Mahatama Jyoti Rao Phoole University B.B.

A Semester I Business Economics-I Unit I Scope of Economics:- Difference between economics and business economics. Concepts and scope of business of business economics. Micro and macro economics. Role of business economics in business formulation. Unit II Utility Analysis:- Law of Diminishing marginal utility and Equi marginal utility. Unit III Indifference curve, Law of Demand, Elasticity of demand, demand Forecasting. Unit IV Production Function:- In short- run and long- run, Consumer Surplus, Supply, Law of supply, elasticity of supply Books Recommended : Agrawal and Agrawal:VYAVSAAYIK ARTHSHASHTRA (Ramesh Book Depot,Jaipur) B.P. Gupta: VYAVSAAYIK ARTHSHASHTRA (Malik and Company, Jaipur) T.R. Jain, O.P. Khanna and Sharda Tiwari : Business Economic. C.M. Choudhary : Business Economics N.D. Mathur : Business Economics

Mahatama Jyoti Rao Phoole University B.B.A Semester I Management Unit -I Business & Management:-Features & Scope of Business, Forms Of Ownership-Sole trading, Partnership, Company, Joint Sector, Public enterprises co-operative ( Elementary Knowledge Only ) Concept of Management, Nature & Scope of Management, Management functions, Principles of Management. Planning:- Nature & Components of Planning, Process, Effective Planning & MBO. Unit -II Decision Making- Process & Techniques Organization:- Definition, Principles of organization, Forms of structure, Formal & Informal Org. Unit -III Leadership:- Function , Styles & Theories ( Trait & Behavioral) Coordination:- Principles , Techniques & Effective Coordination Unit -IV:Motivation:- Techniques, Sound Motivation, Theories Control:- Nature & Process, Techniques & Effective Control System. Books Recommended :1. Stoner, Freeman and Gilbert- Management (Prentice Hall of India Pvt. Ltd.) 2. Robert N. Lussier-M, Lissier-Management Fundamentals (South-Western College Publishing). 3. Dr. B.S. Mathur--Principles of Management (National Publishing House. Chaura Rasta, Jaipur). 4. M.J. Mathew-Business Management (Sheelsons. Jaipur). 5. G.S. Sudha --Business Management (R B S A, Jaipur).

Mahatama Jyoti Rao Phoole University B.B.A Semester I Business Communication Unit I Introduction to Communication Meaning and Definition- Process- Functions- Objectives- Importance- Essentials of good Communication- Communication barriers-Overcoming Communication barriers. Types of Communication Written- Oral- Face-to-Face-Silence-Merits and limitations of each type Unit II Business Letters Need and functions of business letters- Planning & layout of business lettes- Kinds of business letters, Essentials of effective correspondenceDrafting of business letters Enquiries and replies- Placing and fulfilling orders-Complaints and follow-up-sales letters- Circular, letters-Application for employment and resume. Unit III Oral Communication Meaning, nature and scope- Principles of effective oral Communication- Techniques of effective speech-Media of Oral Communication (Face-to-face conversationTeleconferences-Press Conference Public address system- Grapevine-Group Discussion- Oral report- Closed CircuitTV). The art of listening-Principles of good listening. Unit IV Information Technology for Communication Word Processor-Telefax-facsimile(Fax)-Email-Voicemail-Internet-MultimediaTeleconfrencing-Moile phone conversation-Video conferencing-SMS-Telephone Answering Machine-Advantages & Limitations of these types. Topics Prescribed for workshop/skill Lab 1) Group Discussion 2) Mock Interview 3) Decision Making a in a Group 4) Written Communiction Recommended Books:1. Rajendra Paland J.S. Korlahalli-Essentials of Business Communication (Sultan Chand & Sons.) 2. C.S. Rayed-Communication (Mumbai : Himalaya Publishing House). 3. C.B. Gupta-Business Communication & Customer Relations (Sultan Chand & Sons.) 4. Parag Diwan-Communication Management(Deep & Deep Publication Pvt. Ltd.) 5. Ronald E. Dulek and John S. Fieden-Principles of Business Communication (Macmilan Publishing Co.) 6. Karl Erik Rosengren-Communication-An Introduction (Sage Publications)

