Bombay 31 December, 1972 72-12-31 New York My dear Bali Mardan, Please accept my blessings.

I am in due receipt of your both letters dated December 21 and 22, 1972, along with the copy of income statement for six months ending November 30, 1972. I am most pleased to note from that income statement that since June your monthly income has doubled and that for six months you have collected $245,000. That is very much astonishing to me, and I can understand from seeing these figures just how much suitable you are for heading up the responsible position of senior man in the New York temple affairs. That means you have made the most substantial increase in financial status anywhere in our society. Krsna has blessed you with the best business sense. Studying the figures I can see that beginning in the month of September, after we had discussed everything at New Vrndaban at end August, the net savings total has almost tripled each month over the previous highest month's total for August of $8,500. Now December is finished and I think in your country this month is the best month for spending, being the Christmas season, so I shall be anxious to see what was your collection for December and what was your net savings. I note also that your expenses have remained almost constant for so many months, except for the money paid to book fund, which is increasing more and more, so that is the best system: pay to the books fund larger and larger sums, keep other expenses constant as much as possible or reduce. But one thing is, you were spending $900 monthly for deity expenses, and still you are spending $900, so if total income is increasing more than double, why not increase also expense for the deity? We may spend anything and everything for the deity, as long as there is no scarcity, and by that lavish spending to glorify Radha and Krsna, they will become very much pleased upon you and bless you more and more. So far the Macmillan business, as soon as you have got any information, you may send me. Yes, if it is enhancing our distribution of books to wear warm clothes like coat-pants in winter, I have no objection, you may wear them. Of course we may take money for Krsna using any method of beg, borrow and steal, but more advanced understanding of Krsna consciousness process is that by telling the truth in a very palatable way, that is the most successful system. Your mentioning Bangladesh feeding of refugees, of course we are feeding sometimes the local inhabitants, up to 1,000 persons on some occasions, but there is no organized program of feeding the refugees at Mayapur. In fact, so far I have seen, all the refugees from Nadia District have gone back to Bangladesh, there are no more refugee camps. So it will not be the truth to say to people like that, but I have no objection if they give more hearing such thing. Let them say, who will check us? We may tell any damn thing to induce people to give us money on Krsna's behalf, that is not the point. The point is that by saying lies, the less advanced neophyte devotees may become entangled or disturbed in their minds by it. Of course by their collecting more money and giving to Krsna, He will relieve them of all anxiety of telling lies. But not everyone is able to catch the big fish without themselves becoming wet. I am convinced that if you simply glorify Krsna and our books in the best descriptive manner, that anyone and

everyone, no matter even atheist or otherwise, they can be convinced to purchase. Of course that is a great art and not everyone can do it, but gradually by practice of preaching in this way, striving to so much present a wonderful picture of our books to the people, gradually you will master the trick how to do it. Being the senior devotee there, you may give the younger students all good instruction and advice how to do this, but not for any reason shall we decrease the book sales and collection monthly over some small lying about Bangladesh or other things. Regarding that building in Manhattan, of course we are not very much mad after big buildings, so long there is enough space for our devotees so they may be able to carry on their preaching work, but if you can get such building as you are describing in the midtown area costing between $1-1.6 million, oh, that will be your greatest achievement in Krsna consciousness. Such building being our world headquarters of ISKCON, would facilitate our preaching expansion work all over the world. So far money is concerned, you are saving roundabout $30,000 per month, so go on saving like this, and even it takes a few more months to raise the down payment for such expensive building, never mind, a few months' delay is not much. But the point is that Krsna is now giving freely so much money, why He can't increase that amount more and more? I don't think there will be any difficulty to raise the money for down payment, you will be successful under any circumstance, of that I am certain. But I want to keep my bond of $80,000 to be spent for books for India, that is my final decision. Hoping this meets you in good health. Your ever well-wisher, A.C. Bhaktivedanta Swami ACBS/sda Anyway, we are simply presenting the truth, which is that outside of Krsna Consciousness there is no hope for betterment of the troubled conditions of modern affairs, rather they are going to hell without check. Please accept my greetings. I am in due receipt of your letter dated August 12, 1975 and have noted the contents carefully. I am very sorry for the incidence which has taken place between you and my devotees. So you may please note it that I am dealing with these foreign students and teaching them to become Krishna devotees, and some of them being neophytes may sometimes commit some offense. There is nothing surprising in this, but their ardent desire to convey the idea of Krishna consciousness is always laudable. Of course we have to speak the truth but very palatably. These neophyte devotees have not yet learned how to speak the truth palatably, but gradually they are learning. Certainly Hindu culture does not allow illicit sex, eating meat, fish or eggs, taking intoxication, or gambling. If Indians, after going to the foreign countries, learn this behavior, certainly it is not good. The only fault on the part of the devotee is that he could not present the things very politely. So you know the nature of the Western young men, so toleration is needed by you considering the position of the other party. Anyway I beg to apologize on behalf of my student, and shall solicit the pleasure of your goodness to visit our temple regularly. One should not be angry and eat his meals on the floor just because someone has stolen his plates. This is a Bengali saying. The logic is that if one's plates are stolen

