12-35 36-40
5 6 7
Chapter 5. Data Analysis and interpretations Chapter 6.Limitation Appendix Copies of questionnaire Copies of form Bibliography
41-65 66-68
69-75
CHAPTER-1
( INTRODUCTION )
. INTRODUCTION
Comparative research, simply put, is the act of comparing two or more things with a view to discovering something about one or all of the things being compared. This technique is often utilizes multiple disciplines in one study.
When it comes to method, the majority agreement is that there is no methodology peculiar to comparative research. The multidisciplinary approach is good for the flexibility it offers, yet comparative programs do have a case to answer against the call that their research lacks a seamless whole.
There are certainly methods far more common than others in comparative studies, however. Quantitative analysis is much more frequently perused than qualitative, and this is seen in the majority of comparative studies can be use quantitative data.
The general method of comparing things is the same for comparative research as it is in our everyday practice of comparisons. Like cases are treated alike, and cases are treated differently; the extent of difference determines how differently cases are treated. The point here is that if one is able to sufficiently distinguish two cases, comparative research conclusions will not be very helpful.
Secondary analysis of quantitative data is relatively widespread in comparative research, undoubtedly in part because of the cost of obtaining primary data for such large things as a countrys policy environment. A typical method of comparing welfare state is to take balance their levels of spending on social welfare.
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In line with how a lot of theorizing has gone in the last century, comparative research does not tend to investigate grand theories such as Marxism. It instead occupies itself with middle-range theories theories that do not purport to describe our social system in its entirely, but a subset of it. A good example of this is the common research programs that looks for differences between two or more social systems, then look at these differences in relation to some other variable coexisting in those societies to see if it is related. The classic cases of this is Espying-Andersons research on social welfare systems, and compared them based on there levels of deco modification of social welfare goods. He found that he was able to class welfare states in four types, based on their deco modification. She further theorized from this that deco modification was based on a combination of class collisions and mobilization, and regime legacy. Here Espying-Anderson is using comparative research: he takes many western countries and compared their level of deco modification, then develops a theory of the divergence based on his findings.
Comparative research is a methodology in the social sciences that aims to make comparisons across different countries and cultures. A major problem in comparative research is that the data sets in different countries may not use the same categories, or define categories differently.
CHAPTER-2
1. To know general perception of the people towards the Broadband. 2. To find out the hidden information in Broadband plans of telecom services. 3. To find out the consumer satisfaction towards the Broadband plans. 4. To get the knowledge about the Market share of Broadband service providers. 5. To find out the difference in Broadband plans of service providers.
10
This study has been conducted to know the general perception of people towards the Broadband.
We come to know about the satisfaction level of customer. This study helps to enhance the quality of service.
This project will also help us in decision making while choosing the broadband service.
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CHAPTER-3
(REVIEW OF LITERATURE)
12
Today, there are more than 225 million telecom subscribers in India. Every month, 6-7 million new subscribers are added. Upcoming services such as 3G and WiMax will help to further augment the growth rate. Furthermore, the Indian economy is slated to sustain its 7-9 per cent growth rate in the near future. This is supported by the political stability that the country is experiencing currently. Indias demographic outlook makes it one of the largest markets in the world.
A conductive business environment is also created by a favourable regulatory regime. There exists enormous business potential for telecom companies on account of the countrys low teledensity, which is close to 19 per cent presently. The Indian telecom industry is growing at the fastest pace in the world and India is projected to be the second largest telecom market globally by 2010.