Mahatma Jyoti Rao Phoole University B.B.A Semester I Business Law-I Unit-I:Law of Contract: - Nature of Contract, Classification. Offer and Acceptance, Capacity to Contract , Free consent , Consideration, Legality of Object, Agreement Declared void, Performance of Contract, Discharge of contract, Remedies for Breach of contract. Unit-II:Special Contract: Indemnity, Guarantee, Agency. Unit-III:Sale of Goods Act: Formation of Contract of sale, Goods & Their classification, Price, Conditions & Warranties, Passing of property in goods, performance of Contract of sale, Unpaid seller, Sale by auction. Unit-IV:Consumer Protection Act: - Introduction, Consumer Protection Councils, Dispute Redressal Agencies (The Dispute Forum, The State & National Commission) Recommended Books:1. 2. 3. 4. 5. 6. 7. Avtar Singh-- Company Law (Eastern Book Co., Lucknow) Gulshan and Kapoor--Busines Law Avtar Singh--Mercantile Law (Eastern Book Co., Lucknow) M.J. Mathew--Commercial Law (RBSA, Jaipur). M.J. Mathew--Company Law (RBSA, Jaipur). Majumdar and Kapoor--Company Law and Practice (Taxman, New Delhi) Business Law ( R.L.Naulakha)

Mahatama Jyoti Rao Phoole University B.B.A Semester I Fudamental of Accounting -I Unit-I:Generally Accepted Accounting Principles: Concepts & Conventions, Accounting Equation. Books of original record Journal and Subsidiary books. Ledger, Trial Balance, Cash Book & Bank Transactions, Bills of exchange & Bill Book. Unit-II:Depreciation Accounting, Provisions & Reserves, Rectification of Errors. Unit-III:Final Accounts :- Capital & Revenue expenditure, Closing entries Final Accounts without adjustments Final accounts with adjustments Adjusted trial balance Unit-IV:Accounting of Non Profit Organizations. Insurance of claims for loss of stock & Loss of profit.

Recommended Books:1. 2. 3. 4. 5. 6. Shukla & Grewal--Advanced Accounts S.N. Maheshwari--Advanced Accountancy, Vol. I & II. Sharma & Bhardwaj--Book-keeping & Accounting Sharma, Shah & Agarwal--Financial Accounting Monga, Sehgal,Ahuja--Advanced Accounts Vol.I & II. R.L. Gupta & M. Radhaswamy--Advanced Accountancy I & II

MJRP UNIVERSITY B.B.A Semester I COMPUTER FUNDAMENTAL Unit I:- Introduction to Computers and related Terminology (Basic Information only) HardwareCPU-(Motherboard, Microprocessor, System Clock, Address Bus, Data Bus (PCI & EISA) cache Memory, Processing Speed, Expansion Slots (Video Controller, Sound Cards, SCSI,Network Card), Memory--(unit, RAM, FOM,EDO RAM, SD RAM), Input and Output Devices, Laser Jet), Microphone, Speakers, Modem, Scanner, Digital Cameras), Storage Devices-- Hard Disk Drive, CD ROM Drive (CD ROM Speeds), CD-R Drive, CVD Rom Drive, Tape Drive). Software-Introduction to Programming Languages, System software (Operating systems and Utilities), application software (Word processors, Spreadsheet, DBMS, Presentation Graphics, Communications and Connectivity-Data Communication systems, Data transmission (serial, Parallel, bandwidth, Protocols), E-mail, FAX, Voice and Video messaging, Video conferencing, Online services, userconnection (type) Networking of Computers (Node, Client, Server. LAN, WAN), Using the network, The Internet and the Web. Unit II:- Operating Systems (Working knowledge at Common Users Level only) Overview of important DOS commands, Control Panel, Taskbar, Toolbars, Display Settings (Background, Wallpaper, Screensaver, Desktop Themes), Files and Folder management, Windows Explorer, Finding Files and Folders, Formatting Disks and Copying files, Printer Settings. Adding and Removing Programs, Active Desktop Concepts. Winzip and its applications. Norton Antivirus and its use. Use of Calculator, Paintbrush, winamp, MPEG Player, and Windows Help UnitIII:Application Software Word Processing Software-MS Word Entering. Editing and Formatting Text. Document Formats (Page Size and Orientation, Headers and footers. Columns and Sections. Page layout), Spelling and Grammar Checkers. Thesaurus. Find and Replace, Cut and Paste, Tables and formatting tables, Mail Merge, Styles and Templates) Spreadsheet Program-MS Excel Entering, data. Values. Dates, Formulas, Cell reference. Formats Functions. Templates, Charts and Maps, Analyzing data in a spreadsheet. DBMS--Microsoft Access Database, Entering data into the database, Creating Database tables editing data, Viewing Records, Sorting records, Querying a database, generating reports. Presentation Graphics- Powerpoint UnitIV:- Computer Programming Algorithm development--steps in program development - problem identification task analysis, Data analysis, outputs and Inputs, Pseudocodes, Algorithms, Flow charting, program coding, testing and debugging. Programming (Using C-Language) Data Types, Variables and constants, expressions, operators and assignment statements, control statements, Arrays, functions, Dynamic data structure in C-pointers, Structures and Unions Simple Programming exercises.

