Ashutosh Dabral

ashutoshdabral@gmail.com

+ 91-9886799254
http://www.linkedin.com/in/ashutoshdabral

Summary
Highly accomplished senior manager with a successful track record in Search, E-commerce, Product Strategy, Analytics & Marketing. Adept at building high performing teams. IIM Calcutta MBA. Product Management Marketing & Sales Strategy Search Advertising / SEM Ecommerce Web Analytics Business Intelligence Professional Experience Organization: Yahoo Designation: Senior Product Manager (May 2011 till date)
I am part of the Search Monetization team of Yahoo. My key responsibilities include:  Global Product lead for the More Sponsors product ($50 Million revenue) and Favicons  Lead all UI related experiments for Search Ads in the US  Work closely with PM/PMMs in APAC and EMEA to launch regional Monetization initiatives  Lead key new Monetization initiatives for the Entertainment category /uncovered searches working with partners like Daily deals sites, Amazon and Ebay.  Lead the Paid sponsored shortcuts program on the Search results page.

Organization: AOL ( Jul 2007- May 2011) Designation: Sr. Manager-Search (Sep08 May 11) / Manager-Search (Jul07 Aug 08) Strong track record of working on Web Analytics / Business Strategy / Optimizations for AOL Search (US + EU) and Mapquest. Led a 25+ member Business Management group which worked on:  Analytics, consulting and optimization for the AOL US Search Business. Worked on coming up with alternatives for expanding and evolving AOLs Searchs monetization strategy, product strategy, user engagement strategy and overall customer experience strategy. The team also did Competitive Analysis, Business /Cost feasibility studies, A/B Testing. End to end project management for WebOffers.  Provide the BD team with analytics support and recommendations in order to sign traffic sharing deals and acquire new customers. Played a key role along with BD in the AOL Search deal renewal with Google in 2010.  Social Marketing and Promotion strategies for new AOL channels like Cambio.  Work on improving Advertiser SEM campaign performance on AOL Marketplace, Sales support, Budget maximization, KW list expansions programs etc. Also provide some operational support for their Adwords campaigns. Key Achievements:  Generated in excess of $10M incremental revenue through various Monetization initiatives.  $ 3 Million incremental revenue by optimizing and enhancing Search Weboffers through taxonomy enhancement / coverage expansion.  More than $ 1 Million Impact by optimizing the Adult business, Trademark Layer expansion and identifying backfill advertising opportunities.  Campaign Management / optimization for Search Marketplace accounts resulted in incremental $ 2 Million revenue in 2008.  Star award - Q4 2007, Q1 2008, Q3 2008, Q1, Q2 and Q4 2009. Innovator Team Q2 2008.
Address: Flat No 6032, Sobha Iris, Bellandur Outer Ring Road, Bangalore, India -560103

Organization: Dell (Feb 2006 July 2007) Designation: Search Analyst, Global E-Commerce I worked on Search Web Analytics for the customer facing Dell websites. The role was focused on trying to increase search effectiveness & relevancy. The role involved Clickstream data analysis, purchase behavior analysis, click-through rate analysis of customers who used the search functionality. I also did analysis of customers reaching our sites through Organic (Natural) to find out the effectiveness of our paid search programs and also provide data for our ongoing SEO projects in different regions. I also worked closely with the Search IT team to drive changes / enhancements in the way customer data is captured to enable a deeper level of analysis. Key Achievements @ Dell :  Was the lead analyst for all Search Web Analytics for US, Canada, EMEA and APJ  Developed metrics and analysis to track the effectiveness and relevancy of search.  Was among top 5% of analysts who were included in a Leadership Program at Dell Analytics.  Analysis for optimizing the support search site that resulted in ~ $ 5 Million cost savings. Organization: ICICI Bank Ltd (Nov 2002- Feb 2006) Designation: Area Sales Head Credit Cards- Karnataka Apr 2005 - Feb 2006, Sales Manager Credit cards Chennai + Pondicherry Nov 2002 Mar 2005 Led the Credit Card Sales and Marketing operations for the state of Karnataka. My region was one of the largest portfolios in terms of CIF (Cards in Force) and book size. Managed an outsourced sales force of approx 500 people (telesales + field sales force). Key Achievements  The region had the highest contribution to book building exercises like- Personal Loan on cards, Balance Transfer etc.  Process changes and improvements resulted in the highest approval rate in the country and the lowest application processing cost.  Successful Key Account Management of the biggest partner who was responsible for > 40% of our national sales.  Channel Development and Sales - A major achievement was building up a robust DSA (Direct Sales Agency) channel in Chennai. Was successful in convincing some of the biggest competition channel partners to move over to us.

Organization Designation Job Profile

Polaris Software Lab Ltd (June 2002 6th November 2002) Management Trainee - CRM Practice

Pre Sales team of the Siebel division. My job included all the elements of presales and sales roles from generating and qualifying leads, managing client engagements and also providing pre-sales support.

Academic Profile
Course MBA (2000-2002) B.E. (1995-1999) Specialization Majors: Marketing Minor: Strategy Electronics & Communication Engineering College/University IIM Calcutta, Calcutta, India VYWS College of Engg, India

Address: Flat No 6032, Sobha Iris, Bellandur Outer Ring Road, Bangalore, India -560103