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considered as a strategic service and the government considered it best to bring under . The first wind of reforms in telecommunications sector began to flow in 1980s when the private sector was allowed in telecommunications equipment manufacturing. In 1985, Department of Telecommunications (DOT) was established. It was an exclusive provider of domestic and long-distance service that would be its own regulator (separate from the postal system). In 1986, two wholly government-owned companies were created the Videsh Sanchar Nigam Limited (VSNL) for international telecommunications and Mahanagar Telephone Nigam Limited (MTNL) for service in metropolitan areas. In 1990s, telecommunications sector benefited from the general opening up of the economy. Also, examples of telecom revolution in many other countries, which resulted in better quality of service and lower tariffs, led Indian policy makers to initiate a change process finally resulting in opening up of telecom services sector for the private sector. National Telecom Policy (NTP) 1994 was the first attempt to give a comprehensive roadmap for the Indian telecommunications sector. In 1997, Telecom Regulatory Authority of India (TRAI) was created. TRAI was formed to act as a regulator to facilitate the growth of the telecom sector. New National Telecom Policy was adopted in 1999 and cellular services were also launched in the same year. Telecommunication sector in India can be divided into two segments: Fixed Service Provider (FSPs), and Cellular Services. Fixed line services consist of basic services, national or domestic long distance and international long distance services. The state operators (BSNL and MTNL), account for almost 90 per cent of revenues from basic services. Private sector services are presently available in selective urban areas, and collectively account for less than 5 per cent of subscriptions. However, private services focus on the business/corporate sector, and offer reliable, high- end services, such as leased lines, ISDN, closed user group and videoconfrencing.
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Cellular services can be further divided into two categories: Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). The GSM sector is dominated by Airtel, Vodafone-Hutch, and Idea Cellular, while the CDMA sector is dominated by Reliance and Tata Indicom. Opening up of international and domestic long distance telephony services are the major growth drivers for cellular industry. Cellular operators get substantial revenue from these services, and compensate them for reduction in tariffs on airtime, which along with rental was the main source of revenue. The reduction in tariffs for airtime, national long distance, international long distance, and handset prices has driven demand.
Internet Service Provider (ISP) VSATs Radio Paging GMPCS Basic services Cellular services
storing data files on behalf of their customers, as well as other services unique to each particular ISP.
End-User-to-ISP Connection
ISPs employ a range of technologies to enable consumers to connect to their network. For users and small businesses, the most popular options include dial-up, DSL (typically Asymmetric Digital Subscriber Line, ADSL), broadband wireless, cable modem, fiber to the premises (FTTH), and Integrated Services Digital Network (ISDN) (typically basic rate interface). For customers with more demanding requirements, such as medium-to-large businesses, or other ISPs, DSL (often SHDSL or ADSL), Ethernet, Metro Ethernet, Gigabit Ethernet, Frame Relay, ISDN (BRI or PRI), ATM, satellite Internet access and synchronous optical networking (SONET) are more likely to be used. Typical home user connection
Dial-up DSL Broadband wireless access Cable Internet FTTH ISDN Wi-Fi
Locality
When using a dial-up or ISDN connection method, the ISP cannot determine the caller's physical location to more detail than using the number transmitted using an appropriate form of Caller ID; it is entirely possible to e.g. connect to an ISP located in Mexico from the USA. Other means of connection such as cable or DSL require a fixed registered connection node, usually associated at the ISP with a physical address.
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ISP Interconnection
Just as their customers pay them for Internet access, ISPs themselves pay upstream ISPs for Internet access. An upstream ISP usually has a larger network than the contracting ISP and/or is able to provide the contracting ISP with access to parts of the Internet the contracting ISP by itself has no access to. In the simplest case, a single connection is established to an upstream ISP and is used to transmit data to or from areas of the Internet beyond the home network; this mode of interconnection is often cascaded multiple times until reaching a Tier 1 carrier. In reality, the situation is often more complex. ISPs with more than one point of presence (PoP) may have separate connections to an upstream ISP at multiple PoPs, or they may be customers of multiple upstream ISPs and may have connections to each one of them at one or more point of presence.
Peering
ISPs may engage in peering, where multiple ISPs interconnect at peering points or Internet exchange points (IXs), allowing routing of data between each network, without charging one another for the data transmitteddata that would otherwise have passed through a third upstream ISP, incurring charges from the upstream ISP. ISPs requiring no upstream and having only customers (end customers and/or peer ISPs) are called Tier 1 ISPs. Network hardware, software and specifications, as well as the expertise of network management personnel are important in ensuring that data follows the most efficient route, and upstream connections work reliably. A tradeoff between cost and efficiency is possible.