MJRP UNIVERSITY B.B.A Semester II BUSINESS ECONOMICS-II Unit -I:Factor pricing-Marginal Productivity, Rent, Wages etc, Land, Interest, Profit Unit -II:Cost & Revenue analysis, Price & Output determination under different market structure monopoly, monopolistic, oligopoly. Unit -III:National income-methods & Measurement Unit -IV:Theory of employment (Keynesian theory of employment), Growth v/s Development (Theories of Growth), Business Cycle (Stages of Business cycle) Books Recommended: Agrawal and Agrawal:VYAVSAAYIK ARTHSHASHTRA (Ramesh Book Depot,Jaipur) B.P. Gupta: VYAVSAAYIK ARTHSHASHTRA (Malik and Company, Jaipur) T.R. Jain, O.P. Khanna and Sharda Tiwari : Business Economic. C.M. Choudhary : Business Economics N.D. Mathur : Business Economics

Mahatama Jyoti Rao Phoole University B.B.A Semester II Marketing Management Unit-I:Market, Marketing & Marketing Environment Introduction-Meaning, Importance, Modern Marketing Concept, Social Marketing, Marketing Process, Functions, Integrated Marketing, Marketing Mix. Marketing Enviornment-Meaning,Defition, Environmental, Threats & Opportunities, Environmental Factor-Economic, Social, Political, Legal Cultural etc., Demographic Environment, Social-Cultural Environment. Unit II:Market Segmentation:- Meaning & Definition, Bases of marketing segmentation, Segmentation according to Income, age, Literacy etc. Characteristics of Effective Segmentation. Product Concept, New product development process , Product life cycle meaning , Process & Strategies. Unit -III:Pricing-Significance, Factor affecting price, Pricing objectives, Pricing Methods. Channels of distribution-Characteristics, Importance, Selection, Types & Service, Vertical, Horizontal, Multichannel. Unit -IV:Advertising and Sales Promotion: Meaning, Publicity, Personal selling, DAGMAR approach, Sales Promotion, Methods of Sales Promotion. Books Recommended:1. Kotler, Philip, Marketing Management (New Delhi Prentice-Hill of India Pvt., Ltd. The Millinnium edition). 2. Saxena, Rajan, Marketing management (New Delhi Tata Mc Grow-hill Publishing Co. Ltd.) 3. Ranaswamy, V.S. Namakumari,S. Marking Management planning Implementation and Control the Indian context (Delhi: Macmillen India Ltd.) 4. Varshney R.L. Gupta, S.L. Marketing Management (An Indian Perspective) Text and cases (New Delhi, Sultan Chand & Sons) 5. Kotber, Philip, Armstrong, Gary, Principles of Marketing (New Delhi, Prentice Hall of India Pvt., Ltd.)

Mahatama Jyoti Rao Phoole University B.B.A Semester II Human Resource Management Unit -I:Human Resource Management :- Meaning, Scope, Objective & Functions. Human Resource Planning :- Meaning, Element, Objective, Need & Importance Process. Unit-II:Training & Development : - Meaning, Difference, Need & Objects, Benefits, Types, Method & Techniques. Recruitment, Selection, Placement & Induction. Unit -III:Job Satisfaction, Job analysis, Job Description & Job Evaluation, Performance appraisal & Merit Rating, Job Enrichment & Job Enlargement. Unit -IV:Employee Motivation: Content & Process theories of motivation ( Maslow, Megregor, Herzberg, Mc Clelland, V.H. Vroom ), Employee Communication, Employee Discipline, Morale. Books Recommended:1. Edwin B. Flippo, Personnel Management MCGraw Hill International Book Co. 2. M. N. Rudrabasavarji, Dynomic Personal Administration, Himalay publishing House. 3. Michael Armstrong, Handbook of personnel Management, Kogan page Ltd. London. 4. Udai Pareek & T.V. Rao Designing and Management Human Resource systems, oxford and IBH. 5. Gray Dessler, personnel management Reston publishing Co. 6. A.C. Handblin, Evaluation and Control of Training, McGra Hill. 7. P.Subba Ro Essentials of Human Resource Management and Industrial Relations.

