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Copyleft All wrongs reserved. Among competitors in the marketplace you need to think like a chess player every move counts. Between a business and its communication is a thin line; I walk that line everyday.
www.adeolakayode.com fb.com/deola.kayode deolakayode@gmail.com deola.kayode @Delola
El-Rufai tweeted!!
Exploitation
Online social media is not more a distraction; it has shifted the way brands communicate.
More and more companies applicants are looking to look to online job websites and forums for recruitment
jobs4naija.com
JOBS!!!
Joblistnigeria.com
In a fashion uncharacteristic of the Nigerian market, an online job portal reportedly secured venture funding. Gists say its about $1 million.
George Wright the Vice President (marketing) of Blendtec, a company in Utah decided built a campaign about their cornerstone product, Total Blender.
*(a high performance blender used in restaurants, coffee shops and other commercial concerns).
The total cost of starting was about $50 (being cost of a lab coat, six-pack of coke, a rake, and a domain name). He got the CEO and recorded him blending unusual things and posted the videos online.
The result was astonishing; blending an iPhone was its most popular video with 5.2 million views on YouTube alone in the first year ... media estimation of the resultant effect is estimated at $40 million.
As of now,
YouTube has 58 million views. Total Will it Blend views are 101 million. They have 150,000 subscribers. Sales have increased 7 times over since the campaign. The sales have grown in commercial products as well. Brand awareness has grown. Traditional media picks up on it without Blendtec paying (National TV, local media, blogs, Newspaper, you name it.)
Social Media
Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques Blogs, micro-blogging, social networking, video/file sharing, wikis, social bookmarking, community sites and more
Blog Twitter
Media releases
Your Website:
Social bookmarking
Email Marketing
Lead generation
Drive traffic to your website or landing pagethe money is in the list.
450,000
million
Nigeria remains the fastest growing telecommunications market for phones in the world
90.5
Social Media is now a major consideration in Brand Strategy, Reputation Management, Public Relations, Marketing, Human Resource, Advertising and Research
BRAND 5,155 772,517 179,108 fans 346,730 fans 2,036 Tweets 4,135 followers 6,391 Tweets 26,580 followers 15,365 tweets 28,171followers 994 tweets 7,166 followers 14 videos 13,083 views 4 videos 2,749 views 938 videos 99,222 views 135 videos 169,252 views
3,672 22,063
21,432 fans
21,854(MTN Project fame) 17,192(MTN loaded)
441
21,854 fans
Always
110,843 followers
The BeatFM
323,396 followers
Samsung
22950 followers
As of today, GTBank is the leading brand in social media engagement in Nigeria, and that is my opinion. Any other ideas? They were recently recognized as the most customer focused bank in Nigeria (Corporate and retail).*
With service as a key proposition, they have succeeded in building bridges using a variety of means including social media, in reaching their target audience.
They have
They have
10 videos on
They are
Only bank listed among the top 10 visited Nigerian websites by Nigerians
Develop a social media policy for your employees not snoop around them. they still use it anyway. Just turn them into ambassadors.
there is no box!
Get Creative
Dont just create products, satisfy human needs in a creative and comfortable way by understanding how they we live.
Get personal:
If your business is about reaching out to people, then let your brand be human. Share, link, communicate (extend customer service from bored officers and autoresponders)
Go viral
Get others to tell your story give them something to talk about.
You can't just say it. You have to get others to say it to other people - James Foley, Group VP Global Marketing (FORD)
Relinquish Ownership
Create opportunities for customers to own the brand
Learn.Unlearn.Relearn
In a rapidly changing world, your ability to measure and control your initiative will take you far
Your customers now have less time to decide + more choices to make from. They can even afford not to see you to make a buying decision
The way you respond to these changes can determine the future of your brand.