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Siriwan Siriboon Researcher College of Population Studies Chualalongkorn University siriwan.si@chula.ac.th Dec 18, 2009
Topics to be discussed
1.Overview of Quantitative Research Data Measurement: - Concept - Definition - Index - Indicator
Topics to be discussed
2. Survey - What is a survey - Why do we need survey 3. How to conduct a survey 4. Questionnaire Construct
Quantitative Research
Output
Statistical Tables
Processing
Calculating Computing
Statistics (SPSS)
Input
Data File
Research Methodology
QUANTITATIVE
- Structured Interview with questionnaire - Self-administration - Secondary data analysis
QUALITATIVE
- Observation -Non-participant -Participant - In-depth Interview - Group Interview - Group Discussion - Focus Group Discussion - Content Analysis of written material
DATA
Source of Data
DATA
DATA
Attribution 1. Qualitative Data 2. Quantitative Data
1. Qualitative Data
Qualitative data result from the observation of characteristics Qualitative data refer to categorical variables The categorization may be the presence or absence of a given quality Example: Gender male, female Work status employed, unemployed Occupation agriculture, non-agriculture, service, commerce etc.
2. Quantitative Data
The characteristics of interest may be expressed by a number We distinguish between a number that is obtained simply by counting and a number that requires measurement. Discrete Variables VS Continuous Variables
Discrete Variables
A discrete variable is a variable whose possible values are some or all of the ordinary counting number 1, 2, 3or the integers. A variable is discrete > if it has only a countable number of distinct possible values > if it can assume only a finite number of values or as many values as there are integers. Example: age, number of children
Continuous Variables
Quantities such as length, weight or temperature can in principle be measured arbitrarily accurately. There is no indivisible unit Weight may be measured to the nearest ounce, but it could be measured more accurately, say to the tenth an ounce; the ounce is divisible, as is the tenth of an ounce. EXAMPLE: LENGTH Kilometers, meters, centimeters, decimeters, millimeters
Factual data
- relatively permanent attributes
Example: gender, date of birth, blood group, race, ethnic group, height of adults???, education of adults???
- variable characteristics
Example: marital status, work status, occupation, Socio-economic status, income
Factual data
1.How many people regularly live in this house? 2.How many people regularly live in this household?
House VS Household
House:
v A living quarter is defined as the housing unit v occupied by a household v including the following types v detached house
v row-house v apartment, rooms v boats v any mobile unit v any other types of structure
Household
There are 2 types of household: 1. Private household 2. Collective household
Household:
1. Private household
v includes one person living alone or two or more persons v related or unrelated v residing in the same house v makes common provision for food or other essential of living
Household:
2. Collective household
v includes household composed of members who live together under certain rules or regulations v those who are living together for their own benefit. v The members of collective households may not take their meals together
Household:
Two types of collective household
1. Institutions include temple, penal institutions, welfare homes, hospitals, domitories and hotels 2. Special households include boarding houses and living quarters of workers with at least 6 workers who have meal provided by the management
Factual data
3.Within this last year, what was the approximate combined income of every one in this family? 4.Within this last year, what was the approximate combined income of every one in this household?
Family:
v relatives v family of orientation (by birth) v family of proceation (by marriage, law, ceremony)
Factual data
- Factual quantitative data depends at all points on definition - facts do not exist until someone has put a definition around them
Behavioral data
1. 2. 3.
4.
What sorts of things do people do? How much of it do they do? (quantification) How often do they do it? On what occasions do they do it? Where do they do it? Who do they do it with? How much money do they spend on doing it?
5. 6.
7.
Behavioral data
Exercise: Asking a respondent about his/her drinking behavior
Behavioral data
1.What sorts of things do people do?
Behavioral data
2. How much of it do they do? (quantification)
Behavioral data
3. How often do they do it
Behavioral data
4. On what occasions do they do it?
Behavioral data
5. Where do they do it ?
Behavioral data
6. Who do they do it with?
Behavioral data
7. How much money do they spend on doing it?
1. 2. 3.
4.