by a thief, we should not become angry and decide not to purchase new plates and eat on the floor. I hope this meets you in good health. Mr. Bajoria will be a very good example; if the leading men of every city takes this example of installing Radha-Krishna deities in the home exactly as in our temple, then our preaching will be very successful. But they must learn the art of worshiping and following the regulative principles from us. As soon as they employ hired priests, the whole thing will be spoiled. Members of the household should learn to worship the deity as we are doing, following the regulative principles, then it will be successful. We want every house to be a temple, not that our place should be the only place for the people to come. No, this should be the process: that they learn at our place, then establish the same thing at home. So this Bajoria program should be considered as one of our successful points of preaching, so he should be encouraged, but he should be requested at the same time to have no hired priests, then it will spoil. So if the sankirtana parties in Satsvarupa's zone are irritating the public for selling so many books, that is one thing, but by their selling books they are doing the greatest service. What your one hour of preaching will do, they will hear and go away, but if they have one book at home, they will read, their friends will read, and something solid work is done. So the art is to sell many many books and not to irritate the public, so you may instruct all the others how to do this successfully. That is sannyasa. That is GBC. There are so many places to go, so why there should be business competition sankirtana parties in New York? This problem should be adjusted between the GBC men. By selling books, that is the best preaching work. Ours is a cooperative movement, with Krishna and the advancement of Krishna's movement at the centre, and we must continue to sell as many books as possible, but discuss everything amongst yourselves and do it nicely without irritating anyone, that is the art. My dear Balavanta, Please accept my blessings. I beg to acknowledge receipt of your letter dated November 13, 1972, and I have noted the contents with great care. I have had a good laugh and enjoyed your tricking the opponent candidates in election race, especially in front of the college students. That is a very good sign. Now I want that we shall recruit more and more our men amongst the intelligent class of men. They, because they are little educated or they have got some wealth or fame or ability, so they will be sometimes little puffedup, but that is all right, they deserve it. Now we shall have to learn the art how to approach such higher-class of men and attract them to apply themselves to this Krishna Consciousness process of self-realization. That requires much tact, and we shall have to expect to meet all challenges by sharp minds. But if we remain always absorbed in remembering Lord Caitanya, how He converted so many intelligent men, even sitting for