Virtual ISP
A Virtual ISP (VISP) is an operation which purchases services from another ISP (sometimes called a "wholesale ISP" in this context [1]) which allow the VISPs customers to access the Internet us ing services and infrastructure owned and operated by the wholesale ISP.
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Free ISP
Free ISPs are Internet Service Providers (ISPs) which provide service free of charge. Many free ISPs display advertisements while the user is connected; like commercial television, in a sense they are selling the users' attention to the advertiser. Other free ISPs, often called free nets, are run on a nonprofit basis, usually with volunteer staff. There are also free shell providers and free web hosts.
Broadband
Broadband is defined as a high bandwidth connection to the Internet. Broadband is easier and faster to use than the traditional telephone and modem as information can be sent and downloaded much quicker. Broadband can be provided over your phone line, via cable or via satellite. It involves large volumes of information being carried at high speeds to your PC. This allows websites, text, graphics, music and videos to be experienced in real time. Broadband, therefore, has many features that can be taken advantage of in the home or office:
The connection to the Internet is always on, allowing for constant Internet access and no need to dial up. The phone line is unaffected; this means that you can make telephone calls whilst the Internet is on. Normally, you pay a standard monthly fee for unlimited internet access, and you are not charged for the time you spend on the Internet. There are certain broadband products now that also offer pay as you go access. Websites, music and videos can be downloaded at a fast rate. You can take advantage of instant messaging and online high speed interactive games. You can receive uninterrupted real time services, such as Internet radio, streaming video and voice-over-ip, phone calls.
Broadband can make using the Internet in the home much easier, faster and more efficient. Most businesses also take advantage of broadband to help in running the company. Working from home is now much more feasible thanks to the high speeds that broadband has to offer.
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Types of Broadband
DSL ADSL SDSL LLU Cable Satellite Wireless
DSL Broadband
Digital Subscriber Line (DSL) is a technology that delivers broadband over your phone line to be used in the home or office. With DSL technology, large volumes of information are sent over a copper cable at rapid speeds. DSL allows you to download web pages, text, graphics, music and video in real time.
ADSL Broadband
Asymmetric Digital Subscriber Line (ADSL) is a technology similar to the DSL technology. With ADSL, information is downloaded more rapidly than it is uploaded. ADSL is particularly useful for homes and businesses as it can download web pages and files at fast speeds. ADSL2 and ADSL2+ are new technologies offered by some providers offering speed up to 24Mbps. One provider offering this service is Be
Symmetric broadband (SDSL) is a technology similar to ADSL broadband. SDSL broadband downloads information at the same speed as it uploads information. Whereas ADSL broadband downloads the information faster than it uploads it. This type of broadband requires an extra telephone line.
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SDSL broadband is particularly suitable for businesses that send large volumes of information.
Local Loop Unbundling (LLU) is where ADSL or SDSL broadband technologies are provided without using the British Telecom's exchange system. This means that LLU providers can offer broadband features at a competitive price. LLU is only available in certain parts of UK. Providers include Bulldog and Be.
Cable Broadband
There are several ways in which broadband can be delivered to your PC; this type of broadband is delivered through a cable. Cable companies also offer television and telephone packages as well as broadband Internet services. Cable companies provide broadband, television or phone packages to about 45% of homes and businesses in the UK. You can only get cable broadband if a company has cabled your street. Cable providers include ntl.
Satellite Broadband
There are several ways in which broadband can be delivered to your PC, PC; this type of broadband is delivered through a satellite. To receive satellite broadband you must have a dish antenna, and can be used almost everywhere in the UK. There are 2 types of satellite services: One-way satellite services download information via satellite and upload information via a telephone or IDSN line.
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Two-way satellite services download and upload information via satellite. This provides an even higher bandwidth and a faster speed. Satellite transmission may be affected by weather conditions. The cost of installing and running satellite broadband can be quite expensive compared with other types of broadband. Satellite broadband generally has quite high latency (ping times) compared to other broadband, and so is unsuitable for certain types of Internet Access such as online gaming.
Wireless Broadband
Wireless broadband is one of the ways in which broadband can be delivered to your PC. This type of broadband requires an antenna to be installed to get connection to the Internet. Wireless broadband is particularly suitable for distributing information between buildings and for homes where access to ADSL or cable broadband is unavailable.
