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3.2.(2): Pricing of Transcom food and beverage Products:

Transcom food item price( pizza hut kfc

Product name

Mrp

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FC( special Burger) FC(regular) K FC(Bucket) K FC(French fry) K FC( Soft Drinks) Pizza Hut(6 inc pizza) Pizza Hut(12 inc pizza) Pizza Hut(18 inc pizza) Pizza Hut(burger) Pizza Hut(shorma)
K K

180.00 + vat 120.00 + vat 850 + vat 95 + vat 20.00 + vat 280.00 + vat 520.00 + vat 950.00 + vat 150.00 + vat 95.00 + vat

Transcom beverage item price(soft drinks

3.2.(3): Transcom food and beverage communication process

Television :

reason, The TV commercial generally considered the most important media. For this when Transcom Beverage launch a new product they first make a meaningful advertise, V because T advertisment catch the eyes of customer very rapidly. People are encouraged by the new tv advertisment.

Internet:
W

Nokia also use the internet andW orld

ide W eb for their worldwide communication

process. Their ads include contextual ads that appear on search engine results pages.

vent Sponsor :

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Every year Transcom Beverage sponsor various types of program. By doing this they get publicity indirectly. For Example sometimes pepsi arrange football and Criket match. They also arrange Cultural function, concert etc.

Chapter 3: Findings From the Survey(part-2)

1Finding:

e asked people what type of soft drinks(BRAND) they like most.

1 st

Qtr

2nd Qtr 3rd Qtr 4th Qtr

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Potentiality of Beverage item

2.Finding :

K e asked people about quality of Pizza hut and FC

Potentiality

1 st

Qtr

2nd Qtr

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1 2

ST ND

Qtr : YES Qtr: NO

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3.Finding : W e also tried to know about dealer shops of Transcom Beverage product availability
in their area.

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Result : The result shows that about 47% people have dealer shop in their locality but rest of the

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53% people do not have any dealer shop.

4.

Finding

: W e tried to find out which distribution system will be easier for general people.

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Result: 45% people like super store, they think that it will be easier for them. But another 65%

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do not agrees that, they think that nearby shops are easier than super stores.

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final report
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