three days and nights to hear them speak without Himself speaking anything, and if we remember how Krishna was so much patient to explain everything to Arjuna, even Arjuna was speaking like a foolin this way, being always tolerant of others and appreciating their points-of-view, it will be easy matter for us to convince them gradually to join us. So you have got a very great opportunity for this kind of preaching work. You want to place yourself for public office, that is nice. But that will require your best brain how to do it. Try to win, why not? Of course we may utilize the situation to expose our philosophy and ideas, but if there is also competition spirit, that will increase our enthusiasm to preach and try to convince the citizens. So if there is again occasion for voting race, why not invite and organize some of the other devotees in your country who have got some experience to advertise, canvass, make propaganda, like that, and they may come there for few weeks at a time to help you. In this way, make big, big propaganda. Attract the public to hear our views and plans for practical welfare for the common men. You are American boys and girls, you have got the best brains, now cooperate to place this Krishna Consciousness movement at the front of all others, that is my request. You are having difficulty with police-force, that is to be expected. This material world is so full of danger, even from our so-called "protectors.'' But we have got the best Protector, Krishna, so do not worry about anything police or other envious persons. In one stroke Krishna can finish them all. But you may get some relief in this connection if you can approach very carefully some leading members of the city government, or big, big men of the town, and convince them by your words and behavior that our devotees are not in any way unworthy persons, that in fact they have left their lives of criminals to try to turn others away from being criminals, and that if simply we get a little facility we can render immense service to the cause of law and order. Like that, if you are sincere and cool-headed, they will appreciate after some timeand if only one of such big, big leaders understands the real fact, that is sufficient to stop all further cases of police attacks. But one thing is, we have not got anything to gain by "fighting the demons in the streets and courts.'' No, our process of solving the matter is simple, why should we unnecessarily take botheration for fighting? Only after exhausting every possibility of peaceful solution shall we fight anyone. Just like Krishna. He did not call for fighting until after every chance for settlement failed. So we shall try to overcome our opponents by, first, our words and our behavior, and all means of friendly approach we shall attempt by sober planning, and only later, all else failing, shall we actually fight. That is our philosophy. And if we stick to these lines of politics and diplomacy as set out for us by Krishna, we shall expect always victory, without any doubt: vatra yogesvarah krsno yatra partho dhanur-dharah tatra srir vijaya bhutir dhruva nitir matir mama (B.G. XVIII, 78) Hoping this meets you in good health. Your ever well-wisher, A.C. Bhaktivedanta Swami

So far the other things, they are all like nectar to my ears, and I am very, very much pleased with everything you are doing. I can understand you have saved the situation there and have done the first-class preaching distribution because you are making so many new devotees from many countries, and still you are crowded even after opening the new centres, so that is a very good sign. Now find out that new place in Paris and expand yourself in a solid way, keeping always the propagation of Krishna Consciousness as the goal, simply be engaging all men in Krishna's service. Everyone has got some way he can contribute himself for serving the Supreme Personality of Godhead, everyone. Now conduct your preaching in such a way that when anyone becomes attracted to get something from us he may be induced or allured into serving Krishna in his own way as he likes to do it, not being forced to do something else he may not like to do, that will discourage him and no intelligent men will come. But I think you have mastered this art perfectly well, and because I have not got any complaints from anyone since you have come to Paris templealthough before I was getting many complaining lettersI think the devotees there are feeling themselves satisfied by your engaging them happily in Krishna Consciousness life. Thank you very much for assisting me in this way. Please accept my blessings. I beg to acknowledge receipt of your kind letter dated November 13, 1972, and I have noted the contents with great care. I am so glad to receive your report after such long time, and it appears that everything is improving more and more, by Krishna's grace. I like this idea of distributing books and preaching, that is Lord Caitanya's plan, and because you are doing it so nicely you are already making the greatest contribution, so what need there is for some special instruction from me? But if you want, I must give, because you are serving Krishna so nicely, so in that case my request to you is that you enter into the universities and colleges wherever possible and preach there with a view to recruiting some first-class devotees for helping me manage and push on this movement all over the world. Overall there is shortage of first-class, experienced men to manage things just to the highest standard, as you are doing. Therefore I am calling upon you the big leaders to push this idea forward, namely, to attract some educated men to join us. The idea is that they will only agree to join us if we ourselves conduct ourselves intelligently by the preaching approach. The secret will be to engage them as they like to be engaged, that is, supposing I have got some education, I am business student, or I have got some skill or talent, I am typist or musician or something like that, so I will like to utilize these things for Krishna only if I am encouraged in a certain way, very tactfully, and I must not be discouraged by too much forcing me at first to accept everything of shaving the head, rising very early, going for street sankirtana, like that. No, let me come gradually, let me study also Krishna Consciousness and see how it is practical and sublime. Gradually I may get some taste for these other things and agree to do them voluntarily and intelligently. We are not dogma or like army-camp, no. We are servants of Krishna, that means because we understand that Krishna is our Protector under all circumstances, we have no more any anxiety, so we become very liberal and tolerant of all kinds of seeing others' sinful activities, and we see them innocent victims of maya, and we try to help them understand what is the real position of life. So you know this art, how to attract and engage men, so aim yourself at the top-class of men and give them every opportunity and facility to become convinced of our philosophy and engage themselves to their satisfaction. That will be the best