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11. Free phone calls, you can make free phone calls to other online users using services such as Skype. 12. File sharing, P2P files haring for exchanging music, videos etc
Speed
There are many different broadband packages available, each offering a particular speed. Before purchasing your broadband package, it is important to understand which broadband speed best meets your requirements. What is broadband speed?
Broadband speed, otherwise known as bandwidth, is how much digital information can be received over the line in the form of binary digits. Speed and bandwidth are measured in kilobits per second (Kbps) and megabits per second (Mbps). Do not get these confused with kilobytes and megabytes, these are measurements used when talking about hard drive space, not broadband speed. (Occasionally Kilobytes and Megabytes are used when comparing file transfer speed as well 8 bits = 1 byte, so 1mbps = 0.125 Mbps) The higher the speed or bandwidth, the faster the Internet connection.
Different speeds suit different purposes. For example, video and music streaming requires a greater bandwidth compared with viewing a website. The different speeds that are available with broadband are: If you only use the Internet for viewing websites and sending emails, the 256Kbps speed is most likely to suit you. You cannot get the best out of music and video streaming, but this speed may be sufficient for low intensity users. Speeds ranging from 512Kbps and 1Mbps give a good performance in music and video streaming, streaming; they are also suitable speeds for the less demanding online games. These speeds are the most popular in homes and small businesses because they offer the best balance between price and performance.
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If you download a lot of music and video files, play demanding online games or share the Internet connection between many users, the faster speeds may suit you. The higher speeds range from 2Mbps to 10Mbps.
Broadband Speed
256Kbps - This speed is appropriate for viewing most websites, taking about 3 seconds for the website to load. This speed is about 5 times faster than the speed given with a 56Kbps dial-up Internet connection. 512Kbps - This is the most common speed used in homes and small businesses. It takes 1.6 seconds for a website to load and about 1.5 minutes to download a 5 minute music file at maximum speed. This speed is suitable for video and music streaming and for viewing most websites. 1Mbps - This speed is also commonly used amongst homes and small businesses. It is appropriate for website viewing, streaming and online gaming. It takes 0.8 seconds to load a web page and about 40 seconds to download a 5 minute music file at maximum speed. 2Mbps - This and faster speeds are more suitable for people who play a lot of demanding online games. It is also suitable for people who share one Internet connection between many PC-s. It takes 0.4 seconds to load a website and about 20 seconds to download a 5 minute music file at maximum speed. 8Mbps (ADSL Max) - Many providers are now offering this option. It is a variable speed product where your provider will give you the maximum speed that your line can support (up to 8mbps) and the upload speeds are also increased. 24Mbps (ADSL2+) - Ultra fast broadband offered by some providers (Cable up to 10mbps). The speed of your broadband will depend on how close you are to the exchange, the quality of the copper and whether there is any interference from other devices or users. If you are very close to the exchange, there is no line noise and the quality of copper is good you will receive 24Mbps, otherwise you will receive the best speed up to this. These high speed services are particularly good for watching real-time DVD quality films.