What sorts of things do people do? How much of it do they do? (quantification) How often do they do it? On what occasions do they do it? Where do they do it? Who do they do it with? How much money do they spend on doing it?
5. 6.
7.
1. 2. 3.
How to obtain averages of amounts of behavior done over time (i.e, Reference Period)
Quantification of behavior
Option 1- Actual numbers
- Actual number of times
Quantification of behavior
Option 3 Approximate ranges
- More than once a day - Almost everyday - A few times a week - About once a week - Two or three times a month - About once a month - Less than once a month - A few times a year - Once a year or less
The Significance of Reference Period: - is a standardized, random sample of individual s behavior over time - We compare individuals and groups in terms of the behavior they have done during the standard unit of time - Reference periods are crucial to quantification and standardization
Non-factual data
3.Non-factual data
Types of Non-factual data - knowledge - opinions - beliefs - intentions - attitudes - values - satisfaction
Example: Knowledge
Could you name some countries which are members of ASEAN?
Intentions
If there was a general election tomorrow, for which party do you think you would vote?
Beliefs
Do you believe that smoking cigarettes can cause lung cancer?
Table 1
Example of measuring economic status by using 2 methods: Index-value and Scale-vale methods Index-value Scale-value (counting) (scoring) 1 1 1 1 1 1 1 1 5 5 20 5 5 1
Measuring Things
How things are measured is one of the most important parts of planning research Learning the various levels of measurement is essential for analyzing data
Measurement means
a relationship between a system of labels and a property of an empirical object or event
note that not all the properties of object or event are presented by numbers. Some of the labels are simply words for properties. (shape, color)
To measure something does not necessary mean to give it a number. It just means to give it some sort of label that relates to a property.
Measurement:
Very often the particular property that we wish to measure is something we cannot observe directly Our idea toward objects or events that we want to measure are constructed out of things we have been taught and things we have seen. Constructs are abstract properties of things that cannot be directly observed. Constructs are sometimes called conceptual variable or theoretical variables because they deal with concepts and theories, not with concrete observation
Concepts:
- Concepts are not real and do not exist except as an idea. Conceptual can differ across people and cultures
-
Concepts:
- A mental image of something. - A concept is an idea, a general mental formulation summarizing specific occurrences e.g. gender (masculinity, femininity) age summarizing specific idea of time (youth, middle age, elderly)
Concepts:
When things needed to be measured, conceptualization must occur for research to begin Two types of definition are needed in measurement: 1. Conceptual definition 2. Operational definition
Conceptual definition What we mean by the ideas and terms used in our study should be explicitly stated or defined and referred to some characteristics that can be observed and measured. Operational definition A specification of exactly what steps, or operations, are conducted to arrive at a particular measurement.
Concepts VS Characteristics
Concept:
- A mental image of something. - Concepts are not real and do not exist except as an idea. - Conceptual can differ across people and cultures
Characteristics:
- Something that can be measured. It has an agreed upon definition and can be operationalized
Example: Suppose that an investigator wants to study health condition of Thai elderly Two concepts needed to be defined 1.What is health condition 2.Who is elderly
Who is eldery?
An elderly in Thailand is a person whose age is 60 and over In western countries, elderly people are a person who reach age 65 and over
Process of Operationalizing a Concept Elderly a person whose age is 60 Concept and over
Conceptual definition
Measure/ Characteristics
Measuring Health of Individuals Definition: WHO: Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity Health involves 3 dimensions: Medical: Absence of disease Social: Ability to function with one s environment Subjective: Personal assessment about health
Health in 3 dimensions
Dimensions
Conceptual definition
Definition of WHO
Measure/ Characteristics
PATHOLO GY Disease or
- A healthy state is defined by an individual based on their own expectations. - Expectation can differ by gender, age, culture - Common question: How would you rate your health?