Mahatama Jyoti Rao Phoole University B.B.A Semester II Fudamental of Accounting -II Unit-I - Sectional Balancing and Self Balancing Ledger System. - Preparation of Accounts From Incomplete Records. Unit-II - Departmental Accounts - Branch Accounts Unit-III - Issue, Forfeiture and Buy-Back of Shares - Redemption of Debentures. - Issue and Redemption of Debentures. Unit-IV - Final Accounts of Companies and Managerial Remuneration. - Valuation of Goodwill. - Valuation of Shares. Books Recommended:1. 2. 3. 4. 5. 6. Shukla & Grewal--Advanced Accounts S.N. Maheshwari--Advanced Accountancy, Vol. I & II. Sharma & Bhardwaj--Book-keeping & Accounting Sharma, Shah & Agarwal--Financial Accounting Monga, Sehgal,Ahuja--Advanced Accounts Vol.I & II. R.L. Gupta & M. Radhaswamy--Advanced Accountancy I & II

Mahatma Jyoti Rao Phoole University B.B.A.Semester-II BUSINESS LAW-II Unit-I Indian Companies Act: Meaning & Nature of company , Lifting of corporate Veil, Functions, Duties, Liabilities and Rights of Promoters, Procedure of registration , Contents and alteration of Memorandum of Association and Articles of Association, Prospectus, Statement in lieu of Prospectus. Unit-II Directors: Power and Duties, Appointment and Removal of Directors, Appointment and Role of Company Secretary. Unit-III Negotiable Instruments Act: Definition of Negotiable Instruments, Features, Promissory note , Bill of Exchange & Holder & Holder in due course, crossing of a cheque, type of crossing , Dishonor of cheque. Unit-IV The Indian Partnership Act: Intoduction formation and registration of partnership, Type pf partnership and partners, Relations of Partners, Dissolution of firm.

Books Recommended: Avtar Singh-- Company Law (Eastern Book Co., Lucknow) Gulshan and Kapoor--Busines Law Avtar Singh--Mercantile Law (Eastern Book Co., Lucknow) M.J. Mathew--Company Law (RBSA, Jaipur). Majumdar and Kapoor--Company Law and Practice (Taxman, New Delhi) Business Law ( R.L.Naulakha)

Mahatma Jyoti Rao Phoole University B.B.A.Semester-II BUSINESS COMMUNICATION Unit-I:Principle of correct use of language words, sentences, Tips of clear writing, Reports, Meetings, Agenda Unit -II:Conflict & Negotiations:- Ingredients of Conflicts, Characteristics of Negotiation, Guidelines for successful negotiation. Self development:- Meaning, Objective, Improvement in self development by communication, Interrelationship of communication & self development, Attitude, Swot Analysis Sales Letters:- Characteristics Goodwill Letters, Greetings etc. Unit III:Group Decision making:- Advantages & Disadvantages & Techniques. Conferences, Seminars & Workshops, Guidelines for attending a meeting, Customer care/ Customer relation for successful career, Positive & Negative attitude & its benefits, Understanding Customer needs & wants. Unit-IV:International Communication Culture:- Apparent & Non Apparent, Intercultural Communication, National Culture factors / Individual factors affecting communication, Suggestion for adopting Global Business. Handling Front office components of Good Service- Positive & Negative attitude, Tools & Secret of Success, Understanding Customer Needs. Recommended Books:1. C.S. Rayed-Communication (Mumbai : Himalaya Publishing House). 2. C.B. Gupta-Business Communication & Customer Relations (Sultan Chand & Sons.) 3. Parag Diwan-Communication Management(Deep & Deep Publication Pvt. Ltd.) 4. Ronald E. Dulek and John S. Fieden-Principles of Business Communication (Macmilan Publishing Co.) 5. Karl Erik Rosengren-Communication-An Introduction (Sage Publications)