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SPEED
EXTRAUSAGE Rs/MB
NA NA NA NA
25
LIMITED PLANs
MONTHLY RENTAL Rs
SPEED
EXTRAUSAGE Rs/MB
MONTHLY RENTEL Rs
FREE SPEED BRODBAND(10PM to 8am unlimited) 3 GB + Night Utd 5 GB + Night Utd 256 kbps 512 kbps
FCV ON LANDLINERs
698 798
150 150
SPEACIAL DISCOUNT ON HALF YEARLY PACK: FAST ISTALLATION NO SECURITY DEPOSITE NO MONTHLY RENT FOR MODEM OR WI FI ROUTER FREE TELEPHONE INSTRUMENT
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One connection can be used for multiple PCs Pay only for the data transferred (upload + download) Data transfer measured in KB Enjoy high speeds up to 4 Mbps. Download Speeds * 1 Mbps 2 Mbps 2 Mbps 2 Mbps 2 Mbps 2 Mbps 4 Mbps Monthly Rental (Rs.) 900 1199 1999 2999 4999 8999 10000 Bundled Usage 2 GB 8 GB 12 GB 20 GB 35 GB 75 GB 75 GB Additional Usage / MB Rs. 0.8 Rs. 0.8 Rs. 0.8 Rs. 0.5 Rs. 0.5 Rs. 0.5 Rs. 0.5
Service Plan 900 Plan 1199 Plan 1999 Plan 2999 Plan 4999 Plan 8999 Plan 10000
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One connection can be used for multiple PCs Unlimited downloads and use at a fixed monthly charge True always-on connectivity. No login or authentication required for accessing the Internet. Download Speeds * 150 Kbps 300 Kbps 600 Kbps 1 Mbps Monthly Rental (Rs.) 1100 1500 2700 4500 Bundled Usage Unlimited Unlimited Unlimited Unlimited Additional Usage / MB Not Applicable Not Applicable Not Applicable Not Applicable
Two Ricmail.com Email IDs with storage space of 50 MB each free with every Broad net SME connection Installation charges of Rs. 500 extra Refundable security deposit (Only for pay per MB plans) - Rs. 1000 All taxes including Service Tax extra as applicable SMTP relay option available.
Static IP
Each Static IP is charged @ Rs. 2000 p.a. Available in the slabs of 1,5,13 via MACD only for both Usage based and Flat Fee plans. Maximum static IP permissible 13.
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*Speeds indicated are only up to our ISP Node and are given on best effort basis as per TRAI guidelines.
Security deposit and installation charges for Landline telephone shall be taken from new customers as applicable for Local/STD/ISD; No security deposit for Broadband Connections up to Plan 500 and for CICs on bulk connections (>25) subject to an undertaking by CIC. Security Deposit for all higher Broadband plans will be equivalent to One Month Fixed Charges (but Max. Rs 5000/-). Security Deposit & Fixed Monthly Charges for the Modem will be as per the existing instructions;
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Minimum Hire period for all Broadband plans will be one month. In case of surrender of Broadband Connection after one month, the charges shall be recovered on pro-rata basis In case of premature surrender of Broadband Annual plan option, the charges shall be adjusted on pro-rata basis taking the disconnected FMC rate. In addition one month full FMC shall be levied as early termination charges hence forth. In case a subscriber joins/ leaves in the middle of a month, the fixed monthly charges for unlimited Broadband Plans shall be calculated on proportionate basis i.e. actual number of days of connection working subject to the commitment of minimum period of hire. The customer will have choice to select the modem type of his choice but subject to availability; For the customers, who have either procured the modem or have taken the modem under the committed period plan, the modem charges shall not be applicable; For the broadband plans, where free modem is offered to the customer, will be subject to that the customer commits for a period of 12 months and pays the necessary charges in advance. In this case, the modem shall be the property of the customer and will not be required to return in case of surrender. Home plan can be taken on Bfones in name of Government/company but actually working at residences of their employees. An undertaking shall have to be given by the customer in this regard. Subscribers having telephones in the name of Company, firms, shops, educational institutes or any other commercial entity can take only Business Plan. They are not eligible for Home Plan except startup plan 250; The tariff of all the Broadband plans mentioned above are in addition to the normal Monthly charges/ usage charges of the Bfone except combo plans; The plans HomeFlexi350, HomeCombo199 and HomeCombo299 will be implemented w.e.f. 1-8-2008 only where spare capacity of landline and broadband service is available. 20% discount on Broadband services (usage and Rental) to Government Employees (Central Government/ State Government/ PSUs) and to Visually Impaired customers of both existing / new connection. The rebate in Fixed Monthly charges will be granted on proportionate basis if the Broadband services remain interrupted/ faulty for continuous more than 3 days. For all the plans, Dynamic IP addresses only will be given. In case, where the provision of static IP address has been made, No Static IP addresses will
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be given in the initial phase but in later One Static IP address will be offered free of cost under Business plan 3000/5000/9000/UL3300/UL3300Plus/UL6000/UL 6000 plus and in addition to this, one additional static IP address can also be offered @ Rs. 1500/- per annum under these plans. For Broadband plans Business UL9000/UL9000plus/UL15000 & UL15000plus, the uplinking will be maximum up to 768 kbps Billing for the service will be included in the normal B-fone (Land-line Phone) bill. The billing cycle shall be same as Bfone billing cycle. Monthly rental will be collected in advance and usages charges will be in arrears. The tariffs mentioned above are exclusive of service tax.