Common question asking about health: How do you feel about your health in general? very healthy.1 rather healthy..2 moderate..3 rather weak..4 weak.5
Health in 3 dimensions
Dimensions
Conceptual definition
Definition of WHO
Example: Measuring attitude towards abortion Conceptual definition: Abortion means induced expulsion of foetus from the womb before 28th week of pregnancy Induced Abortion VS Spontaneous Abortion (Miscarriage)
#
Meaning of abortion
Conceptual definition
Measure/ Characteristics
Can one question be used for measuring attitude (towards abortion) ? Do you agree if a woman have some abortion? Very agree.1 Agree.2 Moderate/not sure.3 Disagree...4 Very disagree..5
Index VS Scale
Levels of Measurement
Variables
What is a variable?
l Data
set l Individual (Case) l Characteristics that can be varied and measured l Variable characteristics
Variable
Data Structure
For this data set: Do you think that SEX is a variable? Why?
AGE SE CASENUM X 25 01 32 2 2 02 49 2 03 2 27 04 42 05 2
CELL is a location of value Column represents variable
1. Nominal Scale
- the categories/values of variables differ one from the other in name only
higher or lower or greater or smaller than another category. It is just different in name, or it is the same
- Mutually exclusive and exhaustive - Homogeneous within group, heterogeneous among groups - Symmetry - Trasitivity A=B, B=C A=C
2. Ordinal Scale
- there is an ordered relationship among the categories or values in a variable - a category that is assigned the number 1 might be considered higher (or lower) than a category assigned the number 2, which would be higher (or lower) than the category assigned the number 3 -there number assigned to the categories not only distinguish whether things are in the same category or different category but they also indicate an ordered ranking - the distance or interval between the categories, however, is not known. - Asymmetry - Transitivity A > B, B > C A > C
3. Interval Scale
- the categories are ordered by the amount of a property they have - the intervals between the categories are equal everywhere - the scale, however, has no true zero point so the actual number are arbitrary
4. Ratio Sale
- is an equal interval measurement that also has a true zero value - a true zero value (absolute zero): the number zero means that you have absolutely none of the property and cannot have possibly have any less
- Note that any ratio measurement is also an equal interval measurement. If the interval are unequal, then the measurement is ordinal, and it cannot be ratio
DATA
Nominal
Ordinal
Interval
Ratio
Categorical Variable
Numerical Variable
MCA
Example
Hypothesis: The average duration of hospitalization of female elderly tends to be longer than male elderly. Example: 1) How many days were you hospitalized the last time? Amountdays 2) How many days were you hospitalized the last time? One day1 2-3 days..2 4-7 days..3 more than 7 days..4
Index VS Scale
Index VS Scale
- To measure a complex
concept, researchers often construct scales and indexes (or indices)
Indexes
An index is a set of items that measure some underlying and shared concept e.g quality of life, depression, stress, prejudice attitude towards abortion
Indexes
Creating an index is developing a set of items that together serve as indicators of the underlying concept you are trying to measure
Indexes
v An index is a combination of items into a single numerical score v Various components or subparts of a construct are each measured, then combined into one measure.
Indexes
Example:
Consumer Price Index (CPI) v CPI is a measure of inflation v CPI is created by totaling the
cost of buying a list of goods and services (e.g.,food, rent and utilities) and comparing the total to the cost of buying the same list in the previous year
Indexes
Example:
Indexes
Inter-item correlations are mathematically calculated to determine how well the individual items in the set relate to each other and to the overall concept being measured
Indexes
Researchers would calculate an overall total index score by summing together the responses on each item into a single score Indexes are often measured at the interval or ratio level
Scales
A scale is a measure in which a researcher captures the intensity, direction, level, or potency of a variable construct Scale arrange responses or observations on a continuum
Three-category Scale
GOOD FAIR POOR
Four-category Scale
VERY GOOD GOOD FAIR POOR
Five-category Scale
EXCELLENCE VERY GOOD GOOD
FAIR POOR
Scales
A scale can use a single indicator or multiple indicators Most scales are at the ordinal level of measurement e.g Likert scale, Guttman scale
Likert Scale
