Who should participate?

Academicians, Research Scholars and Corporate Delegates are invited to contribute research papers, articles and case studies to participate.

Registration Details (per participant)

Academicians and Industry Delegates Alumni Students on or before 15 th March, 2012 Rs.1,500/Rs.1,000/Rs.500/between 15 th March to 31st March, 2012 Rs.2,000/Rs.1,500/Rs.500/-

Ahmedabad University is committed to the pursuit of inquiry and to provide better access to professional and general higher education which is contemporary in scope and career oriented in content. AU aims to be the new star in the education landscape of Gujarat. The University is committed to delivering global quality education in the Indian context and ethos.

Post Graduate Institute of Management (PGIM) Amrut Mody School of Management (AMSoM)
PGIM-AMSOM was established in the year 2000 by the AES with a misson to provide quality management education to the students of this region. PGIM is a constituent institute of the Amrut Mody School of Management, Ahmedabad University. It currently offers a two year MBA and other short duration programs. It is one of the top ranking institutes in Gujarat. It has its state of the art campus just in front of IIM - Ahmedabad.

2 nd National Conference
on
"Managing for Tomorrow - Issues and Challenges"

Cheque/D.D. to be drawn in favour of: Ahmedabad University

includes admission to all technical sessions and meals for the days of the conference and conference kit. Accommodation will be arranged on a request and payment basis.

Organising team
Conference Patron Conference Chair : : A.H.K ALRO Provost-Ahmedabad University BHAVESH PATEL Dean-School of Management B IJAL M EHTA (Coordinator) ANJALI CHOKSI -PGIM DEBYANI RAWAL-BKMIBA MONALI CHATTERJEE -PGIM PARAG PATEL-HLIC PARAGI S HAH -PGIM T ARAL PATHAK-PGIM VAIBHAV KADIA -HLIC AXITA SHAH -AESICS

About Ahmedabad
Ahmedabad is a leading industrial centre and the economic capital of Gujarat. Situated on the banks of river Sabarmati, Ahmedabad is known for its economic/industrial growth and its beautiful monuments of historical and archeological importance. The city has many places to visit, like the Science City, Akshardham Temple, Gandhi Ashram and many others. The weather at Ahmedabad is slightly warm in the month of April and hence the participants coming from other places are advised to consume adequate water to remain well-hydrated and guard against the heat. Adequate infrastructural arrangements will be made to combat the heat in the venue of the conference. Gujarat attracts several tourists to visit spots near Ahmedabad, like Nalsarovar Bird Sanctuary (80 kms.), Adalaj Vav (Step Well-20 kms.), Lothal which houses the remnants of the 4500- year old Harappan Civilization (85 kms.) and the Sun Temple at Modhera (99 kms.). For more information please visit: www.vibrantgujarat.com or www.incredibleindia.com

Organizing Committee :

14th-15th April, 2012 Conference Announcement and Call for Papers

Ahmedabad University (AU) is a self-financed non-affiliating university established u/s 3 of Gujarat Private Universtiy Act no. 8 of 2009 and is recognised by the UGC u/s 22 of the UGA Act 1956 as a private university. The university is promoted by the Ahmedabad Education Society (AES) which was established in the year 1936 by visionaries like Kasturbhai Lalbhai, Ganesh Mavalankar and other luminaries. AES has remained a benchmark for high academic standards for more than seven decades.

Post Graduate Institute of Management Amrut Mody School of Management

2nd National

Conference

Finance & Accounting

o o o o o Capital Markets for tomorrow Mergers and Acquisitions International Accounting Norms and practices Corporate governance and sustainability Micro Finance

Themes mentioned above are indicative only. Authors can submit papers on any other topics relevant to the conference theme.

On "Managing for Tomorrow - Issues and Challenges" 14th -15th, April-2012 Conference Announcement and Call for Papers

Guidelines for Paper Submission

o o o Abstract (not exceeding 300 words) should be submitted latest by Monday, January 30 th 2012. Only original, unpublished work will be accepted for the conference. The authors are requested to follow APA Citation Style. Please check the URL : http://www.library.cornell.edu/ newshelp/res-strategy/citing/apa.html Names of authors, their addresses (postal and email), and phone/fax numbers should be indicated on a separate sheet of paper to support blind review of submissions. Authors should make the submission via email. The electronic submissions can be mailed to: conference2012@amsom.edu.in with Subject line as: "National Conference, Your Name, conference theme". The full paper should not exceed 20 Pages. At least one Author is required to present the paper in person at the conference. One best paper from each category of participants will be awarded a special prise. Contact for further information :
Conference Coordinator P ost Graduate Inst itute of M anag ement Amrut M od y School of M anagement 16, Vikram Sarabhai Marg, Navrangpura, Ahmedabad-09. Phone : 079 - 2630 1302, 2630 0048 Fax: 079 - 2630 1303 E-mail: conference2012@amsom.edu.in

Conference Theme
One of the age-old belief and hope of human kind over centuries has been that 'Tomorrow will bring new and better things'. There is a plethora of literature available today, physically and virtually which propagates the idea of how to create enabling mechanisms in an organization to fight the vagaries, challenges and complexities of the future and also to grab the opportunities as they get unfolded from the womb of the present.Tomorrow's business leaders have to be agile and able to incorporate all aspects of good decision making in an increasingly global and complex business environment. This is the core reason we believe that 'Managing for Tomorrow' is an area one needs to look at in a holistic way and in a wider perspective.

Human Resource Management

o o o o o Managing gender issues E-recruitment strategies Talent Management Managing Diversity Training & Development

Marketing & Advertising

o o o o o o Marketing at the bottom of the Pyramid Green Marketing and Social Marketing Marketing for rural consumers Modern issues in retailing and services Cost effective marketing in times of recession o o

Information Technology
o o o o o IT Implementation and Value assessment E-enterprises and Next Generation Computing Ethical and Social issues in ITs Knowledge Economy and Knowledge Management Risk Assessment and Security issues

The Conference
This conference aspires to capture the essence of managing business in the 21st century. It aims to capture unique practices, thoughts, ideas and strategies which may be useful to the corporate world and a multiple of stakeholders for managing future enterprises. This conference focuses on paper presentations on issues in managing businesses for tomorrow. The conference intends to bring all academicians, researchers and practicing managers to come together and provide exposure to new endeavors and horizons made in meeting management challenges for tomorrow. Papers are invited on issues reflecting strategies, opportunities, practices in the following suggested topics of management:

Economics & General Management

o o o o o o o o o o o Strategies for Competitiveness of Firms, Industry / Sectors and Country Innovations and Creativity in Organisations Managing Turnaround and Transformations Economic Development Infrastructure development Self help groups and Dynamics of Economic Development Management Education - Challenges and prospects Managing growth Succession Plan Creativity and Innovation Management Venture Capital

Important dates
Abstract Submission Acceptance of abstracts Submission of full papers Date of Conference - 30th January, 2012 - 10th February, 2012 - 12th March, 2012 - 14th-15h April, 2012

Entrepreneurship and Family Businesses