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Tariff in Rs.
Home 500 256 Kbps/Up to 2Mbps 500 5000 2.5 GB Home 1000 384 Kbps/ Up to 2Mbps 1000 10000 5 GB Home 1800 512 Kbps/ Up to 2Mbps 1800 18000 10 GB Home 3300 2 Mbps
3300 33000 20 GB
0.90
0.90
0.80
0.80
0.70
0.70
1/5 MB No
1/5 MB No
1/5 MB Yes
1/5 MB Yes
1/5 MB Yes
2/5 MB Yes
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Particulars
Home
HOWI HO WI BU WI BUWI BUWI 1000 1800 4400 8000 12000 Bandwidth 256 Kbps SU 512 Kbps SU 256 Kbps MU 512 Kbps MU 1024 Kbps MU
One time 750 Installation Charges(Rs.)* Fixed 1000 Monthly Charges*(Rs.) Discounted Annual Payment Option Rs.)* Free Email IDs/ Space(Per email ID) Dl/UL limit per month Security Deposit
750
750
750
750
750
1800
4400
8000
12000
20000
200000
2/5 MB
2/5 MB
2/5 MB
2/5 MB
4/5 MB 4/5 MB
Unlimited
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Tata Communications
Tata Communications' portfolio of services includes transmission, IP, converged voice, mobility, managed network connectivity, hosted data centre, communications solutions and business transformation services across the globe, along with communication services to residential customers. The group offers connectivity in over 200 countries across the world via its global network and offers customer services from offices located in 80 different cities in 40 countries. Its presence in diverse locations automatically creates a strong business continuity plan for the company while serving a global clientele. Tata Communications has also made significant and strategic investments in various telecom companies in South Africa, Nepal and Sri Lanka to strengthen its market position in its target markets in Asia and Africa.
Postpaid Plans
Installation* (Rs.)
1,000 Zero
1,000 Zero
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Unlimited Plans
Speed
Free Monthly Free Value Added Data Access Services# Transfer Charges (Valid for 1 Year) (Rs.)
35
Institute Of Professional Education and Research , Bhopal Infinity 384 Kbps Infinity 512 Kbps 384 Kbps 512 Kbps Unlimited Unlimited 1,000 1,500 PC Security Shield License PC Security Shield License 1 Domain Name Registration 1 Business Mail Id PC Security Shield License 1 Domain Name Registration 3 Business Mail Ids
Infinity 1Mbps
1 Mbps
Unlimited
2,500
Free Value Added Services# (Valid for 1 Year) PC Security Shield License PC Security Shield License
1,060
1.00
1,550
1.00
3,400
0.75
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CHAPTER-4
(RESEARCH METHODOLOGY)
37
Sample size
For carrying out any research or study on any subject it is very difficult to cover even 10% of the total population. Therefore the sample size has to be decided for a meaningful conclusion. For designing the sample size, it was thought proper to cover a very small percentage of population in various age groups. The method used for sample technique was non probability convenience sampling method. This method is used because it is known previously as to whether a particular person will be asked to fill the questionnaire. Convenient sampling is used because only those people will be asked to fill the questionnaires that were easily accessible and available to the researcher. Considering the constraints, it was decided to conduct the study based on sample size of 100 people in specific age groups. Scientific method is not adopted in this study because of financial constraints and also because of lack of time; also the basic aim of doing the research is academic, hence most convenient way is selected.
Sources of data
A) PRIMARY SOURCES Primary data are those data, which are collected originally for the first time. For collecting primary data planning, time, money and energy will be require. The merits of primary data are that it is authentic and reliable.
For this study, primary data was collected through survey conducted inBhopal. Primary sources include direct personal investigation and indirect oral Investigation.