A Likert scale reflects a level of preference or opinion, typically measured on a five-point ordinal scale, such as strongly agree somewhat agree neither agree nor disagree somewhat disagree strongly disagree
Rensis Likert, 1932
Likert Scale
Likert items or rating scales are often combined to form an index The combinations of measures are sometimes called summated scales This is the reason why many people used the words index and scale interchangeable
Scales
A scale is a set of items that are ordered in some sequence and that have been designed to measure a unidimensional or multidimensional concept Usually, a pattern is sought from the responses to a set of items, rather than a simple summation of the individual items scores, as with indexes e.g. Guttman Scale
Guttman pattern
Petitions Demonstra tion N N Y Y Y Y Y N N Y N
Political protest
Boycotts Strike N N N Y Y Y N Y Y Y N N N N N Y Y Y Y N N Y Sit-in N N N N N Y N N N N Y
Guttman pattern
N Y Y Y Y Y N Y Y N Y
Other pattern
(example only)
The pattern of publics acceptance ranked from modest forms to intense forms
Guttman scales
v agreement with a particular item indicates agreement with all the items that come earlier in the ordered set. v Items are merely ordered in terms of their difficulty levels
Guttman scales
v No assumptions are made about their exact location on the dimension v Only an ordinal, not an interval scale is implied v No assumption that the distances between items are of equal magnitude
Guttman scales
v If 1 signifies the acceptance of an item
by a respondent, and 0 signifies rejection. v In Guttman scale, score of 4 does not mean that the person get 4 questions right but it implies that the person who endorses 4 items will have endorsed exactly the same items as person with score of three, plus one more
Guttman pattern
Petitions Demonstra tion N N Y Y Y Y Y N N Y N
Political protest
Boycotts Strike N N N Y Y Y N Y Y Y N N N N N Y Y Y Y N N Y Sit-in N N N N N Y N N N N Y
Guttman pattern
N Y Y Y Y Y N Y Y N Y
Other pattern
(example only)
The pattern of publics acceptance ranked from modest forms to intense forms
Guttman scales
1. 2. 3. 4. 5. 6. 7. 8. 9. Ever-married women, not using family planning method were pregnant Ever-married women, using family planning method were pregnant The women just divorced or separated, were pregnant Prostitute or partner were pregnant Unmarried-women, pregnant may cause the problems to their education, jobs The raped-women were pregnant. Heredity problem may cause effects the maternal and her child such as epilepsy, diabetes mellitus Pregnancy can be dangerous to the maternal and child health Mentally illness women and handicap, cannot bring up her children, were pregnant
The items are ranked from most liberal attitude to least liberal attitude
Indicators
Indicators
A pointer or an index
A measurable variable/ characteristic that can be used to determine the degree of adherence to a standard or level of quality achievement
Indicators
KPI (Key Performance Indicators)
KPI are quantifiable measurements
that reflect the critical success factors of an organization measure of progress
business annual sales volume colleges - number of students graduating per year social service organization - number of people helped out
Indicators
Natural phenomena
e.g., temperature, wind/wave velocity, humidity, earthquake
Social phenomena
e.g., quality of life, basic minimum need, economic growth, inflation
Indicators
Types
1. 2. 3. 4.
of Indicators:
Direct and by-product indicators Input and output indicators Objective and subjective indicators System and aggregate indicators
Types of Indicators:
1. Direct and by-product indicators
statistics by collecting data directly or utilizing existing data v e.g., Statistical Year Book (Economic, Health) v GNP, GDP, Literacy rates, maternal mortality, infant and child mortality, life expectation etc.
Types of Indicators:
2. Input and output indicators
dealing with resources of the organization
budget, finance, human resources, organization activities input indicators are used for input process and output indicators will be used for output process
Types of Indicators:
3. Objective and subjective indicators
v Developed by using survey data v Objective indicators related to individual behavior towards political, economic, social, environmental activities (i.e. behavioral data) v Subjective indicators relate to emotional, opinion, attitude, satisfaction etc. (i.e. non-factual data)
Types of Indicators:
4. System and aggregate indicators
Global indicators Developed by international organization UN, UNICEF, WHO, US Bureau of Census, National Institute of Health (NIH) e.g. Unemployment rates, literacy rate, ratio of health personnel to people
Thank you