ACI’s Seventh National Conference on…

February 7-9, 2007 San Diego, CA

Adding, Updating and Expanding

COMPREHENSIVE CANCER
PROGRAMS AND SERVICES
For Hospitals and Health Systems
INCLUDING A SITE-TOUR OF THE STATE-OF-THE-ART
REBECCA AND JOHN MOORES UCSD CANCER CENTER
A National Oncology Conference Focused on Exploring The Latest Developments For
Managing A More Competitive and Comprehensive Cancer Program to Increase Patient Volume,
Improve Outcomes and Excel in Total Patient Cancer Care.

LEARN ABOUT: DISTINGUISHED SPEAKING FACULTY INCLUDES:

• Comprehensive Cancer Centers: Obstacles to a successful
business model
• Improving the delivery of cancer patient care, through the
streamlining and integration of medical programs, staff, and
resources for more efficient and cost effective clinical operations
• Meeting the challenges of oncology care including: increased
demand for services, staff and high-priced technologies
• Effectively measuring the ROI of your cancer service line
• Emerging trends in Oncology Imaging: An overview of
advancements in early detection, PET/CT, molecular
imaging, image-guided adaptive radiation therapy (IGART),
proton therapy, chemotherapy and more
• Successfully marketing your oncology services to the
community to increase patient recruitment, revenue, and
competitive advantage
• Structuring multi-disciplinary teams to increase patient focus,
provide comprehensive treatment options and improve outcomes
• Designing a patient friendly cancer center to accommodate
increased staff, services, and future growth
• Implementing outpatient service programs to increase
patient convenience, satisfaction and quality of life
Special Presentation: Building an effective, long-term,
financially sustainable Women’s Oncology Service Line
to meet the unique needs of female cancer patients
Nancy Bookbinder, MPH, Founding Director & President,
Oncology Resource Consultants, CA
Ira Goodman, Associate Director for Administration, Rebecca
and John Moores, University of California San Diego (UCSD)
Cancer Center, CA
Lynn Harris and Wendy Andrews,
Planning Managers, Outpatient Oncology Center,
University Medical Center/Arizona Cancer Center, AZ
Lennie Sender, M.D., Deputy Clinical Director, UCI Chao Family
Comprehensive Cancer Center, CA
Janice D. Hoss, RN, BSN, OCN, Cancer Program
Administrator, Sutter Solano Medical Center, CA
Ogan Gurel, MD MPHIL, Chairman, Aesis Research Group
LLC, Adjunct Professor, Roosevelt University, IL
Marnee Spierer, M.D., Assistant Professor of Radiation
Oncology, Department of Radiation Oncology, Montefiore
Medical Center,Albert Einstein College of Medicine, NY
R. Doss Mabe, Partner AIA
Zimmer, Gunsul and Frasca Partnership (ZGF), OR
Marcy Bohm Waldinger, M.H.S.A, Chief Administrative Officer,
University of Michigan Comprehensive Cancer Center, MI
Elizabeth McCormick, RN, MSN, Executive Director of
Nursing, Memorial Sloan-Kettering Cancer Center, NY

Sponsored By:

Acitive Communications International Phone: 312 780 0700 Fax: www.acius.net

*Please note speakers and topics are subject to change*
 Adding, Updating and Expanding
COMPREHENSIVE CANCER PROGRAMS AND SERVICES
For Hospitals and Health Systems
FEBRUARY 7-9, 2007 * REBECCA AND JOHN MOORES UCSD CANCER CENTER AUDITORIUM* SAN DIEGO, CA

PRE-CONFERENCE WORKSHOP: FEBRUARY 7, 2007

2:00 PM – 4:00 PM HOSPITAL-BASED VERSUS COMMUNITY-BASED CANCER CENTERS: HOW MEDICARE

REIMBURSEMENT CHANGES THEIR RELATIONSHIPS
• The Changing Face of Part A Versus Part B Medicare Reimbursement in Oncology
• Trends in Drug Payment
• Trends in Protocol Payment for Common Regimens
• Cognitive Payment and Its Importance
• Why Community Practices Are Sending Hospitals Their Patients
• Why Community Practices Might Want to Sell You Their Clinic: Should You Buy?
• Conclusion: Is this The War On Cancer Patients?
Nancy Bookbinder, MPH, Founding Director & President, Oncology Resource Consultants, CA