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B) SECONDARY SOURCES Secondary data are those data which has been already collected this kind of pre-collected information is usually not related and is quite unconnected to the present matter of study or the current requirement the secondary information is usually in the form of some published or semi published material and easily available.
For this study, secondary data was collected through internet, company brochure, and company booklet and also from standard book of marketing.
B) CONTACTED METHOD In order to collect primary data I have conducted a survey and target respondent were contacted personally.
C) SAMPALING PLAN 1. Population To achieve the objective of the research, target population includes Students, businessman and professionals.
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2. Sample size From the above mention population the total sample size 100 was selected. 3. Sample unit Bhopal City. 4. Sample extent For conducting survey I have visited different areas of Bhopal city which are as under: M.P.Nagar New Market City Arera Colony
TOOLS USED
To know the response I have used the questionnaire method in sample survey. If one wishes to find what people think or know, the logical procedure is to ask them. This has lead marketing researchers to use the questionnaire technique for collecting data more than any other method. In this method questionnaire were distributed to the respondents and they were asked to answer the questions in the questionnaire. The questionnaires were structured non-disguised questionnaire because the questions, which the questionnaire contained, were arranged in a specific order besides every question asked was logical for the study; no question can be termed as irrelevant. The questionnaire, were non-disguised because the questionnaire were constructed so that the objective is clear to the respondent. The respondents were aware of the objective. They knew why they asked to fill the questionnaire.
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CHAPTER -5
42
YES
NO
43
40
35 Axis Title 30 25 20
15
10
5
0 NO yes
Business
job student
47
12 33
The users of Broadband service divide in three basis Business, job, student . They not users of broadband service in business class only 8 person . They users of broadband service in business class 47 person. They users of broadband service in job class 12 person. They users of broadband service in student 33 person. They sample size taken of 100 members only. We say that about of 100 member 92 member are use broadband service.
44
BSNL
AIRTEL
TATA INDICOM
RELIANCE
Count of Occ Row Labels Airtel Bsnl Reliance Tata indicom Grand Total
45
If yes than result come there are three type of users. Job Business Student
35
5
0 Airtel Bsnl Reliance Tata indicom
They users of service provider of broadband service are three types. They users of service are student, job, student. They following result come by do survey. They users of Airtel are 57 members in all three class. They users of BSNL are 27 member in all 3 class. They users of RELIANCE 7 member in all 3 class. They users of TATA INDICOM 9 member in all 3 class.
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We found that many person are use of broadband service. Q3- Which Plan you are using?
LIMITED UNLIMITED NIGHT UNLIMITED
Count of Occ Row Labels Limited Night unlimited un- limited Grand Total
47
Plan
40
35 30 25
Business 20 15
10 5 0 Limited Night unlimited un- limited
job student
They plan users are highest are unlimited. Then plan users are limited . And then night unlimited. So we find that they plan users of unlimited are. Business - 37 Student 27 Job - 11 So maximum users are business man & then student . So minimum users are job person.
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Q4- What is the Criteria for the selection of Broadband service provider
SPEED
NETWORK SERVICE
MONTHLY RENT
ALL
Count of Occ Row Labels All Monthly rent Network service speed Grand Total
49
Business job
student
Criteria for selection of broadband service provider are that. SPEED NETWORK SERVICE MONTHLY RENT ALL They selection for broadband service provider for all they purpose . They selection for main they speed purpose. They selection for main reason network purpose. They selection for monthly rent. They selection for all three reason
50
BUSINESS
EDUCATION
COMMUNICATION
OTHER
Count of Occ Row Labels Business Communication Education other Grand Total
51
29
21
13
6 6 8
7 3
1 Business
Communication
Education
other
They broadband purpose is use for mainly education purpose. They broadband purpose is use for communication purpose. They broadband purpose is use for business purpose also. They broadband purpose is use for other purpose also. They mainly use for education purpose & communication that by broadband service use.
52
YES
NO
PARTIALLY SATISFIED
53
30 25 20 15 10
5 0 No Partially satisfied YES Business job student
Mainly we she that mostly customer are satisfied by current service provider So that by mostly use his current service provided by broadband service. So we find that in business class there eight customer are not satisfied & two job customer . They partially satisfied twenty five are satisfied. And then there are mostly satisfied customer are there.
