official title sponsor of the UCI World Cups Mountainbike and Trial 2012-2014

official logos of the UCI World Cups Mountainbike and Trial 2012-2014

companies

governing body

manufacturers bike teams

events

position of RockyRoads in the biking world

- website / mailing - TV (local) - print (local) - product placement - events

/ website

/ RockyRoads website
French was added only as of mid September 2011 9:35 minutes average time on site 4,70 average page views visitors from 175 countries

Top 10 March Oct 2011 Germany Belgium Switzerland Netherlands Austria United States Norway Denmark Sweden United Kingdom France Other countries Total 8 months

UV 21.719.115 8.613.654 4.655.453 3.985.476 2.140.372 1.647.079 1.510.712 1.495.296 1.348.257 1.313.869 64.068 22.778.639 71.271.990

Top 10 monthly average Germany Belgium Switzerland Netherlands Austria United States Norway Denmark Sweden United Kingdom France Other countries Total monthly

UV 2.714.889 1.076.707 581.932 498.185 267.547 205.885 188.839 186.912 168.532 164.234 42.712 2.812.626 8.909.000

Top 10 daily average Germany Belgium Switzerland Netherlands Austria United States Norway Denmark Sweden United Kingdom France Other countries Total daily

UV 90.496 35.890 19.398 16.606 8.918 6.863 6.295 6.230 5.618 5.474 1.424 93.754 296.966

/ RockyRoads possibilities

(based on new webdesign launch January 2012) site take-overs (not during World Cups, Wed-Sun) on homepage banner campaigns (CPC, CPM) dedicated mailings in Belgium (+750.000 adresses) one day overlay (as of mid May, not during World Cups, Wed-Sun) 3 spot introducing every online video at World Cups, produced by RockyRoads (Wed-Sun) 3 spot introducing every online video, produced by RockyRoads logo on website and weekly newsletter (bottom right) exclusivity as partner in your sector, except for your partners (black list will be given to RockyRoads) this does not include exclusivity for campaigns

/ mailing

/ RockyRoads mailing

752.589 email addresses in Belgium

male female unknown blue collar white collar management unknown 15- 25 yrs 25-40 yrs 40-55 yrs unknown openings rate CTR

72 % 25 % 3% 32 % 29 % 37 % 2% 27 % 55 % 15 % 3% 15,6 % 25 %

/ TV (local)

/ RockyRoads TV (2012)

weekly program of 30 on Life!tv (min. 19 weeks) during March-October program is repeated every day of the week program is weekly promoted by the Think Media platform (see print) program is promoted by 300 spots of 15 during other programs on Life!tv launch program March: 100 billboards Think Media during two weeks each program has 5 advertising space in the middle RockyRoads is fully responsable for the advertising space reference: in 2011 on EXQI: 90.000 viewers weekly

/ print (local)

/ RockyRoads in print

The RockyRoads program on Life!tv will be promoted using the following print, with space for partnership logos. (launch March: 100 billboards during 2 weeks)

P-Magazine (348.000 readers) Che (155.000 readers) Menzo (66.200 readers) Officieel PlayStation Magazine (35.000 readers) Motoren & Toerisme (169.000 readers ) Motorwereld clint.be (online: 52.522 UV's daily) 4gamers.be (online: 2.645 UV's daily)

4x 2x 2x 1x 2x 2x 4x 2x

full page full page full page full page full page full page 300x250 300x250

publication: to be determined 30 days in advance

Total:

13 x print 6 x online

/ product placement

/ RockyRoads product placement

During interviews you tend to listen to what the person has to say. At least that's what we hope as journalists. But aren't we all a bit looking at the background trying to recognize the logos of partners ?

RockyRoads takes interviews, lots of, and they all have a background screaming to be used. This season some interviews will take place in our mobilhome, with a backdrop subtlely presenting our partners. But filming on the field also stands out as an opportunity for partners to become known and recognized. These interviews will be placed on RockyRoads.net, viewed by thousands, and used during the Life!tv show in Belgium. Example of product placement in Transformers: http://youtu.be/4LFQIoc49ZM

/ events

During the weekend of November 23-25th 2012 RockyRoads organizes an event at Disneyland Paris, where partners have visibility options. More info soon.

/ RockyRoads contact

Bruno Mazereel 0032.475.98.49.96 bruno@rockyroadsnetwork.com