DAY 1: FEBRUARY 8, 2007

7:20 AM REGISTRATION, CONTINENTAL BREAKFAST AND EXHIBITS

7:50 AM CHAIRPERSONʼS WELCOMING REMARKS
Ogan Gurel, MD MPHIL, Chairman, Aesis Research Group LLC,
Adjunct Professor, Roosevelt University, IL

8:00 AM CREATING A MULTI USE CANCER CENTER BUILDING

UCSD had planned for a multi use cancer center building for over 20 years. In the late 1990ʼs the plan reached fruition with the
commitment incorporated in the Cancer Centerʼs NCI core grant application. The presentation translates the commitment to a
building into a reality. The presentation will discuss the program and financial planning and construction of a 270,000 sf clinic and
research building during the period 2001- 2005, the opening date of the building. It will cover the building objectives, financing,
design, space allocation methodology and combined hospital/medical school cultures. It will summarize the lessons learned.
Attendees will learn how to:
• Assemble a financial plan for a building
• Identify key building elements
• Assign research space
• Confront major logistical and cultural issues in creating a single hospital/ medical school building
Ira Goodman, Associate Director for Administration, Rebecca and John Moores University of California, San Diego (UCSD) Cancer Center

9:30 AM PLANNING AND DESIGN OF A COMPREHENSIVE CANCER CENTER

Case study of the development of the Arizona Cancer Center at UMC North: We will discuss the planning (financial and physical),
and the design and construction process that UMC has recently completed. The result has been a ONE STOP cancer center. Our
comprehensive care model offers patients convenience, a wide array of services, and a pleasant, patient-focused atmosphere
where excellent multi-disciplinary care is delivered. We will include a description of the challenges of establishing a business
model for a multi-disciplinary center.
Attendees will learn how to:
• Approach the planning process for developing a new cancer center
• Understand the needs of a multi-disciplinary clinic
• Identify, forecast and plan for growth
Lynn Harris and Wendy Andrews, Planning Managers, Outpatient Oncology Center,
University Medical Center/Arizona Cancer Center, AZ

10:30 AM MORNING REFRESHMENT BREAK

Acitive Communications International Phone: 312 780 0700 Fax: www.acius.net

*Please note speakers and topics are subject to change*
 Adding, Updating and Expanding
COMPREHENSIVE CANCER PROGRAMS AND SERVICES
For Hospitals and Health Systems
FEBRUARY 7-9, 2007 * REBECCA AND JOHN MOORES UCSD CANCER CENTER AUDITORIUM* SAN DIEGO, CA

11:00 AM SUCCESSFULLY IMPLEMENTING NEW AND COST EFFECTIVE ADOLESCENT AND

YOUNG ADULT CANCER SERVICES
• An overview of the special multi-disciplinary team approach needed for patients 0 to 30 years of age that are too old to be
treated with pediatric regimens and too young to be treated with adult regimens.
Lennie Sender, M.D., Deputy Clinical Director, UCI Chao Family Comprehensive Cancer Center (UC Irvine)

12:00 PM CONFERENCE NETWORKING LUNCHEON

1:15 PM SUCCESSFULLY MARKETING YOUR CANCER PROGRAM TO A DIVERSE COMMUNITY OF
PATIENTS AND PROFESSIONALS

Creating a cancer program and center from ground zero and the education and learning curve to overcome obstacles
and barriers to succeed.
Attendees will learn how to:
• Lay the foundation for a basic cancer program
• Integrate academia into your setting
• Establish new/improved cancer care standards to a cancer center
Janice D. Hoss, RN, BSN, OCN, Cancer Program Administrator, Sutter Solano Medical Center, CA

2:15 PM EMERGING TECHNOLOGY TRENDS IMPACTING CANCER CARE

• New technologies on the horizon
• Outlining the impact on both inpatient and outpatient oncology programs
• Operational and Financial strategies for preparing for these technology changes
Ogan Gurel, MD MPHIL, Chairman, Aesis Research Group LLC, Adjunct Professor, Roosevelt University, IL