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Q7- If you wish to change your current service provider then which provider you will select
BSNL
RELIANCE
TATA INDICOM
AIRTEL
Count of Occ Row Labels Airtel Bsnl REliance Tata indicom yes Grand Total
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10 8
6 4 2
We find that mostly customer are use current service provider if they want to change they use Airtel &after they choose reliance third no they choose BSNL In fourth no they use Tata indicom. So we analyst and find that mostly want to change his list service provider.
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Q.8- Please Rank these Service Providers according to your perception (Features & Plans)
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3
student
job 2 Business
10
20
30
40
54 member give Airtel first rank. 56 member give Airtel second rank. 39 member give Airtel third rank. 20 member give fourth rank to Airtel.
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Column Labels Row Labels 1 2 3 4 Grand Total Business 82 53 28 7 170 job 23 7 4 2 36 101 student 65 22 14 Grand Total 170 82 46 9 307
4 3 2 1 0 50 100
student
job
Business
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Column Labels Business 14 16 51 64 145 job 1 8 12 12 33 student 4 16 27 48 95 Grand Total 19 40 90 124 273
SUM of idea
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3 student
job
Business
20
40
60
80
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Bsnl give 21 member are in first rank. Bsnl give 66 member are second rank. Bsnl give 75 member are third rank. Bsnl give 84 member are fourth rank also.
9-Do you go for USB based Broadband Services in Place of Current Service.
YES NO
NO
13
23
Yes
42
26
77
Grand Total
55
12
33
100
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Business
job student
20 15
10 5
0 NO Yes
We find that twenty three member not want go to change his service. We find that seventy seven was not want to change. So mostly want to change previous service.
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TATA PHOTON
IDEA SETTER
BSNL 3G
Count of Occ Row Labels Bsnl3G Idea setter NO users Reliance net connect Tata photon Grand Total
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16 14
12 10
8 6
4 2
Business
job
student
IF yes ,then USB service prefer mainly. Mostly users are Reliance connect,& Tata photon Mostly users idea users and bsnl3G also use We find that also there are some member are not want to use also.
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CHAPTER -6
( LIMITATIONS )
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The research was conducted in a limited area. The internet information can be irrelevant. Time was major constraint. The respondents were limited so it cannot be treated as a whole population. The respondents may be biased. Due to language problem respondents were unable to understand the questionnaire and it may cause misleading results.
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CONCLUSIONS
In Bhopal it is found that Airtel is the market leader. But people like the Broadband plans provided by the other companies. And BSNL is having 2nd highest customers in Bhopal.
Other Service providers having least customers in Bhopal, where Reliance and Tata Indicom having almost equal percent of customers.
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ANNEXURES
69
Questionnaire
Title -
Name -
Age -
..
Gender -
1) Male
2) Female
Education-
1) Under graduate
2) Graduate
3) Post graduate
4) Other
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Address-
..
Email -
Mob no-
0ccupation -
1. Job
2. Business
3. Self employed
4.Student
2. 1lac - 3lac
3. 3lac 5lac
4. 5lac- above
YES
NO
BSNL
AIRTEL
TATA INDICOM
RELIANCE
LIMITED
UNLIMITED
NIGHT UNLIMITED
Q4- What is the Criteria for the selection of Broadband service provider
SPEED
NETWORK SERVICE
MONTHLY RENT
ALL
BUSINESS
EDUCATION
COMMUNICATION
OTHER
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YES
NO
PARTIALLY SATISFIED
Q7- If you wish to change your current service provider then which provider you will select
BSNL
RELIANCE
TATA INDICOM
AIRTEL
Q8- Please Rank these Service Providers according to your perception (Features & Plans)
BSNL TATA INDICOM AIRTEL RELIANCE
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Q9-Do you go for USB based Broadband Services in Place of Current Service
YES
NO
TATA PHOTON
IDEA SETTER
BSNL 3G
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BIBLOGRAPHY
1) Books: Philip Kotler, Marketing management prentice Hall of India Pvt. Ltd. New Delhi. 2) Articles & journals
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