contribution. Now spread this idea also to the other leaders. So now I do not think there will be any difficulty for you to fill your Seattle centre with the best devotees in our Movement, and then I shall be very glad to come there at next opportunity to give them all my personal instruction. In this way, appeal yourself to the high class of men, not the mass. Mass, too, we do not eliminate anyone, but if best men are there to run on things, mass will follow later. So far this making some false story for collecting money or selling book, of course we may do anything for Krishna, but that is supposed to be reserved for very advanced experts in Krishna Consciousnessthey know how to catch the big fish without themselves getting wet. So it is not very much advisable to make lies just to sell book. If we simply stick to describing how wonderful is Krishna, then whatever we may lie or exaggerate, that will not be lie! But other things, lies, they will not help us to train ourselves in truthfulness. Lie to some, not to others, that is not a good philosophy. Rather the brahmanas are always truthful, even to their enemies. There is sufficient merit in our books that if you simply describe them sincerely to anyone, they will buy. That art you must develop, not art of lying. Convince them to give by your preaching the Absolute Truth, not by tricking, that is more mature stage of development of Krishna Consciousness. Miami My dear Sankarasana, Please accept my blessings. I beg to acknowledge receipt of your letter dated December 5, 1972, and I have noted the contents carefully. Regarding your question whether some small lies may be said in order to sell our books, I have already replied to Bai Mardan on that point and a copy of his letter is enclosed herewith. But that kind of lie, as you have given example of the apartment manager, telling him that "Yes, we have gotten permission to distribute here,'' that kind of lie is not harmful. The highest development of Krsna consciousness understanding will be when you are able to give anyone the truth but in such a manner that they will respond in a positive way. If people like to contribute by hearing such things, there is no harm, that is just to induce him to purchase. Some of my godbrothers, I can remember, when we used to go out for begging some contribution from some big man, they used to say that my Guru Maharaja had lived for 12 years in the forest in solitary place, living only on the tulasi leaves. I could scarcely stop from laughing when I heard such story, but it was effective to get the money and give to our Guru Maharaja, and he was pleased by our gift. So the idea is not what you are saying, so much as how you say it. If you understand this properly, then you may be able to say the truth at all times in the most palatable way, according to the situation and the type of hearer. To perfect this art, that takes practice, so practice preaching from this understanding and gradually you will develop it more and more. But we should never steal anything like money, food, water, gasoline, just to enhance our service to Krsna. That is too much dangerous, and if we are caught then all of our work is finished. Just like in India recently, this Balyogi Guru Maharajaji was detected by the customs authorities attempting to smuggle some small items into India. By this one tiny incident his entire effort for preaching, even he his rascal number one and his preaching is nonsense, even so the example is there, his work is now ruined and he is practically

finished as the government will not grant him passport to leave India. So we shall always be careful to avoid any kind of jeopardizing our high standing in the society by some foolish and small act of illegal stealing. Regarding your recommendations for second initiation, they may be given the sacred threads enclosed herein. As you are one of the elder members of our Society and you are sannyasi, it is your duty to see that all the devotees are following strictly the regulative principles and chanting 16 rounds, attending the classes, reading our books, and always remaining enthusiastic for executing devotional service. Everyone has got some propensity. The art of preaching is to engage that propensity in the service of Krsna. Whatever we have got, our mind, our intelligence, our possessions, our time, our energies, let them all be used in Krsna's service. So by training people in this way, this will be the success of your preaching work. Bg 01-2829 London 1973-07-22 The Art of Preaching ukadeva Gosvm met Emperor Parkit and explained the text of rmadBhgavatam. He was not accustomed to stay at any householder's residence for more than half an hour (at the time of milking the cow), and he would just take alms from the fortunate householder. That was to sanctify the residence by his auspicious presence. Therefore ukadeva Gosvm is an ideal preacher established in the transcendental position. From his activities, those who are in the renounced order of life and dedicated to the mission of preaching the message of Godhead should learn that they have no business with householders save and except to enlighten them in transcendental knowledge. Such asking for alms from the householder should be for the purpose of sanctifying his home. One who is in the renounced order of life should not be allured by the glamor of the householder's worldly possessions and thus become subservient to worldly men. For one who is in the renounced order of life, this is much more dangerous than drinking poison and committing suicide. SB 1.4.9