3:15 PM AFTERNOON REFRESHMENT BREAK

3:30 PM PANEL: COMPREHENSIVE CANCER CENTERS: OBSTACLES TO A SUCCESSFUL

BUSINESS MODEL
Ira Goodman, Associate Director for Administration, Rebecca and John Moores University of California,
San Diego (UCSD) Cancer Center
Lynn Harris, Planning Manager, Outpatient Oncology Center, University Medical Center, AZ
Janice D. Hoss, RN, BSN, OCN, Cancer Program Administrator, Sutter Solano Medical Center, CA

4:15 PM CHAIRPERSONʼS CLOSING REMARKS, Q&A AND GENERAL QUESTIONS

Ogan Gurel, MD MPHIL, Chairman, Aesis Research Group LLC,
Adjunct Professor, Roosevelt University, IL

4:30 PM – 5:30 PM TOUR REBECCA AND JOHN MOORES, UNIVERSITY OF CALIFORNIA

SAN DIEGO (UCSD) CANCER CENTER, CA
This conference features an interactive site- tour of the state-of-the-art UCSD Cancer Center. The tour will start out at the lobby,
and include common areas along with the new department areas. Upon availability, you will also visit a private patient room.
ACI would like to thank the UCSD Cancer Center staff for their support and providing our guests with this wonderful opportunity.
Please note tour times are subject to change and transportation details will be announced shortly.

Acitive Communications International Phone: 312 780 0700 Fax: www.acius.net

*Please note speakers and topics are subject to change*
 Adding, Updating and Expanding
COMPREHENSIVE CANCER PROGRAMS AND SERVICES
For Hospitals and Health Systems
FEBRUARY 7-9, 2007 * REBECCA AND JOHN MOORES UCSD CANCER CENTER AUDITORIUM* SAN DIEGO, CA

DAY 2: FEBRUARY 9, 2007

8:20 AM CONTINENTIAL BREAKFAST AND EXHIBITS

8:55 AM CHAIRPERSONʼS OPENING REMARKS

Ogan Gurel, MD MPHIL, Chairman, Aesis Research Group LLC,
Adjunct Professor, Roosevelt University, IL

9:00 AM UPDATING YOUR CANCER CENTER TO INCREASE FEMALE PATIENT VOLUME

Marnee Spierer, M.D., Assistant Professor of Radiation Oncology, Department of Radiation Oncology, Montefiore Medical Center,
Albert Einstein College of Medicine, NY

10:00 AM CASE STUDY: CANCER CARE STAFFING CHALLENGES

Elizabeth McCormick, RN, MSN, Executive Director of Nursing, Memorial Sloan-Kettering Cancer Center, NY

11:00 AM MORNING REFRESHMENT BREAK

11:30 AM USING A SUCCESSFUL FINANCIAL MODEL FOR YOUR CANCER CENTER

• Streamlining Cancer Center Departments/Services
• Shared incentives for revenue enhancement in a matrix cancer center
• Optimizing revenue streams
• Increasing revenue while reducing costs
Marcy Bohm Waldinger, M.H.S.A, Chief Administrative Officer, University of Michigan Comprehensive Cancer Center, MI

12:30 AM CONFERENCE NETWORKING LUNCHEON

1:30 AM UCSD CANCER CENTER CASE STUDY: DESIGN CHALLENGES AND LESSONS LEARNED

Zimmer, Gunsul and Frasca Partnership (ZGF), OR

2:30 PM CHAIRPERSONʼS CLOSING REMARKS, Q&A AND GENERAL QUESTIONS, END OF CONFERENCE
Ogan Gurel, MD MPHIL, Chairman, Aesis Research Group LLC,
Adjunct Professor, Roosevelt University, IL

HOTEL & AIRFARE

For special rates, call United Airlines at 1-800-521-4041 and mention ID code 556FA for discounted airfares.
Take advantage of Special Conference Rates!
CONFERENCE FEES AND REGISTRATION
Conference Fee: $1,995*
Conference Documentation CD: $615
(Documentation CD includes copies of all proceedings on CD and shipping is included)
REGISTER 3 & GET 1 FREE!
Any organization registering three persons at the same time will be entitled to a fourth registrant FREE of charge!
PAYMENT: ACI must recieve payment 5 days after receiving booking form.

Acitive Communications International Phone: 312 780 0700 Fax: www.acius.net

*Please note speakers and topics are subject to change*